952:, we appreciate your input regarding the 2022 RfC .The general use of urgency in messaging is an important and appropriate persuasion tool in nonprofit fundraising. It helps potential donors understand that their donation is necessary to advance a cause they care about. The 2022 RfC, as you pointed out, identifies specific messaging themes where urgency is inappropriate, and we intentionally avoid these in our banner appeals, though interpretation can vary and we are here for those discussions.
946:, we are indeed actively reviewing feedback coming through this page. The sample banner shared was from the December campaign, which aimed to create a sense of urgency for the end of the year (December 31st). We appreciate your feedback that this urgency may not be appropriate at other times of the year. As we plan our testing priorities, we will take this sentiment into account and work on alternative messages. Iâll post back here with some suggestions and results from upcoming tests.
127:. The team will share campaign insights, plans, and updates on this collaboration page. Updates will include message ideas for input, summaries on banner testing, changes to messaging over time, and space for new ideas and questions from volunteers. While we won't be able to test every single message idea shared here, we will build from the process in previous years to continue to try ideas shared in this collaboration space as well as other new spaces we're setting up this year.
668:"I know I said I was done in my last email, but it's Friday, June 14, 2024, and we haven't reached our goal. There are only a few days left in this fundraiser to make a difference. You have shown with your last donation how committed you are to helping us sustain Knowledge (XXG). Please, remain one of the 2% of supporters who propel this important mission forward. It matters. We need you. Please remain an active Knowledge (XXG) supporter." (
1101:"There is no subscription fee on Knowledge (XXG), and the articles you read are free. We donât profit from the knowledge you seek. In fact, we firmly believe that knowledge should exist outside of the realm of supply and demand. But that doesnât mean we don't need support from our readers. We respectfully ask for just one donation this year so that Knowledge (XXG) may continue to expand to new corners of the world."
606:
hypothetically, all donation income ceased tomorrow, Knowledge (XXG) could still use its reserves to continue under its current budget for years to come. Or, if it scaled back to just essential maintenance, potentially indefinitely. Of course nobody seriously expects or wants something like that to happen, but it's why a lot of people were unhappy with language that strongly implied the project was under
280:
453:, I wonder how accurate you feel the "Knowledge (XXG)'s existence or independence is under threat or dependent on donations" line is these days. Knowledge (XXG)'s existence depends upon money; that money currently comes from smaller donations. If donations stopped, how do we imagine getting money without giving up independence (e.g., by running advertisements or having to please a major donor)?
865:
75:
per year and this is an important moment to invite readers to support
Wikimedia's mission. To prepare for the campaign, the fundraising team will continue the yearly practice of running limited "pre-tests" between July and November, to ensure optimal systems and banners, in collaboration with volunteers, rolling into the usual end of year high-traffic banner campaign.
1515:. While this work is not directly connected to our upcoming English Fundraiser, your ideas and recommendations would be appreciated. This work is connected to our longer term goal of diversifying where our revenue streams come from, so that we have more sustainable funding as potential donors increasingly access Wikimedia content on other platforms.
1276:. The samples provided on Meta-Wiki are just that â samples, provided with the understanding that you will try a number of variants in the course of a campaign. Can you give us an assurance that whatever agreements are made here concerning banner and email messages will also be observed in alternate email texts not provided on Meta-Wiki? --
519:
support are basically free anyway, but it can also take other forms, e.g., saying that the software changes benefiting Group A should be canceled because I'm not in Group A, or saying self-contradictory things, like the WMF needs fewer employees, and also why aren't they doing more, like building tools to counter all that AI garbage?
1501:
appeal. This was removed due to feedback. We have now heard that people might find this useful after all, and we would like to discuss a revamped version with you here, perhaps limited to only referencing the first few times we ask and then disappearing on later impressions, as well as allowing readers to hide the âseen countâ.
194:
only... (continue with your messaging about the $ 2.75)." I have more but thought I'd test this out. Realizing it is not the major guilt trip the referenced one is (a subtler, gentler guilttrip) but believing it is a more authentic start to a conversation we've been having for 20 years or so. Wake them up with love.
1572:
I do like the the idea of using more visuals in the banners; I've seen banners using newer language/colours/visuals for the various Wiki Edit a Thons over the last few months and they seem nice. "Meet the editor" posts might be a good idea, putting a face to the message helps make it feel more human.
