1889:
295:. In 2006, Cherryföretagen changed its name to Betsson and the traditional gaming operation in the business sector of Cherry merged to become a new group, Cherryföretagen, which later shortened the name back to Cherry. Ulrik Bengtsson became CEO of Betsson in March 2016 following Pontus Lindwall, who stayed on as chairman of the board. Bengtsson stepped down as CEO on 4 September, 2017 with Pontus Lindwall again taking the reins and Patrick Svensk appointed chairman of the Board after Pontus.
291:, tasked with developing online gaming solutions. The rest of the shares in Net Entertainment held by Kinnevik was acquired by Cherry in 2000, making Kinnevik the largest shareholder of Cherry in the process. In 2003, after the return of Pontus Lindwall (son of Bill Lindwall), as the CEO of Cherry, the company bought into Betsson (founded by Henrik Bergquist, Anders Holmgren and Fredrik Sidfalk), which had a gaming licence in England at that time, and later acquired a licence in
27:
174:
157:
523:
awards in London. A number of the awards have been won for consecutive years. Betsson also won the Casino
Operator of the Year, Leader of the Award (for Andrea Rossi), and Marketing Campaign of the Year awards at the SBC Awards Latinoamerica 2023. At the iGaming Idol Awards 2023, the company won the
479:
In 2011 the company acquired all of the shares in the
Betsafe Group for SEK 292 M. The aim of the acquisition was to increase Betsson's market presence and enable continued growth. The acquisition grew Betsson's number of customers to approximately 419,000 — surpassing
531:
for ethical corporate practices. The company reports that its board of directors is 43% women and 25% of its executive management level is women with over 80% of employees stating that they believe they have equal opportunities at the company regardless of background.
368:
In 2021, Betsson announced CEO Pontus
Lindwall will step down. The company is on the lookout for a new CEO after Lindwall accomplished the task of getting the betting company back on track. Lindwall stays on as CEO until a new CEO is hired.
459:
In
November 2017, Betsson signed a deal with Scout gaming to integrate its daily fantasy sports platform across all its brands, including BetSafe, its UK facing online bookmaker. The integration is expected to be completed by 2018.
424:
in a four-year deal that was described as the most important in the club's history and will see
Betsson featured prominently on player kits. This followed Betsson's launch of sports betting in Italy earlier in the year with
503:
In August 2021, Betsson acquired
Inkabet. Betsson subsidiary SW Nordic Limited brokered the $ 25 million deal. As part of the deal Betsson agreed to a $ 4 million performance incentive if Inkabet outperform
1106:
840:
283:
Betsson AB can trace its roots back to 1963, and the foundation of AB Restaurang
Rouletter by Bill Lindwall and Rolf Lundström, later renamed Cherryföretagen AB (Cherry), which provided
1614:
1060:
484:
in the number of active players. That same year
Betsson signed an agreement with a Chinese state-owned company regarding the development of joint-owned gaming operations.
900:
560:
1929:
1584:
1341:
327:. As part of the deal, Betsson will acquire branding rights. Meanwhile, the company also launched a commercial partnership and acquired sponsorship rights to Peru's
1924:
1125:
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1644:
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1934:
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810:
1914:
870:
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399:
increased the growth by 13% in 2022. Total revenue from the region reached €45.7m in Q2 which increased by 86.2% compared to the previous year.
1949:
1317:
744:
519:
Betsson won the ESG Strategy of the Year, Customer
Service Operator of the Year, and Sports Betting Operator of the Year (silver) at the 2024
1939:
1606:
1052:
1271:
772:
505:
166:
1170:
1146:
391:
Pontus
Lindwall reported that organic growth is a perfect strategy for Betsson. Between April and June, group's organic traffic from
1787:
1426:
997:
688:
1473:
922:
717:
628:
1919:
1533:
948:
892:
287:
to restaurants in Sweden. Cherry acquired a minority share of Net Entertainment in 1998, which was a company co-founded with
1576:
1022:
1636:
353:
In 2021, Betsson expanded its operations in Eastern Europe with the launch of new brand Europebet and a new office in
511:
In August 2021, Betsson acquired 28% of Canadian start-up Slapshot Media Inc, for a purchase price of $ 2.4 million.
