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1950s, the "totes" product family expands. The "worldâs lightest" Hip-"totes" thigh-length fishing waders appear in 1955, while 1956 sees the introduction of
Trouser-"totes", tough lightweight leggings for deer hunters. The firm markets the "worldâs finest" Skooba-"totes" dry suits a year after a high-school student and a sporting-goods sales clerk trial the prototypes in the nearby Little Miami River early in 1957. Divers and water skiers alike welcome these low-cost full-length seamless exposure suits, which enable them to operate all year round.
464:
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successful design and he buys the company to obtain its 1968 patent. Totes is now on course to become the worldâs largest manufacturer of such umbrellas. On 28 February 1972, Totes
Incorporated files agreement of merger with Eastman Products Corporation, Marx Pure Foods Inc. and L.P. Henryson Company Inc. In 1975, Phillips introduces a water-repellent hat after considering the time has come again for men's headgear, finding less success later, however, with his stainproof ties.
305:
foldable, stretchy latex-rubber overshoes called âtotesâ (slogan: âtote âem in your pocketâ). So-Lo âtotesâ soon lead a market previously dominated by the major rubber manufacturersâ bulkier winter boots. Between 1945 and 1954, the firmâs prototypes earn six patents and registered designs. Ever the showman, company president Marx promotes his âtotesâ at any sales opportunity. In 1949, reportedly, the company makes 24,000 pairs per week and cannot fulfill all its orders.
288:
Roland R. Bollman of the
Perfect Manufacturing Company in Cincinnati. Both Flarsheim and Bollman retire in 1935, when Marx, president, purchases the entire stock of the Perfect Manufacturing Company, now based in Oakley, Ohio. The firmâs So-Lo Works division makes a rubber salve for resoling worn-out shoes during the Great Depression. The advertising slogan "Millions now use SO-LO to fix shoes for as low as 1Âą a repair" hints at the nameâs possible origin.
314:
171:
411:, a New York based private equity firm targeting investments in the middle market, acquires Totes Isotoner in January 2007 in a $ 288 million deal. MidOcean helps the company to expand its product offerings globally completing five acquisitions, including Northern Cap and Glove, Acorn Products, Manzella, Just Sheepskin and Grandoe.
301:
dubbing and canned food in the new premises. The firm continues to serve the countryâs civilian population through output of âmake-do and mendâ household repair products. So-Lo Works boosts morale and productivity by engaging all workers in management decision-making and by developing welfare and recreational facilities.
338:
1 April 1965 sees So-Lo Marx Rubber Co. change by charter amendment to "Totes
Incorporated". Company president Brad Phillipsâs choice of name confirms his intention to refocus on the original lucrative "Totes" product of the late 1940s and early 1950s: lightweight rubber footwear that packs up into a
257:
purchased Aris in 1974, changing the firm's name to Aris
Isotoner. After the 1997 merger, the successor company was named "Totes Isotoner Corporation" to showcase the respective flagship products of Totes Inc. and Aris Isotoner. In 2001, Bain Capital sold Totes Isotoner to private equity fund Swander
239:
in 1942 with a name change to "So-Lo Works, Incorporated". From the mid-1940s to the late 1950s, company president Joe J. Marx designed, manufactured and marketed his successful "totes" line of foldable waterproof apparel, starting with "totes" women's slip-on overshoes for rainy days and culminating
406:
In July 2001, Bain
Capital completes sale of Totes Isotoner to San Francisco private equity fund Swander Pace Capital. In December 2001, the company is reported to have "gone global" with "about 1000 employees" and "offices in New York, Toronto, London, Paris and Hong Kong". In 2006, Totes Isotoner
356:
In 1983, Phillips secures US patent 454275 for an "umbrella with advertising flag", which acknowledges the pre-existence of the 1968 Henryson Co. collapsible umbrella patent. In 1986, Totes Inc. is reported to be the largest umbrella seller in the US with over half the company's revenue coming from
330:
In the early 1960s, Skooba-âtotesâ dry suits not only prove popular across the US with divers, water skiers and now cavers, but also find favor with their counterparts in
Australia, Canada, Denmark, Finland, France and the United Kingdom. In November 1961, Bradford E. Phillips, a Western Felt Works
244:
for diving and water-skiing. Bradford E. Phillips purchased So-Lo Works Inc. in 1961, renamed the company "Totes
Incorporated" in 1965 and included "totes" collapsible umbrellas in the firm's repertoire in 1970, By the mid-1980s, Totes Inc. had become the world's largest supplier of such umbrellas.
