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UK managing director Nick Austin and
Finance Director Alan Bennie, with a loan of £380,000 from friends. The annual company turnover was £9.8 m in its first year and increased to over £20 m in 1996. The increase was partly due to acquiring the rights to distribute
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Vivid became the third-largest advertiser in the United
Kingdom and the number three toy company in 2000. In 2003, Vivid Imaginations was bought by
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322:-themed products made Vivid the number one toy company in the UK in 2005, the first British company to achieve this in 30 years. Bratz owner
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in 2004. Vivid had a strong market share in the boys' toy sector and saw Bratz as the opportunity to boost its girls' range, which included
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toys and games manufacturer, acquired Vivid
Imaginations, where it continues to operate as a subsidiary in manufacturing and distribution.
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In March 2017, Privet
Capital, a private equity investor, announced the acquisition of Vivid Imaginations for an undisclosed fee.
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across Europe (except Italy), the Middle East and Africa. In 2011, Vivid produced a line of toys for the television show
316:. Bratz was the most popular doll in the UK in 2005, and was responsible for 30% of Vivid's turnover. Sales of Bratz and
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The Paris-based Vivid Europe subsidiary was formed in 2008 with the acquisition of Nomad
Company, the distributor of
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company from New York City, bought an 80% stake in Vivid in 1998 for £25 m. In 1999, Vivid started distributing
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141:. After a few years of manufacturing, Vivid Imaginations began securing toy distribution and wholesale deals with
500:"Alan Bennie and Nick Austin of Vivid Toy Group were the recipients of the 2012 BTHA Lifetime Achievement Awards"
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toys. In 2015, Vivid acquired the rights to produce a range of toys on the science-fiction television programme,
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The company increased its presence as a manufacturer in the 2010s by releasing dolls for music acts including
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In
November 2018, Goliath, took over from Privet Capital as owner of Vivid Imaginations.
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set up its own UK office in 2008 and ended the distribution deal with Vivid.
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is a
British toy manufacturer, distributor and wholesale company, based in
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Butler, Sarah (1 October 2005). "Bratz doll wrestles Barbie into second".
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Founded in 1992, one of the company's first toy lines it manufactured was
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660:"Vivid sees 'overwhelming response' to Thunderbirds Are Go toy line"
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Bawden, Tom (12 February 2005). "Phoenix toys with sale of Vivid".
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559:"Vivid Imaginations and MGA link up for Bratz UK relaunch".
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for the UK market. Their main areas of expertise are within
375:"Remembering 90s Thunderbirds & Captain Scarlet toys"
435:"MOSHI PICKS UP 3 AWARDS AT THE LICENSING AWARDS 2012!"
407:"Nella the Princess Knight gets master toy licensee"
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243:Vivid Imaginations was founded in 1992 by former
292:Vivid Imaginations acquired licensing rights to
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640:. License! Global Weekly E-news. 1 July 2008
339:and partnered with social network developer
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542:"Management buyout of Vivid Imaginations".
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463:"Goliath® Acquires Vivid Toy Group®"
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727:Toy companies established in 1992
449:"Nick Names 'Nella' Master Toy"
224:in 2017, working on the series
181:. Vivid also produce games and
732:1992 establishments in England
595:Dungan, Ronnie (31 May 2008).
548:. 20 January 2003. p. 11.
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638:"Vivid wins Crayola for EMEA"
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81:Nick Thomas (General Manager)
722:Companies based in Guildford
274:and obtained the rights to
108:www.vividtoysandgames.co.uk
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563:. 17 July 2003. p. 8.
393:"Vivid inks Crayola deal"
226:Nella the Princess Knight
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287:Phoenix Equity Partners
143:The Walt Disney Company
622:"Vivid Imaginations".
597:"Vivid Imaginations"
505:. Vivid Imaginations
437:. 12 September 2012.
349:Thunderbirds Are Go
336:Little Charley Bear
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469:. 13 November 2018
381:. 2 February 2016.
266:. Jordan Group, a
116:Vivid Imaginations
19:Vivid Imaginations
324:MGA Entertainment
147:MGA Entertainment
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642:. Retrieved
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171:collectables
139:The Simpsons
131:Thunderbirds
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94:Distribution
59:Headquarters
33:Company type
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473:14 November
379:Den of Geek
343:to produce
308:, to rival
233:Netherlands
222:Nickelodeon
185:along with
716:Categories
603:. Toy News
545:The Lawyer
421:"Animagic"
361:References
341:Mind Candy
319:Spider-Man
298:Care Bears
282:products.
206:The Wanted
122:, Surrey.
77:Key people
644:28 August
607:28 August
601:Spotlight
509:28 August
198:Take That
159:preschool
120:Guildford
98:Wholesale
64:Guildford
624:Business
579:Business
529:Business
264:Pogmaker
86:Services
66:, Surrey
43:Industry
331:Crayola
280:Toy Biz
239:History
183:puzzles
155:Crayola
104:Website
51:Founded
314:Mattel
312:owner
310:Barbie
262:, the
250:Disney
503:(PDF)
306:Sindy
294:Bratz
272:Sindy
167:dolls
163:plush
135:Sindy
646:2008
609:2008
511:2008
475:2020
304:and
278:and
252:and
212:and
189:and
187:tech
177:and
153:and
137:and
54:1992
202:JLS
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Text is available under the Creative Commons Attribution-ShareAlike License. Additional terms may apply.
