1784:
27:
151:
Tourism is a huge economic driver in
Wisconsin. In 2018, the industry had a $ 21.6 billion impact on the state with more than 112 million visitors. Additionally, tourism in 2018 generated $ 1.6 billion in state and local revenue and $ 1.2 billion in federal taxes and supported 199,073 jobs in the
155:
Although a department of tourism was called for by leaders as early as 1967, prior to 1995 state sponsored tourism promotion was performed as a division of other departments. The department began operations on
December 24, 1995, under its first secretary Richard "Moose" Speros.
148:, which contains a wide variety of information, including access to reservations at various amenities. Although the department has had the site since 1996, a major update occurred in 2001 as part of a strategic re-prioritization of information technology.
877:
1813:
1823:
902:
152:
state of
Wisconsin. In 2021, Wisconsin tourism had a $ 20.9 billion total economic impact and supported more than 169,000 full and part-time jobs.
141:
responsible for marketing and promoting the state as a travel destination. The
Department has been led by Anne Sayers since December of 2020.
1201:
1061:
923:
475:
1808:
825:
792:
548:
498:
668:
567:
1016:
897:
872:
1818:
1719:
1509:
1406:
1346:
887:
1744:
1529:
1499:
860:
1764:
1709:
1704:
1634:
1614:
1609:
1604:
1599:
1589:
1574:
1569:
1549:
1396:
1336:
1156:
1081:
1066:
1046:
1011:
850:
1071:
1759:
1749:
1739:
1734:
1674:
1594:
1579:
1564:
1504:
1469:
1464:
1454:
1429:
1386:
1296:
938:
865:
460:
1754:
1699:
1659:
1639:
1584:
1559:
1544:
1489:
1449:
1444:
1439:
1419:
1391:
1056:
991:
368:
191:
144:
A primary tool that the department uses to fulfill its mission and duties is maintaining its official web site,
1724:
1714:
1694:
1669:
1649:
1629:
1624:
1619:
1554:
1514:
1424:
1301:
963:
843:
838:
617:
1729:
1664:
1644:
1524:
1519:
1479:
1459:
1434:
1414:
1371:
785:
1769:
1689:
1684:
1679:
1654:
1539:
1534:
1494:
1484:
1474:
1356:
1306:
1286:
1196:
855:
164:
The
Wisconsin Department of Tourism invests heavily in ventures around the state through grant programs.
1376:
1276:
1266:
1231:
1206:
1176:
1166:
1146:
1106:
1096:
1026:
958:
928:
918:
1366:
1331:
1326:
1316:
1291:
1271:
1251:
1241:
1226:
1191:
1116:
1101:
882:
833:
440:
176:
1361:
1311:
1281:
1221:
1211:
1141:
1091:
892:
1256:
1236:
1186:
1131:
1121:
1111:
933:
815:
778:
467:
102:
72:
1381:
1321:
1261:
1246:
1216:
1181:
1171:
1136:
1031:
471:
1788:
1021:
593:
996:
986:
348:
257:
186:
646:
1036:
1006:
1001:
246:
181:
523:
1802:
288:
756:
26:
801:
694:
426:
397:
134:
1126:
978:
968:
953:
948:
943:
805:
337:
308:
277:
138:
60:
470:(Report). Wisconsin Legislative Reference Bureau. 2021. pp. 239–242.
770:
722:
145:
774:
116:
741:
172:
Four boards are attached to the
Department of Tourism:
618:"Campaign Funds 'Debated', by Lucey, Governor's Aide"
1405:
1345:
1155:
1080:
1045:
977:
911:
824:
112:
95:
87:
79:
66:
56:
38:
33:
786:
16:Government agency in Wisconsin, United States
8:
19:
793:
779:
771:
206:
594:"The Power of Tourism | Travel Wisconsin"
1814:Government agencies established in 1995
641:
639:
452:
18:
669:"Speros will head Tourism Department"
528:Office of the Governor - Scott Walker
7:
187:Lower Wisconsin State Riverway Board
468:Wisconsin Blue Book 2021–2022
675:. Milwaukee, WI. November 29, 1995
555:. Wisconsin Department of Tourism.
14:
647:"Wisconsin Statutes - Chapter 15"
624:. Eau Claire, WI. October 5, 1966
182:Kickapoo Reserve Management Board
1824:1995 establishments in Wisconsin
1782:
568:"State updates tourism Web site"
499:"Secretary-designee Anne Sayers"
203:Secretaries (1995–present)
133:is a governmental agency of the
25:
757:"Lower Wisconsin River Parkway"
192:Wisconsin State Fair Park Board
131:Wisconsin Department of Tourism
20:Wisconsin Department of Tourism
1:
1072:Twin Cities metropolitan area
566:Jones, Meg (March 16, 2001).
