47:
261:
383:
Infillion quantifies consumer engagement using metrics like video views, submitted survey forms, and social media likes, so that marketers pay more or less for ads depending on how much engagement they generate. Infillion is also a source of ad inventory for text and visual ads. The company has provided ad space to publishers such as
382:
on online advertisements. The company delivers ad units that are self-selected by the viewer in exchange for access to online content such as videos, music, games, or more articles. The ads take over the browser of a user's computer for about 30 seconds, and require user participation for completion.
411:
to provide services to 60,000 Citi Mobile app users based on their location. For instance, users could unlock ATM lobby doors with their phones, without swiping a credit or debit card. In 2022, Infillion acquired
Analytiks, a company whose technology tracks the movement of customers visiting brick
309:
assumed control of TrueX as part of its $ 71 billion purchase of 21st
Century Fox. On March 17, 2020, Disney announced that it was looking to sell TrueX, as Disney considered it a non-core asset that did not operate as part of Disney's sales or technology divisions. Disney announced that TrueX had
313:
Following the sale of TrueX to Gimbal, the two companies became a single entity known as Gimbal/TrueX. On March 1, 2022, Gimbal/TrueX rebranded as
Infillion. In September 2022, Infillion acquired Analytiks.ai, a company that had developed technology that tracks customer traffic within brick and
1033:
Horizon Media is working with True to programmatically buy ads for its clients where engagement metrics—such as video views, social media likes/shares, clicks, submitted survey forms, etc.—are the "currency," in industry parlance. In other words, marketers only pay for promotions when they are
431:
recognized SocialVibe's engagement for
Microsoft Bing on Zynga's FarmVille as one of the "Best-Ever Social Media Campaigns". The campaign garnered over 425,000 fans for Bing in less than one day, and 70% of the fans visited the search engine in the following month.
268:
The company that would eventually become
Infillion was founded as SocialVibe in 2006. SocialVibe originally enabled customers to raise money for social causes they wished to support. In December 2007, it received $ 4.2 million in Series A funding led by
284:
to raise the total amount invested in the company to $ 12 million, as the company shifted to a model in which it shared revenue with the charities it represented. In March 2011, SocialVibe closed a $ 20 million round of funding led by
293:
games on
Facebook. In 2013 the company became known as TrueX. Between 2013 and 2014, the company doubled its revenue. In May 2014, the company received an additional $ 6 million in funding. Later that year, it was acquired by
848:
1237:
1315:
1320:
743:
994:
496:
1300:
1245:
302:
apps a choice to watch a single interactive ad at the beginning of a piece of video content, or to have that content interrupted by regular commercial breaks.
419:
services. For example, the company's
Instadium product creates and places advertisements within sporting venues as well as mobile apps for teams and arenas.
298:
in a deal worth $ 200 million. One of Fox's first moves after buying the company was utilizing TrueX technology that gave viewers using web browsers and
1310:
1196:(Analytiks) offers multi-entrance and exit guest detection, occupancy monitoring, and rules-based alerting for store operations and marketing managers
245:
968:
1305:
1180:
1330:
1325:
1267:
232:, is an American digital advertising company founded in 2007 by Joe Marchese, Brandon Mills and David Levy. The company is headquartered in
733:
1002:
823:
795:
704:
946:
407:
Infillion is a provider of consumer location data, which is typically used for mobile ad targeting. In 2016, Infillion partnered with
1073:
1017:
504:
1047:
894:
1128:
545:
1102:
869:
766:
289:. By this point, SocialVibe had expanded into online and mobile advertising, including running ad campaigns within
1209:
652:
1154:
603:
396:
286:
849:"Gimbal true[X] Relaunches as Infillion, Strengthening Its Ad Solutions Platform for Business Growth"
527:
800:
416:
351:
306:
249:
1268:
http://www.brandweek.com/bw/content_display/news-and-features/incentive/e3ic70c834af0ab2460c16c05fd01736a5d
738:
322:
575:
355:
630:"True[X] Raises $ 6M More As It Tries To Enlist Big Publishers For Its Interactive Ad Platform"
921:
452:
375:
87:
477:
281:
270:
295:
241:
155:
629:
277:
478:"Interpublic Partners With SocialVibe to Tap Into Brand Promotion on Social Networks".
