31:
22:
is the practice of putting, or drawing visible letters on the sidewall of an automobile's tires. In modern usage, the lettering is often big car brands or tire brands names, with custom lettering being a much smaller niche of that. It can also refer to other after market customizations to the side
134:
Independent companies tried all sorts of different materials and methods to produce a durable and effective decal, including laminate and adhesive layers to the tire sidewall prior to thermal transfer of thick, cured rubber articles cut, but nothing gained mass-market acceptance.
138:
Then, a company called Tire
Stickers emerged, producing patented tire decals for the general public, filling the void left by tire manufacturers with both ink-based and rubber-based decals that lasted longer than the age-old method of drawing or stenciling letters onto tires.
107:
Later, entirely black tires became available with white sidewalls being covered with a somewhat thin, black colored layer of rubber. By compressing the white rubber through the letter cutouts in the black outer layer, it gave the effect of raised white letter tires.
130:
Initially, it was the tire manufacturers themselves who made the first serious attempts with both
Goodyear and Firestone inventing versions, in 1987 and 1990, respectively, that added a significant processing difficulty and expense, halting their production.
843:
798:
780:
475:
430:
412:
647:
279:
93:
with various chemicals mixed into the tread compounds to make them wear better . The best of these was zinc oxide, a pure white substance that increased traction and also made the entire tire white.
78:
Many attempted to create decals that could be applied to tires, but it wasn't until the late 2000s tire lettering came roaring back with the advent of tire decals, US-based company Tire
Stickers.
514:
111:
Mickey
Thompson claims the first raised white letter tires in 1970, but many manufacturers put out similar raised white letter tires in the late 1960s and early 1970s, including
100:
was added to the rubber to greatly increase tread life. Using carbon black only in the tread produced tires with inner and outer sidewalls of white rubber, which is where
86:
While tire lettering was previously drawn or painted onto the tires, in the late 1960s, tire manufacturers began producing white letter tires that were part of the tire.
681:
313:
142:
Since the tire manufacturers themselves were not producing tire decals, this development led to an explosion of custom tire decals, used by custom shops like
61:
In 1940, Alfred B. Poschel invented a rubber transfer method that could apply lettering to tires; however, the decal method failed to gain mass acceptance.
71:
Tire lettering made its way to production tires in the mid-to-late 1960s in the form of raised white letter tires and gained popularity with
American
691:
657:
623:
323:
289:
255:
116:
55:
536:
168:
112:
613:
245:
878:
127:
With tire manufacturers no longer producing raised white letter tires on a mass scale, the advent of tire decals came about.
762:
707:
394:
339:
30:
75:
in the 1970s and 1980s until tire manufacturers stopped producing raised white letter tires on a mass scale.
737:
369:
883:
587:
219:
844:"Pneumatic tire having a decorative applique and a method for applying a decorative applique to a tire"
476:"Pneumatic tire having a decorative applique and a method for applying a decorative applique to a tire"
143:
58:
launched its balloon tires on April 5, 1922., stenciling the
Firestone brand name onto the tire.
687:
653:
619:
515:"BFGoodrich Tires Collaborates with Tire Stickers for Exclusive Tire Customization Technology"
319:
285:
251:
101:
24:
27:" look, but any color of the spectrum is available now, including "rainbow wall tires".
873:
738:"GYF7015N - F70 X 15 Goodyear Raised White Letter Speedway Wide Tread 2 Ply Nylon Tire"
370:"GYF7015N - F70 X 15 Goodyear Raised White Letter Speedway Wide Tread 2 Ply Nylon Tire"
90:
867:
97:
68:
teams in the 1950s as a way to display the tire manufacturer on the car's tires.
