Knowledge (XXG)

ZunZuneo

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by focusing on sports and entertainment, the plan was to send users political messages critical of the Cuban regime. The long-term hope was that ZunZuneo might catalyze 'flash mobs' of regime opponents, analogous to how social media mobilized people during Iran's Green Revolution and the Arab Spring. Although ZunZuneo attracted about 60,000 users at its peak, it was discontinued in 2012 because it was not financially viable. USAID was paying substantial fees (through intermediaries, to hide the origin of the funds) to Cuba's government-owned telephone company to cover the costs of all the texts—a financial transfer that was not strictly consistent with US law.
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project funded in 2011 and 2012, and designed to generate flash mobs of the sort that toppled governments during the so-called Arab Spring. The second, Pirimideo (Pyramid), was funded by the US Office of Cuba Broadcasting (OCB), which also oversees Radio and TV Martí. Cubans who signed up for Pirimideo could send cellphone text messages to their entire contact list for the cost of only one message. Subscribers also received texts with false news—for example, about demonstrations that had not actually occurred—and were encouraged to pass on the information
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disguised as humanitarian aid, established an anti-regime social network called ZunZuneo designed to spark political dissent. The attempt failed when the authorities discovered the truth about it in early 2014. Interestingly, the US's attempts to destabilise the Castro regime through media development projects goes back to the late 1980s, employing radio or tv stations like Radio and TV Martì, which broadcasts from Miami and is aimed at encouraging bottom-up revolts against the communist regime.
388: 374: 189:(AP) report which traced the origin of the service. Private companies Creative Associates International and Mobile Accord were reported to have designed the network. According to Creative Associates, the idea arose after they were provided 500,000 stolen Cuban cellphone numbers from a "source" who said they were available on the black market. NiteMedia, an organization in 29: 575:
Development (USAID) did from 2010 to 2012 in a haphazard attempt to destabilize Cuba with a 'Cuban Twitter' named ZunZuneo. ... U.S. state-employed contractors also devel-oped the aforementioned three political measurable types with goals of fomenting what was optimistically called a 'Cuban Spring.'
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In 2014, the Associated Press revealed that USAID had created a secret Twitter-like text-messaging program, nicknamed "ZunZuneo" (Cuban slang for the sound hummingbirds make), to send texts directly to Cuban cell-phone users and enable them to send free texts to each other. After building a user base
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The AP released an exposé on ZunZuneo in April 2014 after independently reviewing thousands of pages of documents about its function. Following the report, the US government acknowledged that it funded the service but denied that it was a covert program. According to a USAID spokesperson, the program
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Sometimes Western governments are unabashed about using social media for political manipulation. For example, the US Agency for International Development tried to seed a 'Cuban Twitter' that would gain lots of followers through sports and entertainment coverage and then release political messages by
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the West's foreign aid investment is not driven by development aims exclusively, but by broader political and strategic aims, among which is to destabilise unfriendly regimes. ... However, in countries like Cuba, these techniques have been short-lived. The multi-million dollar programme of USAID,
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To achieve its astroturfing objective, USAID created front companies in Spain and the Cayman Islands to conceal the sources of money and used fake ad banners to give the impression ZunZuneo was a commercial enterprise. The objective was to encourage and organize 'smart mobs' and trigger a so-called
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The name ZunZuneo is slang for a hummingbird's tweet. The program, which was paid for and run by USAID, drew up to forty thousand unwitting Cubans through the distribution of innocuous-seeming news and music content, with the idea that political operatives would begin launching calls for political
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review from December 2015 said that "the Commission for Assistance to a Free Cuba (CAFC), advocated measures to hasten the regime’s downfall, including efforts to bypass the Cuban Government’s restrictions on communication" and that "ZunZuneo ... was designed to carry out CAFC’s recommendations to
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The project stood in clear violation of Cuban laws that prohibit U.S. government agencies from working on the island. But more importantly, the platform's surveillance component violated the privacy rights of its Cuban users. It is hard to believe that the concept of ZunZuneo was not inspired, at
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One of the first instances of large-scale social media manipulation was conducted by the US against Cuba to promote a democratic revolution. ... the U.S. Agency for International Development (USAID) leveraged a stolen database of Cuban cell phone numbers to create an SMS-based Twitter-like social
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Creative also lacked in-house expertise, so it subcontracted primarily with Denver-based Mobile Accord, which received ten subcontracts to implement ZunZuneo. Two additional subcontracting grants went to NiteMedia, a Nicaraguan business focusing on mass email messaging.
