132:. Benrus reported that a number of its dealers had to deal with viewers who were angry to find that the expensive wristwatch on one of the commercials could not be bought for $ 39.95. (This is roughly equivalent to $ 460 in 2023, but was considered a modest price for a fine watch at that time.) The agency was concerned that viewers were not seeing the "and up" after the "$ 39.95" because early TV sets varied in
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picture that could be navigated only with the help of viewers. Winky Dink then would prompt the children at home to complete the picture, and the finished result would help him continue the story. Examples included drawing a bridge to cross a river, using an axe to chop down a tree, or creating a
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Another use of the interactive screen was to decode messages. An image would be displayed, showing only the vertical lines of the letters of the secret message. Viewers would then quickly trace onto their magic screen, and a second image would display the horizontal lines, completing the text.
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to sketch exactly which parts of the commercial were visible. As he waited, he started to add drawings to the images on the screen, then erase them and add new ones. It seemed obvious to him that children would enjoy working this way with their television sets.
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The program was successful because of its pioneering interactive marketing scheme, and Winky Dink became one of television's most popular characters of the 1950s. However, its production was halted despite its popularity, because of concerns about
49:) and his dog Woofer, with sound effects provided by Joseph Scholnick. The show, created by Harry Prichett, Sr. and Ed Wyckoff, featured Barry and his sidekick, the incompetent Mr. Bungle (veteran children's show voice actor
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A final use of the screen was to create the outline of a character with whom Jack Barry would have a conversation. It would seem meaningless to viewers without the screen, further encouraging its purchase.
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by which they "cut off" the edges of the picture. Agency staffers were asked to watch the show and report back what was visible on their screens. Prichett decided to put a piece of
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Harry
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for 65 episodes, beginning in 1969 and ending in 1973. In the 1990s, a new "Winky Dink Kit" was sold, containing a screen, crayons, and all-new digitized
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sets. CBS also was concerned about parents' complaints that children who did not possess the interactive screen were drawing directly on the TV screen.
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children's television show that aired from 1953 to 1957, on
Saturday mornings at 10:30 a.m. Eastern / 9:30 Central. It was hosted by
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Children's
Television: The First Thirty-Five Years, 1946-1981, Part 1: Animated Cartoon Series
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and featured the exploits of a cartoon character named Winky Dink (voiced by
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Television
Cartoon Shows: An Illustrated Encyclopedia, 1949 Through 2003
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show", was the use of a "magic drawing screen"—a piece of
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American children's animated adventure television series
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American television series revived after cancellation
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228:(2nd ed.). McFarland & Co. p. 910.
16:American children's television series (1953–1957)
89:plastic that stuck to the television screen via
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158:. This was particularly true for early
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190:Woolery, George W. (1983).
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