25:
282:. Several news sources picked up the story and criticized the choice to create and sell this costume. The firm quickly withdrew the costume from their site and issued an apology. Yandy.com has offered Native Americans costumes since it began selling Halloween products and accessories, but does not currently list them on their site.
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The firm first sold exclusively lingerie but expanded to
Halloween costumes in their first year. In 2010, it began selling its own branded costumes. It now creates lingerie, everyday intimates, Halloween costumes, swimwear, and other women's apparel. Halloween costumes have included looks inspired by
265:, providing the swimsuits for each of the contestants, later selling each design through its website. The swimsuits were designed by Pilar Quintana-Williams, the company's Director of Merchandising. In July 2017, the company received licensing for their Baywatch swimwear collection.
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In April 2023, Yandy was acquired by ASP Retail Group led by company's former CEO, Aras Koktas. Koktas has returned to the operation as the chief executive after 2 years serving as the Chief
Digital Officer at DollsKill.
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served as the company's CEO from its founding until 2017 and remains a member of its board of directors. In
October 2017, the company elevated its CTO Aras Koktas and CFO Jeffrey Watton to Co-CEO titles.
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The firm's swimwear collections have been shown at New York
Fashion Week, Miami Swim Week, and Scottsdale Fashion Week. It also produced the first Halloween costume fashion show at
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In
September 2018, Yandy.com introduced a costume they called "Brave Red Maiden" which was apparent that it had been designed as a "sexy" knockoff from
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Yandy.com is an online women's intimates apparel retailer, originally based out of the residence of its co-founders. The company was founded in 2007 by
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769:"New York Fashion Week Has Its First Ever Halloween-Themed Show; Yandy.com Bosses Tease Popular Costume Ideas [PHOTOS]"
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210:. By 2018 the company employed over 80 full-time employees and occupies a 30,000 sq ft (2,800 m) warehouse.
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937:"This "sexy" Handmaid's Tale outfit is the first (but probably not the last) problematic costume of Halloween 2018"
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556:"How Lingerie Site Yandy Will Make $ 15 Million This Halloween On 'Sexy' Viral Costumes And SEO"
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444:"You Can Get Disney Princess-Inspired Lingerie Sets for $ 24 (Yes, It's a Whole New World)"
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225:, cultural events, and popular culture trends, along with conventional Halloween themes.
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344:"Meet the People Who Design the Sexy Pizza Costume and Other Risqué Halloween Gear"
604:"Why dressing like a sexy Cecil the Lion this Halloween isn't a totally bad idea"
838:"Yandy Made a Sexy Handmaid's Tale Halloween Costume - and People Are Furious"
491:"How Yandy Made Its Sexy Viral Swimwear Appropriate for the Miss USA Pageant"
741:"Yandy.com Presents NYFW's First Halloween Runway Show [Slide Show]"
581:"'Sexy' Halloween Costumes of Viral Memes Will Make $ 15 Million This Fall"
304:"What the CEO behind those ridiculous 'sexy' Halloween costumes has to say"
913:"Here's a sexy 'Handmaid's Tale' Halloween costume that no one asked for"
755:"Fashion puts a twist on Halloween costume trends - Reading Eagle - LIFE"
187:
183:
329:"We Talked to the CEO Behind Those Ridiculous "Sexy" Halloween Costumes"
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790:"Yandy.com Celebrates Baywatch Movie With Inspired-By Swim Collection"
560:
458:"Here's the ~Revealing~ Holiday Lingerie Women Are Buying Like Crazy"
523:"A 'Sexy' Donald Trump Costume Exists, So Maybe Skip This Halloween"
648:"There is nothing this Halloween costume company can't make 'sexy'"
509:"JDA Software executive one of 3 Arizona CEO departures in January"
888:"Sexy 'Handmaid's Tale' Costumes Have Officially Hit The Internet"
537:"Sexy Deadmau5 Costume Is Everything That's Wrong With Halloween"
367:
814:"Yandy gets official license for Baywatch swimsuit collection"
473:"Inevitably, a Sexy Ken Bone Halloween Costume Already Exists"
18:
633:"Is there an 'ick' factor to Trump, Clinton for Halloween?"
