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Benetton Group

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805:. It housed one of the factories in which Benetton clothing was made. At least 1,130 people died. Benetton first denied reports linking production of their clothing at the factory, but clothes and documents linked to Benetton were discovered at the disaster site. Of the 29 brands identified as having sourced products from the Rana Plaza factories, only nine attended meetings held in November 2013 to agree a proposal on compensation to the victims. Several companies refused to sign including Walmart, Carrefour, Bonmarché, Mango, Auchan and Kik. The agreement was signed by Primark, Loblaw, Bonmarche and El Corte Ingles. A year after the collapse, Benetton faced international protests after failing to pay any compensation to the Rana Plaza Donors Trust Fund. Protests included shutting down Benetton's flagship Oxford Street store in London. 254: 72: 696: 269: 660: 676: 284: 858: 830: 2199: 749:, which was interpreted as an attempt to diminish the Mapuche's traditional claims. The Curiñanco-Nahuelquir family was evicted from their land in 2002 following Benetton's claim to it, but the land was restored in 2007. The company published a position statement regarding the Mapuche in Patagonia in 2012. Protests and occupations began again in 2015. Activist 844: 464:
In November 2011, Benetton created the UNHATE Foundation, launching a worldwide communication campaign described as an invitation to leaders and citizens of the world to combat the "culture of hatred". Benetton claimed the campaign was created to serve as its corporate social responsibility strategy.
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According to a study by Yale University, which analyzes the exit of foreign companies from the Russian market, Benetton group received the worst grade "F", which indicates that the company has not taken any steps to exit the Russian market and operates there with "business as usual". Meanwhile, the
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In April 2015, Benetton Group announced that it has doubled compensation for Rana Plaza victims recommended by independent assessors (PWC AND WRAP) and applied the principles of the Accord on Fire and Building Safety to global suppliers. Benetton's engagement for Bangladesh is available on their
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tracking chips on clothes to monitor inventory. A boycott site alleges the tracking chips "can be read from a distance and used to monitor the people wearing them." Issues of consumer privacy were raised, and the plan was shelved. Benetton's position on RFID technology is also available on their
779:. Benetton has since agreed to buy nonmulesed wool and has further urged the wool industry to adopt the PETA and Australian Wool Growers Association agreement to end mulesing. Benetton's position statement on the mulesing controversy is available on their website. 1610: 818:
Changing Markets Foundation found evidence that the Benetton group uses Russian oil for its polyester products and is the only company investigated that does both: uses Russian oil for its products and remains on the Russian market.
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In 1989, Toscani refocused Benetton's advertising strategy under the "United Colors of Benetton" campaign. The campaign's graphic, billboard-sized ads depicted a variety of shocking subjects, including the deathbed scene of a man
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Benetton was an iconic brand in the 1980s and 1990s, but has since struggled to regain this position. In 2000, it ranked 75th in Interbrand's ranking of the best global brands; however, by 2002, it had dropped out of the list.
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In 2019, Benetton Group announced it would be hosting one of the four days of talks and presentations which makes up the 88th annual International Wool Textile Organisation (IWTO) congress.
2046: 2269: 1820:"Argentina: Missing protester Santiago Maldonado found dead; activist supported Mapuche indigenous peoples' claim to Benetton-owned land – Business & Human Rights Resource Centre" 615: 253: 424:, which led to a change in advertising focus towards raising awareness for various issues worldwide. In 1984, Toscani photographed the first multiracial ad for the brand. 507: 2224: 440:, which noted in its 1991 annual report that the Benetton baby ad "attracted more complaints than we have ever previously known." A third ad included a black stallion 437: 2284: 2234: 603: 436:) dying from AIDS. Another ad featured a bloodied, unwashed newborn baby with umbilical cord still attached. The newborn ad prompted roughly 650 complaints to the 2229: 1331: 2274: 2254: 659: 1257: 695: 1141: 645:
has since become a major force in Italian rugby, with 11 league titles and supplying many players to the national team. Benetton Group has also sponsored
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Following the departure of Massimo Renon, in 2024 Claudio Sforza was appointed CEO of Benetton Group while Christian Coco became President.