709:
attribution in the form of the creator's name, title of the work and a hyperlink. All of this appears to be missing, and the hyperlink for "found on
Wikimedia Commons" just goes to the Main Page. The image for Email 2 also claims to be from Commons, but I can't actually find it there. A reverse image
700:
Those seem like standard marketing tactics of guilt tripping and creating a false sense of urgency. Most of the message is fine, but I don't like the deceptive language that's being pushed with those lines. It also looks like the images of Lisa Seitz-Gruwell actually violate the terms of CC-BY, which
553:
To connect that back more clearly: How does this show up? In the form of editors, most of whom have no relevant business experience (some of whom are just teenagers), claiming, in the face of clear evidence to the contrary, that there's no threat to
Knowledge (XXG)'s existence, that Knowledge (XXG)
70:
around a number of issues discussed here over the past year, such as ways to help volunteers connect to others who share their interests, building newcomer edit workflows that reduce the burden on experienced editors, building a new community wishlist that better connects movement ideas to
Foundation
63:
1297:
it enough for just 1 month long campaign. If I access Wiki just once a day, that's 30 times a month it's in my face. Multiple that by 3 months and.....I got a nice reply but still saw the banners. Now I'm getting an email from the Fund
Raising Officer Lisa Seitz Gruwell. I just had to look it up.
1757:
Yes out of any and all suggestions please add this. Its makes it far more clear what your doing. Maybe have another bar/indicator if you want of how long the banner has been up. so people can see how well the banner is being responded to. Honestly I see people on the street do a better job.. I see
1336:
Some messages and themes stood out as unsuccessful last year. Headlines are particularly challenging to replace. We tested over 18 headlines on themes from AI (e.g., âKnowledge (XXG) is still humanâ), to free knowledge ( âKnowledge (XXG) is still freeâ) to the importance and usefulness of
Knowledge
1296:
Hello all from a constant user of Wiki. I just thought I'd throw out my thoughts to youall. AS a note, I've contributed in the past. It seems this years banners asking for contributions ran waaaaaay to long! So long I got vexed and sent a trite msg back about the campaign being so long. Isn't
456:
I saw someone posting that the entire movement â WMF, WMDE, and all the other affiliates around the world, combined â spend less than Google paid their CEO. I have been wondering whether we could come up with comparisons that would be fun and a little less personal than pointing at an individual.
270:
I agree that messages like that come across as deeply manipulative and that's not the image we want to portray. I also think the banners have been getting more and more intrusive in recent years, especially on mobile when they can take up the entire screen. How about something simple and retro like
49:
The majority of funding for the
Wikimedia Foundation comes from individual donors all around the world. These donations allow the Foundation to provide the world-class technology infrastructure that supports 15 billion monthly views to Knowledge (XXG) and its sister projects, protect free knowledge
535:
website in my day job, and I totally think that 200 engineers is enough." Reddit has less traffic, lower technical needs (e.g., less video support), and three times as many employees. OpenAI (home of ChatGPT) has more than twice as many employees. At some point, you have to ask yourself whether
518:
Ideas that don't hold up under any scrutiny: This tends to come in the form of saying that the WMF shouldn't give Google a voluntary choice between ordinary download rates and paying for high-speed connection and guaranteed tech support, because everyone knows that high-speed connections and tech
514:
Right now, though, I think the financial need is to get ahead of some of these problems (e.g., hiring more lawyers), and the financial threat is internal, primarily in the form of people who don't know what really needs to be done, and how much that really costs. I've asked people for years what
74:
To fund these efforts, the
Foundationâs fundraising team will run its annual English fundraising campaign (for non-logged in users) in Australia, Canada, Ireland, New Zealand, the United Kingdom, and the United States. Funds raised from these countries account for more than 50 percent of all funds
1340:
We also tried to refresh the opening line of our banners, âPlease donât skip this one-minute readâ with a variety of phrases that are close in context (âdonât skip todayâ, âdonât dismiss todayâ, âdonât jump pastâ) and completely refreshing with a new theme (âYouâre here looking for information so
1396:
Thank you, that's helpful. While I'm not sure asking readers to "trust" Knowledge (XXG) is a winning strategy, I do appreciate the positive messaging and it seems like a step in the right direction. One thing that still seems unclear to several of us, though: what metrics are you using to define
534:
What I haven't ever heard is something like "Yeah, I actually know what the Legal team does, I can tell you the names of the multiple countries threatening legislation targeting
Knowledge (XXG) specifically, and I think that they've hired too many lawyers" or "Yeah, I run a similarly high-volume
193:
It would be refreshing and in alignment with core values if you ran an unconventional call for funds. Taking inspiration from the editors here is a potential path; "Hi remember us? We are the thousands around the world ensuring information remains free and accessible? We need your help again and
102:
Donors also saw an invitation to start editing on the Thank You page, after they donated. This led to 4,398 new account creations, and 441 of those accounts went on to constructively edit within 24 hours (a constructive edit means the edit wasnât subsequently reverted within 48 hours). For more
1795:
but never found a fully effective design. We have received feedback suggesting we provide more details around our goals and targets, and we will work towards this in a few ways: through more messaging about our goals and where donations go, as well as visual or graphical elements like progress
1510:
Finally, the
Foundation is hoping to hear from volunteers about new fundraising approaches to potentially experiment with on the Knowledge (XXG) app. The Knowledge (XXG) app is a useful place to test new ideas as it is a much smaller audience than our desktop readers, and weâre hoping to hear
1500:
Experiment with increased personalization, such as references to article category or revisiting ideas around mentioning the number of fundraising appeals weâve shown a given reader. We used to have a âseen countâ in our banners that indicated to a reader how often they were shown a fundraising
78:
Collaborating on messaging with volunteer stakeholders is key to the fundraising team. We will start with a message directly adapted from the co-created banner message that ran in December 2023 to kick off the pre-tests and work together with volunteers on new ideas for this year's campaign.
