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618:. The team, led by Visual Effects Supervisor Robert Moggach, tripled in size as the scale of the work required became apparent, given the deadline of three weeks. Work on the opening funeral scene was relatively easy, requiring the creation of only minor elements such as additional tombstones in the foreground and
301:. Again, the camera cuts ahead. Tarkov is in a one-man "drop pod", known in universe as the Single Occupant Exoatmospheric Insertion Vehicle (SOEIV), entering the atmosphere of an alien planet, onto a battlefield. He emerges under fire alongside several other soldiers, moving over corpses and through
327:
In 1999, Microsoft made the decision to consolidate its marketing efforts with a single advertising agency, after several years of partnership with different agencies for each of its product line. They entertained pitches from each of the agencies on their roster, and ultimately assigned the global
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veteran soldier, and oversees a memorial service for one of his fallen comrades amidst burning ruins with a recruit that bears a resemblance to a younger Tarkov. Soon, sounds of gunfire draws him and his team back to the fight, closing with the lines "We are ODST" which transitions again into "
309:
knocks him aside, sending his helmet flying and scarring Tarkov's face. Tarkov unholsters and fires his M6S (silenced M-6 magnum) sidearm at the Brute to no avail. However, he is saved when a falling alien aircraft crashes into the Brute, killing it. The film jumps ahead again; Tarkov is now a
31:
843:, interviews with the director and other crew members, and an unaired scene cut from the ending of the commercial, as well as interactive elements exploring features of the game itself, such as an "evaluation" application offering profiles on several of the game's characters.
448:. Released initially as five 15-minute episodes online, it was later released as a ninety-minute extended cut on DVD and Blu-ray. Microsoft considers it the "next step" between advertising material and a full-length film, and Frank O'Connor, development director for the
281:. The assembled mourners, a mix of military personnel and civilians, attend as the casket's red ODST flag is removed, revealing the name of the deceased. A young man looks on as the cloth is ceremonially folded and passed to a woman among the mourners. A song in
862:
received several nominations at the 57th Cannes Lions
International Advertising Festival, the most prestigious awards ceremony in the advertising community, going on to win Gold for Cinematography, Silver for Direction, and a Bronze in the Film category.
407:, and two Grand Prix (for Film and Integrated campaigns) at the Cannes Lions International Advertising Festival, the most prestigious awards ceremony in the advertising industry. According to the
545:. However, the tight schedule precluded using locations too distant from one another for different scenes and, in the end, three spots outside of Budapest, Hungary were settled upon: the
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for the background smoke and dust, plasma weapon fire and alterations to some of the filmed explosions to lend them the appearance given to plasma explosions within the
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602:, provided Sanders with information on aspects ranging from appropriate fur color and rank insignia for the Brute, to the armor and weaponry of the ODST soldiers.
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for Human
Worldwide. The music, an arrangement of Light of Aidan's "Lament", was created specifically for the ad, and featured a wide variety of instruments.
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Sanders drew inspiration for the shooting style and aesthetic of the commercial from a variety of sources, including news footage from journalists
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84 million of sales were made on the first day of release alone, the highest-grossing opening sale of an entertainment product at the time.
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became the top-selling game for the Xbox 360 worldwide, and over 2.5 million copies were sold within the first few weeks of release.
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of the creature were made. Other elements, such as the
Banshee aircraft and the drop-pods, were created entirely through the use of
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franchise, has said that a film will be made "when the time is right". Live action shorts were also used in the advertisement of
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immediately became the best-selling title for the Xbox 360 worldwide. Within two weeks, over 2.5 million copies had been sold.
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served as the setting for the battle scenes, and an abandoned aluminum factory was used to stage the closing funeral scene.