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In 2017, the firm became the swimsuit sponsor for the 2017
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618:"24 ridiculous things that shouldn't be sexy costumes"
423:"Yandy.com owns the sexy Halloween costume business"
646:Metro.co.uk, Alison Lynch for (30 September 2015).
363:"Meet the man behind those sexy Halloween costumes"
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715:"Yandy-becomes-official-swimwear-sponsor-for-miss"
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149:Lingerie, Halloween Costumes, Swimwear, Activewear
383:"How Yandy Made Sexy Halloween Costumes Go Viral"
676:"Yandy-brings-arizona-flair-to-new-york-fashion"
998:Online clothing retailers of the United States
863:"Yandy Is Selling a Sexy Handmaiden's Costume"
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141:Pilar Quintana (Chief Merchandising Officer)
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701:"All You Need To Know From Miami Swim Week"
253:in September 2016, featuring 39 costumes.
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361:Gustafson, Krystina (29 September 2015).
228:In December 2019, Yandy was purchased by
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739:Fashion&Style (11 September 2016).
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591:from the original on October 22, 2015.
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342:Stampler, Laura (31 October 2013).
408:"Yandy.com names Thom Brodeur CEO"
14:
602:Tschorn, Adam (26 August 2015).
471:Craggs, Ryan (12 October 2016).
317:from the original on 2022-05-07.
221:political figures, celebrities,
23:
911:Santiago, Amanda Luz Henning.
350:– via newsfeed.time.com.
240:Fashion shows and partnerships
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774:International Business Times
489:Odell, Amy (May 12, 2017).
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95:Women's apparel, lingerie
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78:Yandy.com of PEI Holdings
274:Brave Red Maiden Costume
206:and his brother Evan in
16:American fashion company
794:GlobeNewswire News Room
194:, and women's apparel.
993:Swimwear manufacturers
662:"Playboy Enterprises"
606:– via LA Times.
251:New York Fashion Week
777:. 10 September 2016.
568:on October 21, 2015.
543:. 23 September 2014.
525:. 22 September 2016.
182:company focusing on
54:improve this article
719:www.bizjournals.com
682:. February 18, 2017
680:www.bizjournals.com
635:. Associated Press.
579:Wolff-Mann, Ethan.
541:The Huffington Post
460:. 15 December 2015.
421:Austin, Christina.
410:. January 23, 2017.
280:The Handmaid's Tale
230:Playboy Enterprises
208:Scottsdale, Arizona
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58:independent sources
988:Lingerie retailers
757:. 27 October 2016.
313:. 9 October 2015.
192:Halloween costumes
554:O'Connor, Clare.
331:. 8 October 2015.
310:Independent.co.uk
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123:Aras Koktas (CEO)
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45:largely based on
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721:. March 2, 2017
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631:LEANNE ITALIE.
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944:. Retrieved
941:HelloGiggles
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566:the original
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391:. Retrieved
389:. 2017-10-24
387:Cosmopolitan
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257:Partnerships
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128:Headquarters
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52:Please help
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788:Yandy.com.
66:August 2020
43:and may be
34:reads like
977:Categories
946:2018-09-21
922:2018-09-21
897:2018-09-21
872:2018-09-21
847:2018-09-21
842:PEOPLE.com
823:2018-08-24
799:2018-08-24
725:2021-09-05
686:2021-09-05
393:2018-08-24
286:References
137:Key people
269:Criticism
172:Yandy.com
120:Successor
917:Mashable
589:Archived
315:Archived
188:swimwear
184:lingerie
146:Products
108:Founders
92:Industry
56:and add
867:Jezebel
427:Fortune
198:History
154:Website
100:Founded
892:Bustle
561:Forbes
161:.yandy
585:Money
223:memes
368:CNBC
348:Time
178:and
163:.com
103:2007
159:www
38:or
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