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60:, the Detective, was created in 1886. Only 50 were made, and did not sell well. Soon after in 1888, Eastman created a superior model, the Eastman Kodak camera to replace his poorly selling Detective. The Kodak inspired the slogan "You Press the Button, We Do the Rest." Eastman wrote the owner's manual for the Kodak, although he originally hired an advertising expert to do the job. Displeased with the man's inability to understand the simplicity of his picture-taking machine, Eastman took over the writing and created the slogan.
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form. The second group simply wanted pictures as mementos of their daily lives but were hardly interested in learning how to do the rest. Eastman believed the second group was large in number. He decided to market his products to both groups, however, he soon realized that the second group could be expanded to virtually every person on earth, and used his "We Do the Rest" slogan to attract them.
67:. Eastman believed that amateur picture taking could eventually interest just about everyone, and in order to make it happen, he set about separating the two main functions of photography: the picture taking and the processing. For Eastman, 'We Do the Rest' was literally true. Customers had to simply take their pictures, send their camera to the Kodak factory in
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Thanks to the "We Do the Rest" advertising campaign, the Kodak camera became wildly popular and
Eastman and his Kodak company revolutionized the photography business in the United States and in the world. Thanks to the income generated from advertising this camera, Eastman Kodak was able to dominate
83:
George
Eastman believed amateur photography attracted two groups of people. The first was "true amateurs", who were people willing and able to devote time and money to learn the art of photography. They had the skills in developing, printing, and toning, and they had a sense of photography as an art
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available to the world, and making it possible for anyone who had the desire to take great pictures. Until then, taking photographs was a complicated process that could only be accomplished if the photographer could process and develop
75:, developed and stripped, pressed in contact with a clear gelatin skin, and dried. Then, prints were made from each negative and pasted on mounts and returned to customers, along with the negatives, the camera, and a new roll of film.
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120:. The phrase "You Press the Button, We Do the Rest" was also accompanied by customer testimonials on full-page ads. The Kodak sold for $ 25.00.
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In 1889, when the camera was ready for distribution, Eastman began to advertise in national magazines and weeklies, including
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Images and
Enterprise: Technology and the American Photographic Industry 1839 to 1925
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competition for years and lead the way in photography innovations for years.
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Advertisement for the Kodak camera containing the slogan.
252:, Baltimore: The Johns Hopkins University Press, 1975,
245:, Baltimore: The Johns Hopkins University Press, 1996.
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221:, Detroit: Gale Publishing, 2000. 530.
187:, Detroit: Gale Publishing, 2000. 529.
149:, Detroit: Gale Publishing, 2000. 527.
39:, in 1888. Eastman believed in making
31:" was an advertising slogan coined by
259:, New York: Dover Publications, 1959.
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1216:You Press the Button, We Do the Rest
29:You Press the Button, We Do the Rest
198:"The History of the Kodak Company"
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1140:Kodak v. Image Technical Services
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797:Kodacolor (still photography)
1243:American advertising slogans
548:Z712 IS ZOOM digital camera
243:George Eastman: A Biography
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573:Cine Special 16mm Cameras
863:Carousel slide projector
543:Z612 Zoom Digital Camera
328:ESL Federal Credit Union
255:Watkins, Julian Lewis,
1210:Union of Kodak Workers
1194:Eastman Color Positive
1189:Eastman Color Negative
792:Kodacolor (filmmaking)
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1081:Eastman Business Park
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1035:Leopold Godowsky Jr.
908:Kodacolor Technology
868:Cinema Digital Sound
248:Jenkins, Reese, V.,
1106:Kodak Picture Kiosk
1096:Kodak Park Railroad
818:High-Speed Infrared
241:Brayer, Elizabeth,
234:Ackerman, Carl W.,
102:Scientific American
98:Scribner's Magazine
1040:Thomas J. Hargrave
999:Four Thirds system
88:Marketing strategy
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35:, the founder of
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1101:Kodak Photo Spot
858:Autographic film
853:Approval proofer
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202:. Retrieved
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168:. Retrieved
164:the original
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110:Frank Leslie
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16:Kodak slogan
1125:Court cases
1116:Kodak Tower
994:DX encoding
775:Color print
689:Camera film
604:Kodak 35 RF
582:Rangefinder
41:photography
1237:Categories
1090:Building 9
985:Technical
928:Picture CD
766:Kodachrome
761:Ektachrome
651:Instamatic
568:Ciné-Kodak
404:400 series
399:300 series
204:2013-04-22
170:2013-04-22
52:Background
1157:Processes
987:standards
943:Starmatic
913:Kodascope
898:KAF-10500
883:Ektaprint
661:Starflash
594:Retinette
449:EasyShare
439:Pro SLR/n
434:Pro SLR/c
352:DC series
73:exposures
69:Rochester
953:Versamat
878:Colorama
599:Kodak 35
94:Harper's
65:amateurs
1203:Related
938:S-mount
903:Keykode
893:Gallery
811:B&W
743:Super 8
696:Formats
646:Brownie
429:Pro 14n
344:Digital
337:Cameras
124:Outcome
1074:Places
1018:People
948:Ultima
873:Cineon
802:Portra
639:Others
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609:Signet
589:Retina
538:Pixpro
531:Others
512:DX7590
507:DX6490
502:DX6440
497:DX4530
492:CX4230
487:CX4200
365:DC3200
323:Qualex
116:, and
58:camera
1258:Kodak
962:Media
828:Tri-X
823:T-MAX
787:Ektar
614:Ektra
561:Movie
457:C1013
424:DCS 3
419:DCS 1
414:D6000
409:D2000
360:DC215
133:Notes
37:Kodak
1184:K-14
1179:RA-4
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1164:C-22
738:Disc
656:Pony
522:V570
517:P880
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472:C340
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