287:
On 1 June 1931, Roll-O-Radio Co. changes its name by charter amendment to "Perfect
Manufacturing Company (Inc.)". After their Marx-Flarsheim advertising agency merges with the Archer Company in Cincinnati, president Joe J. Marx and treasurer Henry B. Flarsheim enter the manufacturing business with
278:
9 April 1924 sees the incorporation of Roll-O-Radio Co. as a new business in
Cincinnati, Ohio, with premises on Pearl and Race Streets in 1925 and on Third and Sycamore Streets from 1926 to 1930. As its name suggests, the company specializes in selling radio kits, including crystal sets and power
321:
In 1950, So-Lo Works Incorporated vice-president Fred R. Heckman dies and the firmâs name changes to So-Lo Marx Rubber Co. of Loveland, Ohio. Later the same year, the company invites parents to submit snapshots of their children putting on their "totes" for use in national advertising. During the
300:
in Loveland, Ohio, from the former occupant, the George E. Smith Company, candy manufacturer. 1 June 1943 sees a change of name by charter amendment to "So-Lo Works, Incorporated". During the Second World War, the US Government contracts So-Lo Works to manufacture military supplies including shoe
252:
In 1997, Totes Inc. merged with ARIS»ISOTONER Incorporated, a producer of leather gloves. Aris Isotoner traced its roots to 1918, when French glovemaker Paul Chanut and American glove reseller Larry Stanton founded the Aris Glove Company, developing the first stretchable nylon glove with leather
385:
Aris Isotoner dates back to 1918, when French glovemaker Paul Chanut and American glove reseller Larry Stanton found the Aris Glove Company. They develop the first stretchable nylon glove with leather coverings. They name it ISOTONER (combining the terms "isometric" and "toning") to reflect the
347:
In 1970, Phillips adds a collapsible umbrella to the Totes range of wet-weather gear, whose selling point is the ability to fold out of sight when no longer required. Having failed twice to devise his own working prototype, he discovers that L.P. Henryson & Co. Inc. of New York has created a
304:
After the Allied victory in 1945, So-Lo Works quickly reconverts to civilian production with a reduced workforce. By a change in patterns, rubber protectors for anti-aircraft gun handles convert to womenâs slip-on overshoes. In 1949, this very line leads to the development of tough, lightweight,
427:
The deal values Totes Isotoner at between $ 500 million and $ 600 million. Freeman Spogli fully exits its investment in Totes in 2019. In April 2019, Totes Isotoner registers the trademark "Totes Cirrus" for the purpose of launching in the final months of the year a lightweight and virtually
488:
In 1962, an estimated $ 100,000 damage was done to the So-Lo Marx Rubber Company by a fire and explosion in which one person was injured. A gas tank being welded suddenly exploded, setting chemicals in the area on fire, blasting out a wall and shattering windows up to half a mile
27:
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So the "Totes" and the "Isotoner" in the company name reference both merged firms' flagship products. The change of name from "Totes Incorporated" to "Totes Isotoner Corporation" is registered on 1 August 1997. By late 1998, Totes Isotoner has a new headquarters in
436:
In February 2020, Totes Isotoner introduced "Sol Bounce" flip flops, slides and water shoes, using the Everywear technology. That technology was also built in a new comfort footwear line from Isotoner, "Zenz." By 2020, totes UK launched a range of
230:
Totes Isotoner traces its roots back to the Roll-O-Radio Company, a mail-order radio kit supplier, which was incorporated in Cincinnati, Ohio in 1924. In 1931, Roll-O-Radio Co. became "Perfect Manufacturing Company (Inc.)", whose So-Lo Works in
484:
mixer Thomas Estees was found dead after inhaling rubber-cement fumes as he worked the night shift in an unventilated room whose extractor fan had stopped operating. Police were told that rubber-cement fumes would kill a person within ten
1542:
198:, rain hats, and travel bags. Several licensed gift and boot products also carry the totes brand name. Mostly known for private label footwear, ESNY, now part of Totes Isotoner, is associated with branded products such as
331:
sales representative for industrial rubber and textiles, acquires 100% of So-Lo Marxâs outstanding capital stock. He continues as the sole stockholder until June 1994. Marx remains on the board until he retires to
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small pouch when not in use. Other So-Lo Marx product lines â diving suits, rubber cement, resoling material, meat tenderizer, bicycle seats, instant gravy, plaster statuette molds â face imminent cancellation.
