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Television and the Public Interest

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206:, and prepare to endure the barrage of criticism they felt certain would greet the new season." Castleman and Podrazik noted that there was an attempt to increase documentary programming in the 1962–63 season, but that "their sheer number diluted the audience and stretched resources far too thin to allow quality productions each week," resulting in a schedule that much resembled "business as usual." 1962 saw an even greater increase in some of the formats Minow detested, with premises becoming more and more surreal: two prime time cartoons ( 179:
production, and for propriety in advertising. This responsibility cannot be discharged by any given group of programs, but can be discharged only through the highest standards of respect for the American home, applied to every moment of every program presented by television. Program materials should enlarge the horizons of the viewer, provide him with wholesome entertainment, afford helpful stimulation, and remind him of the responsibilities which the citizen has toward his society.
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were newspapers' most popular items, they were not featured on the front pages because (according to Minow) the newspapers were still voluntarily bound to the public interest despite being outside the purview of the FCC, something Minow believed television had abandoned as it had become too beholden
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But when television is bad, nothing is worse. I invite each of you to sit down in front of your own television set when your station goes on the air and stay there, for a day, without a book, without a magazine, without a newspaper, without a profit and loss sheet or a rating book to distract you.
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You will see a procession of game shows, formula comedies about totally unbelievable families, blood and thunder, mayhem, violence, sadism, murder, western bad men, western good men, private eyes, gangsters, more violence, and cartoons. And endlessly, commercials—many screaming, cajoling, and
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Television and all who participate in it are jointly accountable to the American public for respect for the special needs of children, for community responsibility, for the advancement of education and culture, for the acceptability of the program materials chosen, for decency and decorum in
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forms of entertainment such as game shows "have a tremendous appeal" to the average American. He indirectly referenced Minow in the interview, quipping "they can talk about the great wasteland and everything else—if you want to read books, read books."
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Like so many media reformers, Minow strikes me as reluctant to acknowledge an obvious difference between 1961 and 2011. TV is not a vast wasteland anymore. It's a crazy, weed-filled, wonderful, out-of-control
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at the time Minow had made his speech, leaving them unable to make the adjustments Minow had hoped. "The best the networks could do was slot a few more public affairs shows, paint rosy pictures for
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Minow conceded that there were numerous barriers to improvement, many of them financial, and expressed his reluctance to use the FCC as a censor, except to enforce rules imposed following
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offending. And most of all, boredom. True, you'll see a few things you will enjoy. But they will be very, very few. And if you think I exaggerate, I only ask you to try it.
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Minow often remarked that the two words best remembered from the speech are "vast wasteland", but the two words he wished would be remembered are "public interest".
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According to television historians Castleman and Podrazik (1982), the networks had already purchased their fall 1961 programs and had locked in their
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In the speech, Minow referred to American commercial television programming as a "vast wasteland" and advocated for programming in the
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Keep your eyes glued to that set until the station signs off. I can assure you that what you will observe is a vast wasteland.
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Minow went on to dismiss the idea that public taste was driving the change in programming, stating his firm belief that if
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The speech was not without detractors, as that lambasting of the state of United States television programming prompted
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on May 9, 1961. The speech was Minow's first major speech after he was appointed chairman of the FCC by then President
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of the era was wholly unacceptable, comparable to feeding a child nothing but "ice cream, school holidays and no
