73:
337:
325:" Subsequently, the two campaigns continually clashed using the two dueling slogans, Hart frequently showing reams of policy papers and retorting "Here's the beef." Mondale's strategy succeeded in casting doubt on Hart's new ideas, and changing the debate to specific details, earning him the Democratic presidential nomination.
33:
151:—"). As one of the ladies lifts the top half of the bun, a comically minuscule hamburger patty with cheese and a pickle is revealed (prompting her to finish the sentence "—bun." with a much more disappointed tone). Peller immediately responds with her outraged, irascible question.
207:
To launch their new breakfast menu in Canada, Wendy's released a new advertisement campaign called "Where's the Bacon?" as a callback to the "Where's the Beef?". The new campaign is similar to its older counterpart, except it focuses on the amount of bacon in breakfast
130:
An earlier version, featuring a middle-aged bald man saying, "Thanks, but where's the beef?", failed to make much impact. After the Peller version, the catchphrase was repeated in television shows, films, magazines, and other media outlets.
134:
First airing in 1984, the original commercial featured three elderly ladies at the "Home of the Big Bun" examining an exaggeratedly large hamburger bun. The other two ladies poke at it, exchanging bemused comments ("It certainly is a
239:
William Welter, the executive vice president of Wendy's
International, led the marketing team at the time of the campaign. The commercial was directed by Joe Sedelmaier as part of a campaign by the advertising agency
321:, and his repeated use of the phrase "new ideas". When Hart once again used the slogan in the debate, Mondale leaned forward and said, "When I hear your new ideas, I'm reminded of that ad, 'Where's the beef?
739:
154:
Sequels featured Peller yelling at a Fluffy Bun executive from his yacht over the phone and approaching fast food drive-up windows (including the "Home of the Big Bun" and a restaurant with a
112:
receives a burger with a massive bun but a tiny patty from a fictional competitor, which uses the slogan "Home of the Big Bun". The small patty prompts Peller angrily to exclaim, "Where's the
108:
respectively) from Wendy's "modest" Single by focusing on the large bun used by the competitors and the larger beef patty in Wendy's hamburger. In the ad, titled "Fluffy Bun", actress
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wrote and performed a hit song entitled "Where's the Beef?" as a promotion for Wendy's restaurants' famous advertising campaign featuring Clara Peller.
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The commercial was originally supposed to star a young couple, but
Sedelmaier did not find the concept funny and changed it to the elderly ladies.
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carrying "The Beef" on the hood, and a video released by the team featured
Gragson using the phrase in the promotional video.
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994:
379:
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951:
484:
381:
I Love It When You Talk Retro: Hoochie
Coochie, Double Whammy, Drop a Dime, and the Forgotten Origins of American Speech
197:
In 2011, Wendy's revived the phrase for its new ad campaign, finally answering its own question with "Here's the beef".
32:
690:
517:
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1120:
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in 1984. Since then it has become an all-purpose phrase questioning the substance of an idea, event, or product.
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sauce, saying "I found it, I really found it", a phrase alluding to the beef in the listener's mind.
162:
590:"Wendy's burgers missing from ads as the 'Where's the Beef?' chain finds fresh beef in short supply"
252:
team under the direction of Denny Lynch, the vice president of corporate communications at Wendy's.
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A Century of
American Icons: 100 Products and Slogans from the 20th-Century Consumer Culture
448:
307:
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216:
654:
318:
620:
244:. It was written by Cliff Freeman. The marketing and promotion campaign were created by
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used the phrase to sum up his arguments that program policies championed by his rival,
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restaurants in 1984. The strategy behind the campaign was to distinguish competitors' (
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in 2020, when stores were experiencing a shortage of beef, Wendy's revived the ad.
