110:
and made available to the general public". The "provision of policy information through the use of white and green papers can help to create an awareness of policy issues among parliamentarians and the public and to encourage an exchange of information and analysis. They can also serve as educational
250:
While a numbered list may be combined with either other type, it is not workable to combine a backgrounder with a problem/solution white paper. While a backgrounder looks inward at the details of one particular product or service, a problem/solution looks outward at an industry-wide problem. This is
177:
Since the early 1990s, the terms "white paper" or "whitepaper" have been applied to documents used as marketing or sales tools in business. These white papers are long-form content designed to promote the products or services from a specific company. As a marketing tool, these papers use selected
49:
on the matter. It is meant to help readers understand an issue, solve a problem, or make a decision. A white paper is the first document researchers should read to better understand a core concept or idea. Since the 1990s, this type of document has proliferated in business. Today, a
214:: Describes the technical or business benefits of a certain vendor's offering; either a product, service, or methodology. This type of white paper is best used to supplement a product launch, argue a business case, or support a technical evaluation at the bottom of the
204:, ideology, or methodology is superior to all others for solving a specific business problem. They may also present research findings, list a set of questions or tips about a certain business issue, or highlight a particular product or service from a vendor.
188:, make a business case, grow email lists, grow audiences, increase sales, or inform and persuade readers. The audiences for a B2B white paper can include prospective customers, channel partners, journalists, analysts, investors, or any other stakeholders.
195:
or inbound marketing; in other words, sponsored content available on the web with or without registration, intended to raise the visibility of the sponsor in search engine results and build web traffic. Many B2B white papers argue that one particular
246:, or inform and persuade stakeholders, building trust and credibility in the subject. This is the most challenging type to produce, since it requires research gathered from third-party sources and used as proof points in building a logical argument.
94:
White papers are a "tool of participatory democracy ... not unalterable policy commitment". "White papers have tried to perform the dual role of presenting firm government policies while at the same time inviting opinions upon them."
114:
White papers are a way the government can present policy preferences before it introduces legislation. Publishing a white paper tests public opinion on controversial policy issues and helps the government gauge its probable impact.
232:
this is the fastest type to create; a numbered list can often be devised from a single brainstorming session, and each item can be presented as an isolated point, not part of any step-by-step logical argument.
228:: Presents a set of tips, questions, or points about a certain business issue. This type is best used to get attention with new or provocative views, or cast aspersions on competitors. Also called a
54:(B2B) white paper is closer to a marketing presentation, a form of content meant to persuade customers and partners and promote a certain product or viewpoint. That makes B2B white papers a type of
126:, green papers may merely propose a strategy to implement in the details of other legislation, or they may set out proposals on which the government wishes to obtain public views and opinion.
532:
Chapin, Henry and Denis Deneau. Citizen involvement in Public Policy-making: Access and the Policy-making
Process. Ottawa, Canadian Council on Social Development, 1978. p. 33.
514:
Doerr, Audrey D. The Role of White Papers in the Policy-making
Process: the Experience of the Government of Canada. 1973. Thesis (Ph.D.) – Carleton University. 1. 56.
1340:
544:"Ideology, attitudinal positioning, and the blockchain: a social semiotic approach to understanding the values construed in the whitepapers of blockchain start-ups"
496:
Doerr, Audrey D. The Role of White Papers. In: Doern, G. B. and Peter Aucoin. The
Structures of Policy-making in Canada. Toronto, MacMillan, 1971. pp. 179–203.
1304:
1289:
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781:
324:
is a document containing research that has not yet been formally accepted or published in an academic journal. It is synonymous with the more widely used term
297:, the UK Chancellors Budget will set out the highlights and reasoning behind the governments proposed taxation and spending policies in a White Paper called
131:
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774:
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155: – marking a sharp turn against Zionism in British policy and at the time greeted with great anger by the Jewish
78:
238:: Recommends a new, improved solution to a nagging business problem. This type is best used to generate leads at the top of the
85:
of 1922 being an early example. In the
British government, a white paper is usually the less extensive version of the so-called
448:
1069:
305:
will contain the detailed financial costings of the policies, estimates of revenue and forecasts for public sector borrowing.
