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changed some years ago to "Flavor aged in oak barrels", again in 1996 to "Barrel Aged, Bold Taste" and currently notes "Barrel Aged 3 Years • Bold Taste". The apostrophe in the name "Vernor's" was dropped in the late 1950s. For a time in the mid-1980s, Vernors used the slogan "It's what we drink around here" in its advertising campaigns. The gnome mascot, named "Woody", was used from the start of the 20th century until 1987, when it was dropped by A&W Brands in favor of new packaging, but had returned to the packaging by the 2000s. As recently as
October 2013, Vernors features a picture of Woody with the slogan "A Michigan Original Since 1866", plus a picture of a barrel with the slogan "Barrel Aged – Bold Taste". As of January 2016, the wording surrounding the picture was changed to "Authentic • Bold Taste".
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Florida, which has large numbers of retired or relocated former
Michigan residents. In 2015, Dr Pepper Snapple said that it sold more than 7 million cases of Vernors, about 1% of the company's total sales volume. At that time, a "large percentage — although not a majority — of the sales" were in Michigan.
464:
variant typically composed of
Vernors Ginger Ale and vanilla ice cream blended together similar to a milkshake; however, in other parts of the United States, different combinations of ingredients are also known as a Boston Cooler. Some native Detroiters simply put a scoop or two of vanilla ice cream
391:
The identity of the
Vernors gnome mascot has been contested and as a result, there is significant local folklore surrounding the gnome. While the Dr. Pepper company insists the name of the gnome has always been Woody, Lawrence L. Rouch, Vernors historian, argues this was not the case. He agrees that
400:
at the time, which was the advertising firm in charge of the
Vernors account. His arrival at work one morning was followed by widespread agreement amongst both Vernors representatives and Doner ad executives that he should be cast as the gnome. Bialecki was so dedicated to the role that he and his
358:
In a 1936 interview, however, James Vernor Jr., admitted that the formula was not developed by his father until after the war was over. This was confirmed both in a 1962 interview with former company president, James Vernor Davis, and a 1911 trademark application on "Vernor's" as a name for ginger
257:
and other riverfront projects, a land-swap was negotiated, and
Vernors moved its bottling plant and headquarters to the location of the old civic exhibition hall at 4501 Woodward Avenue, incorporating many of the popular features of the old plant. Tours of the Vernors plant old and new were major
387:
A number of slogans have been associated with
Vernors over the years. Advertising in the early 1900s used the slogan "Detroit's Drink". According to its trademark application, it began using the slogan "Deliciously Different" in 1921. The labels formerly read "Aged 4 years in wood", which was
354:
and other natural flavorings, in an oaken cask. When he was discharged four years later he found the concentrate had been changed by being aged in the wood. The drink made from it was like nothing else he had ever tasted, and he purportedly declared it "Deliciously different," which remains the
378:
Vernors was not mass distributed nationally for many years; by 1997, the brand's distribution had expanded to a 33-state area. In 1997, even after expansion, Michigan accounted for 80% of
Vernors sales. Ohio and Illinois were the next-highest-selling states; the drink was also very popular in
253:. Just prior to the onset of World War II, Vernors built a 230,000 sq ft (21,000 m) bottling plant and headquarters encompassing an entire city block on Woodward Avenue, one block from the Detroit River. In the late 1950s, when the City of Detroit proposed construction of
238:. Initially, Vernors was only sold via soda fountain franchises. In 1896, Vernor closed his drugstore and opened a soda fountain closer to the city center to concentrate on the ginger ale business alone, on Woodward Avenue south of Jefferson Avenue, near the ferry docks on the
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and Museum teamed up with the Vernor's
Collectors' Club and the Detroit Experience Factory to celebrate the brand. Starting June 7, 2016, a Vernors memorabilia exhibition showed artifacts and vintage signage from the brand. The feature ran through June 12, 2016, at the
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in a glass, add
Vernors and a soda straw, and call it a Boston Cooler. While some claim it is named Boston Cooler for being invented on Boston Boulevard in Detroit, but Boston Boulevard had not been developed when the drink was named.
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wife created a gnome costume for public appearances. During his time as the Vernors mascot, Bialecki made personal appearances in the "gnome mobile" which he also designed for the enjoyment of the local public.
