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AT&T. At least not on its own. AT&T does provide some of the infrastructure on which the world's communications flow. But the gadgets and software that brought these futuristic capabilities to consumers were created by a new generation of
Silicon Valley companies that mostly didn't exist when
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In 2016, technology writer
Timothy B. Lee commented that "overall, the ads were remarkably accurate in predicting the cutting-edge technologies of the coming decades. But the ads were mostly wrong about one thing: the company that brought these technologies to the world was
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The ads won a few different awards at the time, notably the first annual David Ogilvy Award for the most effective campaign supported by research, the 1994 PCIA (Personal
Communications Industry Award), and two
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The creative team that created the ad campaign at N.W. Ayer & Partners were Copy
Supervisor Gordon Hasse, Art Supervisor Nick Scordato and Producer Gaston Braun.
37:. Each ad presented a futuristic scenario beginning with "Have you ever…" and ending with "…you will. And the company that will bring it to you: AT&T."
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Grocery checkout machines that would process an entire cart at a time without the groceries needing to be removed, presumably via
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with automatic rerouting based on live traffic ("Have you ever crossed the country without stopping to ask directions?")
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Real-time online collaboration, envisioned as two students teaching each other their native languages over
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293:"AT&T News Release, 1994-09-14, AT&T YOU WILL ads on Internet; users can enter sweepstakes"
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or something similar ("Have you ever checked out at the supermarket, a whole cart at a time?")
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starting
October 27, 1994, asking "Have you ever clicked your mouse right HERE? You Will".
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marketing campaign that launched in 1993, consisting of commercials directed by
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Online libraries ("Have you ever borrowed a book, thousands of miles away?")
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New AT&T "You Will" spots created by the AT&T Tech
Channel
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268:"We live in the future AT&T imagined in 1994 [sic]"
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The
Trailblazing, Candy-Colored History Of The Online Banner Ad
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Press release announcing the campaign moving to the
Internet
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109:("Have you ever shown up for a meeting in your bare feet?")
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ads ever sold was part of an AT&T campaign that ran on
325:"AT&T – You Will/Market (1994) 0:30 (USA) | Adland ®"
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Kicker Studio | AT&T’s “You Will” Ads, 15 Years Later
356:"AT&T – You Will/Class (1994) 0:30 (USA) | Adland ®"
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Remember The AT&T Ads About the Future? You Will
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148:("Have you ever renewed your drivers license at a
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266:Lee, Timothy B. (28 July 2016).
430:American television commercials
101:Intelligent personal assistants
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395:Six of the ads from adland.tv
390:Series of four ads on YouTube
440:1990s television commercials
420:American advertising slogans
240:David Fincher – Other works
16:AT&T marketing campaign
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166:Electronic toll collection
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40:The ads were narrated by
21:You Will (disambiguation)
67:these ads were made."
435:Advertising campaigns
183:translation software
19:For other uses, see
146:Self-service kiosks
179:speech recognition
116:navigation systems
202:Distance learning
107:Videoconferencing
50:One of the first
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35:David Fincher
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364:. Retrieved
362:. 3 May 1994
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333:. Retrieved
331:. 3 May 1994
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297:the original
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275:. Retrieved
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255:Fast Company
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150:cash machine
140:Smartwatches
95:Telemedicine
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193:touchscreen
79:Innovations
73:ADDY Awards
42:Tom Selleck
409:Categories
213:References
196:smartphone
157:videophone
52:web banner
27:"You Will"
360:adland.tv
329:adland.tv
415:AT&T
56:HotWired
31:AT&T
366:30 July
335:30 July
277:29 July
29:was an
181:, and
253:from
122:Wi-Fi
368:2016
337:2016
279:2016
206:jazz
89:RFID
272:Vox
152:?")
126:WAN
113:GPS
64:not
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