605:
As I recall Jimmy and others made a similar argument during and after the 2022 RfC. The points of contention are basically the size of the WMF budget and the size of its reserves. I forget the exact figures (and probably they've changed in the last two years), but the point was made that if,
920:
We apparently need to establish a Fundraising Ethics Advisory Panel with community volunteers on it, cos we don't want this rubbish coming back every year. It's hard enough, convincing newcomers that they have to be honest and truthful and neutral, even when we're NOT sending them branded
328:. We have had complaints about the obtrusiveness of the current ad campaign, so I think something smaller this year would really set the right tone from the WMF. I would show that they've listened to our concerns and readers' concerns, and acted instead of doubling down.
184:
Please share your ideas here! These can be iterations on the message above, new sentences, inspiring words, themes, or new concepts to try. We'd love to use this space to plan out the first message tests of the year together. Thank you for any ideas you'd like to share!
1192:
In past years, English wordings for India were much the same as what was sent out to the rest of the English-speaking world a few months later. I would be very surprised if Indian email recipients were singled out for more urgent-sounding appeals. That is not the case,
143:
As is regular practice for the fundraising team, the first tests of the new fiscal year in July will be technical systems and payments tests. For these tests, last December's control messaging will be used. And to kick off new messaging, the team welcomes your ideas!
1001:
We as a community insist on absolute truthfulness and utmost good faith in messaging. Everything that appears with Knowledge (XXG) or Knowledge (XXG)-adjacent branding must comply with every single one of Knowledge (XXG)'s standards of accuracy, objectivity and
1344:
We also saw success by adding more educational value to our banners, explaining that Knowledge (XXG) is written by volunteers and hosted by a non-profit. We start some light pre-tests next week. Here are some ideas of themes we are thinking about trying.
1779:
At its core, Knowledge (XXG) runs on generosity: the generous volunteers, readers, editors, and donors who find value in Knowledge (XXG) and want to give something back to it. Together, we've made this đ into one of the most popular websites in the
171:
In the age of AI, access to verifiable facts is crucial. Knowledge (XXG) is at the heart of online information, powering everything from your personal searches to emerging AI technologies. Your gift strengthens the knowledge of today and tomorrow.
745:. It seems to clearly indicate that it's being used under the terms of CC-BY 3.0 Unported license which the image is licensed under on Commons. If the author signed some sort of release or license, then that licensing text wouldn't be necessary.
1044:
There's no reason to be threatening the WMF with that. We're not at Defcon 2 here. They're engaging in perfectly reasonable discussion and are usually, if not always, compliant with sufficiently-clear guidance from the community on fundraising
342:
The WIKIPEDIA FOREVER style banners were widely panned at the time, but nowadays we can look back fondly because we didn't realize how good we actually had it. The WMF fundraisers, like the state of web advertising in general, have just gotten
1674:
Thank you. That's the reason you are giving us, that may not be the reason internally. And even if it is, and that we acknowledge communication cannot be perfect, this still could however be better worded to convey 'your' intended meaning of
762:, thanks for the reminder to always provide accurate attribution. This image was created by a staff member and weâll make sure any images we use under the terms of a CC license have accurate attribution before the campaign goes out.
557:
Expect those people to be the first people to complain about "mismanagement" if the site goes down due to staffing cutbacks. The fact that the English Knowledge (XXG) didn't crash when Queen Elizabeth died is because the WMF spent
347:. I think keeping it small, simple and with a positive message (instead of manipulation and guilt tripping) would be a breath of fresh air to readers who are constantly bombarded by ads that demand more and more of their attention.