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games. The entire background was a 3D projection of matte paintings and dramatic skies. While the Brute was partially
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341:. The launch campaign was hugely successful, selling over five million copies of the game worldwide. The success of
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was required. The bulk of the visual effects work was in the battle sequence. This ranged from simple work such as
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in the United States. The 150-second piece follows a young soldier through enlistment, training, and battle as an
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767:
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537:, was given five weeks to produce the commercial, with three days set aside for filming. Several locations were
1803:
812:
246:" aesthetic. The commercial and its associated campaign proved hugely successful; on the week of its launch,
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went on to win a number of awards from the advertising and television industries, including honors from the
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293:. The camera cuts to another scene; the young man, Tarkov, is having his head shaved in the first of a
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With filming complete, MJZ contacted post-production company Asylum to begin work on the substantial
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went on to win a number of honours from the advertising and entertainment industries, including two
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for shooting, with an eye towards an "Eastern Bloc" aesthetic. These included several areas around
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In early 2009, McCann received a brief to create a new campaign for the latest entrant into the
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Director Rupert
Sanders, known for his work with production company MJZ on campaigns such as
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account to McCann
Erickson. McCann was assigned the task of promoting what would become the
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who, despite not being a native speaker of the language, sang the Welsh lyrics provided by
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opens to a military funeral of an ODST. Rows of candles arranged along the floor burn as a
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1979:
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490:. It would be the first game in the franchise not to feature the series' protagonist, the
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47:
1687:
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Cuneo, Alice Z. (May 2004), "McLaren's big mission: Make McCann deliver for
Microsoft",
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on
September 22, 2009 and into the Christmas period. The launch was accompanied by
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on the actors. The same was true for the training sequence, where only minimal
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were made, again to appeal to customers who were unfamiliar with the series.
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In 2007, McCann launched a multi-platform global advertising campaign titled
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was the second-most-awarded integrated advertising campaign of 2008, behind
190:
57:
999:"APG Creative Strategy Awards - Xbox 'Halo 3 - believe' by McCann Erickson"
827:
on
September 8, and continued to air on television through the release of
399:
received dozens of awards from the advertising community, including eight
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587:. To keep the details within the commercial consistent with established
258:, a London International Advertising Award and several honours from the
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967:"The New Halo Game Is a Hit — So What's the Status of the Halo Movie?"
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premiered online as a 90-second cut on
September 4, 2009, on both the
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as a 150-second spot three days later, during a commercial break in
262:, the most prestigious awards ceremony in the advertising industry.
30:
1605:, London International Awards (2010). Retrieved December 21, 2010.
734:
278:
358:, that included six minutes of live-action sequences called
804:
242:
in a coal mine and abandoned factories to give the sequence an "
1730:
774:
725:
and stones tapped against one another. These were joined by a
791:. Additional 90-second spaces were purchased on a variety of
514:
to handle this new campaign, now given the working title of
1029:"McCann Erickson scoops APG Grand Prix for Halo 3 campaign"
349:
and tie-in merchandise including books and action figures.
1493:
effect: can a top video game sell without its protagonist?
1292:"Halo: Reach Comes Alive with New "Deliver Hope" Trailer"
1134:
Fewer ads entered at Cannes Lions as fewer people attend
557:
to act as the backdrop to the opening funeral scene; an
1726:
510:, and McCann brought back several collaborators from
387:, but it was cancelled due to funding disagreements.
222:. Production of the commercial itself was handled by
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2009:
1989:
1936:
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Clio Awards
Winners 2010: Television/Cinema/Digital
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502:, aiming to humanize the soldiers featured in the
285:begins to play as the attending officer orders a
1699:Cannes Lions International Advertising Festival
1675:Cannes Lions International Advertising Festival
1651:Cannes Lions International Advertising Festival
777:. This was followed by its first appearance on
729:and traditional string orchestration such as a
260:Cannes Lions International Advertising Festival
226:Morton/Jankel/Zander (MJZ). It was directed by
1742:
1524:, September 25, 2009. Retrieved June 5, 2010.
1501:, September 22, 2009. Retrieved June 5, 2010.
1391:, September 30, 2009. Retrieved June 5, 2010.
