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his character creation and in fact the giraffe was not given the name 'Toby' until the winners of a competition by the LDIT Facebook page was announced in early 2018. Originally the colours were orange and purple, compared to the white, red and blue currently used. He also claims he designed a summer version of the cup with the slogan "The
Coolest Drink In Town" with the giraffe wearing sunglasses, which was never selected for production. Smith does not earn royalties from the design, a moot point given it was allegedly designed under freelance contract, and in fact Smith has not actually provided any evidence for his assertion other than telling his version of events to a small newspaper publication. More than one person is currently claimed to have been the designer in New Zealand but a very similar version of the cup was also being produced in Australia in the 1960s - so regardless, the cup design including the slogan was almost directly copied from the work of another designer. Historically the design and/or slogan has never been trademarked as intellectual property in Australia but examples exist of the earlier cup. In about 2007, inspired by a love for
51:
In 2020 Murray Smith of
Cambridge came forward to claim the giraffe cup was designed by him during his time as a free-lance designer, although Smith is actually quoted as stating it was in the late 1970s not the late 1960s. He states he chose a giraffe as it is his favourite animal. He did not name
29:
cup allegedly created in 1968. Although the official documentation on trademarks for the design only go back to the most recent intellectual property update in 2006, it is recalled to have existed and been in use in the late 1970s to early 1980s. It features a red and blue giraffe, named Toby.
56:, Angela Bink approached the owners of the brand who agreed to the design of a plastic cup and a range of other products including children's height charts, baby and adult clothing, tea towels, magnets and badges, and a souvenir set, all incorporating Toby the giraffe.
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and other global outlets. Over 120 million cups have been sold with The
Longest Drink In Town branding, with current annual sales of 3.5 million units. Almost every New Zealander has used one. It is owned by
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Milkshake syrups are also sold under the brand by
Delmaine Fine Foods since 2014. Ice-cream parlours, fast-food chains, and
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https://longwhitekid.files.wordpress.com/2015/01/lily-cups-carton-specialists-australian-sixties-longest-drink-cip-copy.jpg
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sell milkshakes in The
Longest Drink In Town containers, but sales have declined since the introduction to New Zealand of
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https://www.facebook.com/longestdrinkintown/posts/pfbid0jH5Z9QV9C5HTr7o1D4C29FCFfcmyhjvGFY9uBbDsBDM4NkXJfsWkGCuNa82pz2XKl
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118:. Vol. 18, no. 10. November 2012. pp. 50â51
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201:"Crafty people who are hard to ignore"
16:Brand of milkshake cup in New Zealand
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139:"How Brands Craft National Identity"
137:Beverland, Michael (December 2020).
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199:McCall, Claire (28 June 2012).
43:, formerly Carton Specialties.
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78:Smith, Jeremy (21 May 2020).
144:Journal of Consumer Research
80:"The tallest tale in WaipÄ"
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112:"The longest summer drink"
298:The Longest Drink In Town
20:The Longest Drink In Town
595:Culture of New Zealand
375:Chelsea Sugar Refinery
206:The New Zealand Herald
503:Goody Goody Gum Drops
451:Spaceman Candy Sticks
446:Rainbow Confectionery
254:Brands of New Zealand
293:Lemon & Te Aroha
580:New Zealand cuisine
538:Lewis Road Creamery
157:10.1093/jcr/ucaa062
590:1968 introductions
585:New Zealand drinks
288:Lemon & Paeroa
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385:Kapiti Fine Foods
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334:Waikato Draught
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151:(4): 586â609.
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84:Cambridge News
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22:is a brand of
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547:Private label
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419:Confectionery
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482:Big Ben Pies
477:Jimmy's Pies
456:Tangy Fruits
426:Fruit Bursts
319:Double Brown
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212:26 September
210:. Retrieved
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162:26 September
160:. Retrieved
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122:26 September
120:. Retrieved
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89:26 September
87:. Retrieved
83:
50:
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461:Whittaker's
405:OOB Organic
380:Cookie Time
283:Foxton Fizz
276:Soft drinks
24:New Zealand
574:Categories
329:Steinlager
60:References
36:McDonald's
559:No Frills
508:Jelly Tip
491:Ice cream
260:Beverages
41:Huhtamäki
27:milkshake
410:Wattie's
400:Mainland
324:Lion Red
513:Trumpet
470:Savoury
441:Pascall
436:Minties
395:Le Snak
312:Alcohol
54:Kiwiana
47:History
32:dairies
533:Anchor
431:Jaffas
526:Dairy
498:Fruju
303:Wests
267:Primo
554:Pams
363:Food
214:2023
164:2023
124:2023
116:FMCG
91:2023
153:doi
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203:.
149:48
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114:.
99:^
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68:^
350:V
247:e
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93:.
Text is available under the Creative Commons Attribution-ShareAlike License. Additional terms may apply.
