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William Drenttel

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752:, the largest design organization in the U.S. He led the organization as president from 1994 to 1996, through a period of significant change, including the opening of a new national headquarters in New York City, the appointment of a new executive director, new financial controls, the launch of the organization's first capital campaign, and program coordination with 52 regional chapters. As president emeritus, Drenttel provided ongoing strategic and longterm planning consultation. In 2005, Drenttel assumed the role of national task force director for disaster relief for designers after the destruction of the 226:, where he worked from 1977 to 1985. Over a decade, he managed over 20 different Procter & Gamble brands in the U.S., Canada and Italy. As a management director, he provided strategic leadership in the packaged goods, fast food, and telecommunications categories, managing the launch of the Procter & Gamble Pampers in Italy in 1980 and the AT&T account that launched cellular telephones in America in 1983. In 1984, after the breakup of 821:. The Foundation, dedicated to promoting the public appreciation of poetry, is the largest arts organization in America. As creative director from 2004 to 2008, Drenttel had a pivotal role in developing the strategic plan for this new Foundation; broad involvement in long-term planning, program development and marketing; design of all collateral materials to support national programming and 75: 760:, a national project in collaboration AIGA, to photograph American polling places on election days as a part of a citizen journalism initiative. In 2011, he supported the launch of the AIGA social change initiative, Design For Good. Drenttel also served as board member for the New York Chapter of AIGA from 1990 to 1992, and as a national board member from 1993 to 1996. 25: 667:
on October 17–19, 2010 with 13 participants from a variety of design and business schools, discussing the challenges of their social-change initiatives. The 2010 symposium concluded with a plan to prototype a standardized method for reporting on social-design academic institutions. The second Winterhouse Symposium on Design Education took place at
568:, the $ 10,000 award (along with additional $ 1,000 student prizes) recognized excellence in writing about design and encouraged the development of new young voices. After five years of recognizing the best in design writing by authors under 40 in the United States, the competition was discontinued in 2011. 739:
Drenttel was vice president of communications and design of Teach For All, an international organization supporting educational social enterprises since 2008. Teach For All acts as a global network of independent social enterprises that are working to expand educational opportunity in their nations
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Hosted two symposiums on design education that brought together leading educators at the intersection of design and social change to explore the teaching and practice of social design in graduate design education. The first Winterhouse Symposium on Design Education was held at Winterhouse Institute
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is the nation's oldest poetry organization, established to create a public forum for the advancement, enjoyment, and understanding of poetry. Drenttel served as board member of the organization from 1993 to 1999, and vice president from 1997 to 1999, where he was responsible for strategic planning
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Sponsorship of an Aspen Design Summit in November 2009 in collaboration with AIGA. The summit invited designers, educators, researchers and representatives of NGOs, foundations and businesses to collaborate in addressing large social problems: rural healthcare delivery, early childhood education
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Drenttel served as vice president of the Susan Sontag Literary Foundation since 2007. The Foundation honors talented emerging artists in a variety of disciplines and promotes the international exchange of language and culture in the spirit of Susan Sontag's lifetime commitment to young artistic
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which became the leading international site for design, urbanism, social innovation and cultural observation, providing a forum for critical discussion and commentary. (Poynor ceased being an editor in 2006, but rejoined as a contributing author in 2009.) Drenttel became publisher and editorial
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From 2002 to 2006, Drenttel served as creative director for the Nextbook Foundation, which promoted books illuminating Jewish literature and culture. Drenttel had broad involvement in long-term planning and program development, identity and marketing, design of materials to support national
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From 1985 to 1997, Drenttel was the president and a partner of Drenttel Doyle Partners, a design company that worked in a wide range of areas, including corporate design, new product development, package design, collateral materials and advertising, marketing consultation, architectural and
238:. His four years of international experience at Saatchi & Saatchi included one year managing P&G Canada accounts and three years as a managing director of Saatchi & Saatchi Italy, during which time agency billings and staff increased five-fold. Drenttel left 663:. The symposium gathered 22 designers, historians, curators, educators and journalists to discuss the museum's role in the 21st century in relation to design for social change, asking how museums should collect, archive and exhibit objects of social innovation. 370:. Winterhouse is a graphic design consultancy studio focused on publishing and online media, cultural and educational institutions, and design and social innovation that first operated from 214 Sullivan Street, New York City. In June 1998, the studio moved to 455: 251:
environmental graphics, and editorial design. Drenttel ran the firm, along with principals Stephen Doyle and Thomas Kluepfel. Drenttel Doyle Partners was first located at 77 Irving Place and then at 1123 Broadway, both in New York City.
