Knowledge (XXG)

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37: 390: 30: 357: 337: 317: 145: 110: 60: 332: 186: 125: 105: 347: 267: 231: 120: 80: 292: 282: 216: 135: 75: 375: 312: 302: 297: 246: 140: 130: 100: 251: 226: 221: 196: 155: 150: 272: 211: 201: 191: 160: 115: 90: 241: 85: 287: 384: 322: 206: 277: 342: 176: 95: 352: 307: 236: 46: 327: 65: 70: 181: 19: 15: 260: 169: 53: 31: 8: 38: 24: 16: 391:Business and finance navigational boxes 7: 14: 1: 407: 338:Promotional merchandise 318:Out-of-home advertising 146:Account-based marketing 333:Product demonstration 187:Corporate anniversary 348:Visual merchandising 268:Behavioral targeting 170:Promotional contents 293:In-game advertising 283:Display advertising 376:Template:Marketing 313:Online advertising 303:Native advertising 298:Mobile advertising 247:Sex in advertising 101:Corporate identity 366: 365: 261:Promotional media 252:Underwriting spot 227:Product placement 207:On-hold messaging 197:Loyalty marketing 156:Product marketing 151:Digital marketing 398: 273:Brand ambassador 212:Personal selling 202:Mobile marketing 192:Direct marketing 161:Social marketing 91:Brand management 40: 33: 26: 17: 406: 405: 401: 400: 399: 397: 396: 395: 381: 380: 372: 367: 362: 256: 242:Sales promotion 165: 86:Brand licensing 49: 44: 12: 11: 5: 404: 402: 394: 393: 383: 382: 379: 378: 371: 368: 364: 363: 361: 360: 355: 350: 345: 340: 335: 330: 325: 320: 315: 310: 305: 300: 295: 290: 288:Drip marketing 285: 280: 275: 270: 264: 262: 258: 257: 255: 254: 249: 244: 239: 234: 229: 224: 219: 214: 209: 204: 199: 194: 189: 184: 179: 173: 171: 167: 166: 164: 163: 158: 153: 148: 143: 138: 133: 128: 123: 118: 113: 108: 103: 98: 93: 88: 83: 78: 73: 68: 63: 57: 55: 51: 50: 45: 43: 42: 35: 28: 20: 13: 10: 9: 6: 4: 3: 2: 403: 392: 389: 388: 386: 377: 374: 373: 369: 359: 358:Word-of-mouth 356: 354: 351: 349: 346: 344: 341: 339: 336: 334: 331: 329: 326: 324: 323:Point of sale 321: 319: 316: 314: 311: 309: 306: 304: 301: 299: 296: 294: 291: 289: 286: 284: 281: 279: 276: 274: 271: 269: 266: 265: 263: 259: 253: 250: 248: 245: 243: 240: 238: 235: 233: 230: 228: 225: 223: 220: 218: 215: 213: 210: 208: 205: 203: 200: 198: 195: 193: 190: 188: 185: 183: 180: 178: 175: 174: 172: 168: 162: 159: 157: 154: 152: 149: 147: 144: 142: 139: 137: 134: 132: 129: 127: 124: 122: 119: 117: 114: 112: 111:Effectiveness 109: 107: 104: 102: 99: 97: 94: 92: 89: 87: 84: 82: 79: 77: 74: 72: 69: 67: 64: 62: 59: 58: 56: 52: 48: 41: 36: 34: 29: 27: 22: 21: 18: 278:Broadcasting 136:Segmentation 61:Distribution 54:Key concepts 23: 343:Publication 177:Advertising 96:Co-creation 353:Web banner 232:Propaganda 121:Management 81:Activation 308:New media 237:Publicity 126:Promotion 106:Dominance 47:Marketing 385:Category 370:See also 328:Printing 217:Premiums 182:Branding 141:Strategy 131:Research 76:Service 66:Pricing 222:Prizes 116:Ethics 71:Retail 387:: 39:e 32:t 25:v

Index

v
t
e
Marketing
Distribution
Pricing
Retail
Service
Activation
Brand licensing
Brand management
Co-creation
Corporate identity
Dominance
Effectiveness
Ethics
Management
Promotion
Research
Segmentation
Strategy
Account-based marketing
Digital marketing
Product marketing
Social marketing
Advertising
Branding
Corporate anniversary
Direct marketing
Loyalty marketing

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