686:, SynthEyes for tracking, Silhouette Pro for
458:focusing on the Spartan supersoldiers of the
8:
1573:, February 28, 2010. Retrieved June 5, 2010.
1478:, September 9, 2009. Retrieved June 5, 2010.
1452:, September 4, 2009. Retrieved June 5, 2010.
1163:
1161:
21:
1417:, January 31, 2010. Retrieved June 5, 2010.
1170:"'Halo' Web series to bow before next game"
965:Brodesser-Akner, Claude (October 6, 2010).
903:Guinness World Records Gamer's Edition 2008
35:Tarkov as he appears in the final scene of
2061:
1749:
1735:
1727:
1547:, October 6, 2009. Retrieved June 5, 2010.
1399:
1397:
1123:on March 23, 2012. Retrieved June 2, 2010.
835:and a new interactive website featuring a
638:and reflections from visors and armor, to
391:proved a critical and financial hit. Over
234:was conducted by Asylum. It was filmed in
29:
20:
1539:spins off books, action figures, and more
1324:
1322:
1320:
1318:
1316:
1314:
785:'s airing of the World War II miniseries
1153:The Gunn Report and Showreel of the Year
1142:, June 24, 2009. Retrieved June 2, 2010.
1111:Gorilla shares film Grand Prix at Cannes
823:was made available for download through
380:who also agreed to direct a full length
210:that drops from space to a battlefield.
1429:
1427:
1425:
1423:
1257:Diaz, Ann-Christine (August 24, 2010).
871:
442:was created to broaden the audience of
1349:on March 28, 2012, September 10, 2009.
658:. Software used by Asylum FX included
297:of scenes depicting Tarkov undergoing
1358:Fera, Rae Ann; "The Problem Solver",
895:Craig Glenday, ed. (March 11, 2008).
7:
979:from the original on October 9, 2010
934:O'Connor, Frank (November 9, 2005).
575:, and Russian feature films such as
362:, to promote the latest game in the
498:for a campaign in the same vein as
16:2009 American video game commercial
1584:2010 Winners: TV (over 30 seconds)
1290:Narcisse, Evan (August 26, 2010).
1196:Shea, Jessica (October 10, 2012).
1094:"Industry news and people moves",
846:Upon its release on September 22,
14:
1259:"Behind the Work: Remember Reach"
1035:. October 9, 2009. Archived from
1005:. August 18, 2009. Archived from
2220:
2219:
1701:(2010). Retrieved July 26, 2010.
1677:(2010). Retrieved July 26, 2010.
1664:Film Craft Lions Winners: Silver
1653:(2010). Retrieved July 26, 2010.
1411:" (interview with Rob Moggach),
1231:Collura, Scott; Jim Reillydate.
1058:Solman, Gregory (May 22, 2008).
748:King Arthur: Legend of the Sword
2263:American television commercials
1629:(2010). Retrieved June 5, 2010.
1592:(2010). Retrieved June 5, 2010.
1334:franchise gets a human face in
1168:Graser, Marc (April 30, 2012).
1119:, June 21, 2008. Archived from
428:In 2012, due to the success of
1640:Film Craft Lions Winners: Gold
1:
1558:8th Annual VES Awards Winners
1516:Tops Worldwide Xbox 360 Sales
1198:"The Halo Bulletin: 10.10.12"
856:Visual Effects Society Awards
773:and news and review website
2253:2009 in American television
1899:The Master Chief Collection
713:elements included military
114:September 7, 2009
2279:
1688:Film Lions Winners: Bronze
1603:2010 Winners and Finalists
1444:September 7, 2009, at the
737:. Vocals were provided by
506:universe. The project was
423:World Wide Fund for Nature
204:Orbital Drop Shock Trooper
2215:
2048:Halo 4: Forward Unto Dawn
1766:
768:social networking website
494:. McCann returned with a
439:Halo 4: Forward Unto Dawn
28:
1383:October 1, 2009, at the
1233:"Halo Movie will Happen"
936:"Halo 2: One Year Later"
779:U.S. national television
571:with military forces in
2138:The Silent Cartographer
1155:(2008), Flaxman Wilkie.