1470:). We had about 25 participants at the workshop and had a good conversation with them. We heard some new points which we would now like to bring to you all here, to hear what you think of them. Volunteers in the room suggested to:
680:, could this be fixed? In the past the sample emails were always legible right away. And note that the Jimbo pictures are gone, replaced by pictures of Lisa, the WMF fundraising chief and deputy CEO. That's a departure! Regards, --
167:
We ask you to reflect on the number of times you visited Knowledge (XXG) in the past year and if you're able to give $ 2.75 to the Wikimedia Foundation. If everyone reading this gave just $ 2.75, we'd hit our goal in a few hours.
1644:
could be construed as suggesting urgency. (E.g.: "This might be my last chance to ask, so I want to make sure this third email reaches everyone who might give. Right now, we're at a critical stage of our fundraiser in France."
1616:,the language in our banners is not intended to imply any immediate threat to Knowledge (XXG)âs existence. We use language that highlights the very time-limited nature of our fundraisers to help motivate readers to give, e.g.
67:
798:"Major websites have come and gone; new generations are growing up with no memory of a world without the connectivity and instant gratification of the internet. We owe it to them, in a world that is always changing,
1397:"success"? Is it purely click-through rate and donations, or are people giving qualitative feedback on the messages? If your test results are available on Knowledge (XXG) or Meta I'd be interested in taking a look.
1360:
Wikimedia Foundationâs commitment to reader privacy and never tracking or selling their information. To quote this new Wikiminute video, âin a world where personal data has become currency, privacy is worth every
510:
There are long-term financial threats. For example, how do you get donors, if everyone gets Wiktionary definitions and Knowledge (XXG) information from their smart speakers, without ever visiting a WMF-hosted
1178:
Thanks, I was interpreting it more like "We don't want to charge a subscription fee, but we will if we don't get enough money". If it reads differently to people in India, then I withdraw my concern about it.
98:
Improvements were made to the payment methods and options, including tests to simplify the Venmo checkout flow, and a major milestone of releasing in-app Apple Pay transactions with the Knowledge (XXG) Apps
1113:"We donât charge a subscription fee or run ads because we donât want to put barriers between you and the knowledge you seek. In return, can we count on your support today? No gift is too big or too small."
661:"But time will soon run out for you to help us in this fundraiser, so if you've been holding off until âlaterâ, this is your moment. We need you. Please, remain one of Knowledge (XXG)'s rare supporters." (
1163:
Perhaps it is an ENGVAR issue, because I do not read it as quid pro quo (I'm an Indian). It feels like a fairly reasonable phrasing on this, equivalent to "We don't charge a fee. So can you support us?"
1149:
issue on my end. I do think the South Africa messaging sounds good, focuses on our core goal and asks for help to achieve it. That's exactly the message I think Wikipedians should be sending to readers.
1005:
If this impacts your ability to raise money, and I appreciate that it likely will, then we need to be speaking to the people who set the fundraising targets -- not the poor people who're trying to meet
51:
1223:
As expected, the English wordings used in current campaigns in France and the Netherlands have much the same texts as the ones used in India, including passages discussed above. Samples as posted on
50:
globally through legal and advocacy efforts, and support the incredible volunteer editors who have built 63 million articles across more than 300 languages. In the past year, the Foundation has been
104:
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could remain independent without small donors, and that if the WMF can't raise enough money while telling people that their donations aren't actually needed, then they should just cut the budget.
1204:, you put your finger on exactly the same points in the wording that struck me. The South Africa wording in the old Jimbo emails is excellent, and far more in line with what was agreed in 2022.
507:
exists, and Knowledge (XXG), especially the English Knowledge (XXG), is not beloved by every politician in the world. However, these more immediate threats aren't primarily financial in nature.
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136:
Live conversations: Virtual conversation spaces for fundraising staff and volunteers to collaborate on fundraising. Is there an existing meeting you'd like us to attend? Please let us know!
1466:
Letâs start off with Wikimania. Both myself and Sam attended the conference and it was great seeing many volunteers there. We ran a banner fundraising messaging workshop (you can find the
202:
Thanks for opening up this space again! Quick question - what messages were notably unsuccessful last year? Were there any other themes (besides the example given above) that stood out? â
529:
Bad ideas: For example, hiring less competent staff or hiring only people from developing countries, because that would be cheaper ...but not necessarily less expensive in the long-run.