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enables passengers to purchase Totes umbrellas when they are on international flights. In 1988, one-size-fits-all Totes "Toasties", "cozy slipper socks to wear on those cold winter nights", go on sale.
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ruled in favor of Totes Isotoner Incorporated in a high-profile discrimination case filed by LaNisa Allen, a former employee. Allen had been terminated for taking unauthorized breaks to
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buys ESNY, the casual footwear division of New York-based E.S. Originals Inc., whose particular product focus is fashion flip-flops and canvas shoes.
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coverings and naming their design "ISOTONER" (a portmanteau of "isometric" and "toning") to highlight the glove's selling points. The American
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151:, United States. Totes is regularly billed in press reports as "the world's largest marketer of umbrellas". The company has divisions in the
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umbrella sales. Totes' umbrella production is outsourced to Taiwan, one of the world's major umbrella-making centers. In 1987, the airline
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compression-proof rainboot billed as "tough as boots, light as clouds" and using proprietary Everywear compound technology.
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1543:"Marquee Brands Announces Acquisition of totes Isotoner Corporation in Partnership with Randa Apparel & Accessories"
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Thus far in the new millennium, Totes Isotoner has increased its product range, overseas presence and monetary value.
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stretchability and comfortable fit of this commercially successful glove. After being purchased by the American
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acquires Totes. Three years later, in 1997, the totes ISOTONER corporation is formed from the merger of
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totesÂź-Isotoner Launches New Summer Footwear Line, "totes Sol Bounce" Made with Everywearâą Technology
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totesÂź-Isotoner Launches New Summer Footwear Line, "totes Sol Bounce" Made with Everywearâą Technology
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footwear. Totes Isotoner and ESNY branded products are carried by most national retailers in the
222:. Totes Isotoner itself has several sub-brands, including Cirrus, SolBounce, Zenz and Toasties.
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In 1941, the So-Lo Works division acquires a one-story factory building at Twightwee near the
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Dun & Bradstreet: Comprehensive Report: TOTES ISOTONER CORPORATION. August 7, 2000
946:"So-Lo Works Does Quick Reconverting Job; Many Surplus Items Turned To Civilian Use",
933:"So-Lo Works Does Quick Reconverting Job; Many Surplus Items Turned To Civilian Use",
896:
Dun & Bradstreet: Comprehensive Report: TOTES ISOTONER CORPORATION. August 7, 2000
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Dun & Bradstreet: Comprehensive Report: TOTES ISOTONER CORPORATION. August 7, 2000
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Dun & Bradstreet: Comprehensive Report: TOTES ISOTONER CORPORATION. August 7, 2000
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developed a popular shoe-resoling product. Perfect Manufacturing Company moved to
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907:"GI Shoes Given Longer Life By Product of So-Lo Works -- Other Items Produced",
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J. J. Marx (1954): US patent 2669035: Lightweight boot having constricting tie
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1030:"Wanted....snapshots of your children to be used in national advertising",