345:
in Detroit, experimented with flavors in an attempt to duplicate a popular ginger ale imported from Dublin, Ireland. When Vernor was called off to serve he stored the syrup base of 19 ingredients, including
222:
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There is general consensus, however, of Ronald Bialecki's live-action appearances as the gnome in the 1970s. According to both Vernors historians and Bialecki's family members, he was employed with the
959:
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Editor Roger Grace describes the original flavor as "mellow yet perky" with the mellowness attributed to the aging in oak barrels, and the perkiness to the use of more ginger than "dry" ginger ales.
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In August 2022, Vernor's released a black cherry flavor, its first new flavor in more than 50 years. The limited-time product was only available in Michigan and the Toledo, Ohio, area.
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For most of its history, Vernors was a regional product. Initially Vernor sold franchises throughout Michigan and in major regional cities; the product was also available in
392:
the gnome mascot surfaced sometime in the early 1900s and lasted through to the 1980s, but found no historical evidence of the name “Woody” being associated with the gnome.
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In 1966, the Vernor family sold out to the first of what became a succession of owners. The company was next acquired by American Consumer Products and then by
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The brand was originally sold as Vernor's; the apostrophe was dropped in 1959. In 1962, Vernors introduced Vernors 1-Calorie, now called Vernors Zero Sugar.
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242:. The early Vernors soda fountains featured ornate plaster, lighting and ironwork featuring a "V" design, examples of which still exist, such as at the
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restaurant in Flint, Michigan. Later, Vernor also sold bottling franchises in other cities, requiring operators to adhere strictly to his recipe.
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of Burlington, Massachusetts, and Plano, Texas, and the flagship bottling plant serving Michigan is the Keurig Dr Pepper bottling plant in
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Vernors is a sweet "golden" ginger ale that derives its color, like other commercial, industrially produced ginger ales, from
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with a glaze made with the soft drink; Vernors has also been used in a glaze for salmon and in a batter for onion rings.
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268:. The flagship Detroit bottling plant was shut down in 1985, with the local rights to bottle Vernors granted to
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Vernor died October 29, 1927, and was succeeded by his son, James Vernor Jr. Expansion continued throughout
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in the United States. According to the company, it was first served to the American public in 1866.
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617:"A Ginger Tale: Its factories are long gone, but 150-year-old Vernors is still 'Detroit's drink'"
338:
1546:"Aretha Franklin Shares Christmas ham recipe with Vernors glaze on LIVE with Kelly and Michael"
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430:. Others, such as some Detroit natives, add it to impart a sweet and spicy flavor to dishes.
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1059:"Vernors ginger ale turns 150 - and everyone's invited to the party - Windsor - CBC News"
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became famous in the city for demonstrating a recipe, traditionally at her church, for
427:
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1290:"Vernors remains 'Detroit's Drink' even with many ownership changes through the years"
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1998:
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272:. The Woodward Avenue plant was later demolished. The Vernors brand was purchased by
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1085:"Vernors first new flavor in decades hits stores this week for Michiganders only"
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650:"Grace, Roger M., "Vernors is not, despite claim, 'The Original Ginger Soda'",
359:
ale and extract indicating Vernor's ginger ale first entered commerce in 1880.
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308:
303:, and has a robust, vanilla-heavy flavor. The Vernors style was common before
269:
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2014:
966:. Detroit, MI. Associated Press. January 21, 1985. p. 11. Archived from
930:"Grace, Roger M., "Wood-aged Vernors ginger ale was "Deliciously Different",
234:, on the southwest corner of Clifford Street and sold his ginger soda at its
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24:
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1967:
1856:
1516:"Schrader, Jessica, "Club celebrates the 'deliciously different' drink",
1100:"Grace, Roger M., "Prohibition creates market for Canada Dry Ginger Ale"
891:
Decades-old bottle of Vernors found in Detroit home; is it safe to drink?
342:
371:, Canada. In the 1970s and 1980s Vernors-flavored ice cream was sold by
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A company-spread legend once held that prior to the start of the
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530:"Vernors Ginger Ale Is America's Oldest And Michigan's Favorite"
2018:
1733:
307:, during which "dry" pale, less sweet ginger ale (typified by
230:
Vernor opened a drugstore of his own in Detroit, Michigan, on
18:
1255:"Grace, Roger M., "Is Vernors still aged four years in wood?