147:
72:
65:
817:
562:
449:
194:
781:"Tire having decorative applique on sidewall and method for preparing same"
500:
413:"Tire having decorative applique on sidewall and method for preparing same"
715:
347:
683:
Top Dead Center 2: Racing and
Wrenching with Cycle World's Kevin Cameron
649:
Top Dead Center 2: Racing and
Wrenching with Cycle World's Kevin Cameron
315:
Top Dead Center 2: Racing and
Wrenching with Cycle World's Kevin Cameron
281:
Top Dead Center 2: Racing and
Wrenching with Cycle World's Kevin Cameron
848:
US Patent & Trademark Office, Patent Full Text and Image Database
803:
US Patent & Trademark Office, Patent Full Text and Image Database
480:
US Patent & Trademark Office, Patent Full Text and Image Database
435:
US Patent & Trademark Office, Patent Full Text and Image Database
96:
However, the white rubber did not offer sufficient endurance, so
537:"April 5: Firestone launches balloon tires on this date in 1922"
169:"April 5: Firestone launches balloon tires on this date in 1922"
64:
The stenciling method of tire lettering became popular with
799:"Polymer transfer decals comprising saturated elastomers"
431:"Polymer transfer decals comprising saturated elastomers"
49:
43:
763:"1967-69 Firestone Raised White Letter Tire E70x14"
395:"1967-69 Firestone Raised White Letter Tire E70x14"
54:(American) can be traced back as far as 1922, when
785:United States Patent Full-Text and Image Database
417:United States Patent Full-Text and Image Database
82:Raised white letter tires in the 1960s and 1970s
818:"Decorative laminate for elastomeric articles"
450:"Decorative laminate for elastomeric articles"
615:Woodward Avenue: Cruising the Legendary Strip
247:Woodward Avenue: Cruising the Legendary Strip
8:
123:Tire lettering resurgence with tire decals
89:Early automobile tires were made of pure
29:
527:
159:
7:
150:collaborating with Tire Stickers.
14:
563:"Rubber transfer or decalcomania"
195:"Rubber transfer or decalcomania"
56:Firestone Tire and Rubber Company
146:and with major tire brands like
588:"1955 Ford Fairlane Race Video"
220:"1955 Ford Fairlane Race Video"
23:wall of the tire, such as the "
16:Decoration on automobile tires
1:
680:Cameron, Kevin (2009-11-12).
646:Cameron, Kevin (2009-11-12).
312:Cameron, Kevin (2009-11-12).
278:Cameron, Kevin (2009-11-12).
50:
44:
612:Genat, Robert (June 2013).
244:Genat, Robert (June 2013).
34:Lettering on several tires.
900:
535:Motoramic (5 April 2013).
167:Motoramic (5 April 2013).
35:
879:Vehicle modifications
33:
718:on February 15, 2017
350:on February 15, 2017
742:Classic Industries
374:Classic Industries
144:West Coast Customs
36:
816:Peyron, Georges.
708:"Mickey Thompson"
448:Peyron, Georges.
340:"Mickey Thompson"
891:
859:
858:
856:
854:
842:DeTrano, Mario.
839:
833:
832:
830:
828:
813:
807:
806:
795:
789:
788:
777:
771:
770:
759:
753:
752:
750:
748:
734:
728:
727:
725:
723:
714:. Archived from
712:www.alsetire.com
704:
698:
697:
677:
671:
670:
668:
666:
643:
637:
636:
634:
632:
609:
603:
602:
600:
598:
584:
578:
577:
575:
573:
559:
553:
552:
550:
548:
532:
519:
518:
517:(Press release).
511:
505:
504:
497:
491:
490:
488:
486:
474:DeTrano, Mario.
471:
465:
464:
462:
460:
445:
439:
438:
427:
421:
420:
409:
403:
402:
391:
385:
384:
382:
380:
366:
360:
359:
357:
355:
346:. Archived from
344:www.alsetire.com
336:
330:
329:
309:
303:
302:
300:
298:
275:
269:
268:
266:
264:
241:
235:
234:
232:
230:
216:
210:
209:
207:
205:
191:
185:
184:
182:
180:
164:
53:
52:
47:
46:
899:
898:
894:
893:
892:
890:
889:
888:
864:
863:
862:
852:
850:
841:
840:
836:
826:
824:
815:
814:
810:
797:
796:
792:
779:
778:
774:
761:
760:
756:
746:
744:
736:
735:
731:
721:
719:
706:
705:
701:
694:
679:
678:
674:
664:
662:
660:
645:
644:
640:
630:
628:
626:
618:. CarTech Inc.
611:
610:
606:
596:
594:
586:
585:
581:
571:
569:
561:
560:
556:
546:
544:
534:
533:
529:
523:
522:
513:
512:
508:
501:"Tire Stickers"
499:
498:
494:
484:
482:
473:
472:
468:
458:
456:
447:
446:
442:
429:
428:
424:
411:
410:
406:
393:
392:
388:
378:
376:
368:
367:
363:
353:
351:
338:
337:
333:
326:
311:
310:
306:
296:
294:
292:
277:
276:
272:
262:
260:
258:
250:. CarTech Inc.
243:
242:
238:
228:
226:
218:
217:
213:
203:
201:
193:
192:
188:
178:
176:
166:
165:
161:
156:
125:
102:whitewall tires
84:
41:
25:white wall tire
17:
12:
11:
5:
897:
895:
887:
886:
881:
876:
866:
865:
861:
860:
834:
822:Google Patents
808:
790:
772:
767:Rick's Camaros
754:
729:
699:
692:
686:. Motorbooks.