2244: 1655: 631: 619: 611: 607: 595: 591: 575: 567: 559: 1799: 2249: 1367: 1184: 675: 2289: 2264: 1384: 962: 2144: 2259: 722: 2093: 2013: 1755: 1166: 2239: 1893: 1706: 922: 321:, Italy, founded in 1965. Benetton Group has a network of about 5,000 stores worldwide. It is a wholly owned subsidiary of the 1406: 754: 466: 1680: 34: 794: 788: 1946: 1482: 71: 2031: 1115: 375: 952: 2112: 1261: 1533: 718: 513:
In November 2017, Benetton launched a campaign in collaboration with Devbhumi, a company owned by rural women from
2279: 2203: 704: 563: 2014:"Benetton Denies Ties To Deadly Bangladesh Factory, But Its Shirts Were Found In The Rubble: Quartz (PHOTOS)" 1841: 2219: 686: 666: 1505: 1209: 730: 489: 457: 433: 1920:"Benetton's position regarding the controversy on mulesing between the Australian Wool Industry and PETA" 268: 2130: 1923: 1871: 1785: 978: 2145:"Over 1,000 Companies Have Curtailed Operations in Russia—But Some Remain | Yale School of Management" 583: 1720: 1283: 1063: 2170:"Dressed to Kill: Fashion brands' hidden links to Russian oil in a time of war • Changing Markets" 1040: 900: 1460: 1305: 750: 599: 368: 1004: 521:
region. The initiative claimed to have empowered more than 6,000 rural women artisans in India.
345:. The company's core business consists of clothing brands United Colors of Benetton and Sisley. 622:, the team raced under an Italian licence, although it continued to be based, like Toleman, in 1363: 1360:
Business in Blue Jeans: How to Have a Successful Business on Your Own Terms, in Your Own Style
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The UNHATE poster series uses altered images of political and religious leaders, such as then-
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In 1979, Benetton first sponsored their (then amateur) local rugby team, A.S. Rugby Treviso.
229: 1585:"Benetton 'Unhate' Campaign, Featuring World Leaders Kissing, Wins Cannes Ad Festival Award" 849: 701: 579: 533: 417: 394: 379: 364: 309: 126: 1759: 283: 1804: 1741: 871: 587: 357: 322: 17: 863: 646: 642: 555: 541: 537: 473: 318: 277: 224: 149: 130: 115: 2213: 2074: 682: 650: 545: 398: 387: 383: 1947:"Bangladesh building collapse: An end to recovery efforts, a promise of a new start" 1897: 926: 1510: 1456:"Benetton jolts world with 'unhate' advertisement showing world leaders in liplock" 1336: 1170: 835: 469: 1684: 737:
organizations, over its ownership and management of traditional Mapuche lands in
1999:"Benetton denies to have any involvement with Bangladesh factory in their Tweet" 623: 586:
teams were sold to the Benetton family. The team saw its greatest success under
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In 2017, the group posted a loss of €180 million. Prompted by the heavy losses,
1970: 1800:"Argentina activist missing after indigenous people evicted from Benetton land" 825: 635: 445: 49: 36: 757:
from the disputed area in August 2017. His body was found two months later.
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after taking over the land the company had inherited from the 19th century
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Benetton is known for its sports sponsorships, and for its "United Colors"
2198: 1707:"Benetton in Patagonia – the Oppression of Mapuche in the Argentine South" 1975: 1210:"Benetton in crisi: perdita operativa da 100 milioni e piano di rilancio" 776: 497: 481: 288: 189: 746: 742: 734: 627: 571: 334: 93: 500: 441: 338: 300: 292: 273: 1630:"Benetton collaborates with Devbhumi for special scarves collection" 356:
from the stock exchange and is now a fully owned subsidiary of the
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announced that the group had a loss of 100 million and accused
1185:"Benetton appoints new CEO three years after Luciano comeback" 199: 1032:"From visionary to old hat: how Benetton fell out of fashion" 2048:
Buyers' compensation for Rana Plaza victims far from reality
1971:"Rana Plaza factory collapse survivors struggle one year on" 1064:"Italy's Benetton group names new boss to help revive brand" 455:
In 2000, Benetton was included in the reference publication
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Revival efforts also included appointing French designer
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launched a boycott campaign against Benetton for buying
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Ltd. was formed at the end of 1985 when the Toleman and
1090:"Benetton to Open Up Numerous Stores Around the World" 982: 760:
Benetton aroused suspicion when they considered using
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protests, Benetton removed an ad purportedly showing
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as artistic director and re-appointing photographer
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Tyrrell 011, showing the company's logo at the time.
