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167:. Shaver and Williams were in charge of advertising for the company, and in particular, Shaver contracted the movie stars of the time to promote Maybelline products. The headquarters of Maybelline remained in Chicago. When Shaver died in 1964, Williams was deeply affected by the loss. He sold the business in 1968. In 2001, Maybelline became "Maybelline New York".
117:, in 1896 to Thomas "TJ" Jefferson and Susan Williams. In 1912, he married Bennie Gibbs, with whom he had one son, Thomas Lyle Williams Jr (1912–1978), who was to become the General Partner at Williams Investments and President at Maybelline Co, Chicago. The marriage did not last long, however, and after it was annulled, Williams moved to
144:, coal dust and burnt cork to darken her eyelashes, had the idea to create a commercial product to enhance the eyes. His own attempt was not a success but then he commissioned a drug manufacturer, and the resulting product was something that he could sell: the Lash-Brow.
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In 1917 Williams started producing eyebrow beautifier and cake eyelash, calling the product
Maybelline, inspired by his sister Mabel. Maybelline was the first mascara produced in America. In 1929 Williams expanded the production to eye shadow and eyebrow pencils.
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Flowers chronicles: studies of
Captain John Flower II, 1595–1657, mariner of London, Bermuda, and Virginia, and some of his descendants in the American South
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After World War II Maybelline became an international venture. Williams moved to
California with his life partner, Emery Shaver. They bought
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and there met Emery Shaver (September 15, 1903 – October 22, 1964), who was working part-time in advertising while studying literature at
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In 1915, Williams, then 19 years old, seeing his sister Mabel using a homemade mixture of
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World
Clothing and Fashion: An Encyclopedia of History, Culture, and Social Influence
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Thomas Lyle
Williams Sr with his 14-year-old son, Thomas Lyle Williams Jr., in 1926
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The
Maybelline Story: And the Spirited Family Dynasty Behind It
430:"MAYBELLINE STORY BLOG: Maybelline founder Tom Lyle Williams"
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and business executive. He was the founder of cosmetic firm
89:(January 19, 1896 – September 26, 1976) was an American
397:"Maybelline Mascara by Maybelline Co. Distr., c. 1940s"
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227:Flowers, Pugh Brown; Flowers, John Baxton (2000).
217:, p. Chapter 1, Inventing Tom Lyle Williams.
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292:. McGill-Queen's Press – MQUP. p. 110.
257:, p. Chapter 2, A Thousand Dimes a Day.
133:In Chicago, Williams first went to work for
453:Williams, Sharrie; Youngs, Bettie (2011).
383:, p. Chapter 13, This, You Gotta See.
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322:, p. Chapter 4, The Little Red Box.
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368:, p. Chapter 22, Rags and Riches.
289:Petrocultures: Oil, Politics, Culture
113:Thomas Lyle Williams Sr. was born in
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155:Tom Lyle Williams and Emery Shaver
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514:20th-century American LGBT people
509:People from Morganfield, Kentucky
32:Thomas Lyle Williams Sr at age 18
282:Wilson, Sheena; Carlson, Adam;
69:Cosmetician, business executive
499:20th-century American chemists
332:Snodgrass, Mary Ellen (2015).
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504:American business executives
233:. Gateway Press. p. 440
55:September 26, 1976 (aged 80)
419:, p. hapter 57, Glory.
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417:Williams & Youngs 2011
381:Williams & Youngs 2011
366:Williams & Youngs 2011
338:. Routledge. p. 427.
320:Williams & Youngs 2011
270:Williams & Youngs 2011
255:Williams & Youngs 2011
215:Williams & Youngs 2011
203:Williams & Youngs 2011
494:LGBT people from Kentucky
181:Forest Lawn Memorial Park
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87:Thomas Lyle Williams Sr
59:Los Angeles, California
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95:The Maybelline Company
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123:University of Chicago
115:Morganfield, Kentucky
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101:Early life and family
45:Morganfield, Kentucky
459:. SCB Distributors.
185:Glendale, California
20:Thomas Lyle Williams
205:, p. Preface.
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466:978-1-936332-17-5
345:978-1-317-45166-2
299:978-0-7735-5040-7
175:Williams died in
161:Rudolph Valentino
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66:Occupation(s)
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433:. Retrieved
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284:Szeman, Imre
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489:1976 deaths
484:1896 births
177:Los Angeles
91:cosmetician
77:Founder of
478:Categories
191:References
79:Maybelline
435:23 August
286:(2017).
447:Sources
402:28 July
351:28 July
305:28 July
237:28 July
119:Chicago
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129:Career
171:Death
461:ISBN
437:2017
404:2017
353:2017
340:ISBN
307:2017
294:ISBN
239:2017
52:Died
38:Born
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Text is available under the Creative Commons Attribution-ShareAlike License. Additional terms may apply.