411:
1700:
1558:
346:
for the 2021-2022 season. That deal was renewed for a second season in 2022. Betsson added its sponsorship of the
802:
407:
385:
494:
1856:
406:
through 2024 with its logo featured on both men's and women's team kits. It also announced its sponsorship of
862:
1297:
126:
1811:
1386:
288:
1083:"The Board of Betsson begins process to find a replacement for longtime CEO and founder Pontus Lindwall"
339:
376:
city and province (Argentina) with local operator Casino Victoria. The same year, Colombian footballer
1835:
1367:
1196:
611:
317:
55:
1223:
1107:"Betsson debuts online betting in Buenos Aires city and province with local operator Casino Victoria"
324:
343:
1342:""Linking my image with a company as important as Betsson is fundamental" - Games Magazine Brasil"
776:
1714:
347:
298:
In May 2021, Betsson obtaining two licences from the Hellenic Gaming Commission for their brand.
749:
528:
256:
780:
487:
In March 2017, Betsson completed its £26 million acquisition of NetPlay TV's assets, adding
272:
1667:
544:
sent emails to all of their customers advising them that they had suffered a data breach.
430:
244:
70:
65:
1739:"Betsson Group: An Unprecedented Year of Global Accolades in 2023 - % Betsson Group"
452:
Betsson AB's subsidiaries owns and operates a number of websites via its subsidiaries in
1888:
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692:
520:
441:
381:
260:
37:
1480:
1908:
721:
632:
437:
392:
328:
248:
51:
45:
1448:
1505:
403:
396:
373:
306:
284:
252:
524:
Casino Operator Idol of the Year and Sportsbook Operator Idol of the Year titles.
108:
705:
Registrering och aktivering: Bildat 1963-12-02 BV, Namn registrerat 2006-06-13 BV
421:
380:
became a Betsson brand ambassador in Latin America. He was joined by compatriot
377:
264:
1298:"Inter, Betsson Sport è lo sponsor di maglia: ufficiale l'accordo quadriennale"
1224:"Betsson adds to "rapid and consistent" Latam expansion with Boca Juniors deal"
833:"Avaldsnes IL secures its 'biggest sponsorship deal of all time' with Betsson"
541:
488:
362:
302:
192:
26:
414:
announced a title sponsorship by Betsson with its championship to be branded
1302:
112:
1738:
675:
584:
561:"Betsson AB (publ) year-end report 1 January - 31 December 2023 | Placera"
268:
1692:
1126:"Mario Alberto Yepes Becomes New Betsson Regional Ambassador for LatAm"
500:
In February 2020, Betsson acquired Gaming Innovation Group B2C assets.
426:
358:
1607:"Betsson Strengthens Its LatAm Presence with Inkabet Takeover in Peru"
1404:
1272:"Campeonato Betsson será el nuevo auspiciador de la Primera División"
481:
313:
1318:"Betsson.sport launches in Italy with Francesco Totti as ambassador"
1248:"Betsson signs sponsorship agreement with Racing Club de Avellaneda"
384:
later in the year while Betsson was announced as the kit sponsor of
1894:
453:
354:
292:
893:"Betsson scores regional sponsorship deal with Copa América 2021"
436:
Also in 2024, Betsson expanded in South America while announcing
1899:
1147:"Sports commentator Nicole Regnier named new Betsson ambassador"
1427:"Betsson signs deal to integrate daily fantasy sports platform"
1368:"Betsson strengthens LatAm expansion in signing Paolo Guerrero"
335:. The deal was extended for an additional four years in 2023.