998:
I would contest the view that it's appropriate and ethical to use urgency and deadlines in messaging at any time when the WMF is in absolutely no danger at all of running out of money.
828:. Please, remain one of the 2% of supporters who propel this important mission forward. It matters. But I hope you'll agree that in a world where disinformation is everywhere, it is
55:
1704:
Knowledge (XXG) is one of the few sites that presents accurate information without ads. What if Knowledge (XXG) was more than that? Your donations would accelerate our mission to...
702:
175:
If Knowledge (XXG) is one of the websites you use most and if the knowledge you gain here is valuable, please give $ 2.75. Every contribution helps: every edit, every gift counts.
1463:
It has been a few weeks and we wanted to give you all an update on what we have been testing, share our developing ideas with you, and recap how our session was at Wikimania.
676:
What do people think about these wordings? Also, the font size in the sample emails linked on Meta and above is tiny. (I was only able to read the text after copying it out.)
562:
millions of dollars solving very boring technical problems and literally having engineers working round the clock. If they stop that kind of work, then the next big event
1791:
Fresh content helping to contextualize our fundraising goals, and potentially a retest of a progress bar or âgoal thermometer.â We have tried progress bars in the past
1337:(XXG) (e.g., âIf Knowledge (XXG) is useful for you, read onâ). However, these did not seem to resonate as well as our main headline, âKnowledge (XXG) is not for saleâ.
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584:
I like that banner too. Recent test banners I have seen when logged out seemed fine as well (even though they did not explicitly say Wikimedia was financially secure).
116:
Based on collaboration on wiki and in person last year, the fundraising team wants to continue co-creating banner messaging and ideas with you. You can participate:
1589:
I still think it would be worth trying a banner that consists of only one sentence and a donate button. Something that short might be able to pull more donations.
1341:
weâll keep it quickâ, âThank you for stoppingâ), and removal of the line altogether. âPlease donât skip this one-minute readâ continues to be the opening line.
1333:, for the question about last yearâs themes. The team worked closely with volunteers last year and found for example that messaging around AI worked really well.
392:
As the person who closed that discussion, I'd also add that the clear wish of the majority of participants was that the fundraising team endeavour to reflect the
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of these other organizations are run by stupid CEOs with pointlessly bloated payrolls, or if maybe the WMF actually needs the number of people it's employing.
133:: Members of the fundraising team will attend Wikimania, WikiConference North America, and other movement events for in-person conversations and collaboration.
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Encourage editing as a secondary call to action, which we already do on our Thank You page and can probably pull forward into the banner flow for non-donors.
727:
It's of course possible that the author of that photo, whose a current WMF staffer, gave the WMF an additional license to use the image without attribution.
961:
Next week we will run a brief benchmark test and then proceed with limited content and feature testing. Will share learnings from that in this space soon.
432:
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the community resoundingly agreed that "banners that state or imply any of the following are not considered appropriate on the English Knowledge (XXG)":
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And therefore this banner is definitely not appropriate here. I hope the WMF is watching this page, and considering some of the alternatives provided.
59:
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The WMF doesn't charge subscription fees because not a single editor wants to be an unpaid sweatshop worker writing for a paywalled site more like.
1788:
Trialing a very short and simple banner with a single line of inspiring copy and perhaps using a visual, as suggested by various folks on this page
654:"Iâm sorry to interrupt, but it's Friday, June 14, 2024, and time will soon run out to help us because the clock is ticking on this fundraiser." (
1382:
Thanks for the details. I'll see (bearing in mind the discussion above) if there are some phrases or themes it might be interesting to try out. â
1137:
I largely agree. The specific problem with the India wording is "we don't want to" combined with "In return" which makes it seem too much like
1118:
I find the South Africa wording okay, while the India wording is subtly threatening. Can you see the difference? What do other editors feel? --
1773:
Thanks to everyone for the recent suggestions and engagement! Weâve got a bunch of interesting tests happening now and in the next few weeks:
221:, "it will soon be too late to help us" has caused controversy. If the intended meaning is "our fundraiser will soon be over" then say that.
1357:
The work of the Wikimedia Foundation to maintain Knowledge (XXG)âs technology and protect peopleâs right to free knowledge around the world.
472:
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These look like better options. Have you considered testing something quote short; like one sentence and a button? People might be steered
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or run ads because we donât want to put barriers between you and the knowledge you seek. In return, can we count on your support today?" (
1490:
Going forward from these suggestions, we wanted to share with you what our thinking was for our next phase of testing. We would like to:
66:
for technical infrastructure, such as MediaWiki core, data center operations, and site reliability engineering services. There are also
95:
It was made easier for readers to stop seeing banners for example increasing the duration for which a reader could dismiss banners for
1815:
I think generosity and trustworthiness are good frames. Could they be mixed with some of the successful AI language from last year? "
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Direct individual engagement: If you're interested in connecting directly, please email Julia Brungs at jbrungs at wikimedia dot org.
