338:, in 2000 through a deal valued at US$ 690 million, whereby Primedia swapped 45.2 million shares for About, Inc.'s 18.1 million shares. At the time of the acquisition announcement, About Inc. was measured at US$ 133 million in cash and no debt (Sept. 30, 2000), while the Media Metrix company tallied 21 million unique monthly visitors—making it the seventh-most-visited "network of sites" at the time—a network of over 700 topic sites, sorted into 36 areas and 50,000 subjects, and approximately 4,000 advertisers. Following the purchase, which was finalized in the first quarter of 2001, the combined company was called "Primedia" and Kurnit remained
2068:
2146:
54:
487:
379:
April 2011, Irvine launched the About en Español website, which was About's first-ever
Spanish-language channel and initially featured nine topics, including movies and makeup, that were to be expanded by around 100 by the start of 2012. The launch was part of an overall strategy that included a redesigned About.com homepage, a doubling of the number of "how-to" and
429:. Jean fulfilled her role as chief executive during the transition period, while ownership was transferred to IAC, and then left About.com shortly after the sale was finalized. At the time of the IAC acquisition, which was signed on August 26, 2012, About.com consisted of nearly 1,000 topic sites and over three million unique articles, while, in traffic terms,
471:
In April 2014, Vogel revealed to the media that the About.com team had grown from 100 employees to 176, and the number of site contributors had increased by 20 percent. The company's developers updated the website's backend to be capable of handling a greater degree of interactivity at the front end,
378:
The About Group generated US$ 102.7 million in 2007, which represented a 135-percent increase from the time of the Times Co. acquisition. Meyer stepped down from the chief executive role in March 2008 and was replaced by Cella Irvine, who previously worked for Hearst Corp. and
Microsoft Corp. In
369:
Initially conceived of in
January 2007, About.com's first fully owned foreign venture, the China-based Abang.com, debuted in December 2007. At the time of the launch, the company had a Japan-based online entity, Allabout.co.jp, but it functioned under a licensing agreement. By January 2008, the China
390:
upon online advertising was experienced shortly after Irvine's appointment and she was removed from the CEO role after three years and three consecutive quarters in which revenue decreased. Martin
Nisenholtz, SVP of digital operations, temporarily replaced Irvine following her departure in May 2011.
365:
In March 2007, About.com's patronage was measured at 33.5 million unique visitors. On May 7, 2007, About Inc. acquired
ConsumerSearch.com—a site that generated 3 million unique monthly visitors during the first quarter of 2007—for US$ 33 million in cash following two other purchases
449:
Following his appointment, Vogel's overall plan for About focused on social, mobile, and user experience, with an emphasis on increasing the amount of time that users remain on the site, rather than attracting people in the first instance. Vogel also stressed the importance of monetization in his
475:
The About.com website was relaunched in
September 2014, following a significant redesign that expanded upon the new homepage that debuted in July 2014. Based on an analysis of the needs of both users and advertisers, the redesign sought to create an improved user experience and facilitate social
458:
one way, in general: we're advertising-supported. And that's monetized two ways: we do a lot of display advertising, and we do a lot of people clicking on links that we get paid for from Google and others ... If we have all this traffic, and we have all this content, if we can make people engage
436:
On April 2, 2013, Neil Vogel became the new CEO of About.com. Up until March 2003, Vogel was a key executive member of the marketing and media company Alloy Inc., a role that he left to cofound the
Recognition Media marketing business that is responsible for producing the annual
374:
process, the China initiative—led by Matt
Roberts, who became the CEO of Abang.com, and Wen-Wei Wang, the vice president of technology for the launch—was named "Abang" because the Chinese character "bang" refers to the concept of a group or community.
463:
Vogel further explained that IAC has been able to create "compelling" content that manages to successfully engage
Internet users, while About's content, in particular, is favored by the Google search engine. Furthermore, Vogel stated that
614:
assets) for $ 2.7 billion, forming a new entity called
Dotdash Meredith. The transaction was finalized on December 1. On February 9, 2022, Dotdash CEO Neil Vogel issued a memo revealing that six former Meredith Corporation magazines
445:
for its 2012 "The Coolest People In New York Tech This Year" list, for his work as a venture partner of FirstMark Capital. As of May 2013, About.com was receiving about 84 million unique monthly visitors.
244:. The company publishes online articles and videos about various subjects across categories including health, home, food, finance, tech, beauty, lifestyle, travel, and education. It operates brands including
370:
site consisted of around 25 employees, as well as 80 guides who were responsible for article production within seven categories: Fashion, Food, Health, Hobbies, Pets, Digital, and Travel. As part of the
1736:
1384:
468:
is a marketing initiative that he would like to explore with caution, as "it's a really big opportunity to let marketers talk to our audience in the voice that they're already comfortable with."
