Knowledge

Color Association of the United States

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Many Color Cards or palettes are created for various industries each year. For each area of focus a committee panel is formed, consisting of eight to twelve people, referred in the business as the "Color Czars." Each member of the committee performs their own research on what colors they feel will,
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certain industries especially in the textiles trade found the need to be able to better predict and set upcoming color and style trends. The Color Association of the United States (CAUS), then the Textile Color Card Association of the United States (TCCA), was formed to accomplish this goal. By
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should, dominate the next few years in that industry. The committee then convenes and they debate the merits of the member selections. In the end they choose 44 colors that will make it to the palette. According to Forecaster Ken Charbonneau, the process is a lot of debate before consensus.
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the information and supplies the milliners were using from Europe, especially France, was cut off. Textile manufacturers who had grown dependent of these color decisions decided to form their own committee, the TCCA, which immediately published a Standard Color Card.
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contain materials from the Color Association of America including corporate files, general files, special color promotions, Paris reports and swatches, publicity scrapbooks, color cards, home furnishings color cards and color selection systems, and a card
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Through the 1940s and 1950s the TCCA membership increased, including international companies. This expansion led to the creation of industry specific trends and color books sponsored by those industries and more direct consulting to individual companies.
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Prior to the creation of the TCCA in 1914, later to become The Color Association, hat makers took on the responsibility of color forecasting in the textile industry. Following the outbreak of
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Early on the TCCA set out to create what they termed "staple colors" that would facilitate the color coordination and consistency, especially among unrelated trades.
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By 1930 the TCCA had built close ties to the United States government, especially in the military. The TCCA, under the managing direction of
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The central purpose of setting trends and maintaining color standards is accomplished to this day in part through the publication of the "
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Enable different segments of the market to coordinate their products by offering the formulas for the production of each forecast color
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A fully illustrated encyclopedia focused entirely on color including scientific, technical, historical, and artistic concepts.
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implementing a standard, business could then plan upcoming product releases and marketing with better hope of success.
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uses specific colors selected and named by the TCCA (Old Glory Red and Old Glory Blue).
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To this day CAUS plays a major role in the determining of color trends for industry.
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Buy products worldwide knowing they would coordinate at the point of sale
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History of The Color Association from the official organization site
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A hypothetical and scientific look at color and the human response.
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Design Section of Knowledge entry on the Flag of the United States
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Serve as an information center for all kinds of color information.
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Textile Color Card Association of the United States (1915-1955)
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1914 (as Textile Color Card Association of the United States)
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Issue color forecasts in the form of cards twice a year
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Textile Color Card Association of the United States
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Textile Color Card Association of the United States
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Color trend forecasting and consulting organization
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1161:Fluorescence 1124:Colorfulness 1117:Dichromatism 961: 953: 923:Chromaticity 906:Color mixing 898:Color theory 831:Color scheme 694:Chromophobia 643: 383:Pantone site 335:the original 330: 300: 294: 285: 276: 267: 254: 251:Faber Birren 248: 240: 237: 229:Publications 223: 215: 211: 200: 197: 189: 177: 147: 134:color swatch 129: 125: 121: 117: 115: 83:Headquarters 44:Company type 1298:Color chart 1156:Iridescence 988:Basic terms 979:Color terms 933:Color wheel 928:Color solid 792:Color space 778:subtractive 761:Color model 632:Unique hues 528:Colorimetry 494:Chromophore 303:(10): 651. 192:World War I 94:Area served 64:Predecessor 1466:Categories 1318:Shades of: 1151:Brightness 883:Web colors 839:Color tool 822:philosophy 727:Color cast 627:Afterimage 617:Metamerism 590:Color code 585:Color task 568:Dichromacy 259:References 136:book, the 1168:Grayscale 1141:Lightness 1136:Luminance 945:(fashion) 645:The dress 99:Worldwide 1441:Category 1423:Lighting 1146:Darkness 966:(Goethe) 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Index

The Color Association of the United States
Incentive Corporation Limited
Entertainment Group
United States
Worldwide
www.colorassociation.com
color swatch
Standard Color Reference of America
Industrial Revolution
Standard Color Reference of America
World War I
Margaret Hayden Rorke
Flag of the United States
Faber Birren
"Standard Color Card; Has 106 Shades for Use by Textile and Allied Trades"
Rorke, Margaret Hayden
Journal of the Optical Society of America
doi
10.1364/JOSA.21.000651
History of The Color Association from the official organization site
"History of the Color Association"
the original
Design Section of Knowledge entry on the Flag of the United States
Color Forecasting article on HGtv.com
Official website
Color Works article at eWarna.com
International Color Consortium site
Colorbox site
Pantone site
Color Marketing Group

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