1284:"The Advertising Standards Authority Annual Report" 333:In 1965, the Benettons opened their first store in 235: 223: 213: 182: 170: 160: 144: 122: 99: 89: 78: 1039: 733:. Benetton has faced criticism, particularly from 444:with a white mare, while a fourth advert showed a 341:northern region of Italy and three years after in 1560:"Controversial Benetton Ad Nabs Press Grand Prix" 570:; this arrangement was extended to both Alfa and 2111:Kilcooley-O'Halloran, Scarlett (25 April 2014). 1896:. PETA Save the Sheep! campaign. Archived from 1212:. ilsole24ore.com. ilsole24ore.com. 26 May 2024 1142:"United Colors of Benetton Tests a US Comeback" 2270:Multinational companies headquartered in Italy 1721:"The Invisible Colours of Benetton – Campaign" 506:Benetton won the Press Grand Prix at the 2012 2075:"Benetton stores targeted by global protests" 1945:Ahmed, Saeed; Lakhani, Leone (14 June 2013), 1656:"Benetton Group opens doors to IWTO Congress" 1430:"Why Is President Obama Kissing Hugo Chavez?" 8: 741:. In 1997, Benetton invested in a museum in 725:and became the largest private landowner in 452:boy whose hair was shaped into devil horns. 64: 1362:. United States: Sound Wisdom. p. 76. 813:Position on the Russian invasion of Ukraine 723:Compañía de Tierras del Sud Argentino S. A. 1534:"Benetton pulls ad with Pope kissing imam" 1007:. Sisley. 21 February 2012. Archived from 70: 63: 1532:The Associated Press (16 November 2011). 1454:Rajghatta, Chidanand (16 November 2011). 1868:"Benetton's position on RFID technology" 178:Claudio Sforza (Chief Executive Officer) 2225:Advertising and marketing controversies 1167:How McKinsey Destroyed the Middle Class 888: 655: 461:for the "Most Controversial Campaign". 438:British Advertising Standards Authority 401:and other executives of mismanagement. 2285:Watch manufacturing companies of Italy 2235:Clothing companies established in 1965 1628:Maverick, Martins (14 November 2017). 946: 944: 2230:Italian companies established in 1965 1485:. Benettongroup.com. 16 November 2011 954:Essentials of International Marketing 951:Brady, Donald L. (18 December 2014). 308: 7: 2275:Retail companies established in 1965 2255:Design companies established in 1965 2131:"Benetton Group – Corporate Website" 1383:Benetton Group (16 November 2011). 1174:, Daniel Markovits, 3 February 2020 899:. Dizionario.rai.it. Archived from 753:was last seen being evicted by the 626:in England. The team was bought by 1758:. MAPU Association. Archived from 1409:. Benetton Group. 16 November 2011 1258:"The Photo That Brought AIDS Home" 416:campaign. In 1982, Benetton hired 25: 2073:Tichborne, Beth (26 April 2014). 1504:Butt, Riazat (17 November 2011). 83:Società a responsabilità limitata 2197: 1742:"The privatization of Patagonia" 1428:Wells, Jane (16 November 2011). 1030:Hill, Andrew (29 October 2018). 925:. Benetton Group. Archived from 856: 842: 828: 721:, a Benetton subsidiary, bought 694: 674: 658: 480:, kissing each other. Following 2092:Butler, Sarah (24 April 2014). 1332:"Benetton Advertising Campaign" 448:girl with blond hair hugging a 2113:"Benetton Rana Plaza Protests" 755:Argentine National Gendarmerie 747:Mapuche as migrants from Chile 614:, and the team won their only 467:President of the United States 390:was named CEO of the company. 