753:"Politics and The Life"
218:T.A.G., an offshoot of
206:(ODST), analogous to a
2020:The Halo Graphic Novel
1693:June 30, 2010, at the
1669:July 28, 2010, at the
1645:June 24, 2010, at the
1621:June 12, 2010, at the
1570:Visual Effects Society
1563:April 6, 2010, at the
907:Guinness World Records
727:Great Highland Bagpipe
705:by Gareth Williams, a
594:, the creators of the
464:The Birth of a Spartan
462:universe. Two shorts,
403:, Best in Show at the
898:"Hardware History II"
837:making-of documentary
759:Release and reception
743:Peter Anthony Freeman
652:fine muscle movements
551:nuclear power station
184:television and cinema
1060:"T.A.G. Is 'It' for
909:. Guinness. p.
833:print advertisements
484:first-person shooter
343:Halo: Combat Evolved
338:Halo: Combat Evolved
195:first-person shooter
189:launched in 2009 by
149:Morton/Jankel/Zander
1403:Montgomery, John; "
1375:Behind the scenes:
793:television networks
634:to the creation of
626:and compositing of
25:
1512:Saling The World:
1468:July 22, 2012, at
1435:Microsoft Unveils
1271:on October 2, 2011
1109:Nettleton, Kate; "
1076:on October 6, 2012
543:Chernobyl, Ukraine
224:production company
216:advertising agency
2233:
2232:
2206:This Spartan Life
2167:
2166:
1991:Television series
1945:The Fall of Reach
1913:Halo 5: Guardians
1781:Xbox Game Studios
1039:on March 23, 2012
920:978-1-904994-21-3
628:matte backgrounds
347:series of sequels
332:of the Xbox, the
169:
168:
2270:
2258:Halo (franchise)
2223:
2222:
2084:343 Guilty Spark
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1401:
1392:
1371:
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1350:
1345:, Archived from
1328:Ritchie, Kevin;
1326:
1309:
1308:
1306:
1304:
1287:
1281:
1280:
1278:
1276:
1267:. Archived from
1254:
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1217:
1208:. Archived from
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1072:. Archived from
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1019:
1018:
1016:
1014:
1009:on July 17, 2013
995:
989:
988:
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984:
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956:
955:
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946:on July 17, 2013
942:. Archived from
931:
925:
924:
900:
892:
886:
885:
876:
788:Band of Brothers
751:under the title
640:particle effects
636:dynamic lighting
620:color correction
376:was directed by
299:recruit training
176:, also known as
121:
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88:150 seconds
33:
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2199:Installation 01
2179:Halo.Bungie.Org
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2005:
1985:
1980:Forerunner Saga
1973:Contact Harvest
1932:
1892:Spartan Assault
1785:
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1695:Wayback Machine
1685:
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1671:Wayback Machine
1661:
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1647:Wayback Machine
1637:
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1613:
1609:
1600:
1596:
1589:The ANDY Awards
1581:
1577:
1565:Wayback Machine
1555:
1551:
1533:Snider, Mike; "
1532:
1528:
1510:Cowan, Danny; "
1509:
1505:
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1446:Wayback Machine
1432:
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1385:Wayback Machine
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1206:343 Industries
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1151:Gunn, Donald;
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1959:First Strike
1957:
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1864:Halo 3: ODST
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739:Kathy Fisher
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632:wire removal
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584:Come and See
582:
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531:Great Return
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492:Master Chief
488:Halo 3: ODST
487:
479:
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468:Deliver Hope
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247:
244:Eastern Bloc
211:
199:Halo 3: ODST
197:
178:
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101:Halo 3: ODST
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85:Running time
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22:
18:
2128:Blood Gulch
2089:The Arbiter
2011:Other media
1920:Halo Wars 2
1830:I Love Bees
1810:Anniversary
1790:Video games
1627:Clio Awards
1535:Video game
1487:Kemp, Ed; "
1364:, May 2003.