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Betsy Harris: "'American dream' found in packable, Tote-along boots",
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Betsy Harris: "'American dream' found in packable, Tote-along boots",
1244:
Betsy Harris: "'American dream' found in packable, Tote-along boots",
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Betsy Harris: "'American dream' found in packable, Tote-along boots",
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Allen v. totes/Isotoner Corp.,123 Ohio St.3d 216, 2009-Ohio-4231
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MidOcean announces agreement to sell Totes Isotoner Corporation
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MidOcean announces agreement to sell Totes Isotoner Corporation
725:
MidOcean announces agreement to sell Totes Isotoner Corporation
1157:
Sven Erik JĂžrgensen: (2015) "TrĂŠk fra tĂžrdragtens udvikling",
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J. J. Marx et al. (1945): Des. 140822: Design for a toe rubber
358:
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J. J. Marx et al. (1952): US patent 2617208: Rubber footwear
245:
In 1994, Phillips sold Totes Inc. to Boston investment firm
989:
B. A. Hausfeld et al. (1953): Des. 170054: Woman's overshoe
160:
1494:
Freeman Spogli, Investcorp to buy Totes Isotoner -sources
1457:
Freeman Spogli, Investcorp to buy Totes Isotoner -sources
1608:
147:, and cold weather accessory supplier, headquartered in
115:
977:
J. J. Marx (1949): Des. 154501: Design for an overshoe
1430:Jenny Callison: "Today's company: Totes Isotoner",
480:In 1933, 32-year-old Perfect Manufacturing Company
419:In 2014, MidOcean agrees to sell Totes Isotoner to
335:, where he passes away, aged 70, in December 1967.
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102:
85:
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1323:(Allentown, Pennsylvania) 14 April 1986, p. D1-D2.
1308:US patent 4,542,75: Umbrella with advertising flag
654:(Allentown, Pennsylvania) 14 April 1986, p. D1-D2.
1370:Totes To Buy A Majority Interest In Aris Isotoner
1145:Historical Diving Society - Canada: Etoile de Mer
981:J. J. Marx (1949): Des. 154502: Design for a boot
676:Totes To Buy A Majority Interest In Aris Isotoner
390:in 1974, Aris changes its name to Aris Isotoner.
1348:(Clarksville, Tennessee) 1 November 1988, p. 78.
1094:"Now To Introduce the World's Finest Dry Suit",
580:(Clarksville, Tennessee) 1 November 1988, p. 78.
799:(New York, New York) 23 February 1930, p. 252.
540:Chelsey Levingston: "Company names new CEO",
444:In June 2024, totes Isotoner was acquired by
8:
492:In 1995, Isotoner Gloves allegedly worn by
382:Incorporated, a producer of leather gloves.
19:
1625:Manufacturing companies based in Cincinnati
860:Popular Mechanics Vol. 63 No 3 (March 1935)
1444:Totes Isotoner buys ESNY footwear division
1394:Totes Isotoner formerly Totes Incorporated
1319:Frank Whelan: "Umbrellas Get No Respect",
787:(New York, New York) 29 August 1926, p. 5.
700:Totes Isotoner formerly Totes Incorporated
650:Frank Whelan: "Umbrellas Get No Respect",
544:(Hamilton, Ohio), 17 February 2016, p. 15.
396:West Chester Township, Butler County, Ohio
262:. In 2014, Totes Isotoner was acquired by
18:
1645:Underwater diving equipment manufacturers
1595:. Supreme Court of Ohio, August 27, 2009
1358:Totes is Bought By Boston Investment Firm
959:"New Overshoe Lends Wings To Your Feet",
664:Totes is Bought By Boston Investment Firm
258:Pace Capital, which resold it in 2007 to
1235:, p. 11 of 14]. Retrieved on 2 May 2020.
898:, p. 11 of 14]. Retrieved on 2 May 2020.
823:, p. 11 of 14]. Retrieved on 2 May 2020.
763:, p. 11 of 14]. Retrieved on 2 May 2020.
533:
459:
190:brands. Totes branded products include
106:Investcorp and Freeman Spogli & Co.
1579:"Damage is Heavy in Fire, Explosion",
496:were presented by the prosecution in
7:
862:, p. 51a. Retrieved on 18 July 2020.
