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cultural relevance. With the introduction of ZADZADZ the equation was once again balanced: With DVRs consumers could skip ads in order to get to their desired content (their TV shows), and with ZADZADZ consumers could choose which ads to watch when the ads themselves are the desired content (when preparing to make a purchase or when simply staying up with cultural trends).
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of the world. As people began to skip ads while watching their favorite TV shows, technology was empowering the consumer to watch their content without interruption. But, (perhaps unbeknownst to viewer) at the same time, technology was depriving consumers of a vital source of product information and
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ZADZADZ is a "Window
Shopping 2.0" experience for the user because of its grouping of television commercials into relevant product and psychographic "channels". Browsing between individual channels allows the user to quickly shop and compare products and services via the ads themselves.
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In addition to a consumer shopping tool, ZADZADZ is an advertising and entertainment industry resource, tracking and showcasing current brand/market trends, including celebrity endorsements, high-profile product introductions, and creative execution feedback and refinement.
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The ZADZADZ website comprises the largest collection of active television commercials online. The ads are grouped into various categories and are automatically streamed through the site's central player, depending on what
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ads as well as a media tool for outlets to report the ongoing results at any moment in time. ZADZADZ was quickly utilized as a resource by other web sites and users rated the ads in varying categories.
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to hair care products grouped into consumer-desired categories. After the site's successful testing phase in late 2007, ZADZADZ officially launched on
January 17, 2008.
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Essentially a free site, all of the basic video database content is available without registration and without providing any personal information. Any person with an
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is selected by the user. Additional functionality also exists, including the ability to sort the ads, e-mail or embed ads, and search for ads.
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can set up an account with ZADZADZ that allows them to vote on various channels' ads and engage in many other site activities.
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Founded by advertising executives
Russell Griffin and Chandos Erwin, ZADZADZ was created, in many ways, as a response to the
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333:"Giants-Pats tops Cowboys-Steelers in viewership TiVo users watch their favorites again and again"
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On
February 3, 2008 ZADZADZ launched a feature that enabled users to watch and rate the
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305:"Super Bowl ads feature high-tech animations"
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259:. Oklahoma State’s “The Daily O’Collegian”.
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307:. Penn State’s “The Daily Collegian”.
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257:"Web Site Dedicated To Commercials"
319:"2008 Super Bowl Commercial Sites"
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79:Russell Griffin, Chandos Erwin
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273:. Milwaukee Journal Sentinel.
148:, featuring everything from
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288:"Super Bowl Press Release"
271:"The Entertainment In Ads"
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376:Television commercials
240:"Launch Press Release"
146:television commercials
49:Television Commercial
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122:Current status
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351:— official website
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197:Reason for Being
117:January 17, 2008
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106:Registration
41:Type of site
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150:video games
144:of current
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290:. ZADZADZ.
242:. ZADZADZ.
227:References
214:Super Bowl
98:Commercial
163:playlist
156:Overview
142:database
114:Launched
109:Optional
52:Database
349:ZADZADZ
192:History
182:cookies
134:was an
132:ZADZADZ
89:zadzadz
62:English
17:ZADZADZ
174:e-mail
136:online
125:Active
46:Online
207:TiVos
139:video
68:Owner
205:and
203:DVRs
91:.com
101:Yes
84:URL
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296:^
279:^
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