82:
Many ideas shared by volunteers on the English campaign co-creation page last year were incorporated into our fundraising. Such as:
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of these limits in their messaging, by prioritising honesty, accuracy, and respect for readers over maximising donation revenue. â
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Can't you limit the fund raising campaign to just a month? I for 1 will wait to see the campaign next year before I contribute.
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Knowledge (XXG) is written by humans, not AI - humans generously giving up their own time to provide trustworthy information
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Clarity that the messages come from the Wikimedia Foundation by adding the organizational logo to all banners was introduced
1065:
I know that. I'm certainly not proposing such an extreme step at this stage. (Sorry if that wasn't clear from my comment).
431:
as well but another banner with this exact phrase was given the same feedback in a discussion on meta nearly 3 weeks ago -
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475:- it conveyed that our existence is not under threat, but yet we are dependent on donations, in a non-misleading way.
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by walls of text, because they're annoying, but more willing to donate if they perceive the requests as more gentle.
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cardboard cut-outs that say what their deal is without emotive language and a pot with money in it (or not in it).
1610:
thank you for suggestions and support of the visual ideas. We will go back to the team and brainstorm more on this.
1536:
Because WMF has not answered this plainly, this is not in the lists above, and I couldn't find a more recent draft:
435:
The replies from WMF Fundraising felt like "We will test if this gives us more money, else this won't be changed".
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they think should be cut from the WMF's budget, and the responses I've gotten tend to fall into three categories:
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Does "testing" mean "running the ads as a trial to see if they get you money"? Because that's still unethical.
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Use more visuals in our banners, particularly photos of editors and other examples of âWikimedians in action.â
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The concept of time sensitivity, to encourage readers to donate now rather than later, was further explained
62:. Going forward into the FY 2024-2025 annual plan, the Foundation will continue this course by prioritizing
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We will share back results from these tests here. Thanks again to everyone for contributing to this space.
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958:, Iâll look into the font size issue and ensure we post clearer samples. Thank you for pointing this out.
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Canceling programs that aren't run by the WMF: If I had a dollar for every time someone thought that the
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Maybe something like "We need just five hours' of Google's annual revenue to run for the whole year"?
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What are your thoughts both on the outcomes of the Wikimania session and on our ideas going forward?
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Please don't scroll past this 1-minute read. We're sorry to interrupt, but it's Monday, June 17th,
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to trustworthy information. We need our community of donors to help us reach our goal, and
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Language around the role of Knowledge (XXG) in relation to AI was introduced to the banners
1820:
1702:
style Apple Inc. visionary style messaging that inspired instead of scaring readers? e.g
1699:
1438:
A simple banner like that would be worth trying out IMO, although it may or may not work.
1383:
1330:
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1007:
922:
203:
1679:. So it is not just about your (WM) intentions, it is about how it is conveyed! Regards,
813:, so I want to make sure this third email reaches everyone who might donate. Right now,
384:
Donated funds are used primarily to support Knowledge (XXG) and/or its volunteer editors
1801:
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Personalize banner messaging more based on article category, geographic location, etc.
1354:
Knowledge (XXG) as a place where the knowledge is trustworthy because humans create it
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Knowledge (XXG)'s existence or independence is under threat or dependent on donations
250:
1506:
We would appreciate any reactions or suggestions from the people watching this page.
634:
For reference, there is similar language in the current English fundraising emails (
289:
Otherwise, there are great simple and positive slogans that aren't obnoxiously long
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Readers should feel obliged to donate regardless of their means ("guilt tripping")
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1819:" - something along those lines. Looking forward to hearing how the tests go! â
1494:
Include more language in the banners which highlights the work of the community
864:
235:
Concur. This is the WMF trying (immorally) to put in a false sense of urgency.
1165:
436:
58:, particularly the needs of experienced editors, as was outlined in the FY
906:
They seem fine, not really badgering but still having a sense of urgency.
741:
That is possible, but in that case the attribution probably wouldn't say
1351:
Knowledge (XXG) as a place where people can get information they trust
1428:
I wonder how many donations we would get from something like this:
783:
Here are a few more quotes from the sample emails worth pondering:
71:
activities, and improving tools for editors with extended rights.
1432:
If you have found Knowledge (XXG) useful recently, please donate.