1: 2045:Ovi, Ibrahim Hossain (2013), 2012:Cohn, Emily (29 April 2013). 1558:Patel, Kunur (20 June 2012). 1358:Baroncini-Moe, Susan (2013). 799:commercial building collapsed 719:Edizone Holding International 325:'s holding company Edizione. 287:United Colors of Benetton in 272:United Colors of Benetton in 257:United Colors of Benetton in 1683:(in Italian). Archived from 789:2013 Savar building collapse 590:, who managed the team from 352:In 2012, Benetton Group was 2245:Clothing retailers of Italy 1385:"UNHATE worldwide campaign" 979:"United Colors of Benetton" 775:from farmers who practiced 376:Jean-Charles de Castelbajac 105:; 59 years ago 2306: 1822:. Business-humanrights.org 786: 783:Building collapse at Savar 531: 360:company Edizione holding. 176:Christian Coco (Chairman) 2250:Companies based in Veneto 1681:"Benetton Rugby – Storia" 510:for its Unhate campaign. 69: 50:45.7081087°N 12.2179756°E 18:United Colors of Benetton 2290:Clothing brands of Italy 2265:Fashion accessory brands 2260:Eyewear brands of Italy 1070:. Reuters. 5 April 2017 630:for US$ 120 million in 550:Benetton Group entered 2240:Clothing manufacturers 731:Conquest of the Desert 604:Drivers' Championships 490:Ahmed Mohamed el Tayeb 458:Guinness World Records 313:) is a global fashion 306:Italian pronunciation: 295: 280: 265: 55:45.7081087; 12.2179756 1306:"El caso de Benetton" 528:Sport and sponsorship 286: 271: 256: 2206:at Wikimedia Commons 1617:on 14 November 2017. 1407:"The UNHATE project" 745:which presented the 476:, then President of 29:Global fashion brand 1762:on 8 September 2012 1310:PERIODISMO DE MARCA 1264:on 28 December 2010 1238:. 15 September 2003 1044:on 10 December 2022 616:Constructors' title 310:[benetˈton] 215:Number of employees 66: 46: /  1900:on 6 November 2005 1842:"Boycott Benetton" 1634:FashionNetwork.com 1461:The Times of India 1312:. 11 December 2008 793:On 24 April 2013, 751:Santiago Maldonado 702:Riccardo Patrese's 634:and was rebranded 600:Michael Schumacher 508:Cannes Ad festival 369:Executive Chairman 296: 281: 266: 2202:Media related to 1286:. 30 January 1992 985:on 21 August 2019 877:Colors (magazine) 795:the eight-storey 606:with the team in 486:Pope Benedict XVI 422:creative director 393:On May 25, 2024, 386:. In March 2020, 251: 250: 139:Giuliana Benetton 135:Gilberto Benetton 16:(Redirected from 2297: 2280:Underwear brands 2201: 2185: 2184: 2182: 2180: 2174:Changing Markets 2166: 2160: 2159: 2157: 2155: 2141: 2135: 2134: 2127: 2121: 2120: 2108: 2102: 2101: 2089: 2083: 2082: 2070: 2064: 2063: 2062: 2060: 2055:on 25 March 2016 2051:, archived from 2042: 2036: 2035: 2028: 2022: 2021: 2009: 2003: 2002: 1995: 1989: 1988: 1986: 1984: 1967: 1961: 1960: 1959: 1957: 1942: 1936: 1935: 1933: 1931: 1922:. Archived from 1916: 1910: 1909: 1907: 1905: 1890: 1884: 1883: 1881: 1879: 1870:. Archived from 1864: 1858: 1857: 1855: 1853: 1844:. Archived from 1838: 1832: 1831: 1829: 1827: 1816: 1810: 1809: 1808:. 8 August 2017. 1796: 1790: 1789: 1788:on 25 June 2012. 