374:. From its rural location in northwest Connecticut, Drenttel sought to create a new kind of design practice that innovated how designers participate in large social issues and programs, both nationally and internationally. 627:
Expansion of Design Observer Group in August 2009 to include Change Observer, Places and Observer Media channels. These channels developed new journalism focused on social innovation, urbanism and design within the public
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In 2006, Winterhouse Institute created the Winterhouse Awards for Design Writing & Criticism to increase the understanding of design, both within the profession and throughout American life. A collaboration with
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Drenttel established Winterhouse Institute in 2006 with the intent to focus on non-profit projects that support design innovation and education, as well as social and political initiatives. In 2011,
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Drenttel served as board member and corporate advisor of Academic Partners LLC, a publishing company focused on the higher education marketplace from 1999 to 2002. The company published magazines (
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The Polling Place Photo Project was a nationwide experiment in citizen journalism to capture democracy in action: an archive of photographs taken by citizens at polling places on election days.
772:, serving on the board from 1998 to 2009. During his decade-long term, he was involved with executive, strategic planning, collections, and national design awards committees. In 2000, he and 671:
on August 14¬-16, 2011. Thirty participants continued the conversation, fostering collaborations and building partnerships within the larger design community of schools and universities.
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focused on design and social enterprise, placing design within the larger context of real world projects and encouraging design thinking as a means to create meaningful social impact.
624:, a healthcare innovation laboratory in Minnesota; Project Masiluleke, an HIV healthcare project in South Africa, and Teach For All, an international network for education innovation. 600:
in late 2008, supporting a three-year project to develop collective action and collaboration for social impact across the design industries. Projects during 2009-2011 included:
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In 1997, Winterhouse also established its own publishing company, Winterhouse Editions, focused on literature, design and cultural criticism. Books published included works by
727:. During this period, he used Rockefeller Foundation funding to start and support the Case Study Project in Design and Social Innovation, involving four large case studies: 575:
was launched by Winterhouse Institute in October 2006 before the mid-term elections (in collaboration with AIGA). For the 2008 elections, the project was supported by
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Winterhouse Studio initially focused on publishing and editorial development; new media; and cultural, educational and literary institutions. The studio designed
753: 130:(October 14, 1953 – December 21, 2013) was a designer, author, publisher, social entrepreneur and foundation executive. In 2012, he was the president of 756:
by hurricanes. In 2006, Drenttel initiated the Winterhouse Writing Awards, a national prize for innovation in design writing and criticism. He launched the
351: 162:, a website covering design, social innovation, urbanism and visual culture. In 2010, Drenttel was elected to the Art Directors Hall of Fame and the 659:
Sponsorship of a Bellagio Design Symposium, “Reasons Not to Be Pretty: Symposium on Design, Social Change and the ‘Museum,” held April, 2010 at the
275: 776:(with Jeffrey Tyson) designed the identity and trophy for the Cooper Hewitt-National Design Awards, showing design exploration and development. 223: 1418: 870: 325: 151: 1535: 769: 459: 89: 85: 724:
where he taught design communications and thinking. In 2009, he additionally became a fellow of the school's Program on Social Enterprise
1078: 1505: 35: 1530: 926: 902: 565: 1477: 621: 163: 139: 56: 707:). By the end of 2011, the site had published over 4000 articles and essays by over 500 authors, with over 25,000 comments logged. 636:, preventative medical healthcare testing, poverty alleviation in rural Alabama, and more. Institutional participants included the 463: 725: 267: 107: 96: 858: 387: 937: 918: 590: 535: 355: 230:, Drenttel won and managed the cellular telephones advertising accounts for two of the regional Bell Operating Companies, 873:
since 2003, an organization that promotes the exchange of ideas between academics, professionals and the general public.
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by enlisting their most promising future leaders in the effort. By 2012, Teach For All was operating in 23 countries.
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programming, and design of the Nextbook website. (The editorial site was renamed and re-launched in 2009 as Tablet).
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Among its accomplishments, Drenttel Doyle Partners made a significant impact on magazine design with its design of
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since 1996. Based in New York City, the private club is the oldest existing bibliophilic club in North America.