1367:
We appreciate any input or new ideas youâd like to try this year!
1300:
The Financials says it all. Wiki is not floundering financially!
863:
701:
is incredibly embarrassing for the WMF. Email 3 and 4 seem to use
295:
Written by volunteers, supported by readers like you. Donate today
824:"You have shown with your last donation how committed you are to
710:
search only turns up the profile picture on Lisa Seitz-Gruwell's
705:, and Email 1 uses a cropped version of this. CC-BY 3.0 Unported
630:
Concerns about suggestions of urgency and subtle threat in emails
921:
communication that pretends there's a deadline to donate money.â
711:
159:
June 17th: An important update for readers in the United States.
703:
c:File:Lisa Seitz-Gruwell 008 - Wikimedia Foundation Oct11.jpg
1732:
I think AI-fighting is a bit outside of the project's scope.
1792:
1030:; if they continue on this track we can always try again.
165:
and it will soon be too late to help us in our fundraiser.
1511:
suggestions for things to test as well as feedback on an
802:
for everyone. Like it always was and always should be." (
1543:"clearly identified" as not appropriate by the community
123:: Right here on this en.wiki collaboration page, or the
35:
1541:
Will the WMF use language implying urgency, which was
1110:, scheduled for use from 22 July to 15 August, reads:
148:âCurrent bestâ banner from the last December campaign
433:
meta:Talk:Fundraising/WMF India fundraising campaign
1622:
you only had a small chance of seeing this message.
1477:Highlight the work of the community in the banners
942:Thank you for your input and active conversation.
871:The first one sounds like a thinly-veiled threat.
610:threat or experiencing financial difficulties. â
473:Knowledge (XXG):Fundraising/2022_banners#Banner 2
368:Community-established limits on banner language
219:WP:VPWMF#Unnecessary line on fundraiser banner
503:I think that our existence is under threat.
378:
8:
1677:very time-limited nature of our fundraisers
815:we're at a critical stage of our fundraiser
56:improvements to our products and technology
1304:
299:Give us the money or your homework gets it
103:detail on the results, have a look at the
326:this proposal is good and straightforward
1785:New headlines focused on trustworthiness
1698:Forgive the cliche, but an exciting and
1028:stopped some of the WMF's banners before
1513:early stage proposal for article badges
1094:(already used in May 2024) provided on
1706:" and example bold missions could be:
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742:
298:
294:
1311:2601:3c3:403:7a50:5570:f016:6abb:dcd1
743:CC-BY 3.0, found on Wikimedia Commons
7:
1777:Content centered around generosity:
427:I just mentioned it in the enwiki's
154:Knowledge (XXG) still can't be sold.
1325:General themes to use in messaging
826:helping us sustain Knowledge (XXG)
789:We donât charge a subscription fee
24:
714:(which also has no attribution).
830:crucial that everyone has access
278:
429:current Village Pump discussion
319:The server kittens are starving
1829:15:31, 18 September 2024 (UTC)
1810:13:51, 13 September 2024 (UTC)
1768:12:31, 10 September 2024 (UTC)
1618:our fundraiser wonât last long
1141:. Though I'm not an expert on
1:
1742:17:28, 9 September 2024 (UTC)
1728:16:38, 9 September 2024 (UTC)
1694:05:44, 8 September 2024 (UTC)
1663:14:52, 3 September 2024 (UTC)
1258:14:42, 3 September 2024 (UTC)
599:14:30, 3 September 2024 (UTC)
489:I would support that banner.
