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Louis
Cardinals, "Little Caesar" for Little Caesar's Pizza, and "Elroy Elk", the National Drug Awareness Program mascot for The Benevolent and Protective Order of Elks (ELKS Association). He also designed & created hundreds of other popular mascots for Ralston Purina, Six Flags, Blue Cross/Blue Shield, M-TV, Hostess Cakes, and The United States Postal Service, as well as designing & creating the character of
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During his active years with The
Kincaid Karacter Company, he was instrumental in the design, development, and creation of many iconic mascot characters for some of the world's best known organizations, including "BUDMAN" & "Spuds MCKENZIE" for Anheuser-Busch (AB-InBev), "FredBird" for The St.
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After graduating from
Washington University, he painted miscellaneous portraits of people, occasional copies of classic paintings, and abstracts in his spare time. He focused on pets after he painted a friend's Boston Terrier. Kincaid's first employment in an art field was in 1974, working as a
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His non-costume & puppet related projects included props for numerous TV commercials, promotions, and industrial films, as well as board games, coloring books, and logos. From 1981 to 1999, Kincaid also created puppets, scenery and props for CBS children's television shows
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From 1977 through 1989, he made thousands of costumes, also drawing and painting costume designs and various commercial graphics projects, in partnership with his brother
248:, September 10, 2018, "Meet the Company Behind Thousands of America's Favorite Mascots"- article on William Kincaid, Doug Kincaid, and The Kincaid Karacter Company
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230:, September 12, 1988, "Those Guys at Kincaid are really Characters" – biographical article on William Kincaid and The Kincaid Karacter Company
84:) was known as a costume designer until 1990, and is also known as an artist creating pet paintings in brilliant colors on large canvases.
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Kincaid specializes in painting dogs, cats and other pets.
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during the early 1980s, although not as an art major.
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and did customization work. He left
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