1635:Shoe companies of the United States
81:Daniel Rajczak, President & CEO
1630:Private equity portfolio companies
317:So-Lo Marx Skooba-"totes" dry suit
14:
178:The company sells products under
1518:Totes Cirrus - Trademark Details
1417:"Fund acquires Totes-Isotoner",
1360:. New York Times, June 28, 1994
1085:(Montana), 21 March 1957, p. 11.
711:"Fund acquires Totes-Isotoner",
666:. New York Times, June 28, 1994
554:Totes Cirrus - Trademark Details
462:
25:
1548:(Press release). Marquee Brands
1492:Greg Roumeliotis, Olivia Oran:
1455:Greg Roumeliotis, Olivia Oran:
1372:. New York Times, June 6, 1997
1070:So-Lo Marx Skooba-"totes" Suits
678:. New York Times, June 6, 1997
450:Randa Apparel & Accessories
1506:Freeman Spogli: totes»Isotoner
1187:October-November 1962. No. 41.
1133:Australian Skindivers Magazine
1072:. Retrieved on 2 October 2020.
1043:"Things From Here and There",
240:in Skooba-"totes" full-length
55:1924 (as Roll-O-Radio Company)
1:
1660:2014 mergers and acquisitions
1655:2024 mergers and acquisitions
1199:January/February 1960, p. 29.
1163:. Retrieved on 15 March 2021.
809:Perfect Manufacturing Company
602:Perfect Manufacturing Company
991:. Retrieved on 10 May 2020.
987:. Retrieved on 10 May 2020.
983:. Retrieved on 10 May 2020.
979:. Retrieved on 10 May 2020.
975:. Retrieved on 10 May 2020.
398:and a website at totes.com.
1532:. Retrieved on 14 May 2020.
1520:. Retrieved on 14 May 2020.
1508:. Retrieved on 11 May 2020.
1496:. Retrieved on 14 May 2020.
1483:. Retrieved on 11 May 2020.
1471:. Retrieved on 11 May 2020.
1459:. Retrieved on 14 May 2020.
1446:. Retrieved on 14 May 2020.
1396:. Retrieved om 18 May 2020.
1285:. Retrieved on 18 May 2020.
1271:US patent 3467115: Umbrella
1223:. Retrieved on 18 May 2020.
1081:"'Monsters from the deep",
995:. Retrieved on 10 May 2020.
886:. Retrieved on 18 May 2020.
811:. Retrieved on 18 May 2020.
739:. Retrieved on 18 May 2020.
727:. Retrieved on 11 May 2020.
702:. Retrieved om 18 May 2020.
628:. Retrieved on 18 May 2020.
616:. Retrieved on 18 May 2020.
604:. Retrieved on 18 May 2020.
592:. Retrieved on 18 May 2020.
568:. Retrieved on 14 May 2020.
556:. Retrieved on 14 May 2020.
1678:
1384:. Retrieved on 9 May 2020.
1310:. Retrieved on 8 May 2020.
1273:. Retrieved on 3 May 2020.
1147:. Retrieved on 8 May 2020.
751:. Retrieved on 2 May 2020.
749:Totes Isotoner Corporation
690:. Retrieved on 9 May 2020,
129:Totes Isotoner Corporation
1159:Dykkehistorisk Tidsskrift
1109:The Sarasota Times-Herald
1004:"Joe Marx Scores Again",
950:24 September 1945, p. 22.
937:24 September 1945, p. 22.
884:So-Lo Works, Incorporated
614:So-Lo Works, Incorporated
469:'totes' coat Spray Bottle
135:and often abbreviated to
24:
16:American apparel supplier
1583:(Coshocton, Ohio), p. 3.
1408:11 November 1998, p. 24.
1211:18 December 1967, p. 40.
1111:17 February 1959, p. 12.
1060:24 September 1956, p. 8.
961:The Atlanta Constitution
874:14 December 1941, p. 49.
849:19 December 1935, p. 19.
775:18 January 1925, p. 113.
425:Freeman Spogli & Co.
268:Freeman Spogli & Co.
98:Cold Weather Accessories
63:9655 International Blvd.
1568:The Cincinnati Enquirer
1434:5 December 2001, p. 27.
