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broke out in 1991 and the economy entered a recession. It published its last issue in
February 1991. In its brief lifetime it reached a circulation of close to 200,000 and became a brand name signifying family-feeling and an appreciation of the qualities of non-metropolitan America.
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eschewed celebrity coverage in favor of personal and literary writing. A test issue was put on newsstands in the summer of 1988, and the magazine formally debuted in
October 1989. The magazine attracted writers such as
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magazine at
Pleasant Company in Wisconsin, Caroline Fraser, the author of a noted history of the
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lingered on in a brief afterlife). Contemporary observers thought that the "parent ship,"
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famed "Talk of the Town" section, its own titled opening section, "Letters from Home."
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editorial and design innovations under Kaplen and Davis were later adopted by
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proposed a kind of counter-reality to the sophistication which magazines like
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identity was its art director, the illustrator and designer
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This article is about Wigwag magazine. For other uses, see
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Defunct literary magazines published in the United States
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include Nancy
Holyoke, who went on (with the help of
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146:Founded by Alexander "Lex" Kaplen, who worked at
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407:"A Great One Remembered: Wigwag, 1988-1991"
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205:and Conde Nast's subsequent dismissal of
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422:Wigwag: The Magazine That Lex Built
53:adding citations to reliable sources
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64:"Wigwag" magazine
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276:) to found
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308:Tina Brown
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