827:; and design and development of the Foundation websites. As of 2012, Winterhouse designed nearly 100 covers of 785: 633: 428: 333: 167: 1487: 193:
on October 14, 1953. His family relocated in 1954 to California, where he grew up. He graduated in 1972 from
1525: 1510: 227: 597: 593:. In total, over 4,000 photographs were submitted from all 50 states, as well as overseas polling places. 398: 143: 909:
Graphic Design: New York 2: The Work of Thirty-Six Firms from the City That Put Graphic Design on the Map
649: 527: 443: 279: 1520: 1515: 668: 329: 291: 239: 206: 932:"Forty Posters for the Yale School of Architecture" by Michael Bierut, Winterhouse Editions, 2007 ( 557: 209:, where he received a BA with an Independent Concentration in European Cultural Studies and Film. 577: 435: 347: 198: 194: 731:, Project Masiluleke, Mayo Clinic Center for Innovation, and Teach For All (forthcoming 2012). 1086: 933: 922: 898: 829: 814: 653: 343: 315: 283: 507: 1386: 1003: 842: 413: 338: 282:
in 1997; and created graphic identity programs for three national educational institutions:
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Yale School of Management, Design and Social Enterprise Case Series: Project Masiluleke
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as a part of its political coverage — with photos appearing on the paper's homepage on
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has been nominated six times for best culture blog and twice for best writing in the (
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an occasional journal exploring topics through visual narrative and critical inquiry.
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Yale School of Management, Design and Social Enterprise Case Series: Mayo Clinic 2010
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support to develop models for design and social change. He was president emeritus of
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Yale School of Management, Design and Social Enterprise Case Series: SELCO
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in 1996. Additional selected clients over a 12-year period included
1154: 526:. Some works were published under the Winterhouse imprint with the 418: 728: 617: 166:, and was the first Henry Wolf Resident in Graphic Design at the 1465: 1459: 1028: 764:
Cooper-Hewitt National Design Museum. A Smithsonian Institution.
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was created through the $ 200 million bequest of Ruth Lilly to
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Winterhouse Institute was awarded a $ 1.5 million grant by the
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Drenttel was a senior vice president, management supervisor at
68: 18: 402: 1079:"Sean Adams Interviews Jessica Helfand and William Drentell" 1133: 711:
Other professional and non-profit affiliations (1997-2011)
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in 2002, Berkshire Taconic Community Foundation in 2003,
1173: 1171: 979:"Ideal Syllabus: Jessica Helfand & William Drenttel" 720:
In 2007, Drenttel became a senior faculty fellow at the
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In 1997, Drenttel started Winterhouse with his partner,
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in 1992; repositioned the Cooper-Hewitt Museum as the
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Looking Closer: Critical Writings on Graphic Design
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Saatchi & Saatchi Compton Worldwide (1977-1985)
134:, vice president of communications and design for 661:Rockefeller Foundation’s Bellagio Center in Italy 173:He lived in Hamden, Connecticut, with his wife, 138:, co-director of the Transform Symposium at the 871:New York University Institute of the Humanities 865:Institute for Humanities at New York University 456:Global Centre for the Responsibility to Protect 278:in 1995; designed Martha Stewart products into 158:, and the publisher and editorial director of 1456:(formerly Jessica Helfand | William Drenttel) 170:. He lectured widely in the U.S. and abroad. 8: 796:) and websites, ceasing operations in 2002. 1324:"Ch-ch-ch-changes: The New Design Observer" 270:in 1988; launched retail cash machines for 861:program to 20 transit systems nationwide. 381:tools, browser and homepage in 1998-1999, 744:American Institute of Graphic Arts (AIGA) 57:Learn how and when to remove this message 911:, with Michael Bierut and D. K. Holland. 403:New York University School of Journalism 1462:(includes short biography of Drenttel). 