672:
658:
652:. Motorbooks.
638:
624:
604:
579:
567:Google Patents
554:
526:
521:
520:
506:
492:
466:
454:Google Patents
440:
422:
404:
399:Rick's Camaros
386:
361:
331:
324:
318:. Motorbooks.
304:
290:
284:. Motorbooks.
270:
256:
236:
211:
199:Google Patents
186:
158:
157:
155:
152:
124:
121:
91:natural rubber
83:
80:
51:tire lettering
45:Tyre lettering
40:
37:
20:Tire lettering
15:
13:
10:
9:
6:
4:
3:
2:
896:
885:
884:Writing media
882:
880:
877:
875:
872:
871:
869:
849:
845:
838:
835:
823:
819:
812:
809:
804:
800:
794:
791:
786:
782:
776:
773:
768:
764:
758:
755:
743:
739:
733:
730:
717:
713:
709:
703:
700:
695:
693:9780760336083
689:
685:
684:
676:
673:
661:
659:9780760336083
655:
651:
650:
642:
639:
627:
625:9781613250914
621:
617:
616:
608:
605:
593:
589:
583:
580:
568:
564:
558:
555:
542:
538:
531:
528:
525:
516:
510:
507:
502:
496:
493:
481:
477:
470:
467:
455:
451:
444:
441:
436:
432:
426:
423:
418:
414:
408:
405:
400:
396:
390:
387:
375:
371:
365:
362:
349:
345:
341:
335:
332:
327:
325:9780760336083
321:
317:
316:
308:
305:
293:
291:9780760336083
287:
283:
282:
274:
271:
259:
257:9781613250914
253:
249:
248:
240:
237:
225:
221:
215:
212:
200:
196:
190:
187:
174:
170:
163:
160:
153:
151:
149:
145:
140:
136:
132:
128:
122:
120:
118:
114:
109:
105:
103:
99:
94:
92:
87:
81:
79:
76:
74:
69:
67:
62:
59:
57:
38:
32:
28:
26:
21:
851:. Retrieved
847:
837:
825:. Retrieved
821:
811:
802:
793:
784:
775:
766:
757:
745:. Retrieved
741:
732:
720:. Retrieved
716:the original
711:
702:
682:
675:
663:. Retrieved
648:
641:
629:. Retrieved
614:
607:
595:. Retrieved
591:
582:
570:. Retrieved
566:
557:
545:. Retrieved
540:
530:
524:
509:
495:
483:. Retrieved
479:
469:
457:. Retrieved
453:
443:
434:
425:
416:
407:
398:
389:
377:. Retrieved
373:
364:
352:. Retrieved
348:the original
343:
334:
314:
307:
295:. Retrieved
280:
273:
261:. Retrieved
246:
239:
227:. Retrieved
223:
214:
202:. Retrieved
198:
189:
177:. Retrieved
172:
162:
141:
137:
133:
129:
126:
110:
106:
98:carbon black
95:
88:
85:
77:
70:
63:
60:
42:
19:
18:
853:13 February
827:13 February
747:13 February
665:13 February
631:13 February
597:13 February
592:Cars Online
572:13 February
547:13 February
485:13 February
459:13 February
379:13 February
297:13 February
263:13 February
229:13 February
224:Cars Online
204:13 February
179:13 February
148:BF Goodrich
104:came from.
73:muscle cars
66:auto racing
868:Categories
541:Yahoo News
173:Yahoo News
154:References
48:(British)/
117:Firestone
113:Goodyear
39:Overview
543:. Yahoo
175:. Yahoo
722:20 May
690:
656:
622:
354:20 May
322:
288:
254:
874:Tires
855:2017
829:2017
749:2017
724:2023
688:ISBN
667:2017
654:ISBN
633:2017
620:ISBN
599:2017
574:2017
549:2017
487:2017
461:2017
381:2017
356:2023
320:ISBN
299:2017
286:ISBN
265:2017
252:ISBN
231:2017
206:2017
181:2017
115:and
870::
846:.
820:.
801:.
783:.
765:.
740:.
710:.
590:.
565:.
539:.
478:.
452:.
433:.
415:.
397:.
372:.
342:.
222:.
197:.
171:.
119:.
857:.
831:.
805:.
787:.
769:.
751:.
726:.
696:.
669:.
635:.
601:.
576:.
551:.
503:.
489:.
463:.
437:.
419:.
401:.
383:.
358:.
328:.
301:.
267:.
233:.
208:.
183:.
Text is available under the Creative Commons Attribution-ShareAlike License. Additional terms may apply.
