36:
250:
372:
Infillion quantifies consumer engagement using metrics like video views, submitted survey forms, and social media likes, so that marketers pay more or less for ads depending on how much engagement they generate. Infillion is also a source of ad inventory for text and visual ads. The company has provided ad space to publishers such as
371:
on online advertisements. The company delivers ad units that are self-selected by the viewer in exchange for access to online content such as videos, music, games, or more articles. The ads take over the browser of a user's computer for about 30 seconds, and require user participation for completion.
400:
to provide services to 60,000 Citi Mobile app users based on their location. For instance, users could unlock ATM lobby doors with their phones, without swiping a credit or debit card. In 2022, Infillion acquired
Analytiks, a company whose technology tracks the movement of customers visiting brick
298:
assumed control of TrueX as part of its $ 71 billion purchase of 21st
Century Fox. On March 17, 2020, Disney announced that it was looking to sell TrueX, as Disney considered it a non-core asset that did not operate as part of Disney's sales or technology divisions. Disney announced that TrueX had
302:
Following the sale of TrueX to Gimbal, the two companies became a single entity known as Gimbal/TrueX. On March 1, 2022, Gimbal/TrueX rebranded as
Infillion. In September 2022, Infillion acquired Analytiks.ai, a company that had developed technology that tracks customer traffic within brick and
1022:
Horizon Media is working with True to programmatically buy ads for its clients where engagement metrics—such as video views, social media likes/shares, clicks, submitted survey forms, etc.—are the "currency," in industry parlance. In other words, marketers only pay for promotions when they are
420:
recognized SocialVibe's engagement for
Microsoft Bing on Zynga's FarmVille as one of the "Best-Ever Social Media Campaigns". The campaign garnered over 425,000 fans for Bing in less than one day, and 70% of the fans visited the search engine in the following month.
257:
The company that would eventually become
Infillion was founded as SocialVibe in 2006. SocialVibe originally enabled customers to raise money for social causes they wished to support. In December 2007, it received $ 4.2 million in Series A funding led by
273:
to raise the total amount invested in the company to $ 12 million, as the company shifted to a model in which it shared revenue with the charities it represented. In March 2011, SocialVibe closed a $ 20 million round of funding led by
282:
games on
Facebook. In 2013 the company became known as TrueX. Between 2013 and 2014, the company doubled its revenue. In May 2014, the company received an additional $ 6 million in funding. Later that year, it was acquired by
837:
1226:
1304:
1309:
732:
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485:
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1234:
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apps a choice to watch a single interactive ad at the beginning of a piece of video content, or to have that content interrupted by regular commercial breaks.
408:
services. For example, the company's
Instadium product creates and places advertisements within sporting venues as well as mobile apps for teams and arenas.
287:
in a deal worth $ 200 million. One of Fox's first moves after buying the company was utilizing TrueX technology that gave viewers using web browsers and
1299:
1185:(Analytiks) offers multi-entrance and exit guest detection, occupancy monitoring, and rules-based alerting for store operations and marketing managers
234:
957:
1294:
1169:
1319:
1314:
1256:
221:, is an American digital advertising company founded in 2007 by Joe Marchese, Brandon Mills and David Levy. The company is headquartered in
722:
991:
812:
784:
693:
935:
396:
Infillion is a provider of consumer location data, which is typically used for mobile ad targeting. In 2016, Infillion partnered with
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1006:
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883:
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534:
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858:
755:
278:. By this point, SocialVibe had expanded into online and mobile advertising, including running ad campaigns within
1198:
641:
1143:
592:
385:
275:
838:"Gimbal true[X] Relaunches as Infillion, Strengthening Its Ad Solutions Platform for Business Growth"
516:
789:
405:
340:
295:
238:
1257:
http://www.brandweek.com/bw/content_display/news-and-features/incentive/e3ic70c834af0ab2460c16c05fd01736a5d
727:
311:
564:
344:
619:"True[X] Raises $ 6M More As It Tries To Enlist Big Publishers For Its Interactive Ad Platform"
910:
441:
364:
76:
466:
270:
259:
284:
230:
144:
618:
266:
467:"Interpublic Partners With SocialVibe to Tap Into Brand Promotion on Social Networks".
1283:
842:
694:"Fox is letting people watch fewer ads on TV using a trick adapted from the internet"
381:
373:
368:
307:
226:
140:
35:
352:
222:
131:
813:"Gimbal / TrueX to reveal the reason they merged: a new targeting tool for CTV"
348:
336:
135:
66:
958:"SVnetwork Incenting Consumers With Self-Selecting Social Ads Says CEO Samit"
388:. Their engagement-based nature is intended to reduce instances of ad fraud.
667:
332:
328:
299:
been sold to the marketing data company Gimbal, Inc. on
September 28, 2020.
360:
356:
1199:"This Ad Platform Creates New Ways to Get Brands in Front of Sports Fans"
397:
288:
1227:"In Pictures: Best-Ever Social Media Campaigns - 19. Bing/Farmville - …"
1255:
Bing's
Virtual Bling Buys Facebook Fans. (2010, March 4). Brandweek.
