Knowledge (XXG)

Toddy (PepsiCo)

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268: 1947: 1516: 1613: 25: 294:, where it is still a very popular beverage. Pedro Erasmo Santiago also commenced production of Toddy in Argentina, Portugal, Spain, and distributed the product in the Caribbean islands of Dominican Republic and Cuba. He also ventured into food processing activities, including fruit juices under the trademark Yukery. In Brazil the juice was called Yuky and in Venezuela Yukery. 1195: 1526: 129: 255:, Rudhard developed a formula to create a "drinkable food". The second aspect Rudhard took into account was that this preparation could be consumed hot or cold. In this way, sales were assured, both in summer and winter. After about three years of experiments, Rudhard developed a drink with milk and chocolate as main ingredients. 258:
Toddy became an instant success. Advertised as a "drinkable food", as a substitute for milk. Nevertheless, Rudhard wanted to expand his business, mainly to Canada and Mexico. Unable to solve some legal issues for the commercialisation outside the U.S., Rudhard decided to franchise the product. In
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After his death on February 8, 1966, his youngest son, Erasmo Julian Santiago Mejia, (August 12th 1936-February 12, 2008) took over the operations, later selling the companies in Venezuela due to pressure from the national government and banks in 1986.
340:. It was launched in 1982, with children as the target audience. The drink is more well-known than the traditional Toddy, and is distributed in packages of 200 ml. It has a mascot of the same name that is a cartoony box with arms, legs and face. 263:
Pedro Erasmo Santiago, took over concession for Latin America market, focusing on children as Toddy's main target. That strategy gave good result, mainly in Mexico and Argentina. In 1949, the slogan was: "Toddy, breakfast for the whole family"
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As result of this venture into juice production, in the 1950s Pedro Erasmo Santiago established the largest orange juice processing and juice concentrate facility in the world, Suconasa, today Cutrale, established in Brazil.
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Roots to the creation of the brand can be traced to the United States in 1919, when James William Rudhard (b. 1891), invested $ 30 to start its own business. Being convinced that
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On March 15, 1933, Pedro Erasmo Santiago was licensed by the provisory government of
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1931 ad for Toddy in Argentina, where the product became highly popular
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in 2001. PepsiCo updated the brand's logo to a star and three cows.
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International Directory of Consumer Brands and Their Owners
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Toddynho (a fusion of Toddy + Portuguese diminutive suffix
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movie theaters where it was advertised with the cartoon
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Archived from 1556: 587: 8: 236:, the Toddy products range then extended to 121: 439:Toddy, la historia de la mítica chocolatada 1710: 1563: 1549: 1541: 615: 594: 580: 572: 120: 109:Learn how and when to remove this message 290:In the 1940s, Toddy began production in 16:Brand of powdered milk drink and cookies 349: 251:-based food would change the future of 434: 432: 1693:Vermeer Dutch Chocolate Cream Liqueur 1403:500 Park Avenue (Pepsi-Cola Building) 312:In 2009, PepsiCo introduced Toddy in 7: 1525: 47:adding citations to reliable sources 1493:Produced under a partnership with 387:(in Turkish). VenEconomy C.A. 2000 14: 456:. Gale Group. 1997. p. 333. 1946: 1945: 1611: 1524: 1515: 1514: 1193: 279:to commercialize the product in 127: 23: 1423:List of assets owned by PepsiCo 34:needs additional citations for 520:Chicago: City in the Spotlight 336:products also manufactured by 305:The trademark was acquired by 1: 316:, and the following year in 259:1928, one of his employees, 176:; 105 years ago 1286:D'Angelo Grilled Sandwiches 486:Global Market Share Planner 1997: 1952:Category: Chocolate drinks 1508:Fruit juices under license 1981:Brand name dairy products 1943: 1609: 1489: 1191: 332:) is a line of pre-mixed 126: 1453:Leonard v. Pepsico, Inc. 1306:North American Van Lines 1276:California Pizza Kitchen 1784:Brownie Chocolate Drink 228:Having originated as a 1459:Pepsi, Where's My Jet? 272: 238:chocolate chip cookies 147:chocolate chip cookies 1408:2021 Frito-Lay strike 1311:Wilson Sporting Goods 517:Rapoport, R. 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"Toddy" PepsiCo
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Chocolate
flavored milk
chocolate chip cookies
PepsiCo
PepsiCo
Argentina
Brazil
Paraguay
Venezuela
United States
drive-in
mascot
chocolate
flavored milk
chocolate chip cookies
malt
food industry
Puerto Rican

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