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decided. Sessions, Davenport and Fay worked through several iterations of the slogan, eventually coming to "Winners Don't Use Drugs" as a short, uplifting message that not only applied to video games but other facets of life. The slogan was accompanied by the FBI's seal, which later helped to identify counterfeit arcade games for lacking the message, the seal, or an incorrect version of it.
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crime unit who had led the investigation into a counterfeit video game ring, which led to Fay's transition to the AAMA. Fay had sway over the various companies in the AAMA due to having helped stop this counterfeit ring, and thus was able to get the AAMA to agree to include the message, once it was
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in 1971. Part of this campaign was to publicize the message about the harm of drugs to the youth, with the FBI focusing on how to use public messaging to spread this message out widely. William S. Sessions, who became FBI Director in 1987, established the FBI's Drug
Awareness Program to get these
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were used on stage as examples for how the message would appear on the screen. AAMA executive vice president Robert Fay announced that of the 20 video game manufacturers, 17 agreed to include the message in their software for all new machines. At the time of the announcement, it had already been
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The slogan was used through the 1990s, with
Sessions' name replaced by simply "FBI Director" following Sessions' departure from office. By about 2000, the use of the slogan in arcade games waned, as the arcade market was waning, while the intensity of focus on the war on drugs fell.
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towards children. Various ideas were tried but without success. While at a dinner meeting with former FBI agent and
Davenport's acquaintance Robert Fay, by then the president of the AAMA, the subject of this PSA came up. Fay's former role in the FBI had been part of a
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messages to reach the youth and teenagers. Sessions announced the "Winners Don't Use Drugs" program at a press event on
January 10, 1989, in cooperation with the
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installed in 10,000 current machines with a prediction of reaching 100,000 of approximately 750,000 active machines by the end of 1989.
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In 1989, Bob
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in July 1993. After 1993, the slogan was attributed to "FBI Director" until the campaign was phased out in 2000.
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449:"Maybe If You Knew the Science… : Scott Pilgrim Vs. The World The Game Review"
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329:"How the F.B.I. Made 'Winners Don't Use Drugs' the Arcade Motto of the '90s"
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The slogan was part of a long-term effort by the United States in its
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371:"William S. Sessions of "Winners Don't Use Drugs" Fame Passes Away"
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from 1989 to 2000. The slogan appeared during an arcade game's
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463:"Futurama season 6 episode 17 review: Law And Oracle"
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The slogan has been parodied in the 2010 video game
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267:with the version "Winners don't play video games".
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667:Public service announcements of the United States
346:Ostrow, Ronald; Jackson, Robert (20 July 1993).
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421:"Winners Don't Use Drugs: A People's History"
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616:National Youth Anti-Drug Media Campaign
393:"Video games to carry FBI drug message"
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192:to include the slogan message while in
247:was launched several years afterward.
186:American Amusement Machine Association
146:American Amusement Machine Association
381:from the original on 19 October 2021.
358:from the original on 19 October 2021.
258:Scott Pilgrim vs. the World: The Game
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47:adding citations to reliable sources
327:Sean Hutchinson (19 August 2015).
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662:Federal Bureau of Investigation
606:Drug Abuse Resistance Education
419:Rath, Robert (August 8, 2013).
369:Wilcox, Dustin (15 June 2020).
156:. The messages are credited to
34:needs additional citations for
621:Partnership for Drug-Free Kids
451:– via techland.time.com.
188:(AAMA), who agreed to require
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555:I learned it by watching you!
538:Public service announcements
220:public service announcements
580:This Is Your Brain on Drugs
237:Recycle It, Don't Trash It!
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677:1990s in the United States
599:Organizations and programs
235:A similar campaign called
58:"Winners Don't Use Drugs"
16:American anti-drug slogan
205:John Elway's Quarterback
125:Screenshot of the slogan
529:Winners Don't Use Drugs
131:Winners Don't Use Drugs
506:Anti-drug ad campaigns
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672:1990s in video gaming
585:Washington State PSAs
560:McGruff the Crime Dog
179:started by President
140:that was included in
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43:improve this article
519:Above the Influence
161:William S. Sessions
652:Video game culture
642:1989 introductions
251:In popular culture
190:arcade video games
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575:Stoner Sloth
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430:. Retrieved
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400:. Retrieved
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299:1990s portal
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196:. The games
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177:war on drugs
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158:FBI Director
154:attract mode
148:(AAMA) into
142:arcade games
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99:October 2014
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41:Please help
36:verification
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524:Just Say No
467:Den of Geek
432:December 5,
278:Just Say No
636:Categories
550:Dog's View
402:2021-10-16
306:References
211:Tecmo Bowl
69:newspapers
135:anti-drug
590:WeGotYou
379:Archived
356:Archived
271:See also
264:Futurama
133:" is an
512:Slogans
333:Inverse
171:History
83:scholar
208:, and
138:slogan
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611:FRANK
90:JSTOR
76:books
434:2019
62:news
397:UPI
241:EPA
165:FBI
45:by
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