949: 266:in 1986; designed the identity for the 224:Saatchi & Saatchi Compton Worldwide 1431:"The Susan Sontag Literary Foundation" 538:. Additionally, Winterhouse published 1419:New York Institute for the Humanities 326:Metropolitan Transportation Authority 177:, son, Malcolm, and daughter, Fiona. 7: 770:Cooper-Hewitt National Design Museum 460:Smithsonian Archives of American Art 41:Please help consolidate the article. 748:Drenttel was president emeritus of 620:, a solar energy company in India; 246:Drenttel Doyle Partners (1985-1997) 857:and the national expansion of the 648:, Sustainable Health Enterprises, 242:as senior vice president in 1985. 14: 1478:First Things First 2000 manifesto 1367:Alliance Graphique Internationale 622:Mayo Clinic Center for Innovation 548:Winterhouse Institute (2006-2012) 240:Saatchi & Saatchi Advertising 205:. From 1972 to 1977, he attended 164:Alliance Graphique Internationale 140:Mayo Clinic Center for Innovation 921:, D. K. HollandAllworth Press. ( 877:Susan Sontag Literary Foundation 680:In October 2003, Drenttel, with 470:Winterhouse Editions (1997-2012) 430:Archives of American Art Journal 73: 23: 897:, Winterhouse Editions, 1994. ( 388:New England Journal of Medicine 152:NYU Institute of the Humanities 464:Children's Television Workshop 362:Winterhouse Studio (1997-2012) 1: 1214:"Polling Place Photo Project" 1029:"William Drenttel: Short Bio" 869:Drenttel was a fellow at the 854:The Poetry Society of America 558:501c3 non-profit organization 536:Princeton Architectural Press 356:Wildlife Conservation Society 442:Additional clients included 1536:Princeton University alumni 1399:"Poetry Society of America" 758:Polling Place Photo Project 676:Design Observer (2003-2012) 638:Centers for Disease Control 573:Polling Place Photo Project 532:University of Chicago Press 1552: 1506:American graphic designers 768:Drenttel was a trustee of 608:to create a new series of 585:, November 11, 2008, when 372:Falls Village, Connecticut 308:Farrar Straus & Giroux 1531:Tustin High School alumni 1008:MFA in Products of Design 958:"AGI Open 2011 Barcelona" 849:Poetry Society of America 841:Drenttel was a member of 722:Yale School of Management 716:Yale School of Management 632:needs in disaster areas, 606:Yale School of Management 296:Brooklyn Academy of Music 156:Yale School of Management 634:sustainable food systems 334:National Audubon Society 181:Early life and education 168:American Academy in Rome 36:too many section headers 1235:"Winterhouse Institute" 1179:"Winterhouse Institute" 917:, with Michael Bierut, 604:Collaboration with the 142:, and the recipient of 1488:51: First Things First 1155:"Winterhouse Editions" 598:Rockefeller Foundation 399:Norman Rockwell Museum 352:St. Vincent's Hospital 276:National Design Museum 268:World Financial Center 144:Rockefeller Foundation 1200:"AIGA Writing Awards" 809:The Poetry Foundation 780:Academic Partners LLC 650:University of Alabama 554:Winterhouse Institute 528:Yale University Press 444:Yale University Press 419:The Poetry Foundation 185:Drenttel was born in 132:Winterhouse Institute 1466:Design Observer blog 1299:"Project Masiluleke" 1109:"Design Indaba 2010" 669:The Hotchkiss School 330:Museum of Modern Art 292:Princeton University 207:Princeton University 104:improve this article 1454:Winterhouse Studios 1058:Art Directors' Club 1054:"2010 Hall of Fame" 800:Nextbook Foundation 793:University Business 502:, William Helfand, 383:University Business 108:independent sources 1274:"Mayo Clinic 2010" 1083:Step Inside Design 859:“Poetry in Motion” 699:director in 2010. 578:The New York Times 508:Hans Erich Nossack 436:Harvard Law Review 348:Springs Industries 344:Olympia & York 195:Tustin High School 1328:merge design blog 815:Poetry Foundation 654:Auburn University 316:Hewitt Associates 284:Teach for America 125: 124: 95:largely based on 67: 66: 59: 1543: 1442: 1441: 1439: 1437: 1427: 1421: 1416: 1410: 1409: 1407: 1405: 1395: 1389: 1387:The Grolier Club 1384: 1378: 1377: 1375: 1373: 1363:"AGI Membership" 1359: 1353: 1352: 1345: 1339: 1338: 1336: 1334: 1320: 1314: 1313: 1311: 1309: 1295: 1289: 1288: 1286: 1284: 1270: 1264: 1263: 1261: 1259: 1245: 1239: 1238: 1231: 1225: 1224: 1222: 1220: 1210: 1204: 1203: 1196: 1190: 1189: 1187: 1185: 1175: 1166: 1165: 1163: 1161: 1151: 1145: 1144: 1142: 1140: 1130: 1124: 1123: 1121: 1119: 1105: 1099: 1098: 1096: 1094: 1089:on July 16, 2011 1085:. 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Index

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Winterhouse Institute
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