1784:. Archived from 1778: 1772: 1771: 1769: 1767: 1752: 1746: 1745: 1738: 1732: 1731: 1729: 1727: 1717: 1711: 1710: 1703: 1697: 1696: 1694: 1692: 1687:on 14 April 2008 1677: 1671: 1670: 1668: 1666: 1651: 1645: 1644: 1642: 1640: 1625: 1619: 1618: 1613:. Archived from 1607: 1601: 1600: 1598: 1596: 1581: 1575: 1574: 1572: 1570: 1555: 1549: 1548: 1546: 1544: 1529: 1523: 1522: 1520: 1518: 1501: 1495: 1494: 1492: 1490: 1479: 1473: 1472: 1470: 1468: 1451: 1445: 1444: 1442: 1440: 1425: 1419: 1418: 1416: 1414: 1403: 1397: 1396: 1394: 1392: 1387:. Benetton Group 1380: 1374: 1373: 1355: 1349: 1348: 1346: 1344: 1328: 1322: 1321: 1319: 1317: 1302: 1296: 1295: 1293: 1291: 1280: 1274: 1273: 1271: 1269: 1260:. 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From 602:won his first 542:Treviso Basket 538:Benetton Rugby 529: 526: 492:, the imam of 409: 406: 384:subcontractors 330: 327: 319:Ponzano Veneto 278:Czech Republic 249: 248: 243:.benettongroup 237: 233: 232: 227: 221: 220: 217: 214: 211: 210: 208: 207: 202: 197: 192: 186: 184: 180: 179: 174: 171: 168: 167: 164: 161: 158: 157: 154: 150:Ponzano Veneto 148: 146: 142: 141: 131:Carlo Benetton 124: 120: 119: 116:Ponzano Veneto 101: 97: 96: 91: 87: 86: 80: 76: 75: 65:Benetton Group 28: 24: 14: 13: 10: 9: 6: 4: 3: 2: 2302: 2291: 2288: 2286: 2283: 2281: 2278: 2276: 2273: 2271: 2268: 2266: 2263: 2261: 2258: 2256: 2253: 2251: 2248: 2246: 2243: 2241: 2238: 2236: 2233: 2231: 2228: 2226: 2223: 2221: 2218: 2217: 2215: 2205: 2200: 2196: 2195: 2191: 2175: 2171: 2165: 2162: 2150: 2146: 2140: 2137: 2132: 2126: 2123: 2118: 2114: 2107: 2104: 2099: 2095: 2088: 2085: 2080: 2076: 2069: 2066: 2054: 2050: 2049: 2041: 2038: 2033: 2027: 2024: 2019: 2015: 2008: 2005: 2000: 1994: 1991: 1978: 1977: 1972: 1966: 1963: 1952: 1948: 1941: 1938: 1925: 1921: 1915: 1912: 1899: 1895: 1889: 1886: 1873: 1869: 1863: 1860: 1847: 1843: 1837: 1834: 1821: 1815: 1812: 1807: 1806: 1801: 1795: 1792: 1787: 1783: 1777: 1774: 1761: 1757: 1751: 1748: 1743: 1737: 1734: 1722: 1716: 1713: 1708: 1702: 1699: 1686: 1682: 1676: 1673: 1661: 1657: 1650: 1647: 1635: 1631: 1624: 1621: 1616: 1612: 1606: 1603: 1590: 1586: 1580: 1577: 1565: 1561: 1554: 1551: 1539: 1535: 1528: 1525: 1513: 1512: 1507: 1500: 1497: 1484: 1478: 1475: 1463: 1462: 1457: 1450: 1447: 1435: 1431: 1424: 1421: 1408: 1402: 1399: 1386: 1379: 1376: 1371: 1365: 1361: 1354: 1351: 1339: 1338: 1333: 1327: 1324: 1311: 1307: 1301: 1298: 1285: 1279: 1276: 1263: 1259: 1253: 1250: 1237: 1233: 1227: 1224: 1211: 1205: 1202: 1190: 1186: 1180: 1177: 1173: 1172: 1168: 1163: 1160: 1147: 1143: 1137: 1134: 1121: 1117: 1111: 1108: 1095: 1091: 1085: 1082: 1069: 1065: 1059: 1056: 1042: 1037: 1033: 1026: 1023: 1010: 1006: 1000: 997: 984: 980: 974: 971: 966: 964:9781317471202 960: 957:. 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Index

United Colors of Benetton
45°42′29″N 12°13′05″E / 45.7081087°N 12.2179756°E / 45.7081087; 12.2179756

Società a responsabilità limitata
Fashion
Ponzano Veneto
Luciano Benetton
Carlo Benetton
Gilberto Benetton
Giuliana Benetton
Ponzano Veneto
Clothing
Shoes
Bags
Accessories
Parent
Edizione
www.benettongroup.com

Parma
Italy

Prague
Czech Republic

Belgrade
Serbia
S.r.l.
[benetˈton]
brand

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