370:
658:
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222:. This is the least challenging type to produce, since much of the content is readily available in-house at the sponsor.
35:
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is a report or guide that informs readers concisely about a complex issue and presents the issuing body's
591:
Crafting White Paper 2.0: Designing
Information for Today's Time and Attention Challenged Business Reader
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rather like the difference between looking through a microscope and looking through a telescope.
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facts and logical arguments to build a case favorable to the company sponsoring the document.
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184:(business-to-business) white papers are often used to generate sales leads, establish
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is a proposal or consultative document rather than being authoritative or final.
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31:
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523:
Doerr, Audrey D. The
Machinery of Government. Toronto, Methuen, 1981. p. 153.
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122:, which are issued much more frequently, are more open-ended. Also known as
505:
Pemberton, John E. Government Green Papers. Library World 71:49 Aug. 1969.
17:
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733:. Florence, Kentucky: South-Western Educational Publishing. p. 256.
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sets out technical specifications of a technology or item of equipment.
759:
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207:
There are, essentially, three main types of commercial white papers:
159:
community in
Mandatory Palestine – is remembered as "
156:
148:
99:
91:, both terms being derived from the colour of the document's cover.
65:
or industry report published by a department of the UK government.
1236:
897:
712:
Writing White Papers: How to capture readers and keep them engaged
945:
763:
714:. Poway, California: WhitePaperSource Publishing. p. 214.
129:
Examples of governmental white papers include, in
Australia,
616:
How to Pick the
Perfect Flavor for Your Next White Paper
542:
Inwood, Olivia; Zappavigna, Michele (1 February 2021).
259:"Blue paper" redirects here. For the urban legend, see
1267:
1189:
1131:
1095:
1052:
976:
911:
863:
825:
797:
102:, a white paper is "a policy document, approved by
61:The term originated in the 1920s to mean a type of
593:. Denver, Colorado: Lulu Publishing. p. 167.
301:(FSBR) while an accompanying document called the
169: – literally "The White Book").
27:Preliminary document for evaluation of approach
451:. Whitepaper Source Publishing. Archived from
282:Several variations on the colour theme exist:
775:
8:
242:or the start of the customer journey, build
191:White papers are considered to be a form of
164:
415:
413:
309:Two others are much less well established:
782:
768:
760:
163:White Paper" (in Hebrew Ha'Sefer Ha'Lavan
299:The Financial Statement and Budget Report
386:
1341:Promotion and marketing communications
1290:Academic databases and search engines
7:
165:
1060:Academic journal publishing reform
731:The White Paper Marketing Handbook
25:
630:"Budgets and Financial Documents"
173:In business-to-business marketing
695:. New York: Wiley. p. 366.
618:. ThatWhitePaperGuy. p. 15.
396:"What exactly is a white paper?"
474:James, Anthony (17 June 2017).
449:"Learn all about white papers"
1:
1320:Category:Scientific documents
560:10.1080/10350330.2021.1877995
447:Stelzner, Michael A. (2008).
1315:Category:Academic publishing
424:. TechTarget. Archived from
132:Full Employment in Australia
36:White paper (disambiguation)
1372:
1133:Indexes and search engines
710:Stelzner, Michael (2006).
346:Blue book (disambiguation)
273:Blue book (disambiguation)
258:
29:
755:White paper – EU glossary
589:Kantor, Jonathan (2009).
693:White Papers For Dummies
476:"Origin of White Papers"
422:"white paper definition"
145:1966 Defence White Paper
1346:Technical communication
1310:Style/formatting guides
1212:Scholarly communication
912:Other publication types
729:Bly, Robert W. (2006).
691:Graham, Gordon (2013).
614:Graham, Gordon (2010).