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They undermine Cuba's trust that the United States would not attempt to use open communications for subversive purposes. This suspicion was reinforced in 2014 by revelations about two US-sponsored clandestine programs intended to cause social disruptions. The first, ZunZuneo, was a Twitter-like
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As everything we do becomes datafied, everything we do becomes controllable. So when we combine 'we are data' with 'inside us all is a code,' we see that who we are becomes controlled, too. Let's remember the case of ZunZuneo, the 'Cuban Twitter' from chapter 2, which high-lights how
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Quite saliently, this is what political campaigns call 'microtargeting,' in which data-driven profiles tailor political messages to potential voters on the basis of demographics, interests, and hobbies. And quite unsurprisingly, this is also exactly what the U.S. Agency for International
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least in part, by social movements in the Middle East and North Africa. It is equally difficult to imagine that the Cuban government, known for its surveillance capabilities, has not interpreted these developments as thinly veiled attempts at subversion.
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which was run by a relative of a manager of Creative Associates International, was chosen to be a subcontractor. Creative Associates International won the contract for their proposal in October 2008 and grant funding for ZunZuneo began in June 2009.
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described the response from the United States as "bald-faced disingenuousness" and said that "there seems to be little doubt that ZunZuneo functioned as a secret intelligence operation aimed ultimately at subversion."
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network called ZunZuneo, which was designed to foment anti-regime activity ... The goals were to 'move more people toward the democratic activist camp without detection' and help organize anti-regime 'smart mobs.'
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assume leadership of the network. ZunZuneo was discontinued in 2012 since funding was not self-sustaining and legal issues involved with paying the Cuban government that were not in accordance to U.S. law.
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efforts towards anti- and pro-government users. The developers aimed to use "non-controversial content", such as sports and music, to build up subscribers and to then introduce political messages through
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criticized the U.S. government's use of USAID, saying that it should participate in genuine assistance "without the hidden hand of government manipulation or a hidden agenda of regime change."
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NiteMedia was operated by a relative of Creative Associates' operations manager. ... Two years later, Russia made exactly the same innovative effort to influence the 2016 U.S. election.
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said that those who supported the project were "are the ones to seek the regime change—they believe in initiatives to destabilize the government", describing ZunZuneo as "wasteful."
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governments use big data for malicious ends. And let's also remember that the USAID-based surveillance program was shut down only two years after it began due to funding issues.
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Ayestarán, Manuel González. (2014). "Acercamiento al estudio de la guerra mediática contra Cuba: representación de Cuba en 4 documentales de TVE".
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and was covertly developed as a long-term strategy to encourage Cuban youths to revolt against the nation's government, fomenting a Cuban
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bank account, and recruit unsuspecting executives who would not be told of the company's ties to the US government", according to an
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described ZunZuneo as "illegal" and part of "subversive programs" enacted by the United States towards Cuba in an interview with
252: 1072: 280:, which could send group messages to an entire contact for the price of one text message. The platform is designed to spread 154: 1174: 273: 704: 831: 1101:
Brenner, Philip; GarcĂ­a Castro, Teresa (Summer 2017). "A Long Legacy of Distrust and the Future of Cuban-US Relations".
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Lie machines: how to save democracy from troll armies, deceitful robots, junk news operations, and political operatives
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Bryan, Nakayama (Summer 2022). "Democracies and the Future of Offensive (Cyber-Enabled) Information Operations".
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Zunzuneo, or 'Cuban Twitter,' was a 2010 project to build a social-media network to facilitate regime change.
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said that the project violated Cuban law and the privacy rights of citizens. Mark Hanson of the
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Brownlee, Billie Jeanne (2020). "Chapter 5: Media Development and ForeignAid Assistance".
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mobilization once it reached a critical mass. The hope was to trigger a Cuban Spring.
406: 138: 45: 802:"The Fall of Internet Freedom: Meet the Company That Secretly Built 'Cuban Twitter'" 767: 615:"Washington's Secret 'Cuba Twitter' Program Is the Same Old Policy of Regime Change" 181:. Contractors funded by USAID "set up a byzantine system of front companies using a 1142: 899:
In their own best interest: a history of the U.S. effort to improve Latin Americans
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In Their Own Best Interest: A History of the U.S. Effort to Improve Latin Americans
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Isolate or engage: adversarial states, US foreign policy, and public diplomacy
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Wiseman, Geoffrey (2015). "8. Cuba: Public Diplomacy as a Battle of Ideas".
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ZunZuneo was founded in 2010 shortly after the arrest of USAID contractor
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in 2013, and found to have been executed in accordance with US law. The
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Biddle, Ellery Roberts (Spring 2015). "Decoding the Digital Cold War".
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Office of Inspector General, U.S. Agency for International Development
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New media and revolution: resistance and dissent in pre-uprising Syria
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Office of Inspector General, U.S. Agency for International Development
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Al-Rawi, Ahmed K. (2021). "2 Cyberwars and International Politics".
28: 1147:"U.S. Funding (Another) Social Network to Try to Overthrow Castro" 1073:"Senate committee probes 'Cuban Twitter' USAid ZunZuneo programme" 705:"White House denies 'Cuban Twitter' ZunZuneo programme was covert" 901:. Cambridge (Mass.): Harvard University Press. pp. 284–285. 142: 83: 1048:"Why the internet in Cuba has become a US political hot potato" 1179: 592: 442:
Butler, Desmond; Gillum, Jack; Arce, Alberto (April 3, 2014).