1648:. Pqasb.pqarchiver.com. December 31, 2001. Archived from
1678:. Pqasb.pqarchiver.com. October 9, 2006. Archived from
1458:"Vernors gnome logo found a home in Detroit folklore"
1198:
How Vernors, Michigan's ginger ale, endured 150 years
862:. Images of America. Arcadia Publishing. p. 17.
799:. Images of America. Arcadia Publishing. p. 15.
341:
James Vernor, then a clerk at the Higby & Sterns
180:
Classic Vernor's logo with "Woody", the gnome mascot
1986:
1935:
1899:
1767:
1672:"Cruden, Alex, "Five things about Detroit Drinks",
146:
138:
130:
112:
102:
92:
82:
1318:. Vids.myspace.com. April 25, 2008. Archived from
276:Beverages in 1987, which was in turn purchased by
837:"Johnson, Eric A., "The original Motown gold",
510:List of regional beverages of the United States
426:Some people drink Vernors hot as a remedy for
226:Vernors Company building in Toledo, Ohio, 1925
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1192:
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688:"Detroit's Liquid Gold – Vernor's Ginger Ale"
8:
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68:
1612:"Versatile Vernors Makes Great Onion Rings"
1494:. Ann Arbor: University of Michigan Press.
1412:: CS1 maint: numeric names: authors list (
1371:: CS1 maint: numeric names: authors list (
1226:United States Patent & Trademark Office
2037:
2023:
2015:
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1738:
1730:
1722:—former Vernor's outlet in Flint, MI, now
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1176:United States Patent and Trademark Office
610:
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49:of all important aspects of the article.
1263:(Los Angeles) (October 20, 2005) p. 15"
934:(Los Angeles) (October 13, 2005) p. 11"
831:
829:
827:
825:
823:
520:
460:, also known as a Vernors float, is an
1622:from the original on November 11, 2014
1591:from the original on November 30, 2014
1560:from the original on November 29, 2014
1492:The Vernor's Story: From Gnomes to Now
1405:
1364:
940:from the original on December 21, 2009
758:. Arcadia Publishing. pp. 49–51.
654:(Los Angeles) (October 27, 2005) p.11"
564:Vernor's Ginger Ale – Keith Wunderlich
542:from the original on February 12, 2013
45:Please consider expanding the lead to
1581:"Vernors Goes Swimmingly With Salmon"
1485:
1483:
1468:from the original on October 19, 2017
1451:
1449:
1434:from the original on January 23, 2009
1269:from the original on January 13, 2010
1132:The Vernors Story: From Gnomes to Now
1104:(Los Angeles) (October 6, 2005) p.11"
1039:from the original on January 23, 2009
1013:from the original on February 5, 2021
772:from the original on February 6, 2021
686:Fournier, Greg (September 28, 2014).
660:from the original on November 6, 2011
528:Orchant, Rebecca (October 31, 2012).
7:
1394:from the original on January 8, 2016
1349:from the original on January 8, 2016
1234:from the original on January 8, 2016
1153:from the original on January 8, 2016
581:from the original on January 8, 2016
1253:Roger M. Grace (October 20, 2005).
1110:from the original on April 19, 2008
698:from the original on March 15, 2016
648:Roger M. Grace (October 27, 2005).
629:from the original on March 23, 2022
452:Ice cream soda § Boston Cooler
1710:Snack foods and pop, Detroit style
1316:"1980's Vernor's Ad w. Ted Nugent"
1098:Roger M. Grace (October 6, 2005).
1065:from the original on July 19, 2017
999:. Arcadia Publishing. p. 61.
14:
195:that was first served in 1866 by
1890:
1388:"1987 Vernors Ad w. Pat Paulsen"
915:"Keurig Dr Pepper Product Facts"
841:(March 23, 1997), Sec F, pp 6,2"
615:DeVito, Leyland (May 19, 2016).
489:
475:
311:Ginger Ale) became popular as a
280:. Today, Vernors is property of
215:Vernors is the oldest surviving
74:
23:
16:American ginger ale / soda brand
1522:. Candgnews.com. Archived from
1456:Selasky, Susan (June 6, 2016).
854:Wunderlich, Keith, ed. (2008).
791:Wunderlich, Keith, ed. (2008).
37:may be too short to adequately
1706:from Keurig Dr Pepper web site
1610:Usitalo, Kath (May 10, 2014).
1579:Usitalo, Kath (May 10, 2014).