1809:State agencies of Wisconsin
1067:Milwaukee metropolitan area
1012:Eastern Ridges and Lowlands
695:"Grants | Travel Wisconsin"
1840:
424:
403:
395:
374:
366:
343:
335:
314:
306:
283:
275:
252:
244:
223:
1778:
1062:Madison metropolitan area
1057:Chicago metropolitan area
812:
742:"Kickapoo Valley Reserve"
24:
1047:Major metropolitan areas
924:Administrative divisions
1160:(pop. 15,000 to 50,000)
649:. Wisconsin Legislature
549:"Secretary Anne Sayers"
524:"Department of Tourism"
160:Tourism grant programs
44:; 28 years ago
42:December 24, 1995
1027:Lake Superior Lowland
1819:Tourism in Wisconsin
1789:Wisconsin portal
441:Wisconsin State Fair
177:Wisconsin Arts Board
70:3319 W Beltline Hwy
1050:(pop. over 500,000)
903:Tourist attractions
727:TravelWisconsin.com
146:TravelWisconsin.com
117:TravelWisconsin.com
91:$ 36,334,300 (2021)
21:
1350:(pop. over 15,000)
1085:(pop. over 50,000)
723:"Official website"
622:The Daily Telegram
461:"Executive Branch"
73:Madison, Wisconsin
1796:
1795:
1032:Northern Highland
673:Milwaukee Journal
572:Milwaukee Journal
477:978-1-7333817-1-0
432:
431:
236:December 24, 1995
122:
121:
1831:
1787:
1786:
1785:
1397:Pleasant Prairie
1347:Largest villages
1337:Wisconsin Rapids
1022:Great River Road
1017:Fox River Valley
795:
788:
781:
772:
767:
765:
763:
752:
750:
748:
737:
735:
733:
709:
708:
706:
705:
691:
685:
684:
682:
680:
665:
659:
658:
656:
654:
643:
634:
633:
631:
629:
614:
608:
607:
605:
604:
590:
584:
583:
581:
579:
563:
557:
556:
553:Travel Wisconsin
545:
539:
538:
536:
534:
520:
514:
513:
511:
509:
503:Travel Wisconsin
495:
489:
488:
486:
484:
465:
457:
417:
416:December 1, 2020
412:
411:
410:
409:
393:
392:December 1, 2020
388:
383:
382:
381:
380:
364:
359:
354:
353:
352:
351:
333:
328:
323:
322:
321:
320:
319:Kelli A. Trumble
304:
299:
294:
293:
292:
291:
273:
268:
263:
262:
261:
260:
242:
237:
232:
231:
230:
229:
207:
198:Past secretaries
96:Agency executive
75:
52:
50:
45:
29:
22:
1839:
1838:
1834:
1833:
1832:
1830:
1829:
1828:
1799:
1798:
1797:
1792:
1783:
1781:
1774:
1401:
1387:Menomonee Falls
1349:
1341:
1297:South Milwaukee
1159:
1151:
1084:
1076:
1049:
1041:
997:Chippewa Valley
987:Apostle Islands
973:
907:
820:
808:
799:
761:
759:
755:
746:
744:
740:
731:
729:
721:
718:
713:
712:
703:
701:
699:TravelWisconsin
693:
692:
688:
678:
676:
667:
666:
662:
652:
650:
645:
644:
637:
627:
625:
616:
615:
611:
602:
600:
598:TravelWisconsin
592:
591:
587:
577:
575:
574:. Milwaukee, WI
565:
564:
560:
547:
546:
542:
532:
530:
522:
521:
517:
507:
505:
497:
496:
492:
482:
480:
478:
463:
459:
458:
454:
449:
437:
415:
407:
406:
405:
404:
391:
387:January 7, 2019
386:
378:
377:
376:
375:
363:January 7, 2019
362:
358:January 3, 2011
357:
349:Stephanie Klett
347:
346:
345:
344:
332:January 3, 2011
331:
327:January 7, 2007
326:
318:
317:
316:
315:
303:January 7, 2007
302:
297:
287:
286:
285:
284:
271:
267:January 6, 2003
266:
258:Kevin Shibilski
256:
255:
254:
253:
241:January 6, 2003
240:
235:
227:
226:
225:
224:
205:
200:
170:
168:Attached boards
162:
127:
108:
71:
48:
46:
43:
34:Agency overview
17:
12:
11:
5:
1837:
1835:
1827:
1826:
1821:
1816:
1811:
1801:
1800:
1794:
1793:
1779:
1776:
1775:
1773:
1772:
1767:
1762:
1757:
1752:
1747:
1742:
1737:
1732:
1727:
1722:
1717:
1712:
1707:
1702:
1697:
1692:
1687:
1682:
1677:
1672:
1667:
1662:
1657:
1652:
1647:
1642:
1637:
1632:
1627:
1622:
1617:
1612:
1607:
1602:
1597:
1592:
1587:
1582:
1577:
1572:
1567:
1562:
1557:
1552:
1547:
1542:
1537:
1532:
1527:
1522:
1517:
1512:
1507:
1502:
1497:
1492:
1487:
1482:
1477:
1472:
1467:
1462:
1457:
1452:
1447:
1442:
1437:
1432:
1427:
1422:
1417:
1411:
1409:
1403:
1402:
1400:
1399:
1394:
1392:Mount Pleasant
1389:
1384:
1379:
1374:
1369:
1364:
1359:
1353:
1351:
1343:
1342:
1340:
1339:
1334:
1329:
1324:
1319:
1314:
1309:
1304:
1299:
1294:
1289:
1284:
1279:
1274:
1269:
1264:
1259:
1254:
1249:
1244:
1239:
1234:
1229:
1224:
1219:
1214:
1209:
1204:
1199:
1194:
1189:
1184:
1179:
1174:
1169:
1163:
1161:
1157:Smaller cities
1153:
1152:
1150:
1149:
1144:
1139:
1134:
1129:
1124:
1119:
1114:
1109:
1104:
1099:
1094:
1088:
1086:
1082:Largest cities
1078:
1077:
1075:
1074:
1069:
1064:
1059:
1053:
1051:
1043:
1042:
1040:
1039:
1037:Western Upland
1034:
1029:
1024:
1019:
1014:
1009:
1007:Driftless Area
1004:
1002:Door Peninsula
999:
994:
989:
983:
981:
975:
974:
972:
971:
966:
961:
956:
951:
946:
941:
936:
931:
926:
921:
915:
913:
909:
908:
906:
905:
900:
895:
890:
885:
880:
875:
870:
869:
868:
863:
853:
851:Climate change
848:
847:
846:
844:Dairy industry
836:
830:
828:
822:
821:
813:
810:
809:
800:
798:
797:
790:
783:
775:
769:
768:
753:
738:
717:
716:External links
714:
711:
710:
686:
660:
635:
609:
585:
558:
540:
515:
490:
476:
451:
450:
448:
445:
444:
443:
436:
433:
430:
429:
423:
418:
413:
401:
400:
394:
389:
384:
372:
371:
365:
360:
355:
341:
340:
334:
329:
324:
312:
311:
305:
300:
295:
281:
280:
274:
269:
264:
250:
249:
247:Tommy Thompson
243:
238:
233:
228:Richard Speros
221:
220:
217:
214:
211:
204:
201:
199:
196:
195:
194:
189:
184:
179:
169:
166:
161:
158:
126:
123:
120:
119:
114:
110:
109:
107:
106:
99:
97:
93:
92:
89:
85:
84:
81:
77:
76:
68:
64:
63:
58:
54:
53:
40:
36:
35:
31:
30:
15:
13:
10:
9:
6:
4:
3:
2:
1836:
1825:
1822:
1820:
1817:
1815:
1812:
1810:
1807:
1806:
1804:
1791:
1790:
1777:
1771:
1768:
1766:
1763:
1761:
1758:
1756:
1753:
1751:
1748:
1746:
1743:
1741:
1738:
1736:
1733:
1731:
1728:
1726:
1723:
1721:
1718:
1716:
1713:
1711:
1708:
1706:
1703:
1701:
1698:
1696:
1693:
1691:
1688:
1686:
1683:
1681:
1678:
1676:
1673:
1671:
1668:
1666:
1663:
1661:
1658:
1656:
1653:
1651:
1648:
1646:
1643:
1641:
1638:
1636:
1633:
1631:
1628:
1626:
1623:
1621:
1618:
1616:
1613:
1611:
1608:
1606:
1603:
1601:
1598:
1596:
1593:
1591:
1588:
1586:
1583:
1581:
1578:
1576:
1573:
1571:
1568:
1566:
1563:
1561:
1558:
1556:
1553:
1551:
1548:
1546:
1543:
1541:
1538:
1536:
1533:
1531:
1528:
1526:
1523:
1521:
1518:
1516:
1513:
1511:
1508:
1506:
1503:
1501:
1498:
1496:
1493:
1491:
1488:
1486:
1483:
1481:
1478:
1476:
1473:
1471:
1468:
1466:
1463:
1461:
1458:
1456:
1453:
1451:
1448:
1446:
1443:
1441:
1438:
1436:
1433:
1431:
1428:
1426:
1423:
1421:
1418:
1416:
1413:
1412:
1410:
1408:
1404:
1398:
1395:
1393:
1390:
1388:
1385:
1383:
1380:
1378:
1375:
1373:
1370:
1368:
1365:
1363:
1360:
1358:
1355:
1354:
1352:
1348:
1344:
1338:
1335:
1333:
1330:
1328:
1325:
1323:
1320:
1318:
1315:
1313:
1310:
1308:
1305:
1303:
1302:Stevens Point
1300:
1298:
1295:
1293:
1290:
1288:
1285:
1283:
1280:
1278:
1275:
1273:
1270:
1268:
1265:
1263:
1260:
1258:
1255:
1253:
1250:
1248:
1245:
1243:
1240:
1238:
1235:
1233:
1230:
1228:
1225:
1223:
1220:
1218:
1215:
1213:
1210:
1208:
1205:
1203:
1200:
1198:
1195:
1193:
1190:
1188:
1185:
1183:
1180:
1178:
1175:
1173:
1170:
1168:
1165:
1164:
1162:
1158:
1154:
1148:
1145:
1143:
1140:
1138:
1135:
1133:
1130:
1128:
1125:
1123:
1120:
1118:
1115:
1113:
1110:
1108:
1105:
1103:
1100:
1098:
1095:
1093:
1090:
1089:
1087:
1083:
1079:
1073:
1070:
1068:
1065:
1063:
1060:
1058:
1055:
1054:
1052:
1048:
1044:
1038:
1035:
1033:
1030:
1028:
1025:
1023:
1020:
1018:
1015:
1013:
1010:
1008:
1005:
1003:
1000:
998:
995:
993:
992:Central Plain
990:
988:
985:
984:
982:
980:
976:
970:
967:
965:
962:
960:
957:
955:
952:
950:
947:
945:
942:
940:
937:
935:
932:
930:
927:
925:
922:
920:
917:
916:
914:
910:
904:
901:
899:
896:
894:
891:
889:
886:
884:
881:
879:
876:
874:
871:
867:
864:
862:
859:
858:
857:
854:
852:
849:
845:
842:
841:
840:
837:
835:
832:
831:
829:
827:
823:
818:
817:
811:
807:
803:
796:
791:
789:
784:
782:
777:
776:
773:
758:
754:
743:
739:
728:
724:
720:
719:
715:
700:
696:
690:
687:
674:
670:
664:
661:
648:
642:
640:
636:
623:
619:
613:
610:
599:
595:
589:
586:
573:
569:
562:
559:
554:
550:
544:
541:
529:
525:
519:
516:
504:
500:
494:
491:
479:
473:
469:
462:
456:
453:
446:
442:
439:
438:
434:
428:
425:Appointed by
422:
419:
414:
402:
399:
396:Appointed by
390:
385:
373:
370:
367:Appointed by
361:
356:
350:
342:
339:
336:Appointed by
330:
325:
313:
310:
307:Appointed by
301:
296:
290:
282:
279:
276:Appointed by
270:
265:
259:
251:
248:
245:Appointed by
239:
234:
222:
218:
215:
212:
209:
208:
202:
197:
193:
190:
188:
185:
183:
180:
178:
175:
174:
173:
167:
165:
159:
157:
153:
149:
147:
142:
140:
136:
132:
124:
118:
115:
111:
104:
101:
100:
98:
94:
90:
88:Annual budget
86:
82:
78:
74:
69:
65:
62:
59:
55:
41:
37:
32:
28:
23:
1780:
1372:Fox Crossing
944:Demographics
814:
760:. Retrieved
745:. Retrieved
730:. Retrieved
726:
702:. Retrieved
698:
689:
677:. Retrieved
672:
663:
651:. Retrieved
626:. Retrieved
621:
612:
601:. Retrieved
597:
588:
576:. Retrieved
571:
561:
552:
543:
531:. Retrieved
527:
518:
508:December 23,
506:. Retrieved
502:
493:
483:December 23,
481:. Retrieved
455:
420:
369:Scott Walker
298:May 12, 2003
289:Jim Holperin
216:Left office
213:Took office
171:
163:
154:
150:
143:
130:
128:
67:Headquarters
57:Jurisdiction
1720:Trempealeau
1510:Fond du Lac
1357:Ashwaubenon
1307:Sun Prairie
1287:River Falls
1197:Fond du Lac
964:LGBT rights
878:Delegations
839:Agriculture
408:Anne Sayers
379:Sara Meaney
272:May 2, 2003
105:, Secretary
103:Anne Sayers
1803:Categories
1745:Washington
1530:Green Lake
1500:Eau Claire
1377:Germantown
1277:Oconomowoc
1267:New Berlin
1232:Marshfield
1207:Greenfield
1177:Brookfield
1167:Beaver Dam
1147:West Allis
1107:Janesville
1097:Eau Claire
704:2019-07-01
603:2019-07-01
447:References
427:Tony Evers
398:Tony Evers
210:Secretary
135:U.S. state
49:1995-12-24
1765:Winnebago
1710:St. Croix
1705:Sheboygan
1635:Outagamie
1615:Milwaukee
1610:Menominee
1605:Marquette
1600:Marinette
1590:Manitowoc
1575:Lafayette
1570:La Crosse
1550:Jefferson
1367:Caledonia
1332:West Bend
1327:Wauwatosa
1317:Watertown
1292:Sheboygan
1272:Oak Creek
1252:Middleton
1242:Menomonie
1227:Manitowoc
1192:Fitchburg
1127:Milwaukee
1117:La Crosse
1102:Green Bay
954:Education
873:Governors
856:Geography
819:(capital)
806:Wisconsin
338:Jim Doyle
309:Jim Doyle
278:Jim Doyle
139:Wisconsin
80:Employees
61:Wisconsin
1760:Waushara
1750:Waukesha
1740:Washburn
1735:Walworth
1675:Richland
1595:Marathon
1580:Langlade
1565:Kewaunee
1505:Florence
1470:Crawford
1465:Columbia
1455:Chippewa
1430:Bayfield
1407:Counties
1362:Bellevue
1312:Superior
1282:Onalaska
1222:Kaukauna
1212:Hartford
1202:Franklin
1142:Waukesha
1092:Appleton
969:Politics
959:Gun laws
929:Cannabis
919:Abortion
762:April 7,
747:April 7,
732:April 6,
679:April 6,
653:April 6,
628:April 6,
578:April 7,
533:April 6,
435:See also
125:Overview
1755:Waupaca
1700:Shawano
1660:Portage
1640:Ozaukee
1585:Lincoln
1560:Kenosha
1545:Jackson
1490:Douglas
1450:Calumet
1445:Burnett
1440:Buffalo
1420:Ashland
1257:Muskego
1237:Menasha
1187:De Pere
1132:Oshkosh
1122:Madison
1112:Kenosha
979:Regions
949:Economy
939:Culture
912:Society
898:Symbols
883:History
861:Islands
834:Outline
816:Madison
421:Current
113:Website
47: (
1725:Vernon
1715:Taylor
1695:Sawyer
1670:Racine
1650:Pierce
1630:Oneida
1625:Oconto
1620:Monroe
1555:Juneau
1515:Forest
1425:Barron
1382:Howard
1322:Wausau
1262:Neenah
1247:Mequon
1217:Hudson
1182:Cudahy
1172:Beloit
1137:Racine
893:Sports
888:People
826:Topics
474:
219:Notes
39:Formed
1730:Vilas
1665:Price
1645:Pepin
1525:Green
1520:Grant
1480:Dodge
1460:Clark
1435:Brown
1415:Adams
934:Crime
866:Lakes
802:State
464:(PDF)
1770:Wood
1690:Sauk
1685:Rusk
1680:Rock
1655:Polk
1540:Iron
1535:Iowa
1495:Dunn
1485:Door
1475:Dane
764:2015
749:2015
734:2015
681:2015
655:2015
630:2015
580:2015
535:2015
510:2022
485:2022
472:ISBN
129:The
804:of
137:of
1805::
725:.
697:.
671:.
638:^
620:.
596:.
570:.
551:.
526:.
501:.
466:.
83:34
794:e
787:t
780:v
766:.
751:.
736:.
707:.
683:.
657:.
632:.
606:.
582:.
537:.
512:.
487:.
51:)
Text is available under the Creative Commons Attribution-ShareAlike License. Additional terms may apply.