362:
were reportedly among the other bidders. Following the Times Co. acquisition, Peter C. Horan was appointed as About Inc.'s president and CEO, but he was soon replaced by Scott Meyer in May 2005.
2463:
1162:
1244:
1073:
2438:
2016:
394:
In July 2011, Darline Jean was named CEO of the About Group, after the company's second-quarter revenues totaled US$ 27.8 million. Jean previously served as About's
1909:
2453:
1131:
494:
On May 2, 2017, IAC announced the completed rebranding of About.com to Dotdash, after about a year of transition. CEO Neil Vogel said that the company had lost
1744:
1278:
1808:
1931:
1499:
875:
1528:
1883:
425:
In the corresponding press release, IAC explained that the acquisition would help bolster and accompany its existing properties, such as the Ask.com
1688:
459:
content more, and spend more time here , and do more things, we're going to have more page views and much more of an opportunity to monetize About.
1833:
1767:
1016:
334:
In May 1999, the company changed its name to "About Inc." and the website name from "miningco.com" to "about.com". The company was acquired by
472:
while a major emphasis was placed on responsive web design, as the traffic from mobile devices and tablets was measured at nearly 40 percent.
2443:
1469:
1569:
1170:
422:
later confirmed that Answers.com's offer was reportedly valued at US$ 270 million, but consisted of debt and equity in Answers.com.
2211:
1252:
1081:
1949:
450:
numerous post-appointment interviews and he included a summary of About's revenue model as part of his discussion of the future with
354:(Times Co.) announced it was buying About.com, a purchase that was completed in the first half of the year for US$ 410 million.
1793:
576:, announced the launch of their first-ever paint collection, The Spruce Best Home, in partnership with KILZ and sold exclusively on
1333:
800:
331:. The original goal was to maintain 1,800 topic areas, but after five years of operation, this number was reduced to around 700.
591:
won for Best User Experience and CEO Neil Vogel won Executive of the Year. On September 22, Dotdash announced that it acquired
504:, the About.com brand was retired, despite its profitability, to make way for a new business model. The company refocused on
1139:
2165:
2095:
1998:
1221:
1193:
587:
and Mother Nature Network. In June, Dotdash was named Digiday's Publisher of the Year in Digiday's Media Awards 2020.
1858:
2458:
476:
sharing, including the addition of social media buttons that were not featured at the time of Vogel's appointment.
351:
299:
188:
1362:
1924:
1441:
1910:"Digiday Media Awards: Expanding revenue and driving engagement, these media companies are highlight nominees"
919:
1109:
876:"Barry Diller Shows Up Late, Gets What He Wants: IAC to Buy About.com From New York Times for $ 300 Million"
395:
339:
159:
2448:
1603:
1047:
796:
410:
had reached a preliminary agreement to acquire About.com for US$ 270 million. However, on August 26,
1629:
747:
2282:
2205:
854:
509:
371:
260:
1715:
2410:
2310:
2232:
645:
617:
607:
87:
1024:
2170:
1663:
1308:
307:
38:
366:
that were made in the preceding eight-month period: UCompareHealthCare.com and Calorie-Count.com.
294:
and numerous other online brands, and its revenue is generated by advertising. In addition to its
2296:
1198:
963:
903:
898:
638:
465:
418:
announced that it would acquire About.com instead for US$ 300 million in cash. A source for
31:
1577:
2348:
2303:
2246:
2218:
2088:
1637:
632:
564:
426:
266:
254:
989:
2329:
945:
805:
752:
577:
499:
303:
1974:
2388:
2365:
2341:
2270:
2125:
2067:
505:
387:
2017:"Barry Diller's Media Group Ends Print Versions of InStyle, Entertainment Weekly, Others"
1500:"About.com Makes Big Leadership Changes As It Zeroes In On Native Advertising And Social"
1334:"Press releases - IAC's Ask.com Acquires The About Group from The New York Times Company"
810:
562:(women's lifestyle) from Clique Brands. On May 15, Dotdash announced the acquisition of
2335:
2289:
2239:
2199:
1604:"About.com, the general interest site even its own CEO doesn't care for, is going away"
593:
430:
380:
335:
271:
173:
2432:
2225:
2175:
2104:
1135:
658:
569:
328:
241:
237:
135:
74:
2145:
1529:"About.com CEO Neil Vogel Discusses The Challenges Of Evolving An Established Brand"
1104:
2323:
2264:
2252:
2180:
2081:
599:
547:
438:
411:
324:
323:
Founded in 1996 as The Mining Company, the site was launched on April 21, 1997, by
275:
249:
155:
124:
1411:
383:
videos on About.com's 24 channels, and new outlets on About.com for advertisers.