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that had run through the 1950s, contrasting the highbrow programs of that decade (Minow specifically cited
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When television is good, nothing—not the theater, not the magazines or newspapers—nothing is better.
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programming was proven false, noting that although "the critics will always look down their noses,"
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The phrase "vast wasteland" was suggested to Minow by his friend, reporter and freelance writer
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The producers of The Flintstones have a new family called The Jetsons, who live in outer space.
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Minow mentioned a handful of praiseworthy shows that were still in production (among them
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In a 2011 interview marking the 50th anniversary of the speech, Minow stated that
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remarked in 1972 that Minow's assertion that viewers naturally gravitated toward
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Does Minow Still Think TV Is a 'Vast Wasteland'?|Ad Age (subscription required)
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MP3 recording of the entire Minow speech, "Television and the Public Interest"
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television, which was not yet as widespread as the major broadcast networks.
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Regulations on children's television programming in the United States
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Newton Minow's Vast Wasteland Speech: How It Changed TV|Time
632:"Interview with Minow about the state of television in 2006 372:"Newton Minow: The 'vast wasteland' of television speech" 167:. A partial solution Minow proposed was the expansion of 174:
In his speech Minow also shared advice to his audience:
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How TV's 'Vast Wasteland' Became a Vast Garden|WIRED
82:") with what had appeared on American television in 1173: 1127: 1087: 1067: 1026: 1019: 917: 810: 757: 709: 681: 450: 62:. In hindsight, the speech addressed the end of a 453:Watching TV: Four Decades of American Television 105: 449:Castleman, Harry; Podrazik, Walter J. (1982). 893: 787:The Harlem Globetrotters on Gilligan's Island 657: 394:"Where the Phrase 'Vast Wasteland' Came From" 8: 554:Radical Software interview with Dennis James 353: 351: 349: 347: 345: 1078:19 Original Stories on the 50th Anniversary 1298:History of television in the United States 1023: 900: 886: 878: 664: 650: 642: 603:Complete text and audio of Minow's speech 536:. Santa Clara University Law School: 185 241:to name the boat on his television show 341: 165:recent scandals in the quiz show genre 7: 1288:May 1961 events in the United States 526:"Legal Tales from Gilligan's Island" 420:""A Vast Wasteland," 50 Years Later" 44:National Association of Broadcasters 827:The Adventures of Gilligan's Island 254:after Newton Minow. Game show host 780:The Castaways on Gilligan's Island 457:. New York: McGraw-Hill. pp.  359:Television and the Public Interest 32:Television and the Public Interest 25: 1278:Federal Communications Commission 36:Federal Communications Commission 1229: 1228: 234:) were among the new offerings. 121:television choices were expanded 491:. July 27, 1962. Archived from 483:"Television: The Coming Season" 766:The New Adventures of Gilligan 392:Fallows, James (11 May 2011). 27:1961 speech by Newton N. 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(1998). 169:non-commercial educational 1258:1961 in American politics 1223: 969:Second series (1985–1989) 605:from AmericanRhetoric.com 42:to the convention of the 1268:1961 in Washington, D.C. 1049:1982 helicopter accident 1035:Twilight Zone: The Movie 927:First series (1959–1964) 518:Inside Gilligan's Island 300:Golden Age of Television 276:multi-channel transition 64:Golden Age of Television 34:" was a speech given by 1002:Fourth series (2019–20) 617:"Update" April 24, 2001 225:The Beverly Hillbillies 69:Westinghouse Studio One 987:It's Still a Good Life 981:Third series (2002–03) 612:article, June 17, 1996 530:Santa Clara Law Review 291: 274:, fueled by the 1980s 231:Don't Call Me Charlie! 181: 117: 95:, variety specials by 1214:Vast Wasteland speech 866:Vast Wasteland speech 286: 176: 141:children's television 1293:Television criticism 556:, ca. 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Index

Vast wasteland
Federal Communications Commission
Newton N. Minow
National Association of Broadcasters
John F. Kennedy
public interest
Golden Age of Television
Westinghouse Studio One
Playhouse 90
good old days
1960 and 1961
The Twilight Zone
Fred Astaire
Bing Crosby
television choices were expanded
quiz shows
variety shows
sitcoms
Westerns
children's television
Sunday school
comic strips
advice columns
Nielsen Ratings
recent scandals in the quiz show genre
non-commercial educational
John Bartlow Martin
1961–62 schedules
1962–63
Beany and Cecil

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