1294:
853:
705:"Fox is letting people watch fewer ads on TV using a trick adapted from the internet"
392:
384:
379:
318:
237:
151:
46:
363:
233:
142:
824:"Gimbal / TrueX to reveal the reason they merged: a new targeting tool for CTV"
359:
347:
146:
77:
969:"SVnetwork Incenting Consumers With Self-Selecting Social Ads Says CEO Samit"
399:. Their engagement-based nature is intended to reduce instances of ad fraud.
678:
343:
339:
310:
been sold to the marketing data company Gimbal, Inc. on
September 28, 2020.
371:
367:
1210:"This Ad Platform Creates New Ways to Get Brands in Front of Sports Fans"
408:
299:
1238:"In Pictures: Best-Ever Social Media Campaigns - 19. Bing/Farmville - …"
1266:
Bing's
Virtual Bling Buys Facebook Fans. (2010, March 4). Brandweek.
388:
260:
17:
947:"SocialVibe: How advertising and social media can change the world"
734:"Disney Sells Ad Tech Firm TrueX To Marketing Data Company Gimbal"
481:
290:
259:
31:
995:"James Murdoch Joins Board of Advertising Start-Up - NYTimes.com"
1074:"Horizon Media Can Now Buy Programmatic Ads Based on Engagement"
1018:"Horizon Media Can Now Buy Programmatic Ads Based on Engagement"
1181:"Exclusive: Infillion buys location services company Analytiks"
870:"Infillion is New Name For Ad Tech Firm Gimbal/True[X]"
796:"Disney Looks to Sell TrueX, Ad-Tech Firm It Absorbed From Fox"
317:
In
September 2023, it was announced Infillion had acquired the
1048:"21st Century Fox to Acquire Video Ad Company True[X]"
200:
679:"Fox's TrueX Faces Hurdles in Bid to Fight TV Ad Avoidance"
604:"Ad Fraud Creates Worry For Some, Opportunity For Others"
1283:
1129:"Qualcomm spin-off Gimbal acquired by LA mobile ad firm"
497:"SocialVibe Raises Funds For Earthquake, Cyclone Relief"
653:"21st Century Fox Acquires Ad Company True[x]"
273:. It was launched into public beta in February 2008.
181:
Engagement advertising, Media, Advertising technology
195:
185:
177:
165:
134:
111:
93:
83:
73:
53:
264:The TrueX logo before being rebranded as Infillion
1316:Digital marketing companies of the United States
30:"TrueX" redirects here. Not to be confused with
528:"Venture capitalists abandon 'spend mentality'"
1321:Former subsidiaries of The Walt Disney Company
895:"Infillion Acquires Data Company Analytiks.ai"
727:
725:
546:"SocialVibe Closes $ 20 Million Funding Round"
403:Location services and out-of-home advertising
8:
39:
1103:"Disney Sells Ad-Tech Firm TrueX to Gimbal"
1232:
1230:
45:
38:
1096:
1094:
767:"Disney Officially Owns 21st Century Fox"
576:"SocialVibe secures $ 20 million funding"
446:
444:
1301:2007 establishments in the United States
789:
787:
246:Disney's acquisition of 21st Century Fox
1034:actually interacted with by a consumer.
765:Schwartz, Matthew S. (March 20, 2019).
746:from the original on September 30, 2020
598:
596:
569:
567:
440:
1155:"How Banks Can Take Advantage of IoTl"
1179:Baysinger, Tim (September 28, 2022).
7:
1072:Heine, Christopher (June 12, 2014).
1046:Szalai, George (December 17, 2014).
1016:Heine, Christopher (June 12, 2014).
451:Jarvey, Natalie (November 6, 2013).
27:American digital advertising company
1101:Patel, Sahil (September 28, 2020).
822:Burgi, Michael (January 13, 2022).
732:Weprin, Alex (September 28, 2020).
526:Semuels, Alana (January 17, 2009).
1244:. January 23, 2013. Archived from
1208:LaPorte, Nicole (March 19, 2024).
1127:Freeman, Mike (December 5, 2016).
703:Shields, Mike (October 17, 2017).
25:
651:Ha, Anthony (December 17, 2014).
171:RJ Nicolosi (President & COO)
1311:Companies based in New York City
922:"Infillion to Acquire MediaMath"
868:LaFayette, Jon (March 1, 2022).