109:
45:
172:
The advertising campaign ended in 1985 after Peller performed in a commercial for
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97:
60:
in the United States and Canada, introduced as a slogan for the fast food chain
57:
291:, were insubstantial, beginning with a March 11, 1984, televised debate at the
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61:
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288:
121:
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686:"'Nibble' ad flop sends Wendy's agency hunting - Wendy's International Inc"
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to the lead over
Mondale based on allegedly superficial similarities to
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636:
296:
187:
120:
actually wanted Peller to say, "Where is all the beef?" but because of
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101:
621:"Unlike others who shall remain ✨nameless✨, we never microwave our 🥓"
594:
421:
417:"Why the Execution of an Idea Is More Important Than the Idea Itself"
1075:
176:
173:
71:
31:
182:
There were many "Where's the beef?" promotional items, including
562:"After 27 Years, an Answer to the Question, 'Where's the Beef?'"
113:
1079:
721:
158:) that were slammed down before she could complete the line.
518:"Clara Peller, the Actress In 'Where's the Beef?' TV Ad"
273:, when the commercial was at its height of popularity,
80:
The phrase first came to the public audience in a U.S.
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1201:
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1113:
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987:
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755:
486:
The 1980s: American
Popular Culture Through History
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733:
8:
977:The Rumble in the Air-Conditioned Auditorium
36:The picture sleeve of a "Where's the Beef?"
1098:
1084:
1076:
740:
726:
718:
489:. Greenwood Publishing Group. p. 48.
483:Batchelor, Bob; Stoddart, Scott (2007).
267:1984 United States presidential election
227:, sponsored by Wendy's, uses the No. 42
48:, based on her advertisement catchphrase
534:from the original on November 20, 2011.
425:. Vol. 87, no. 13. p. 28
410:
408:
370:
368:
366:
362:
967:Visible Vote '08: A Presidential Forum
560:Elliott, Stuart (September 25, 2011).
265:The phrase became associated with the
261:1984 Democratic presidential primaries
202:COVID-19 pandemic in the United States
1288:Democratic Party presidential debates
1005:Free & Equal Elections Foundation
455:. Greenwood Press. pp. 191–193.
7:
1000:Commission on Presidential Debates
749:United States presidential debates
313:Hart had moved his candidacy from
25:
1293:Food industry advertising slogans
957:CNN/YouTube presidential debates
335:
27:1984 American advertising slogan
1283:American television commercials
1278:American political catchphrases
1041:Senator, you're no Jack Kennedy
684:Alva, Marilyn (June 15, 1987).
271:primaries in the spring of 1984
549:. F+W Media, Inc. p. 354.
415:Crain, Rance (June 27, 2016).
384:. Macmillan. pp. 7, 161.
1:
952:Civil Forum on the Presidency
588:Wohl, Jessica (May 7, 2020).
124:, that was too hard for her.
1273:American advertising slogans
995:Citizens' Debate Commission
655:"Where's the beef? @Wendys"
1319:
1236:Killing of Rayshard Brooks
932:Related debates and forums
837:Primary election debates
756:General election debates
691:Nation's Restaurant News
242:Dancer Fitzgerald Sample
76:2020 Where's the Beef ad
1064:They're eating the cats
212:rather than beef size.
100:) big name hamburgers (
1010:League of Women Voters
545:Bellomo, Mark (2015).
190:, clothing patches, a
77:
49:
1303:Wendy's International
1268:Advertising campaigns
1258:1980s fads and trends
1048:Binders full of women
653:(February 16, 2023).
277:candidate and former
82:television commercial
75:
35:
18:Where's the beef
942:Dewey–Stassen debate
698:on November 12, 2007
1209:The Wendy's Company
962:Science Debate 2008
530:. August 12, 1987.
1225:Dave Thomas Circle
1131:John T. Schuessler
1027:There you go again
651:Legacy Motor Club
567:The New York Times
523:The New York Times
165:songwriter and DJ
78:
50:
1245:
1244:
1188:Where's the beef?
1073:
1072:
1034:Where's the beef?
496:978-0-313-33000-1
462:978-0-313-31481-0
391:978-0-312-34005-6
250:Burson-Marsteller
221:Legacy Motor Club
54:Where's the beef?
16:(Redirected from
1310:
1230:Wendy's massacre
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735:
728:
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694:. Archived from
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528:Associated Press
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229:Chevrolet Camaro
217:2023 Daytona 500
194:game, and more.
21:
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1263:1984 quotations
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619:(May 9, 2022).