1216:October 14,
1100:, May 2008.
731:double bass
715:snare drums
688:rotoscoping
668:compositing
648:animatronic
573:Afghanistan
455:Halo: Reach
409:Gunn Report
405:ANDY Awards
401:Clio Awards
303:plasma fire
256:Clio Awards
208:paratrooper
179:We Are ODST
154:Produced by
126:Directed by
2248:2009 works
2242:Categories
2172:Unofficial
2154:M6D Pistol
2147:Technology
2066:Characters
1884:soundtrack
1844:soundtrack
1825:soundtrack
1804:soundtrack
1437:Halo: ODST
1275:October 2,
1264:Creativity
983:October 8,
867:References
797:Adult Swim
711:Percussive
535:Nike, Inc.
482:series, a
418:Earth Hour
334:video game
330:killer app
323:Background
318:Production
287:gun salute
157:Eric Stern
144:Production
118:2009-09-07
2192:Halo 2600
1952:The Flood
1857:Halo Wars
1849:marketing
1544:USA Today
1521:Gamasutra
1450:Team Xbox
1389:Team Xbox
1139:USA Today
1080:March 14,
1043:March 14,
1013:March 14,
950:March 14,
825:Xbox Live
723:log drums
721:, Samoan
719:hand drum
684:rendering
676:RenderMan
562:coal mine
345:led to a
291:Hungarian
191:Microsoft
73:Hungarian
58:Microsoft
2225:Category
2107:Covenant
2099:Factions
2058:Universe
2034:The Life
2027:Uprising
1716:The Life
1691:Archived
1667:Archived
1643:Archived
1619:Archived
1561:Archived
1498:Campaign
1475:Campaign
1466:Archived
1463:The Work
1442:Archived
1381:Archived
1377:The Life
1336:The Life
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1303:July 22,
1242:April 8,
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860:The Life
852:The Life
841:The Life
821:The Life
764:The Life
707:composer
699:The Life
616:The Life
598:series,
569:embedded
559:open-pit
527:Guinness
516:The Life
508:greenlit
434:The Life
430:Landfall
421:for the
374:Landfall
366:series,
360:Landfall
305:until a
277:plays a
275:bagpiper
271:The Life
266:Sequence
252:The Life
240:Budapest
212:The Life
173:The Life
136:Music by
80:(lyrics)
75:(speech)
64:Language
37:The Life
23:The Life
2159:Warthog
2079:Cortana
2000:Contact
1722:YouTube
1414:Fxguide
1175:Variety
817:History
771:MySpace
578:Stalker
555:dressed
539:scouted
512:Believe
500:Believe
486:called
474:Filming
413:Believe
397:Believe
389:Believe
355:Believe
295:montage
236:Hungary
182:, is a
162:Country
146:company
116: (
93:Product
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2121:Levels
1937:Novels
1878:Halo 4
1838:Halo 3
1819:Halo 2
1776:Bungie
1361:Boards
1342:Boards
1097:Boards
1069:Adweek
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940:Bungie
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690:work.
680:Mantra
600:Bungie
445:Halo 4
369:Halo 3
230:, and
70:(text)
54:Client
48:T.A.G.
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2133:Forge
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1871:Reach
1064:Team"
783:Spike
735:cello
694:Music
660:Flame
592:canon
496:pitch
283:Welsh
279:dirge
139:Human
78:Welsh
1759:Halo
1537:Halo
1491:Halo
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1409:Life
1407:Halo
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1332:Halo
1305:2012
1297:Time
1277:2010
1244:2010
1218:2012
1183:2012
1082:2013
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1015:2013
985:2010
952:2013
915:ISBN
839:for
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733:and
717:, a
701:was
682:for
678:and
672:Maya
666:for
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662:and
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