377:
249:
936:"SocialVibe: How advertising and social media can change the world"
723:"Disney Sells Ad Tech Firm TrueX To Marketing Data Company Gimbal"
470:
279:
248:
20:
984:"James Murdoch Joins Board of Advertising Start-Up - NYTimes.com"
1063:"Horizon Media Can Now Buy Programmatic Ads Based on Engagement"
1007:"Horizon Media Can Now Buy Programmatic Ads Based on Engagement"
1170:"Exclusive: Infillion buys location services company Analytiks"
859:"Infillion is New Name For Ad Tech Firm Gimbal/True[X]"
785:"Disney Looks to Sell TrueX, Ad-Tech Firm It Absorbed From Fox"
306:
In
September 2023, it was announced Infillion had acquired the
1037:"21st Century Fox to Acquire Video Ad Company True[X]"
189:
668:"Fox's TrueX Faces Hurdles in Bid to Fight TV Ad Avoidance"
593:"Ad Fraud Creates Worry For Some, Opportunity For Others"
1272:
1118:"Qualcomm spin-off Gimbal acquired by LA mobile ad firm"
486:"SocialVibe Raises Funds For Earthquake, Cyclone Relief"
642:"21st Century Fox Acquires Ad Company True[x]"
262:. It was launched into public beta in February 2008.
170:
Engagement advertising, Media, Advertising technology
184:
174:
166:
154:
123:
100:
82:
72:
62:
42:
253:The TrueX logo before being rebranded as Infillion
1305:Digital marketing companies of the United States
19:"TrueX" redirects here. Not to be confused with
517:"Venture capitalists abandon 'spend mentality'"
1310:Former subsidiaries of The Walt Disney Company
884:"Infillion Acquires Data Company Analytiks.ai"
716:
714:
535:"SocialVibe Closes $ 20 Million Funding Round"
392:Location services and out-of-home advertising
8:
28:
1092:"Disney Sells Ad-Tech Firm TrueX to Gimbal"
1221:
1219:
34:
27:
1085:
1083:
756:"Disney Officially Owns 21st Century Fox"
565:"SocialVibe secures $ 20 million funding"
435:
433:
1290:2007 establishments in the United States
778:
776:
235:Disney's acquisition of 21st Century Fox
1023:actually interacted with by a consumer.
754:Schwartz, Matthew S. (March 20, 2019).
735:from the original on September 30, 2020
587:
585:
558:
556:
429:
1144:"How Banks Can Take Advantage of IoTl"
1168:Baysinger, Tim (September 28, 2022).
7:
1061:Heine, Christopher (June 12, 2014).
1035:Szalai, George (December 17, 2014).
1005:Heine, Christopher (June 12, 2014).
440:Jarvey, Natalie (November 6, 2013).
16:American digital advertising company
1090:Patel, Sahil (September 28, 2020).
811:Burgi, Michael (January 13, 2022).
721:Weprin, Alex (September 28, 2020).
515:Semuels, Alana (January 17, 2009).
1233:. January 23, 2013. Archived from
1197:LaPorte, Nicole (March 19, 2024).
1116:Freeman, Mike (December 5, 2016).
692:Shields, Mike (October 17, 2017).
14:
640:Ha, Anthony (December 17, 2014).
160:RJ Nicolosi (President & COO)
1300:Companies based in New York City
911:"Infillion to Acquire MediaMath"
857:LaFayette, Jon (March 1, 2022).
783:Patel, Sahil (March 17, 2020).
666:Shields, Mike (July 16, 2015).
563:Pearson, Dan (March 24, 2011).
1295:Companies based in Los Angeles
1142:Hansen, Dan (March 23, 2018).
909:FinSMEs (September 14, 2023).
1:
1320:2020 mergers and acquisitions
1315:2014 mergers and acquisitions
269:led an initiative along with
229:. It was previously owned by
484:Jones, K.C. (May 21, 2008).
446:Los Angeles Business Journal
384:. These ads are distributed
162:Rob Emrich (Executive Chair)
88:; 17 years ago
1336:
442:"SocialVibe Becomes TrueX"
327:Infillion has worked with
18:
33:
276:Norwest Venture Partners
1122:San Diego Union-Tribune
790:The Wall Street Journal
406:out-of-home advertising
296:The Walt Disney Company
239:The Walt Disney Company
1041:The Hollywood Reporter
728:The Hollywood Reporter
412:Awards and recognition
404:Infillion also offers
323:Engagement advertising
312:advertising technology
254:
241:from 2019 until 2020.
49:SocialVibe (2007–2013)
760:National Public Radio
318:Products and services
252:
890:. September 29, 2022
365:Procter & Gamble
314:company, MediaMath.
205:, formerly known as
55:Gimbal | true (2022)
1237:on January 23, 2013
1096:Wall Street Journal
672:Wall Street Journal
401:and mortar stores.
294:In September 2017,
176:Number of employees
30:
994:on April 20, 2014.
