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Thurstone scale

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59:-based method for scaling-dominance matrices. Even though the theory behind this method is quite complex (Thurstone, 1927a), the algorithm itself is straightforward. For the basic Case V, the frequency dominance matrix is translated into proportions and interfaced with the standard scores. The scale is then obtained as a left-adjusted column marginal average of this standard score matrix (Thurstone, 1927b). The underlying rationale for the method and basis for the measurement of the "psychological scale separation between any two stimuli" derives from Thurstone's 138: 43:. Today it is used to measure attitudes towards a wide variety of issues. The technique uses a number of statements about a particular issue, and each statement is given a numerical value indicating how favorable or unfavorable it is judged to be. These numerical values are prepared ahead of time by the researcher and not shown to the test subjects. The subjects then check each of the statements with which they agree, and a 75:
Since the omission of such extreme values leaves empty cells in the Z matrix, the averaging procedure for arriving at the scale values cannot be applied, and an elaborate procedure for the estimation of unknown parameters is usually employed (Edwards, 1957, pp. 42–46). An alternative solution of
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The principal difficulty with this algorithm is its indeterminacy with respect to one-zero proportions, which return z values as plus or minus infinity, respectively. The inability of the pair comparisons algorithm to handle these cases imposes considerable limits on the applicability of the method.
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or unfolding models such as the Hyperbolic Cosine Model (HCM) (Andrich & Luo, 1993). The Rasch model has a close conceptual relationship to Thurstone's law of comparative judgment (Andrich, 1978), the principal difference being that it directly incorporates a person parameter. Also, the Rasch
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The most frequent recourse when the 1.00-0.00 frequencies are encountered is their omission. Thus, e.g., Guilford (1954, p. 163) has recommended not using proportions more extreme than .977 or .023, and Edwards (1957, pp. 41–42) has suggested that
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Krus, D.J., Sherman, J.L., & Kennedy, P.H. (1977) Changing values over the last half-century: the story of Thurstone's crime scales. Psychological Reports, 40, 207-211
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With later developments in psychometric theory, it has become possible to employ direct methods of scaling such as application of the
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Andrich, D. & Luo, G. (1993) A hyperbolic cosine model for unfolding dichotomous single-stimulus responses.
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Krus, D.J., & Kennedy, P.H. (1977) Normal scaling of dominance matrices: The domain-referenced model.
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Andrich, D. (1978b) Relationships between the Thurstone and Rasch approaches to item scaling.
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model takes the form of a logistic function rather than a cumulative normal function.
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Thurstone, L. L. (1927b) The method of paired comparisons for social values.
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Thurstone's method of pair comparisons can be considered a prototype of a
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score of those statements' values is computed, indicating their attitude.
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in 1928, originally as a means of measuring attitudes towards
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Thurstone, L. L. (1927a) A Law of comparative judgment.
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this problem was suggested by Krus and Kennedy (1977).
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Thurstone, L. L. (1928). Attitudes can be measured.
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31:was the first formal technique to measure an 16:First formal technique to measure an attitude 8: 273:American Journal of Sociology, 33, 529-54. 266:Journal of Abnormal and Social Psychology, 243:Educational and Psychological Measurement, 229:Techniques of attitude scale construction. 231:New York: Appleton-Century- Crofts, 1957. 182:Learn how and when to remove this message 145:This article includes a list of general 128: – Plot used in psychodrama groups 113: – Psychometric measurement scale 7: 151:it lacks sufficient corresponding 14: 209:Applied Psychological Measurement 202:Applied Psychological Measurement 136: 1: 238:New York: McGraw-Hill, 1954. 61:Law of comparative judgment 314: 293:Questionnaire construction 166:more precise citations. 63:(Thurstone, 1928). ASU 35:. It was developed by 259:Psychological Review, 236:Psychometric methods. 117:Semantic differential 126:Diamond of opposites 37:Louis Leon Thurstone 57:normal distribution 298:Survey methodology 253:(Request reprint). 247:(Request reprint). 192: 191: 184: 94:Thurstonian model 305: 234:Guilford, J. P. 187: 180: 176: 173: 167: 162:this article by 153:inline citations 140: 139: 132: 122: 313: 312: 308: 307: 306: 304: 303: 302: 278: 277: 227:Edwards, A. L. 197: 188: 177: 171: 168: 158:Please help to 157: 141: 137: 120: 90: 53: 51:Thurstone scale 29:Thurstone scale 17: 12: 11: 5: 311: 309: 301: 300: 295: 290: 280: 279: 276: 275: 269: 262: 255: 249: 239: 232: 225: 212: 211:, 17, 253-276. 205: 196: 193: 190: 189: 144: 142: 135: 130: 129: 123: 114: 108: 102: 99:Bogardus scale 96: 89: 86: 52: 49: 15: 13: 10: 9: 6: 4: 3: 2: 310: 299: 296: 294: 291: 289: 288:Psychometrics 286: 285: 283: 274: 270: 267: 263: 260: 256: 254: 250: 248: 244: 240: 237: 233: 230: 226: 224: 223:0-534-62029-9 220: 216: 213: 210: 206: 204:, 2, 449-460. 203: 199: 198: 194: 186: 183: 175: 165: 161: 155: 154: 148: 143: 134: 133: 127: 124: 118: 115: 112: 109: 106: 105:Guttman scale 103: 100: 97: 95: 92: 91: 87: 85: 82: 77: 74: 68: 64: 62: 58: 50: 48: 46: 42: 38: 34: 30: 26: 22: 272: 268:21, 384-400. 265: 261:34, 273-286. 258: 245:37, 189-193 242: 235: 228: 208: 201: 178: 169: 150: 111:Likert scale 78: 72: 69: 65: 54: 28: 18: 172:August 2010 164:introducing 81:Rasch model 282:Categories 215:Babbie, E. 195:References 147:references 21:psychology 25:sociology 88:See also 41:religion 33:attitude 160:improve 221:  149:, but 27:, the 219:ISBN 45:mean 23:and 19:In 284:: 185:) 179:( 174:) 170:( 156:.

Index

psychology
sociology
attitude
Louis Leon Thurstone
religion
mean
normal distribution
Law of comparative judgment
Rasch model
Thurstonian model
Bogardus scale
Guttman scale
Likert scale
Semantic differential
Diamond of opposites
references
inline citations
improve
introducing
Learn how and when to remove this message
Babbie, E.
ISBN
0-534-62029-9
(Request reprint).
(Request reprint).
Categories
Psychometrics
Questionnaire construction
Survey methodology

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