794:Patel, Sahil (March 17, 2020).
677:Shields, Mike (July 16, 2015).
574:Pearson, Dan (March 24, 2011).
1306:Companies based in Los Angeles
1153:Hansen, Dan (March 23, 2018).
920:FinSMEs (September 14, 2023).
1:
1331:2020 mergers and acquisitions
1326:2014 mergers and acquisitions
280:led an initiative along with
240:. It was previously owned by
495:Jones, K.C. (May 21, 2008).
457:Los Angeles Business Journal
395:. These ads are distributed
173:Rob Emrich (Executive Chair)
99:; 17 years ago
1347:
453:"SocialVibe Becomes TrueX"
338:Infillion has worked with
29:
44:
287:Norwest Venture Partners
1133:San Diego Union-Tribune
801:The Wall Street Journal
417:out-of-home advertising
307:The Walt Disney Company
250:The Walt Disney Company
1052:The Hollywood Reporter
739:The Hollywood Reporter
423:Awards and recognition
415:Infillion also offers
334:Engagement advertising
323:advertising technology
265:
252:from 2019 until 2020.
60:SocialVibe (2007–2013)
771:National Public Radio
329:Products and services
263:
901:. September 29, 2022
376:Procter & Gamble
325:company, MediaMath.
216:, formerly known as
66:Gimbal | true (2022)
1248:on January 23, 2013
1107:Wall Street Journal
683:Wall Street Journal
412:and mortar stores.
305:In September 2017,
187:Number of employees
41:
1005:on April 20, 2014.
999:mobile.nytimes.com
975:. October 14, 2010
949:. January 27, 2011
266:
244:, from 2014 until
88:Online advertising
532:Los Angeles Times
282:Redpoint Ventures
276:In January 2009,
271:Redpoint Ventures
211:
210:
16:(Redirected from
1338:
1287:
1286:
1284:Official website
1270:
1264:
1258:
1257:
1255:
1253:
1234:
1225:
1224:
1222:
1220:
1205:
1199:
1198:
1193:
1191:
1176:
1170:
1169:
1167:
1165:
1150:
1144:
1143:
1141:
1139:
1124:
1118:
1117:
1115:
1113:
1098:
1089:
1088:
1086:
1084:
1069:
1063:
1062:
1060:
1058:
1043:
1037:
1036:
1030:
1028:
1013:
1007:
1006:
1001:. Archived from
991:
985:
984:
982:
980:
965:
959:
958:
956:
954:
943:
937:
936:
934:
932:
917:
911:
910:
908:
906:
891:
885:
884:
882:
880:
865:
859:
858:
857:. March 1, 2022.
845:
839:
838:
836:
834:
819:
813:
812:
810:
808:
791:
782:
781:
779:
777:
762:
756:
755:
753:
751:
729:
720:
719:
717:
715:
709:Business Insider
700:
694:
693:
691:
689:
674:
668:
667:
665:
663:
648:
642:
641:
639:
637:
626:
620:
619:
617:
615:
610:. April 10, 2014
600:
591:
590:
588:
586:
571:
562:
561:
559:
557:
552:. March 22, 2011
542:
536:
535:
523:
517:
516:
514:
512:
503:. Archived from
501:Information Week
492:
486:
474:
468:
467:
465:
463:
448:
427:In August 2010,
397:programmatically
296:21st Century Fox
242:21st Century Fox
207:
204:
202:
107:
105:
100:
63:true (2013-2022)
49:
42:
21:
1346:
1345:
1341:
1340:
1339:
1337:
1336:
1335:
1291:
1290:
1282:
1281:
1278:
1273:
1265:
1261:
1251:
1249:
1236:
1235:
1228:
1218:
1216:
1207:
1206:
1202:
1189:
1187:
1178:
1177:
1173:
1163:
1161:
1152:
1151:
1147:
1137:
1135:
1126:
1125:
1121:
1111:
1109:
1100:
1099:
1092:
1082:
1080:
1071:
1070:
1066:
1056:
1054:
1045:
1044:
1040:
1026:
1024:
1015:
1014:
1010:
993:
992:
988:
978:
976:
967:
966:
962:
952:
950:
945:
944:
940:
930:
928:
919:
918:
914:
904:
902:
893:
892:
888:
878:
876:
867:
866:
862:
847:
846:
842:
832:
830:
821:
820:
816:
806:
804:
793:
792:
785:
775:
773:
764:
763:
759:
749:
747:
731:
730:
723:
713:
711:
702:
701:
697:
687:
685:
676:
675:
671:
661:
659:
650:
649:
645:
635:
633:
628:
627:
623:
613:
611:
602:
601:
594:
584:
582:
573:
572:
565:
555:
553:
544:
543:
539:
525:
524:
520:
510:
508:
507:on May 27, 2008
494:
493:
489:
476:Keane, Meghan.
