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Bluemercury was founded in 1999 as an online shopping website for luxury cosmetics. The co-founders Marla
Malcolm (later Marla Malcolm Beck) became CEO and Barry J. Beck became COO. However, luxury brands that Bluemercury courted were unsure whether they wanted to sell their goods on the internet,
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for $ 210 million in 2015, while retaining their positions as CEO and COO. Macy's added
Bluemercury stores, called "shop-in-shops", inside some of its own department stores; the first, three in California and one in Houston, were launched in 2016. As of October 29, 2022, there are 20 Macy's
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called EFX, which they used to help fill their online orders. They bought and rebranded the stores "Bluemercury," converting them to their developing concept, a neighborhood store offering beauty products, personalized advice and samples.
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Bluemercury stores are designed to be small, drugstore-like shops near residential and business areas. Each store location has a spa and provides other services. The stores' collection of brands includes SkinCeuticals,
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The stores sell cosmetics, as well as in-store facials and spa treatments. In addition to selling products from other brands, the company developed its own M-61 skincare line in 2012 and Lune+Aster make-up line in 2015.
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Bluemercury opened its own cosmetics design laboratory, M-61 Laboratories, in 2006. In 2015, the company launched Lune+Aster. The company's cosmetics are not tested on animals; are paraben-free and
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259:. At 2,400 square feet, it was their first entry into a larger store-size retail format. In 2017, the company opened a 2,700 square-foot flagship store in Manhattan, its 145th store.
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By 2006, Bluemercury was generating $ 17 million in annual revenue and operated 12 stores. In June 2006, the Becks sold a stake in the company to the private-equity firm Invus Group.
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762:"How Bluemercury's Marla Malcolm Beck Turned Her Passion For Beauty Into A Multi-Million Dollar Career"
326:"Marla Malcolm Beck Sold Bluemercury To Macy's For $ 210 Million, Now She's Betting On Vegan Cosmetics"
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579:"Bluemercury Founder Barry Beck On His New Flagship, Makeup For Men & Their AI Mirror"
382:"How Marla Malcolm Beck Went from One Bluemercury Location to a $ 210 Million Macy's Deal"
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352:"Bluemercury founder taking neighborhood approach to luxury beauty, spa service sales"
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630:"Beauty chain Bluemercury is placing its bets on L.A.'s skin-care-obsessed culture"
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while consumers were not accustomed to buying cosmetics without trying them first.
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In July 2021, Maly
Bernstein was announced as new CEO effective September 2021.
735:"Digital Download: Bluemercury Opens Flagship in New York, Unveils Digital Hub"
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The couple found two struggling independent beauty boutiques in
Georgetown and
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877:
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656:"5 Tips On Business And Beauty From Bluemercury CEO Marla Malcolm Beck"
439:"How Macy's Is Turning Beauty Store Bluemercury Into Its Secret Weapon"
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469:"With Macy's acquisition, Georgetown beauty company becomes a beast"
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409:"Women in Business Q&A: Marla Beck, CEO, Bluemercury"
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locations that feature a
Bluemercury store-within-store.
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is a chain of
American beauty stores founded in 1999 by
682:"An Inside Look at Bluemercury with Marla Malcolm Beck"
553:"Macy's, Inc. Names Maly Bernstein CEO Of Bluemercury"
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708:"Bluemercury opens its 100th store on Broughton St"
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255:In 2016, the company opened its 100th store, in
789:"Macy's strikes gold with Bluemercury's growth"
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8:
527:"Macy's Buys Sephora Competitor Bluemercury"
500:"How to Sell Your Business--and Keep It Too"
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1046:1999 establishments in Washington, D.C.
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1026:American companies established in 1999
1021:Retail companies of the United States
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271:-free; and most are vitamin-infused,
7:
1031:Retail companies established in 1999
191:The company was acquired in 2015 by
407:Dunn, Laura Emily (26 April 2017).
14:
733:Strugatz, Rachel (20 July 2017).
380:Lieber, Chavie (30 March 2015).
296:"Store Count and Square Footage"
945:Macy's Fourth of July Fireworks
680:Volpe, Lynden (13 March 2013).
955:Macy's Thanksgiving Day Parade
604:"Macy's Inc. Store Count 2022"
226:The Becks sold the company to
1:
1036:2015 mergers and acquisitions
185:Georgetown, Washington, D.C.
972:Celebrate the Season Parade
221:
75:; 25 years ago
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863:
33:
24:
967:My Macy's Holiday Parade
16:American skincare store
994:Miracle on 34th Street
183:and Barry J. Beck in
988:Macy's Herald Square
628:Magsaysay, Melissa.
557:www.businesswire.com
525:Fernandez, Chantal.
136:Maly Bernstein (CEO)
909:Rowland Hussey Macy
787:Fickenscher, Lisa.
760:Hoshikawa, Karina.
473:The Washington Post
122:Number of locations
21:
940:Macy's Flower Show
498:Weisul, Kimberly.
413:Huffingtonpost.com
356:ChicagoTribune.com
324:Decker, Vivienne.
222:Macy's acquisition
181:Marla Malcolm Beck
126:158 (Q3 2022)
97:Marla Malcolm Beck
95:Barry J. Beck and
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950:Macy's Great Tree
577:Shatzman, Celia.
467:Bhattarai, Abha.
415:. Huffington Post
358:. Chicago Tribune
350:Zumbach, Lauren.
257:Savannah, Georgia
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899:Fred Lazarus Jr.
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302:. Archived from
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252:, among others.
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167:Official website
144:M-61, Lune+Aster
108:Washington, D.C.
86:Washington, D.C.
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1016:Macy's, Inc.
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857:Macy's, Inc.
797:. Retrieved
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770:. Retrieved
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690:. Retrieved
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612:. Retrieved
608:the original
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559:. 2021-07-21
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103:Headquarters
50:Company type
960:1997 parade
873:Bluemercury
654:Wu, Sarah.
443:Fortune.com
300:Macy's, Inc
246:Bobbi Brown
228:Macy's Inc.
177:Bluemercury
155:Macy's Inc.
20:Bluemercury
1010:Categories
887:Key people
793:Nypost.com
639:20 October
614:2022-11-19
563:2022-08-09
537:4 February
386:Racked.com
310:2022-11-19
283:References
132:Key people
54:Subsidiary
935:Glamorama
799:19 August
772:22 August
449:4 October
445:. Fortune
269:phthalate
64:Cosmetics
42:Manhattan
712:Wtoc.com
692:13 March
634:LA Times
510:21 March
419:26 April
392:30 March
388:. Racked
263:Products
92:Founders
60:Industry
981:Related
745:20 July
739:Wwd.com
718:21 July
665:30 June
588:31 July
504:Inc.com
478:8 March
335:8 March
279:-free.
199:History
161:Website
78: (
70:Founded
928:Events
878:Macy's
714:. WTOC
660:Forbes
583:Forbes
362:19 May
330:Forbes
277:gluten
275:, and
248:, and
193:Macy's
150:Parent
141:Brands
44:(2019)
741:. WWD
273:vegan
84:, in
801:2016
774:2016
747:2017
720:2016
694:2013
667:2014
641:2017
590:2017
539:2015
512:2017
480:2015
451:2017
421:2017
394:2015
364:2017
337:2016
242:Nars
80:1999
73:1999
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