210:, Nantucket's dominant business. Many Nantucket ships were re-purposed to instead bring coffee from South America to San Francisco. After working at Bovee's mill for nearly a year, Folger had saved enough money to buy part of the company, and went to mine for gold. He agreed to carry samples of coffee and spices, taking orders from grocery stores along the way. Upon his return to San Francisco in 1865, Folger became a full partner at Pioneer Steam Coffee and Spice Mills. In 1872, he bought out the other partners and renamed the company J.A. Folger & Co.
140:
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190:, California, as the Pioneer Steam Coffee and Spice Mills. The founding owner, William H. Bovee, saw an opportunity to produce roasted and ground coffee ready for brewing. Before that, Californians had to purchase green coffee beans, and roast and grind them on their own. To help build his mill, Bovee hired
768:
J.A. Folger & Co. were established in 1850 as Wm. H. Bovee & Co. A few years later, the name became Marden & Folger, Mr. Folger having been connected with the old firm. In the early sixties the name was changed to J.A. Folger & Co. Two employees were taken into the firm in 1878. These
444:
One
Folgers television ad from 1985, "Peter Comes Home For Christmas," became particularly associated with the Christmas holidays. A college student returns home, apparently on Christmas Day. His younger sister is the first one to greet Peter, helping him make the Folgers. The smell of freshly brewed
661:
Cunningham & Walsh, Inc., was a New York-based advertising agency that, as a legal entity under that name, was established in 1950 – the namesakes being
Frederick Harper Walsh (1884–1964) and John Phillip Cunningham (1897–1985). However, the firm was successor to the Newell-Burton Company, Inc.,
440:
Folgers promoted their instant coffee in the 1970s and early 1980s ads which took the viewer inside various 'high-end' restaurants while a voice-over (by Bryan Clark) whispered to the viewer that they've secretly switched the coffee used at the restaurant with
Folgers, and watched the restaurants'
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were A. Schilling and a Mr. Lamb. The company was now called Folger, Schilling & Co. This partnership was dissolved in 1881, and the business continued as J. A. Folger & Co. Mr. Folger died in 1890, and the firm was then incorporated under the same name.
397:
Folgers is promoted with the slogan "The best part of waking up is
Folgers in your cup!" It is well associated with a jingle featured in almost every advertisement since 1984, with lyrics by Susan Spiegel Solovay and Bill Vernick, and music by
213:
In 1861, James Folger married. He and his wife had four children, and two of the children worked for the family business. In 1889, Folger died, and his oldest son, James A. Folger II, became president of J.A. Folger & Co at the age of 26.
580:) on why there is no instant coffee available for guests to his apartment: "You buy a jar of Folger's Crystals, you put it in the cupboard, you forget about it. Then later on when you need it, it's there. It lasts forever. It's
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In the 1900s, the company began to grow dramatically due primarily to a salesman named Frank P. Atha. Atha sold coffee in the
California area, but proposed to James Folger II that he open and manage a Folgers Coffee plant in
644:"Intellectual Property lawyers say that trademarked names act as adjectives to a product and, therefore, cannot be made possessive. If a trademarked name is treated as a noun, the trademark could be rendered useless." (
378:
278:, were traditionally a moderately dark red background with white lettering. The white or grey lettering is still used, with a green background signifying decaf and a black background signifying their Noir dark roast.
229:, the brand became one of the principal coffee concerns in North America. In 1960, the construction of a Folger Coffee Company plant in New Orleans was started due to new shipping routes from Central America.
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482:, where an older brother is met by his teenage sister at their parents home on returning from volunteering in West Africa. The ad quickly went viral and has been criticized for
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coffee awakening his parents and alerting them to their son's arrival. The
Cunningham & Walsh spot aired yearly until 1998, then in edited form in 2004 and 2005.
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also a New York-based advertising agency founded in 1919 bearing the names of two founders, Clarence DeRocha Newell, Jr. (1876–1967), who retired in 1950, and
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acquired Folger's in 1963 and removed the apostrophe from its name. During P&G's ownership, Folgers became the number one coffee brand in
America.
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produced and sold in the United States, with additional distribution in Asia, Canada and Mexico. It forms part of the food and beverage division of
263:, Smucker purchased Folgers in November 2008 and made it a subsidiary, whose products lead the $ 10 billion USD at-home retail coffee category.
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666:(1871–1935). Cunningham was a founding employee of Newell-Burton in the art department and Walsh was a founding member of Newell-Burton. (see
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597:) violently losing his temper upon being informed that he was given another company's coffee blend instead of the restaurant's usual blend.
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at 101 Howard in San
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had a sketch that parodied the 'high end restaurant' commercials from the 1970s and 1980s, showing a customer (
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Ukers, William H. "Chapter 30: Development of the Green and
Roasted Coffee Business in the United States".
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Folgers
Flavors, French vanilla and hazelnut flavored coffees, also available as decaf hazelnut
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The Truth about Caffeine: How Companies that Promote it Deceive Us and what We Can Do about it
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Trollman, Hana; Garcia-Garcia, Guillermo; Jagtap, Sandeep; Trollman, Frank (June 24, 2022).
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who invariably recommended a cup of Folgers coffee for the characters in the commercial.
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Simply Smooth, a mild roast coffee intended to be gentler on the stomach, also in decaf
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are transported to the Pacific Ocean in a Folgers coffee can because the cheapest
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From 1965 to 1986, Folgers was known for television ads involving "Mrs. Olson", a
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P&G announced in January 2008 that Folgers would be spun off into a separate
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In Canada, Folgers is primarily available as Classic Roast and Mountain Roast.
1321:"National Register of Historic Places - California (CA), San Francisco County"
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patrons to see if they could tell whether or not they noticed the difference.