2317:
2130:
441:
event, as well as the Internet Week NY and Europe events. Vogel was selected by
407:
53:
2354:
1667:
1553:
1532:
1503:
1445:
1312:
1286:
827:
495:
419:
283:
64:
1641:
327:, owner of General Internet, Bill Day, and a group of other entrepreneurs in
2415:
2394:
2135:
2112:
611:
295:
92:
2038:
662:
486:
17:
2382:
2359:
2276:
2002:
1720:
1573:
1338:
525:
516:
415:
287:
279:
245:
195:
181:
2258:
2160:
1809:"Brides Ending in Print, but New Owner Sees Big Opportunity in Digital"
623:
542:
433:
ranked the site as number 37 in the U.S. and 80 in the global context.
291:
1975:"IAC's Dotdash to Acquire Meredith Corporation's National Media Group"
1412:"THE SILICON ALLEY 100: The Coolest People In New York Tech This Year"
1689:"Dotdash wins Publisher of the Year at the Digiday Publishing Awards"
1074:"Exclusive: Matt Roberts on About.com's launch in China as Abang.com"
724:
649:) would cease print circulation and switch to a digital-only format.
359:
355:
1309:"Former About.com CEO Darline Jean Joins Ad Tech Company PulsePoint"
681:
2061:
858:
545:
Publisher of the Year. In July of the same year, Dotdash acquired
485:
298:
headquarters, Dotdash Meredith maintains offices elsewhere in the
610:'s magazine and other non-broadcast assets (including the former
580:. On October 1, Dotdash announced the acquisition of Liquor.com.
2120:
1884:"Dotdash CEO Sees 'Green Content' as the Next Great Opportunity"
551:. On October 15, TripSavvy launched the Editors' Choice Awards.
286:, and ThoughtCo. In August 2012, About.com became a property of
2077:
1163:"About Group CEO Irvine Out; NYTCo's Nisenholtz Will Run Unit"
748:"RIP About.com: A Look at the Tumultuous Life of a Web Legend"
210:
1950:"Exclusive: Dotdash acquires Simply Recipes and Serious Eats"
657:
Dotdash Meredith currently has offices at 3 locations in the
346:
2005–2012: Times Co. acquisition, Abang.com, About en Español
30:"About Group" redirects here. For the English rock band, see
1794:"Dotdash, Riding Wave of Search Traffic, Acquires New Sites"
498:
and needed to change their marketing strategy. According to
482:
2017–present: rebranding to Dotdash and merger with Meredith
402:
2012–2017: IAC acquisition, Neil Vogel appointment, relaunch
774:
699:
583:
On February 4, 2020, Dotdash announced the acquisition of
1222:"The New York Times Is About to Say Goodbye to About.com"
606:
On October 6, 2021, Dotdash announced the acquisition of
554:
On January 8, 2019, Dotdash announced the acquisition of
899:"The Times Company Acquires About.com for $ 410 Million"
1999:"IAC's Dotdash Announces Close of Meredith Transaction"
1768:"TripSavvy Announces First-Ever Editors' Choice Awards"
406:
A media report published in August 2012 indicated that
2073:
37:"Byrdie" redirects here. For people named Byrdie, see
1556:, the initial of the firm's previous name, About.com.
1834:"Scoop: Dotdash to launch commerce line with Amazon"
1564:
1562:
1245:"About.com Will Rise Again, This Time With Sponsors"
2403:
2375:
2189:
2153:
2111:
205:
172:
146:
130:
120:
101:
80:
70:
60:
1552:Dot-dash (or di-dah) represents the letter "A" in
870:
868:
1737:"IAC is laying off a third of Investopedia staff"
1363:"Webbys Master Neil Vogel Is About.com's New CEO"
319:1997–2005: Launch, renaming, Primedia acquisition
2464:Online mass media companies of the United States
1470:"About.com CEO on Site Transformation, Strategy"
946:"About.com, Primedia's Web Venture, Is for Sale"
1048:"Abang.com: Don't Bring Your Baggage to China"
572:. In the spring of 2019, Dotdash's home site,
2089:
2005:, 1 December 2021, Retrieved 1 December 2021.
1597:
1595:
1442:"About.com's New CEO On How To Stay Relevant"
398:(CFO) and was promoted on September 1, 2011.
8:
1132:"About.com To Expand Expert Premium Content"
46:
2439:Mass media companies based in New York City
2096:
2082:
2074:
2066:
1279:"Confirmed: IAC Has Bought About.com from
1105:"New York Times Names Irvine CEO of About"
45:
897:Katharine Q. Seelye (February 18, 2005).
