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WRLP (TV)

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WRLP was originally slated to operate on channel 58, but Putnam sought and received permission to move to the stronger channel 32. WRLP was to be the "parent" of a network of low-powered translators across western New England. However, that plan came undone when the FCC rejected a proposed
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After 20 years, the Putnams' patience with the station was exhausted, and WRLP went off the air on April 9, 1978, with almost no fanfare. Almost immediately afterward, the station's transmitter was dismantled and transported to Utah to start Springfield Television's newest station,
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For its first 17 years, WRLP was a money-bleeding full-time satellite of WWLP. However, in 1974, the Putnams and their company, Springfield Television, decided to air separate programming on WRLP in prime-time, including a fully separate newscast. It picked up
603:. At one point, 70% of the station's audience was watching it on cable. Cable coverage was not factored in by advertisers at the time, so WRLP realized almost no financial benefit from its large cable audience. The station continued to lose money. 618:(then the Celtics' flagship television station) was also made available to some systems in the region, effectively cutting out WRLP's carriage of those sports properties and reaping the advertising revenue associated with them. 539:—could not get an acceptable signal from WWLP. Further compounding these reception problems, UHF stations could not be viewed without the use of an expensive external signal converter (it was not until the passing of the 1203: 1193: 1173: 523:). This area is one of the most rugged in the Northeast, being dotted with small hills and mountains. Much of the population is also within, or just outside of, the winding valley of the 427:
WRLP came into existence because of the technical limitations UHF stations faced in the 1950s. The Springfield market was designated as an all-UHF market due to all of the possible
1183: 527:. These factors made UHF reception difficult. Soon after WWLP signed on, the station's owners, the Putnam family, realized that much of the northern portion of the market in 1198: 1208: 1188: 743: 610:
in Boston (the flagship television station for both Bruins and Red Sox games at the time) was uplinked to cable and satellite providers as a regional
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reallocation of channel allocations in New England that would have allowed the WRLP translators to air on channel 72.
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still very much in its infancy, the Putnams decided to open WRLP as a full-time satellite of WWLP.
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telecasts, and soon appeared on cable systems across Massachusetts, New Hampshire, Vermont,
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in 1962 that all new TVs were required to have UHF tuners built in). With
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allocations being unavailable due to it being surrounded by allocations for
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Reception may vary by location and some stations may only be viewable with
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channel 32 from 1957 to 1978. For most of its history, it was a
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Television & Cable Factbook Stations Volume 1977 Edition
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Television station in Greenfield, Massachusetts (1957–1978)
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The station debuted on June 29, 1957. It was named after
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Television channels and stations disestablished in 1978
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Television channels and stations established in 1957
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Crimes, 14.4 541:All-Channel Receiver Act 240:918 ft (280 m) 245:Transmitter coordinates 1116:Hartford–New Haven, CT 174:; 46 years ago 154:; 67 years ago 116:Springfield Television 761:western Massachusetts 666:. 1977. p. 395-b 296:, which broadcast on 267:42.75972°N 72.43361°W 217:Technical information 1126:Portland–Augusta, ME 753:Broadcast television 697:Brattleboro, Vermont 692:Brattleboro Reformer 537:Keene, New Hampshire 533:Brattleboro, Vermont 344:improve this article 46:Brattleboro, Vermont 42:Keene, New Hampshire 272:42.75972; -72.43361 263: /  212:Roger Lowell Putnam 191:Former affiliations 21: 1043:-operated systems) 290:television station 172:April 9, 1978 152:June 29, 1957 1161: 1160: 1121:New York City, NY 1021:NBC Sports Boston 525:Connecticut River 420: 419: 412: 394: 283: 282: 1216: 1063:Westmoreland, NH 1052:Defunct stations 1044: 980:ATSC 3.0 digital 793:cable television 746: 739: 732: 723: 709: 708: 706: 704: 682: 676: 675: 673: 671: 665: 655: 601:upstate New York 509:Capital District 415: 408: 404: 401: 395: 393: 352: 328: 320: 279: 278: 277: 275: 274: 273: 268: 264: 261: 260: 259: 256: 182: 180: 175: 162: 160: 155: 29: 22: 1224: 1223: 1219: 1218: 1217: 1215: 1214: 1213: 1164: 1163: 1162: 1157: 1156: 1104: 1047: 1038: 1036:Spectrum News 1 1007: 974: 881: 797: 790: 763: 750: 713: 712: 702: 700: 684: 683: 679: 669: 667: 663: 657: 656: 641: 636: 580: 552:Roger L. 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Retrieved 690: 680: 668:. 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Index


Greenfield, Massachusetts
Keene, New Hampshire
Brattleboro, Vermont
United States
Channels
Analog
UHF
Springfield Television
Sister stations
WWLP
Former affiliations
NBC
Call sign
ERP
kW
HAAT
42°45′35″N 72°26′1″W / 42.75972°N 72.43361°W / 42.75972; -72.43361
television station
Greenfield, Massachusetts
UHF
satellite
WWLP
Springfield

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