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108:. In July 2020, the Strategist launched its annual Two-Day (Actually-Good) Sale, with dozens of exclusive discounts on products the site has previously covered. In 2021, the Strategist launched Best in Class, its series of carefully chosen, rigorously vetted flagship shopping guides. Other popular columns include What I Can't Live Without, in which celebrities share the handful of products they rely on daily, and This Thing's Incredible, which are “odes” from writers to specific items they love, including details on how they discovered them. The Strategist is well known for its gift guides. In 2022 and 2023, the Strategist published a holiday gift catalog on the flip side of
148:
told Vox's The Goods, “If a brand sends The
Strategist an unsolicited product and we choose to cover it, the piece will disclose it was a gift ... Sending The Strategist products doesn't guarantee coverage. When writers are reviewing products, they either buy them and expense them, call in items for
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neighborhood, called “I Found It at The
Strategist.” In September 2019, the Strategist's website was redesigned “to better showcase the breadth of the site by highlighting our columnists, lifting up packages and themes, and elevating time-sensitive pieces like sales.” Also in 2019, the Strategist's
92:“includes testimonials from editors at The Strategist and sibling New York sites on their favorite products from e-tailers across the web.” Early stories included a review of Charleston Shoe Co.’s Monterey Sandal, which led to over $ 40,000 in sales in two days for the South Carolina-based company.
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The
Strategist first appeared as a 22-page print section of New York Magazine in 2004, as “a section that mixes utility and fantasy, dizzyingly high prices and dirt-cheap bargains, hard information and guilty pleasures.” In 2016, the Strategist launched online as a standalone e-commerce site that
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As of 2024, the site covers year-round gifting, sales, beauty, home, kitchen and dining, kids and babies, style, tech and electronics, travel, and wellness, with a staff of 29 writers and editors. It has three weekly newsletters, including the Secret
Strategist, launched in July 2023, and the
167:’s 2021 Hot List, which noted, “Clever, stylish and with just a touch of lip, The Strategist has elevated the tedious world of product recommendations into high art.” The Strategist has won seven Commerce Awards for Publishers from
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The
Strategist has been described as having “influence on a certain type of metropolitan shopper,” with product recommendations that are “deeply rooted in voice-driven reporting.” It has also been called
116:
Strategist Beauty Brief, launched in
September 2023. The website has had a number of well-known columnists over the years, including beauty columnist Rio Viera-Newton, men's beauty columnist
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review (which the review itself will always disclose), or get loaners from brands. If the loaner is an item that can't be returned, the post will disclose it was a gift to New York Media.”
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for the young and savvy, with advice both from NYMag's editors and from experts they deem worthy.”
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144:, but editorial decisions are made without influence from the business side. A representative of
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293:"How Charleston Shoe Co. Went From Money-Losing Hobby To Trending With Fashionistas"
189:"New York Magazine Launches the Strategist, a New Site Devoted to Online Shopping"
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556:"The Strategist's Holiday Gift Guide Takes Over Flip Side of New York Magazine"
368:"Vox Media Acquires New York Magazine, Chronicler of the Highbrow and Lowbrow"
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215:"'New York Magazine' Officially Launches E-Commerce With The Strategist"
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268:"How New York Magazine is Evolving its Business for the Digital Era"
317:"New York Media's The Strategist is opening a holiday pop-up store"
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Magazine. Launched online in 2016, the site takes its name from
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498:"Don't Know Which Toaster to Buy? There's a Website for That"
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Industry Leader In
Affiliate Marketing Solutions | Skimlinks
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In
October 2018, the Strategist experimented with a holiday
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Australian
Strategic Policy Institute § Publications
866:"2021 Publishing Hot List: Media Brands That Thrived"
629:"Sign Up for Secret Strategist, a Weekly Newsletter"
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239:"New York Magazine Renovation - Phase One - Nymag"
104:then-parent company, New York Media, merged with
400:"The Strategist Launches Exclusive Two-Day Sale"
140:The Strategist's business model is built around
120:, columnist Chris Black, and gifting columnist
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674:"Sign Up for The Strategist Beauty Brief"
951:Internet properties established in 2016
426:"How Does Best in Class Actually Work?"
366:Tracy, Marc; Lee, Edmund (2019-09-25).
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266:Steigrad, Alexandra (2016-11-15).
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343:"The Strategist Unveils Redesign"
112:Magazine's own biweekly edition.
47:–winning print service section.
790:Khemsurov, Monica (2016-10-15).
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16:American shopping advice website
719:"Buzz Bissinger Author Archive"
554:McCarthy, Peyton (2022-11-22).
523:"What Makes a Good Gift Guide?"
496:Bereznak, Alyssa (2019-06-13).
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341:Starke, Lauren (2019-09-12).
864:Staff, Adweek (2021-10-25).
839:Brooke, Eliza (2018-12-11).
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79:https://nymag.com/strategist
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521:Roy, Jessica (2023-12-06).
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470:"What I Cant Live Without"
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106:Vox Media
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110:New York
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604:"hello"
321:Digiday
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297:Forbes
164:Adweek
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723:NYMag
29:is a
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