331:
for four years in 2021 with the championship being branded the
271:, Betsson, Betsafe, and NordicBet. Betsson AB is listed on the
267:
websites, through more than 20 online gaming brands, including
654:
1577:"Betsson set to grow LatAm presence with Inkabet acquisition"
1053:"Betsson expands in Europe by launching Europebet in Belarus"
923:"Betting operator signs up as Peruvian league title sponsor"
468:
BetSafe released the free mobile app for App Store in 2016.
312:
In 2021, it was announced that Betsson will be launching in
1882:
497:
and Vernons to its European gaming multi-brand portfolio.
218:
1534:"Betsson completes £26 million acquisition of NetPlay TV"
1023:"Betsson brings poker to Belarus through Europebet brand"
998:"Betsson picks up naming rights sponsorship to Greek Cup"
420:
In 2024, Betsson was announced as the primary sponsor of
361:. Under the brand Europobet – Betsson will offer casino,
1788:"Betsson joins United Nations Global Compact initiative"
1763:
1637:"Betsson turns to Canada with Slapshot Media investment"
1387:"Paolo Guerrero to strengthen Betsson's LatAm expansion"
209:
745:"Betsson - superaktien som stigit över 11 000 procent"
444:, Peru's all-time record goalscorer, as ambassadors.
1559:"GiG strikes deal to offload B2C assets to Betsson"
803:"Betsson obtains Greek betting and gaming licences"
201:
191:
181:
164:
151:
133:
119:
104:
96:
77:
61:
43:
33:
973:"Betsson renews support of Greek Super League 2"
456:, where its operational headquarters are based.
16:Swedish-Italian online-gambling products company
863:"Betsson to enter Mexico through Big Bola deal"
1812:"Certifications and ESG ratings | Betsson AB"
949:"Betsson scores extension with Peru's Liga 1"
606:
604:
8:
402:In 2023, Betsson became the main sponsor of
19:
1887:
372:In 2022, Betsson debuts online betting in
18:
1859:. Casino Listings Online. 21 January 2020
1171:"LatAm now is a Betsson's largest market"
338:In Greece, Betsson became the sponsor of
316:through a partnership with local company
1197:"Betssons Record Breaking Revenue in Q2"
691:(in Swedish). Solid Info. Archived from
1930:Internet properties established in 2000
1836:"Annual and sustainability report 2023"
1429:. BestBettingSites.uk. 27 November 2017
676:http://cherry.se/en/cherrys-history/%7C
552:
1925:Gambling companies established in 2000
471:For Android, Betsafe provides an app.
323:Betsson was a regional sponsor of the
7:
1945:Companies listed on Nasdaq Stockholm
301:In May 2021, Betsson partnered with
1935:Online gambling companies of Sweden
1915:Online gambling companies of Malta
1449:"Betsafe Casino Mobile App Review"
14:
410:starting in 2023. Meanwhile, the
395:, Central and Eastern Europe and
1857:"Jackpot247 Suffers Data Breach"
1703:from the original on 2020-03-23.
1691:Karpenko, Andy (14 March 2020).
743:Linnala, Tomas (18 March 2010).
440:, the Brazilian footballer, and
173:
172:
156:
155:
100:Bill Lindwall and Rolf Lundström
25:
1715:"SBC AWARDS LATINOAMÉRICA 2023"
1647:from the original on 2021-09-10
1617:from the original on 2021-08-12
1587:from the original on 2021-08-12
1385:Williams, Callum (2024-01-25).
1063:from the original on 2021-07-15
1033:from the original on 2021-07-14
947:Fletcher, Robert (2023-01-19).
903:from the original on 2021-06-02
873:from the original on 2021-05-16
843:from the original on 2021-05-21
813:from the original on 2021-05-24
232:Footnotes / references
1296:Todisco, Mattia (2024-07-01).
678:Cherry. Retrieved 7 April 2017
629:"Koncernstruktur - Betsson AB"
527:Betsson is a supporter of the
1:
1950:2000 establishments in Sweden
1900:Betsson Casino Sweden website
1124:Miller, George (2022-09-06).