800:to keep Knowledge (XXG) free
1844:Knowledge (XXG) fundraising
1636:07:25, 30 August 2024 (UTC)
1599:17:03, 28 August 2024 (UTC)
1583:16:36, 28 August 2024 (UTC)
1563:20:24, 24 August 2024 (UTC)
1531:05:27, 21 August 2024 (UTC)
1448:16:09, 14 August 2024 (UTC)
916:16:32, 28 August 2024 (UTC)
895:22:50, 24 August 2024 (UTC)
622:09:54, 12 August 2024 (UTC)
576:17:37, 10 August 2024 (UTC)
549:17:26, 10 August 2024 (UTC)
499:13:14, 10 August 2024 (UTC)
485:03:01, 10 August 2024 (UTC)
467:01:18, 10 August 2024 (UTC)
18:Knowledge (XXG):Fundraising
1860:
1319:04:38, 1 August 2024 (UTC)
25:
1424:22:28, 12 July 2024 (UTC)
1406:22:21, 12 July 2024 (UTC)
1392:22:20, 12 July 2024 (UTC)
1377:22:11, 12 July 2024 (UTC)
1291:12:32, 13 July 2024 (UTC)
1219:07:27, 16 July 2024 (UTC)
1188:18:42, 15 July 2024 (UTC)
1174:18:34, 15 July 2024 (UTC)
1159:17:04, 15 July 2024 (UTC)
1145:, so it could just be an
1133:12:28, 13 July 2024 (UTC)
1092:sample South Africa email
1075:08:01, 12 July 2024 (UTC)
1061:07:57, 12 July 2024 (UTC)
1040:07:46, 12 July 2024 (UTC)
1022:07:26, 12 July 2024 (UTC)
990:23:15, 11 July 2024 (UTC)
971:22:27, 11 July 2024 (UTC)
937:22:37, 11 July 2024 (UTC)
881:20:51, 11 July 2024 (UTC)
858:19:54, 11 July 2024 (UTC)
811:my last chance to request
772:19:12, 12 July 2024 (UTC)
754:18:40, 11 July 2024 (UTC)
737:18:12, 11 July 2024 (UTC)
723:17:44, 11 July 2024 (UTC)
695:17:10, 11 July 2024 (UTC)
650:) as well. For example:
524:Wiki Education Foundation
445:15:13, 11 July 2024 (UTC)
423:08:17, 11 July 2024 (UTC)
408:08:03, 11 July 2024 (UTC)
372:A quick reminder that in
356:05:57, 11 July 2024 (UTC)
338:05:21, 11 July 2024 (UTC)
314:00:53, 11 July 2024 (UTC)
264:16:23, 11 July 2024 (UTC)
245:23:57, 10 July 2024 (UTC)
231:23:15, 10 July 2024 (UTC)
505:w:en:Internet censorship
271:this chestnut from 2009?
212:18:07, 8 July 2024 (UTC)
64:maintenance and upgrades
1497:Test new goal language
869:
868:WMF fundraising lolcat
836:in this fundraiser." (
834:time will soon run out
566:take the site down.
526:was part of the WMF...
390:
177:
1708:combat disinformation
1640:Some of the language
1456:Post Wikimania update
867:
151:
125:fundraising Meta page
60:2023-2024 annual plan
112:Collaboration spaces
1712:close knowledge gap
180:Add your ideas here
1802:Sheetal Puri (WMF)
1558:why I did it wrong
1369:Sheetal Puri (WMF)
1272:Another question,
963:Sheetal Puri (WMF)
870:
105:Growth Teamâs page
1793:like this example
1661:
1321:
1309:comment added by
1289:
1256:
1217:
1131:
1059:
1020:
935:
856:
693:
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293:. I'm partial to
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1716:fight harmful AI
1705:
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1673:
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1404:
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52:focusing heavily
38:
1859:
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1700:Think different
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1249:
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809:"This might be
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733:it has begun...
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590:
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481:it has begun...
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303:je ne sais quoi
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249:Agree as well.
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1760:Feyman Diagram
1755:
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1718:, etc... ~ đŚ
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1468:recording here
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1143:Indian English
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712:Medium account
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1670:JBrungs (WMF)
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1642:in the emails
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1460:Hi everyone,
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1401:The Wordsmith
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1200:At any rate,
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1106:The proposed
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374:in a 2022 RfC
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351:The Wordsmith
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345:so much worse
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1305:â Preceding
1302:
1295:
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1139:quid pro quo
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568:WhatamIdoing
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541:WhatamIdoing
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48:
45:Introduction
1539:Yes or no,
1521:Thank you,
1002:neutrality.
297:Of course,
68:key results
1821:Ganesha811
1722:(he/him â˘
1690:Notify Me!
1554:what I did
1384:Ganesha811
1331:Ganesha811
1241:Email 4 en
1237:Email 3 en
1233:Email 2 en
1229:Email 1 en
1048:SÂ Marshall
1009:SÂ Marshall
924:SÂ Marshall
729:* Pppery *
477:* Pppery *
223:* Pppery *
204:Ganesha811
1734:QuicoleJR
1720:Shushugah
1682:Exclusive
1608:Oaktree b
1604:QuicoleJR
1591:QuicoleJR
1575:Oaktree b
1440:QuicoleJR
1416:Cremastra
1274:SPuri-WMF
1147:WP:ENGVAR
1088:SPuri-WMF
1067:Cremastra
1032:Cremastra
982:Cremastra
978:SPuri-WMF
944:Cremastra
908:Oaktree b
873:Cremastra
608:immediate
491:Cremastra
415:Cremastra
330:Cremastra
276:WIKIPEDIA
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