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We are data: algorithms and the making of our digital selves
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We are data: algorithms and the making of our digital selves
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We Are Data: Algorithms and the Making of Our Digital Selves
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United States involvement in regime change in Latin America
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Russian interference in the 2016 United States elections
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announced that it was creating a ZunZuneo successor,
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requested documents about the program from USAID. A
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United States Senate Committee on Foreign Relations
117: 107: 99: 89: 79: 69: 61: 51: 35: 1354:United States Agency for International Development 477:The Cuban hustle: culture, politics, everyday life 147:United States Agency for International Development 94:United States Agency for International Development 1359:United States government propaganda organizations 1046:Augustin, Ed; Montero, Daniel (August 3, 2021). 145:users. The service was created in 2010 by the 1257:"ZunZuneo: The new sound of US-Cuban discord" 8: 21: 703:Lewis, Paul; Roberts, Dan (April 3, 2014). 1339:Internet properties disestablished in 2012 337:The project received various comparisons. 27: 20: 832:"In Cuba, Misadventures in Regime Change" 169:The word "zunzuneo" is Cuban slang for a 149:(USAID) following recommendations by the 795: 793: 791: 613:LeoGrande, William M. (April 23, 2014). 479:. Durham London: Duke University Press. 292:promoting protests that never occurred. 201:in Cuba. The network, dubbed the "Cuban 151:Commission for Assistance to a Free Cuba 1344:Internet properties established in 2010 423: 929:Roig-Franzia, Manuel (April 3, 2014). 762: 760: 758: 756: 345:assassination attempts on Fidel Castro 1096: 1094: 1008: 1006: 924: 922: 892: 890: 866: 864: 862: 826: 824: 768:"US confirms it made 'Cuban Twitter'" 553: 551: 7: 675: 673: 608: 606: 521: 519: 437: 435: 433: 431: 429: 427: 1194:Anderson, Jon Lee (April 4, 2014). 358:In his conclusion to his 2017 book 1349:Obama administration controversies 1329:Defunct social networking services 1079:. Associated Press. April 10, 2014 326:Washington Office on Latin America 14: 800:Meyer, Robinson (April 4, 2014). 343:compared the project to previous 300:United States relations director 231:United States Department of State 1364:United States propaganda in Cuba 386: 372: 253:Government Accountability Office 351:likened the ZunZuneo affair to 1324:Defunct microblogging services 649:Cherian, John (May 14, 2014). 506:Historia y ComunicaciĂłn Social 1: 1283:Cheney-Lippold, John (2017). 558:Cheney-Lippold, John (2017). 233:reportedly attempted to have 1319:Cuba–United States relations 528:Cyberwars in the Middle East 402:Cuba–United States relations 347:. Lars Schoultz in his book 130:was an online United States 955:"Only Built 4 Cuban Tweets" 475:Fernandes, Sujatha (2020). 274:Office of Cuba Broadcasting 1380: 981:Howard, Philip N. (2020). 1155:. The GroundTruth Project 1019:Stanford University Press 315:Investigative journalist 42:Social networking service 26: 1017:. Stanford, California: 682:The Cyber Defense Review 897:Schoultz, Lars (2018). 306:Cuban Foreign Ministry 1117:10.1353/sor.2017.0027 840:. November 10, 2014. 596:. December 22, 2014. 449:Associated Press News 1262:Agence France-Presse 1021:. pp. 250–251. 883:. December 22, 2015. 394:United States portal 251:was reviewed by the 141:service marketed to 16:Cuban social network 1152:The Huffington Post 936:The Washington Post 651:"U.S. dirty tricks" 340:The Washington Post 264:foster democracy." 165:Origins and funding 132:state owned company 118:Current status 23: 1233:Americas Quarterly 837:The New York Times 322:Americas Quarterly 175:humanitarian funds 1294:978-1-4798-5759-3 1145:(July 18, 2014). 1028:978-0-8047-9388-9 992:978-0-300-25020-6 953:(April 3, 2014). 569:978-1-4798-5759-3 286:pro-United States 135:social networking 125: 124: 52:Available in 1371: 1334:Internet in Cuba 1303: 1302: 1280: 1274: 1273: 1271: 1269: 1252: 1246: 1245: 1227: 1221: 1220: 1218: 1216: 1191: 1185: 1184: 1183:. 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Index


Social networking service
microblogging
Multilingual
Dissolved
Cuba
United States Agency for International Development
Users
state owned company
social networking
microblogging
Cuban
United States Agency for International Development
Commission for Assistance to a Free Cuba
Spring
hummingbird
humanitarian funds
Pakistan
Cayman Islands
Associated Press
Nicaragua
Alan Gross
Twitter
microtargeting
social bots
dissent
astroturfing
United States Department of State
Twitter
Jack Dorsey

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