475:
471:
461:
459:
450:
449:
442:
438:
425:
405:
385:Tribune Company
336:
331:
321:-headquartered
314:mortar stores.
258:
256:Company history
199:
188:
172:
168:
161:
160:
130:
103:
101:
98:
69:
35:
28:
23:
22:
15:
12:
11:
5:
1344:
1342:
1334:
1333:
1328:
1323:
1318:
1313:
1308:
1303:
1293:
1292:
1289:
1288:
1277:
1276:External links
1274:
1272:
1271:
1259:
1226:
1200:
1171:
1145:
1119:
1090:
1078:www.adweek.com
1064:
1038:
1022:www.adweek.com
1008:
986:
960:
938:
912:
886:
860:
840:
814:
783:
757:
721:
695:
669:
643:
632:. May 21, 2014
621:
592:
580:Games Industry
563:
537:
518:
487:
469:
439:
437:
434:
424:
421:
404:
401:
335:
332:
330:
327:
278:Jafco Ventures
257:
254:
209:
208:
197:
193:
192:
189:
186:
183:
182:
179:
175:
174:
169:
166:
163:
162:
159:
158:
149:
139:
138:
136:
132:
131:
129:
128:
125:
122:
119:
115:
113:
109:
108:
95:
91:
90:
85:
81:
80:
75:
71:
70:
68:
67:
64:
61:
57:
55:
51:
50:
26:
24:
14:
13:
10:
9:
6:
4:
3:
2:
1343:
1332:
1329:
1327:
1324:
1322:
1319:
1317:
1314:
1312:
1309:
1307:
1304:
1302:
1299:
1298:
1296:
1285:
1280:
1279:
1275:
1269:
1263:
1260:
1247:
1243:
1239:
1233:
1231:
1227:
1215:
1211:
1204:
1201:
1197:
1186:
1182:
1175:
1172:
1160:
1156:
1149:
1146:
1134:
1130:
1123:
1120:
1108:
1104:
1097:
1095:
1091:
1079:
1075:
1068:
1065:
1053:
1049:
1042:
1039:
1035:
1023:
1019:
1012:
1009:
1004:
1000:
996:
990:
987:
974:
970:
964:
961:
948:
942:
939:
931:September 15,
927:
923:
916:
913:
900:
896:
890:
887:
875:
871:
864:
861:
856:
855:
854:GlobeNewswire
850:
844:
841:
829:
825:
818:
815:
803:
802:
797:
790:
788:
784:
772:
768:
761:
758:
750:September 30,
745:
741:
740:
735:
728:
726:
722:
710:
706:
699:
696:
684:
680:
673:
670:
658:
654:
647:
644:
631:
625:
622:
609:
605:
599:
597:
593:
581:
577:
570:
568:
564:
551:
547:
541:
538:
533:
529:
522:
519:
506:
502:
498:
491:
488:
484:
483:
479:
473:
470:
458:
454:
447:
445:
441:
435:
433:
430:
422:
420:
418:
413:
410:
402:
400:
398:
394:
393:Pandora Radio
390:
386:
381:
380:Discover Card
377:
373:
369:
365:
361:
357:
353:
349:
345:
341:
333:
328:
326:
324:
320:
315:
311:
308:
303:
301:
297:
292:
288:
283:
279:
274:
272:
262:
255:
253:
251:
248:in 2019, and
247:
243:
239:
238:New York City
235:
231:
227:
224:(stylized as
223:
219:
218:Gimbal | true
215:
206:
198:
194:
190:
184:
180:
176:
170:
164:
157:
153:
152:New York City
150:
148:
144:
141:
140:
137:
133:
126:
123:
121:Brandon Mills
120:
117:
116:
114:
110:
96:
92:
89:
86:
82:
79:
76:
72:
65:
62:
59:
58:
56:
52:
48:
43:
37:
33:
19:
1262:
1250:. Retrieved
1246:the original
1241:
1217:. Retrieved
1214:Fast Company
1213:
1203:
1195:
1188:. Retrieved
1184:
1174:
1162:. Retrieved
1158:
1148:
1136:. Retrieved
1132:
1122:
1110:. Retrieved
1106:
1081:. Retrieved