1252:Least publishable unit
924:Collection of articles
263:. For other uses, see
124:consultation documents
1242:Electronic publishing
1217:Scientific literature
994:Article-level metrics
398:. The White Paper FAQ
261:Red Paper, Blue Paper
151:history, the British
83:Churchill White Paper
1285:Open-access journals
1232:Open scientific data
1039:SCImago Journal Rank
999:Author-level metrics
984:Acknowledgment index
77:originated with the
52:business-to-business
30:For other uses, see
1280:Scientific journals
791:Academic publishing
669:on 12 December 2017
153:White Paper of 1939
141:White Paper of 1939
1300:Copyright policies
1295:University presses
1202:Scientific writing
1070:Citation advantage
977:Impact and ranking
810:Scientific journal
366:Persuasive writing
277:Construction paper
218:or the end of the
186:thought leadership
79:British government
1328:
1327:
1305:Preprint policies
1275:Academic journals
1258:Publish or perish
1113:Version of record
1053:Reform and access
855:Literature review
740:978-0-324-30082-6
721:978-0-9777169-3-7
702:978-1-118-49692-3
600:978-0-557-16324-3
420:Rouse, Margaret.
193:content marketing
16:(Redirected from
1363:
1247:Ingelfinger rule
1161:Semantic Scholar
883:Technical report
805:Academic journal
784:
777:
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665:. Archived from
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548:Social Semiotics
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428:on 13 March 2015
417:
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394:Graham, Gordon.
391:
236:Problem/solution
220:customer journey
168:
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108:House of Commons
106:, tabled in the
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1009:Citation impact
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685:Further reading
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639:. August 2010.
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69:In government
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1351:White papers
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692:
671:. Retrieved
667:the original
662:
659:"Blue Paper"
653:
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519:
510:
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492:
480:. Retrieved
469:
459:18 September
457:. Retrieved
453:the original
442:
430:. Retrieved
426:the original
400:. Retrieved
389:
376:E-publishing
371:Wiki sandbox
325:
322:yellow paper
321:
314:
308:
302:
298:
294:
281:
249:
240:sales funnel
235:
225:
216:sales funnel
212:Backgrounder
211:
206:
190:
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135:and, in the
130:
128:
123:
120:green papers
117:
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74:
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60:
42:
40:
1207:Peer review
1087:#ICanHazPDF
1065:Open access
1024:Eigenfactor
968:Proceedings
878:White paper
673:13 December
356:Green paper
288:green paper
81:, with the
75:white paper
43:white paper
1335:Categories
1123:Retraction
1096:Versioning
989:Altmetrics
934:Biological
382:References
351:Case study
315:blue paper
265:Blue pages
244:mind share
198:technology
47:philosophy
32:Copy paper
18:Whitepaper
1108:Postprint
951:Monograph
903:Lab notes
645:0144-4689
576:234051310
568:1035-0330
269:Blueprint
166:הספר הלבן
88:blue book
73:The term
1181:OpenAlex
1176:Paperity
1103:Preprint
939:Chemical
893:Pamphlet
838:Abstract
798:Journals
432:16 March
402:16 March
335:See also
327:preprint
303:Red Book
295:Red Book
255:Variants
230:listicle
143:and the
1197:Imprint
1118:Erratum
1082:Sci-Hub
1029:h-index
956:Chapter
482:27 June
202:product
149:Israeli
104:Cabinet
1166:Scopus
1146:AMiner
929:Patent
919:Thesis
826:Papers
737:
718:
699:
643:
597:
574:
566:
275:, and
157:Yishuv
147:. In
139:, the
100:Canada
1268:Lists
1237:ORCID
898:Essay
833:Paper
633:(PDF)
572:S2CID
1156:CORE
1151:BASE
946:Book
735:ISBN
716:ISBN
697:ISBN
675:2017
641:ISSN
595:ISBN
564:ISSN
484:2017
461:2013
434:2015
404:2015
293:The
286:The
34:and
556:doi
182:B2B
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