530:... Pepsi had coined the phrase 'yeh dil maange more' for its advertising campaign in December 1998 ... Sachin Tendulkar, Aamir Khan, Amitabh Bachchan ... earlier Coca-Cola, Omni Ltd, the producers of Tamil film Pepsi-Inda Ullam Kekkume More (Translation of Pepsi-yeh dil maange more), and North Delhi Power Corporation (users of phrase yeh dil maange more electricity) were restrained from using the said slogan/title ...
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496:... Pepsi attempted to hijack Coca-Cola's official sponsorship of the 1996 Cricket World Cup ... the most disliked words among Indian youth were "official", "corruption" and "discipline" ... In an effort to attract youth, Pepsi developed the slogan "Yeh Dil Maange More" ...
464:... much of the vocabulary highlights a perception of youth today as more ambitious and more individualistic ... Pepsi's 1998 commercial, Yeh Dil Maange More (This Heart Wants More), joins a list of advertisements that play on this theme ...
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series that first ran in
December 1998 and sought to establish Pepsi as a strong brand with Indian youth. It was a continuation of Pepsi's advertising campaign in the mid-to-late nineties, which it had initially launched as an
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and widely reported in the media. Captain Batra was martyred in the war in July 1999, and was posthumously awarded the
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who eventually became vice president and
Executive Creative Director at JWT, Delhi, and author of books like,
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Transnational television, cultural identity and change: When STAR came to India
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was released in
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Yeh Dil Maange More!, Pepsi TV commercial, featuring Sachin
Tendulkar
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This article is about the slogan. For the television series, see
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293:"Janet Jackson Album Discography and Track Listings | MTV"
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In March 2024 this tagline was returned after unviell of
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The slogan has its origins as a commercial slogan for
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243:"Anuja Chauhan puts in papers at JWT"
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328:"His soul sang Yeh Dil Maange More"
571:. You can help Knowledge (XXG) by
301:. 28 December 2008. Archived from
269:. 21 November 2021. Archived from
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633:Indian television commercials
628:PepsiCo advertising campaigns
390:"Kargil Update: Indian Army"
149:The slogan was coined as a
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83:advertisement in 1998, at
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623:Hindi words and phrases
141:New Identity in India.
55:This Heart Desires More
416:"Yeh dil maange more!"
168:1996 Cricket World Cup
186:and were directed by
45:in 1998. It combines
648:Indian culture stubs
638:Advertising in India
101:, an officer of the
53:, literally meaning
27:Yeh Dil Maange More!
483:, Berg Publishers,
305:on 28 December 2008
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21:Yeh Dil Mannge More
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271:the original
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205:Pawan Kalyan
200:Vikram Batra
184:Pawan Kalyan
153:for a Pepsi
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99:Vikram Batra
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64:Ask for More
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26:
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430:18 December
166:during the
103:Indian Army
33:coined for
612:Categories
226:References
210:Kargil War
107:Kargil War
266:Billboard
164:Coca-Cola
130:starring
122:Bollywood
451:, SAGE,
220:Hinglish
194:See also
523:24 July
400:26 July
369:24 July
338:24 July
151:tagline
124:movie,
75:History
51:English
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309:20 May
277:20 May
182:, and
29:is an
139:Pepsi
81:Pepsi
59:India
47:Hindi
35:Pepsi
569:stub
525:2009
485:ISBN
453:ISBN
432:2010
402:2010
371:2009
340:2009
311:2023
279:2023
49:and
298:MTV
87:by
85:JWT
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39:JWT
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