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that gives the operator better control of the content. Several other operators are approaching banking on possible revenue streams by building value-added services (VAS), which is generally available with rewards-based schemes.
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were historically usually considered value-added services, but in recent years SMS, MMS and data access have more and more become core services, and VAS therefore has begun to exclude those services.
350:"Global Mobile Value Added Services (VAS) Market: Worldwide Industry Share, Investment Trends, Growth, Size, Strategy And Forecast Research Report 2013"
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transmissions. However, it can be used in any service industry, for services available at little or no cost, to
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their primary business. In the telecommunications industry, on a conceptual level, value-added services
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Value-added services are supplied either in-house by the
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