1940:Companies based in Stockholm
1479:. Betsson AB. Archived from
631:. Solid Info. Archived from
529:UN Global Compact initiative
1366:Sale, Jessie (2024-01-25).
1966:
1222:Evans, Jake (2023-06-27).
1145:Gray, Ricky (2022-11-25).
177:€210.5 million (2023)
160:€948.2 million (2023)
1895:Betsson Argentina website
1514:(in Swedish). 22 May 2011
720:. Betsson. Archived from
408:Racing Club de Avellaneda
386:Club Athletico Paranaense
230:
24:
1719:SBC Awards Latinoamerica
1506:"Betsson i ledande roll"
1407:(in Swedish). Betsson AB
689:"BETSSON AB - Grunddata"
515:Awards and social impact
412:Chilean Primera División
129:since September 4, 2017)
1792:www.gamblinginsider.com
1322:www.gamblinginsider.com
1252:www.gamblinginsider.com
1920:Online poker companies
305:women's football club
289:Investment AB Kinnevik
83:; 60 years ago
1668:"EGR Operator Awards"
1002:Inside World Football
475:Business acquisitions
340:Super League Greece 2
115:, Sweden (unofficial)
81:December 3, 1963
1666:Intelligence, With.
1565:. February 14, 2020.
1474:"Annual Report 2011"
612:"2022 Annual Report"
521:eGaming Review (ECR)
365:and poker services.
303:Norwegian Toppserien
977:Gaming Intelligence
416:Campeonato Betsson.
378:Mario Alberto Yepes
344:Super League Greece
247:company, producing
183:Number of employees
111:, Malta (official)
21:
1643:. 13 August 2021.
1613:. 12 August 2021.
1583:. 12 August 2021.
348:Greek Football Cup
197:Betsson Malta Ltd.
1816:www.betssonab.com
1453:JackMobileCasinos
1346:www.gamesbras.com
1151:gamingamerica.com
1087:www.betssonab.com
869:. 12 April 2021.
750:Svenska Dagbladet
635:on 12 August 2014
589:www.betssonab.com
540:In January 2020,
342:which feeds into
325:2021 Copa América
238:
237:
125:Pontus Lindwall (
1957:
1891:
1886:
1885:
1883:Official website
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1868:
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1728:
1726:
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1693:"Betsson reseña"
1688:
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1679:
1678:
1663:
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1652:
1641:iGaming Business
1633:
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1175:iGaming Business
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1068:
1059:. 14 July 2021.
1057:Gambling Insider
1049:
1043:
1042:
1040:
1038:
1029:. 14 July 2021.
1027:iGaming Business
1019:
1013:
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1010:
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807:iGaming Business
799:
793:
792:
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788:
783:on 8 August 2014
779:. Archived from
773:"Tar hem spelet"
769:
763:
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734:
733:
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729:
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581:
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574:
572:
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557:
433:as ambassador.
318:Big Bola Casinos
275:Large Cap List.
273:Nasdaq Stockholm
223:
220:
214:
211:
176:
175:
167:Operating income
159:
158:
91:
89:
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52:Nasdaq Stockholm
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1486:on 2 April 2015
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899:. 2 June 2021.
891:
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839:. 21 May 2021.
831:
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809:. 24 May 2021.
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585:"Gaming brands"
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431:Francesco Totti
281:
245:online gambling
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145:krooncasino.com
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1875:External links
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1706:
1699:(in Spanish).
1683:
1672:eGaming Review
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1598:
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1550:
1525:
1511:Dagens Nyheter
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1309:
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1239:
1214:
1203:. 24 July 2022
1201:casinority.com
1188:
1177:. 21 July 2022
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775:(in Swedish).
764:
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646:
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576:
565:www.placera.se
551:
549:
546:
537:
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513:
476:
473:
449:
446:
442:Paolo Guerrero
382:Nicole Regnier
333:Betsson Liga 1
280:
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261:sports betting
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