1432:The Cincinnati Enquirer
1419:The Cincinnati Enquirer
1406:The Cincinnati Enquirer
1334:The Cincinnati Enquirer
1034:15 October 1950, p. 29.
1019:The Cincinnati Enquirer
1006:The Cincinnati Enquirer
948:The Cincinnati Enquirer
935:The Cincinnati Enquirer
922:The Cincinnati Enquirer
911:29 October 1944, p. 29.
909:The Cincinnati Enquirer
872:The Cincinnati Enquirer
847:The Cincinnati Enquirer
834:The Cincinnati Enquirer
773:The Cincinnati Enquirer
713:The Cincinnati Enquirer
1650:Bain Capital companies
1640:Umbrella manufacturers
1185:Lâaventure sous-marine
1135:June/July 1961, p. 24.
845:"Officers buy stock",
318:
175:
174:Totes Cirrus rainboots
139:, is an international
1566:"Fumes Cause Death",
1296:The Indianapolis Star
1259:The Indianapolis Star
1246:The Indianapolis Star
1123:March 1961, p. 49-51.
1058:Hagerstown Daily Mail
1008:20 March 1949, p. 71.
832:"Ad agencies merge",
639:The Indianapolis Star
316:
206:, and ESNY Occasions
173:
1221:"Totes" Incorporated
1083:The Billings Gazette
1021:5 April 1950, p. 21.
963:2 March 1949, p. 14.
924:5 March 1944, p. 54.
737:Roll-o-Radio Company
626:"Totes" Incorporated
590:Roll-o-Radio Company
388:Sara Lee Corporation
255:Sara Lee Corporation
47:Consumer Accessories
1570:3 March 1933, p. 8.
1421:3 July 2001, p. 15.
1336:11 May 1987, p. 18.
1283:Agreement of merger
1017:"Fred R. Heckman",
715:3 July 2001, p. 15.
194:, rubber footwear,
21:
1611:(company web site)
1346:The Leaf Chronicle
1298:22 July 1984, p.7.
1261:22 July 1984, p.7.
1248:22 July 1984, p.7.
1107:"Buster McCalla",
836:3 May 1931, p. 50.
641:22 July 1984, p.7.
578:The Leaf Chronicle
505:Ohio Supreme Court
319:
298:Little Miami River
242:dry exposure suits
176:
1209:The Tampa Tribune
1161:No. 56, pp. 4-17.
1098:April 1958, p. 5.
1056:"New Red Totes",
1047:7 May 1955, p. 3.
1045:The Index-Journal
1032:Dayton Daily News
409:MidOcean Partners
333:Sarasota, Florida
260:MidOcean Partners
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66:Cincinnati, Ohio
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247:Bain Capital
233:Oakley, Ohio
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60:Headquarters
34:Company type
1581:The Tribune
1175:No. 7 1961.
475:Controversy
131:, stylized
1619:Categories
1096:Skin Diver
797:Daily News
785:Daily News
528:References
441:slippers.
421:Investcorp
279:supplies.
264:Investcorp
200:flip-flops
77:Key people
858:"SO-LO",
370:In 1994,
192:umbrellas
90:Umbrellas
522:Umbrella
516:See also
485:minutes.
184:ISOTONER
145:footwear
141:umbrella
94:Footwear
86:Products
44:Industry
1552:25 June
456:Gallery
226:History
208:wedding
204:sandals
196:ponchos
111:Website
68:45246,
52:Founded
1197:Triton
220:Europe
218:, and
216:Canada
186:, and
165:France
163:, and
157:Canada
118:.totes
96:, and
1546:(PDF)
489:away.
439:vegan
432:2020s
415:2010s
402:2000s
376:Totes
366:1990s
352:1980s
343:1970s
326:1960s
309:1950s
292:1940s
283:1930s
274:1920s
180:totes
137:Totes
103:Owner
1554:2024
448:and
423:and
266:and
188:ESNY
120:.com
70:U.S.
359:TWA
116:www
1621::
452:.
249:.
214:,
202:,
182:,
167:.
161:UK
159:,
155:,
143:,
92:,
1556:.
511:.
500:.
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