1224:"Trademark No. 0945838, TESS,
47:provide an accessible overview
1:
1720:A Tasty Part of Flint History
1261:Metropolitan News-Enterprise
1137:University of Michigan Press
1102:Metropolitan News-Enterprise
932:Metropolitan News-Enterprise
729:. Retrieved 28 January 2016.
652:Metropolitan News-Enterprise
327:Metropolitan News-Enterprise
118:; 158 years ago
1852:Stewart's Fountain Classics
1490:Rouch, Lawrence L. (2003).
1129:Rouch, Lawrence L. (2003).
355:drink's motto to this day.
2256:
1343:"Vernors Ad w. Petr Klima"
960:"Vernors Leaving Michigan"
748:Wunderlich, Keith (2008).
727:Detroit Historical Society
561:Wunderlich, Keith (2008).
449:
411:Detroit Historical Society
142:Diet Vernors, Black Cherry
2056:
1888:
1642:""Detroit brainteasers",
989:Keith Wunderlich (2008).
722:February 6, 2016, at the
416:Detroit Historical Museum
73:
2135:Northern Neck Ginger Ale
1715:Vernor's Collectors Club
1676:(October 9, 2006), p.A2"
1646:(December 31, 2001) pE1"
1203:August 26, 2019, at the
1181:January 8, 2016, at the
896:August 26, 2019, at the
187:is an American brand of
2230:Keurig Dr Pepper brands
1761:Keurig Dr Pepper brands
1135:. Ann Arbor, Michigan:
104:Country of origin
1936:Juice, teas and others
1917:Timothy's World Coffee
1341:15 maart 2009 (1987).
227:
181:
1556:. December 24, 2014.
373:Sanders Confectionery
258:tourist attractions.
225:
179:
154:.drpeppersnapplegroup
1520:(February 21, 2007)"
1430:. Keurig Dr Pepper.
1402:– via Youtube.
1035:. Keurig Dr Pepper.
1682:on January 16, 2013
1652:on January 16, 2013
1616:Great Lakes Gazette
1585:Great Lakes Gazette
1296:on February 3, 2008
1288:Wunderlich, Keith.
1230:. Tess2.uspto.gov.
992:Vernor's Ginger Ale
970:on January 23, 2024
889:Caroline Blackmon,
858:Vernor's Ginger Ale
795:Vernor's Ginger Ale
717:Vernor's Ginger Ale
70:
2225:History of Detroit
2215:Culture of Detroit
2210:1866 introductions
1674:Detroit Free Press
1644:Detroit Free Press
1518:C&G Newspapers
1462:Detroit Free Press
1210:Detroit Free Press
902:Detroit Free Press
751:Vernors Ginger Ale
339:American Civil War
318:Vernors is highly
228:
182:
2197:
2196:
2012:
2011:
1958:Nantucket Nectars
1501:978-0-472-06697-1
1006:978-0-7385-5185-2
997:Images of America
869:978-0-7385-5185-2
806:978-0-7385-5185-2
765:978-0-7385-5185-2
756:Images of America
574:978-0-7385-5185-2
405:150th anniversary
286:Holland, Michigan
278:Cadbury Schweppes
174:
173:
64:
63:
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2235:Michigan culture
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1968:ReaLemon/ReaLime
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1292:. Archived from
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1139:. pp. 6–8.
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1265:. Metnews.com.
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1213:(June 5, 2016).
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2111:Dr. Brown's
2050:ginger beer
1724:Halo Burger
974:January 23,
875:January 23,
812:January 23,
567:. Arcadia.
313:drink mixer
305:Prohibition
251:Prohibition
244:Halo Burger
2220:Ginger ale
2204:Categories
2189:White Rock
2131:Foxon Park
2096:Canada Dry
2046:Ginger ale
1927:Van Houtte
1800:Canfield's
1795:Canada Dry
1472:October 6,
776:August 26,
516:References
383:Promotions
320:carbonated
309:Canada Dry
270:Pepsi-Cola
217:ginger ale
201:pharmacist
189:ginger ale
113:Introduced
87:Ginger ale
2164:Stewart's
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2106:Crabbie's
2101:Catawissa
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2071:Barritt's
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1943:DejĂ Blue
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1257:No answer
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191:owned by
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1963:Peñafiel
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1554:WXYZ-TV
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434:singer
369:Ontario
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333:Formula
301:caramel
274:A&W
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1835:Nehi
1780:7 Up
1768:Soda
1688:2012
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