490:First Dotdash logo used from 2017 to 2021
1859:"Exclusive: Dotdash acquires Liquor.com"
1522:
1520:
944:Katharine Q. Seelye (February 8, 2005).
855:"Miningco.com changes name to About.com"
2454:Internet properties established in 1997
1272:
1270:
801:"Drilling Begins at The Mining Company"
673:
2015:Bruell, Alexandra (February 9, 2022).
1435:
1433:
822:
820:
1937:from the original on October 9, 2022.
1464:
1462:
663:New York, Des Moines, and Birmingham.
7:
1796:– via The Wall Street Journal.
1792:Mullin, Benjamin (January 8, 2019).
1410:ALYSON SHONTELL (October 25, 2012).
1243:Gillette, Felix (October 22, 2013).
1194:"About.com Gets New Chief Executive"
1072:Thomas Crampton (January 14, 2008).
1017:"About.com's China Entry: Abang.com"
1192:Peters, Jeremy W. (July 26, 2011).
990:"About.com Buys ConsumerSearch.com"
918:David Teather (February 18, 2005).
1741:Markets Insider - Business Insider
1735:Rapier, Graham (August 10, 2018).
964:"Times Co. Names About Inc. Chief"
25:
1391:. Bloomberg L.P. November 5, 2014
1385:"Executive Profile Neil I. Vogel"
1277:Ingrid Lunden (August 26, 2012).
2144:
1716:"IAC Q2 2018 Shareholder Letter"
52:
1664:"About.com rebrands to Dotdash"
1628:Dreyfuss, Emily (May 3, 2017).
1527:Jordan Crook (April 18, 2014).
1138:. April 8, 2011. Archived from
1103:Russell Adams (June 12, 2008).
920:"New York Times buys About.com"
746:Dreyfuss, Emily (May 3, 2017).
541:On March 29, 2018, Dotdash won
1979:Meredith Corporation MediaRoom
1766:TripSavvy (October 15, 2018).
1714:Levin, Joey (August 8, 2018).
1498:Jordan Crook (July 16, 2013).
1046:piet walraven (May 23, 2009).
1015:Rafat Ali (December 7, 2007).
853:Fleming, Eric (May 17, 1999).
386:The significant impact of the
27:American digital media company
1:
1602:Natt Garun (April 26, 2017).
1576:. May 2, 2017. Archived from
1361:Peter Kafka (April 2, 2013).
1169:. Gigaom, Inc. Archived from
1161:David Kaplan (May 10, 2011).
1023:. Gigaom, Inc. Archived from
2444:Digital mass media companies
1662:Jordan Crook (May 2, 2017).
1440:Jordan Crook (May 6, 2013).
508:through its niche websites:
1925:"Digiday Media Awards 2020"
1807:Hays, Kali (May 15, 2019).
1307:Anthony Ha (May 14, 2014).
2480:
2039:"Dotdash Meredith Contact"
1570:"About.com is Now Dotdash"
352:The New York Times Company
300:New York metropolitan area
189:The New York Times Company
36:
29:
2142:
828:"Primedia buys About.com"
51:
2212:Better Homes and Gardens
2411:Meredith National Media
1418:. Business Insider, Inc
1110:The Wall Street Journal
396:chief financial officer
388:global financial crisis
340:chief executive officer
116:(as The Mining Company)
1389:Bloomberg Businessweek
1249:Bloomberg Businessweek
813:on September 10, 2004.
491:
461:
107:; 27 years ago
47:Dotdash Meredith, Inc.
2283:Martha Stewart Living
2019:. Wall Street Journal
489:
456:
264:, Byrdie, MyDomaine,
2233:Entertainment Weekly
1580:on November 26, 2017
1365:. All Things Digital
1224:. All Things Digital
878:. All Things Digital
618:Entertainment Weekly
514:(personal finance),
88:Meredith Corporation
1747:on November 9, 2020
1283:For $ 300M In Cash"
1255:on October 24, 2013
1173:on November 6, 2014
1142:on November 5, 2014
1084:on November 5, 2014
1027:on November 6, 2014
308:Birmingham, Alabama
165:Alex Ellerson (COO)
105:April 21, 1997
48:
39:Birdie (given name)
1890:. February 5, 2020
1281:The New York Times
1199:The New York Times
994:The New York Times
968:The New York Times
950:The New York Times
904:The New York Times
834:. October 30, 2000
799:(April 21, 1997).