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547:Toys and Prices
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422:Advertising Age
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364:
359:
341:
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319:John F. Kennedy
263:
258:
256:Use in politics
237:
184:bumper stickers
161:Later in 1984,
149:very big fluffy
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447:, ed. (2002).
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330:
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282:Walter Mondale
279:Vice President
262:
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257:
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236:
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192:Milton Bradley
167:Coyote McCloud
118:Joe Sedelmaier
69:
66:
42:Coyote McCloud
40:, recorded by
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988:Organizations
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351:Nothingburger
349:
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299:prior to the
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47:
43:
39:
34:
30:
19:
1187:
1162:Bacon Deluxe
1136:Clara Peller
1126:Wendy Thomas
1033:
907:Libertarian
708:FindArticles
706:– via
700:. Retrieved
696:the original
689:
679:
669:– via
665:February 17,
663:. Retrieved
645:
635:– via
629:. Retrieved
611:
599:. Retrieved
593:
583:
571:. Retrieved
565:
555:
546:
540:
521:
512:
500:. Retrieved
485:
478:
468:September 4,
466:. Retrieved
450:
439:
427:. Retrieved
420:
395:. Retrieved
380:
376:Keyes, Ralph
343:1980s portal
312:
305:Pennsylvania
264:
246:Alan Hilburg
238:
225:Noah Gragson
214:
206:
199:
196:
181:
171:
160:
153:
148:
147:bun. It's a
144:
143:bun. It's a
140:
139:bun. It's a
136:
133:
129:
126:
116:?" Director
110:Clara Peller
79:
53:
51:
46:Clara Peller
29:
1181:Advertising
1172:Big Classic
1121:Dave Thomas
1055:Nasty woman
573:November 8,
502:November 8,
445:Cross, Mary
429:November 6,
397:November 8,
293:Fox Theatre
200:During the
156:golden arch
98:Burger King
58:catchphrase
1298:Snowclones
1252:Categories
1193:We Beefin?
876:Democratic
844:Republican
357:References
315:dark horse
275:Democratic
210:sandwiches
145:big fluffy
94:McDonald's
1167:Baconator
308:primaries
289:Gary Hart
269:. During
163:Nashville
122:emphysema
90:hamburger
88:chain of
1157:Frescata
1145:Products
617:Wendy's
532:Archived
378:(2009).
329:See also
301:New York
248:and the
215:For the
188:frisbees
141:very big
84:for the
1218:Related
1107:Wendy's
1019:Phrases
702:July 4,
671:Twitter
637:Twitter
631:May 12,
601:May 10,
297:Atlanta
286:Senator
235:Credits
223:driver
106:Whopper
102:Big Mac
86:Wendy's
68:History
62:Wendy's
56:" is a
1238:(2020)
1232:(2000)
1152:Frosty
1114:People
917:Green
595:Ad Age
493:
459:
388:
38:single
973:2012
948:2008
938:1948
659:Tweet
625:Tweet
177:pasta
174:Prego
921:2016
911:2016
901:2024
896:2020
891:2016
886:2008
881:2004
869:2024
864:2020
859:2016
854:2012
849:2008
828:2024
823:2020
818:2016
813:2012
808:2008
803:2004
798:2000
793:1996
788:1992
783:1988
778:1984
773:1980
768:1976
763:1960
704:2013
667:2023
633:2022
603:2020
575:2023
504:2010
491:ISBN
470:2020
457:ISBN
431:2023
399:2010
386:ISBN
303:and
114:beef
104:and
96:and
44:and
295:in
137:big
1254::
688:.
592:.
564:.
526:.
520:.
419:.
407:^
365:^
310:.
219:,
186:,
1099:e
1092:t
1085:v
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1062:"
1057:"
1053:"
1050:"
1046:"
1043:"
1039:"
1036:"
1032:"
1029:"
1025:"
741:e
734:t
727:v
710:.
673:.
661:)
657:(
639:.
627:)
623:(
605:.
577:.
506:.
472:.
433:.
401:.
323:'
52:"
20:)
Text is available under the Creative Commons Attribution-ShareAlike License. Additional terms may apply.