988:mobile.nytimes.com
964:. October 14, 2010
938:. January 27, 2011
255:
233:, from 2014 until
77:Online advertising
521:Los Angeles Times
271:Redpoint Ventures
265:In January 2009,
260:Redpoint Ventures
200:
199:
1327:
1276:
1275:
1273:Official website
1259:
1253:
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990:. Archived from
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846:. March 1, 2022.
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698:Business Insider
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599:. April 10, 2014
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541:. March 22, 2011
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492:. Archived from
490:Information Week
481:
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463:
457:
456:
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452:
437:
416:In August 2010,
386:programmatically
285:21st Century Fox
231:21st Century Fox
196:
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96:
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52:true (2013-2022)
38:
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496:on May 27, 2008
483:
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465:Keane, Meghan.
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439:
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427:
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394:
374:Tribune Company
325:
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310:-headquartered
303:mortar stores.
247:
245:Company history
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119:
92:
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87:
58:
24:
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5:
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1265:External links
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1079:
1067:www.adweek.com
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1011:www.adweek.com
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621:. May 21, 2014
610:
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569:Games Industry
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507:
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267:Jafco Ventures
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843:GlobeNewswire
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739:September 30,
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382:Pandora Radio
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369:Discover Card
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237:in 2019, and
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228:
227:New York City
224:
220:
216:
213:(stylized as
212:
208:
207:Gimbal | true
204:
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146:
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141:New York City
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110:Brandon Mills
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1251:
1239:. Retrieved
1235:the original
1230:
1206:. Retrieved
1203:Fast Company
1202:
1192:
1184:
1177:. Retrieved
1173:
1163:
1151:. Retrieved
1147:
1137:
1125:. Retrieved
1121:
1111:
1099:. Retrieved
1095:
1070:. Retrieved
1066:
1056:
1044:. Retrieved
1040:
1030:
1021:
1014:. Retrieved
1010:
1000:
992:the original
987:
978:
966:. Retrieved
961:
952:
940:. Retrieved
930:
918:. Retrieved
914:
904:
892:. Retrieved
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878:
866:. Retrieved
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820:. Retrieved
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794:. Retrieved
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737:. Retrieved
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701:. Retrieved
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675:. Retrieved
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649:. Retrieved
645:
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623:. Retrieved
613:
601:. Retrieved
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572:. Retrieved
568:
543:. Retrieved
538:
529:
520:
510:
498:. Retrieved
494:the original
489:
479:
469:
461:
449:. Retrieved
445:
417:
415:
403:
395:
326:
305:
301:
293:
289:connected TV
264:
256:
218:
214:
210:
206:
202:
201:
124:Headquarters
107:Joe Marchese
63:Company type
25:
1241:January 13,
1072:January 13,
1016:January 13,
968:January 13,
962:AdExchanger
942:January 13,
894:January 24,
822:January 24,
765:January 24,
703:January 24,
677:January 24,
651:January 24,
625:January 13,
603:January 13,
574:January 24,
545:January 13,
500:January 24,
451:January 24,
353:Kraft Foods
223:Los Angeles
211:TrueX, Inc.
132:Los Angeles
1284:Categories
1231:archive.is
868:January 9,
646:TechCrunch
425:References
349:Kia Motors
219:SocialVibe
192:.infillion
156:Key people
136:California
116:Rob Emrich
113:David Levy
67:Subsidiary
888:AIthority
796:March 21,
597:adage.com
539:adage.com
345:Coca-Cola
329:Microsoft
203:Infillion
29:Infillion
1153:March 2,
1101:March 2,
1046:March 2,
733:Archived
398:Citibank
378:AT&T
308:New York
167:Services
145:New York
101:Founders
73:Industry
43:Formerly
1208:May 17,
1179:May 17,
1148:BizTech
1127:May 17,
915:FinSMEs
817:Digiday
185:Website
91: (
83:Founded
863:NextTV
418:Forbes
380:, and
361:Nestlé
357:Macy's
341:Disney
217:) and
1174:Axios
471:WIRED
337:Apple
280:Zynga
180:30–50
21:Truex
1243:2019
1210:2024
1181:2024
1155:2023
1129:2024
1103:2023
1074:2019
1048:2023
1018:2019
970:2019
944:2019
922:2023
896:2023
870:2023
824:2023
798:2020
767:2023
741:2020
705:2023
679:2023
653:2023
627:2019
605:2019
576:2023
547:2019
502:2023
453:2023
367:and
333:Visa
225:and
215:true
194:.com
93:2007
86:2007
209:,
190:www
1286::
1229:.
1218:^
1201:.
1183:.
1172:.
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1120:.
1094:.
1082:^
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1009:.
986:.
960:.
913:.
886:.
861:.
840:.
815:.
787:.
775:^
758:.
731:.
725:.
713:^
696:.
670:.
644:.
595:.
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567:.
555:^
537:.
519:.
488:.
444:.
432:^
376:,
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355:,
351:,
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339:,
335:,
331:,
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1245:.
1212:.
1157:.
1131:.
1105:.
1076:.
1050:.
972:.
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