492:
466:native advertising
350:In February 2005,
226:The Mining Company
32:About Group (band)
2459:Knowledge markets
2426:
2425:
2311:People en Español
1888:www.bloomberg.com
1572:(Press release).
1342:. August 26, 2012
1134:(Press release).
646:People en Español
603:from Fexy Media.
524:(home and food),
427:web search engine
240:company based in
236:) is an American
219:
218:
16:(Redirected from
2471:
2376:Other properties
2349:Travel + Leisure
2191:Dotdash Meredith
2166:Ask Applications
2148:
2098:
2091:
2084:
2075:
2070:
2065:
2064:
2062:Official website
2047:
2046:
2043:Dotdash Meredith
2035:
2029:
2028:
2026:
2024:
2012:
2006:
1996:
1990:
1989:
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1971:
1965:
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1798:
1797:
1789:
1783:
1782:
1780:
1778:
1763:
1757:
1756:
1754:
1752:
1743:. Archived from
1732:
1726:
1725:
1711:
1705:
1704:
1702:
1700:
1695:. March 29, 2018
1685:
1679:
1678:
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1495:
1489:
1488:
1486:
1484:
1479:. April 10, 2013
1474:
1466:
1457:
1456:
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1452:
1437:
1428:
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1425:
1423:
1416:Business Insider
1407:
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1400:
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1319:
1304:
1298:
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1295:
1293:
1274:
1265:
1264:
1262:
1260:
1251:. Archived from
1240:
1234:
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1217:
1211:
1210:
1208:
1206:
1189:
1183:
1182:
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1149:
1147:
1128:
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1119:
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1091:
1089:
1080:. Archived from
1069:
1063:
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1058:
1043:
1037:
1036:
1034:
1032:
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844:
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839:
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815:
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809:. Archived from
793:
787:
786:
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782:
771:
765:
764:
762:
760:
743:
737:
736:
734:
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721:
715:
714:
712:
710:
696:
690:
689:
682:"Team – Dotdash"
678:
506:vertical markets
443:Business Insider
304:Des Moines, Iowa
302:, as well as in
222:Dotdash Meredith
215:
212:
115:
113:
108:
56:
49:
21:
2479:
2478:
2474:
2473:
2472:
2470:
2469:
2468:
2429:
2428:
2427:
2422:
2399:
2389:The Daily Beast
2371:
2342:Southern Living
2240:Food & Wine
2185:
2154:Ask Media Group
2149:
2140:
2107:
2102:
2060:
2059:
2056:
2051:
2050:
2037:
2036:
2032:
2022:
2020:
2014:
2013:
2009:
1997:
1993:
1983:
1981:
1973:
1972:
1968:
1958:
1956:
1948:Fischer, Sara.
1947:
1946:
1942:
1934:
1927:
1922:
1921:
1917:
1912:. May 19, 2020.
1908:
1907:
1903:
1893:
1891:
1882:
1881:
1877:
1867:
1865:
1857:
1856:
1852:
1842:
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1831:
1827:
1817:
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1801:
1791:
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1698:
1696:
1687:
1686:
1682:
1672:
1670:
1661:
1660:
1656:
1646:
1644:
1630:"RIP About.com"
1627:
1626:
1622:
1612:
1610:
1601:
1600:
1593:
1583:
1581:
1568:
1567:
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1772:PR Newswire
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1538:November 5,
1509:November 5,
1483:November 5,
1451:November 5,
1422:November 5,
1395:November 5,
1369:February 2,
1346:November 5,
1318:November 5,
1292:November 5,
1259:February 7,
1205:February 7,
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1088:November 5,
1057:November 5,
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1000:November 5,
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704:Dotdash.com
686:Dotdash.com
511:The Balance
408:Answers.com
290:, owner of
261:The Balance
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185:(2000–2005)
2433:Categories
2355:TreeHugger
2200:Allrecipes
1984:October 6,
1868:October 4,
1699:August 29,
1668:TechCrunch
1554:Morse code
1533:TechCrunch
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1446:TechCrunch
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1287:TechCrunch
882:August 27,
731:August 20,
709:August 27,
668:References
661:including
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589:The Spruce
585:TreeHugger
574:The Spruce
570:Conde Nast
530:(health),
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284:TreeHugger
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148:Key people
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832:CNN Money
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560:MyDomaine
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536:ThoughtCo
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296:Manhattan
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1584:July 23,
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1693:Digiday
1673:July 9,
1613:July 9,
653:Offices
640:Parents
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314:History
292:Ask.com
234:Dotdash
206:Website
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1649:2019
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1002:2014
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884:2012
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783:2020
761:2018
733:2020
711:2018
597:and
358:and
232:and
213:.com
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2003:IAC
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