1077:
1067:
1055:. Retrieved
1051:
1041:
1032:
1025:. Retrieved
1021:
1011:
1003:the original
998:
989:
977:. Retrieved
972:
963:
951:. Retrieved
941:
929:. Retrieved
925:
915:
903:. Retrieved
898:
889:
877:. Retrieved
873:
863:
852:
843:
831:. Retrieved
827:
817:
805:. Retrieved
799:
774:. Retrieved
770:
760:
748:. Retrieved
737:
712:. Retrieved
708:
698:
686:. Retrieved
682:
672:
660:. Retrieved
656:
646:
634:. Retrieved
624:
612:. Retrieved
607:
583:. Retrieved
579:
554:. Retrieved
549:
540:
531:
521:
509:. Retrieved
505:the original
500:
490:
480:
472:
460:. Retrieved
456:
428:
426:
414:
406:
337:
316:
312:
304:
300:connected TV
275:
267:
229:
225:
221:
217:
213:
212:
135:Headquarters
118:Joe Marchese
74:Company type
36:
1252:January 13,
1083:January 13,
1027:January 13,
979:January 13,
973:AdExchanger
953:January 13,
905:January 24,
833:January 24,
776:January 24,
714:January 24,
688:January 24,
662:January 24,
636:January 13,
614:January 13,
585:January 24,
556:January 13,
511:January 24,
462:January 24,
364:Kraft Foods
234:Los Angeles
222:TrueX, Inc.
143:Los Angeles
1295:Categories
1242:archive.is
879:January 9,
657:TechCrunch
436:References
360:Kia Motors
230:SocialVibe
203:.infillion
167:Key people
147:California
127:Rob Emrich
124:David Levy
78:Subsidiary
899:AIthority
807:March 21,
608:adage.com
550:adage.com
356:Coca-Cola
340:Microsoft
214:Infillion
40:Infillion
1164:March 2,
1112:March 2,
1057:March 2,
744:Archived
409:Citibank
389:AT&T
319:New York
178:Services
156:New York
112:Founders
84:Industry
54:Formerly
1219:May 17,
1190:May 17,
1159:BizTech
1138:May 17,
926:FinSMEs
828:Digiday
196:Website
102: (
94:Founded
874:NextTV
429:Forbes
391:, and
372:Nestlé
368:Macy's
352:Disney
228:) and
1185:Axios
482:WIRED
348:Apple
291:Zynga
191:30–50
32:Truex
18:TrueX
1254:2019
1221:2024
1192:2024
1166:2023
1140:2024
1114:2023
1085:2019
1059:2023
1029:2019
981:2019
955:2019
933:2023
907:2023
881:2023
835:2023
809:2020
778:2023
752:2020
716:2023
690:2023
664:2023
638:2019
616:2019
587:2023
558:2019
513:2023
464:2023
378:and
344:Visa
236:and
226:true
205:.com
104:2007
97:2007
220:,
201:www
1297::
1240:.
1229:^
1212:.
1194:.
1183:.
1157:.
1131:.
1105:.
1093:^
1076:.
1050:.
1031:.
1020:.
997:.
971:.
924:.
897:.
872:.
851:.
826:.
798:.
786:^
769:.
742:.
736:.
724:^
707:.
681:.
655:.
606:.
595:^
578:.
566:^
548:.
530:.
499:.
455:.
443:^
387:,
374:,
370:,
366:,
362:,
358:,
354:,
350:,
346:,
342:,
154:,
145:,
1256:.
1223:.
1168:.
1142:.
1116:.
1087:.
1061:.
983:.
957:.
935:.
909:.
883:.
837:.
811:.
780:.
754:.
718:.
692:.
666:.
640:.
618:.
589:.
560:.
534:.
515:.
485:.
466:.
106:)
34:.
20:)
Text is available under the Creative Commons Attribution-ShareAlike License. Additional terms may apply.