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1339:"University of San Francisco (USF) - USF Purchases Historic Folger Building"
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1269:""You're My Present This Year": An Oral History of the Folgers Incest Ad"
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In 2014, the brand celebrated the 30th anniversary of the famous jingle.
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182:"J.A. Folger & Co. were established in 1850 as Wm. H. Bovee & Co"
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Illustrated Rostr of California Volunteer Soldiers in the War With Spain
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The precursor of the Folger Coffee Company was founded in 1850 in
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1394:"The Big Lebowski's Most Memorable L.A. Locations, Then and Now"
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In the United Kingdom, Folgers Instant Crystals are available.
1291:"Folgers Coffee - The Best Part of Wakin' Up - Folgers Coffee"
917:"The J.M. Smucker Company to Merge P&G's Folgers Business"
736:"Where We Roast - Folger Coffee Company | Folgers Coffee"
548:
266:
Folgers also produces and sells non-instant coffee products.
143:
Folger's Golden Gate Coffee advertisement, early 20th century
525:
On August 2, 2011, the Folger Building was purchased by the
19:
This article is about the coffee brand. For other uses, see
951:"Blockchain for Ecologically Embedded Coffee Supply Chains"
812:
In the Heart of the Sea: The Tragedy of the Whaleship Essex
646:"Grammarously Speaking: Don't Apostrophize that Trademark,"
281:
Folgers products available in the United States include:
135:
1898 Advertisement for J. A. Folger & Company coffee
1146:"Folgers "Peter" Tells of Classic Christmas Commercial"
478:
In 2009, Saatchi & Saatchi created a holiday ad,
891:"P&G Opts for a Folgers Spinoff instead of Sale"
337:
Simply Gourmet, a line of naturally flavored coffees
274:
Folgers established brand colors, included on their
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240:was stabbed to death in Los Angeles as part of the
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109:"The Best Part of Wakin' Up is Folgers in Your Cup"
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930:"The Marketing Doctor Says: Smuckers Buys Folgers"
783:"A Look Back ... Folger Brothers: Not Just Coffee"
198:at age 15 with his two older brothers during the
1097:The Advertising Age Encyclopedia of Advertising,
576:, Jerry is challenged by Lt. Bookman (played by
303:Classic roast (medium roast), also in decaf and
259:. Utilizing a rare financial technique called a
1235:"You're Supposed to Add Water to Your Folgers?"
919:. J.M. Smucker Co. Press Release. June 4, 2008.
724:. San Francisco: Bonestel & Co. p. 17.
551:is deemed too expensive. The film has become a
484:perceived sexual tensions between the siblings.
1452:by Ruth Waldo Newhall (1910–2003), married to
640:According to Lisa Salazar in her 2011 post on
1510:
1490:Selection of 20th Century Folgers commercials
1450:The Folger Way: Coffee Pioneering Since 1850,
8:
1841:Food and drink in the San Francisco Bay Area
1821:Food and drink companies established in 1850
543:, after one of the protagonists dies, their
464:in 1985, Folgers expanded its sponsorships.
28:
652:July 27, 2011, retrieved November 18, 2019)
291:Black Silk (dark roast), also available in
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331:Folgers Noir, a line of dark roast coffees
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1066:"Virginia Christine, TV's Mrs. Olson, 76"
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225:Under the mid-20th century leadership of
1267:Paiella, Gabriella (December 16, 2019).
194:as a carpenter. Folger had arrived from
1826:Food and drink companies of New Orleans
1212:"1988 Ken Schrader Driver's Statistics"
1190:"1987 Benny Parsons Drivers Statistics"
682:
633:
452:sponsor. After a trial season with the
359:pods in a variety of roasts and flavors
1420:"The Dude Abides Big Lebowski Bowling"
1327:. National Park Service. May 25, 2007.
1168:"Tim Richmond 1986 drivers statistics"
826:Bay Area Coffee: A Stimulating History
362:1850, a premium brand launched in 2018
696:"Our Coffee History | Folgers Coffee"
309:Coffeehouse blend (medium-dark roast)
7:
1325:National Register of Historic Places
1099:John McDonough, Karen Egolf (eds.),
939:Marketing Doctor Blog. June 6, 2008.
893:. Dow Jones Newswire. Archived from
520:National Register of Historic Places
350:Coffee Singles, single-serve packets
510:at 101 Howard Street, San Francisco
448:In the mid-1980s Folgers became a
318:Gourmet Supreme (medium-dark roast)
236:On August 9, 1969, company heiress
1831:Former Procter & Gamble brands
668:AdAge Encyclopedia of Advertising,
14:
1836:1850 establishments in California
1233:Elliott, Stuart (July 10, 2006).
587:The November 16, 1991 episode of
312:Country roast (medium-dark roast)
1463:J.A. Folger (publisher) (1961);
1418:Neelman, Sol (August 14, 2012).
467:In 2006, the advertising agency
315:French roast (medium-dark roast)
206:became a cheaper alternative to
781:Amy Jenness (August 25, 2016).
169:. Folgers roasts its coffee in
1392:Cowan, Jared (March 5, 2018).
555:, and at least one person has
516:Folger Coffee Company Building
508:Folger Coffee Company Building
498:Folger Coffee Company Building
347:available in regular and decaf
297:Brazilian blend (medium roast)
1:
1861:2008 mergers and acquisitions
1856:1963 mergers and acquisitions
720:Bachedler, Horace W. (1898).
559:as a can of Folgers during a
288:100% Colombian (medium roast)
1103:(2002), pps. 432 & 433;
324:Special roast (medium roast)
300:Breakfast blend (mild roast)
74:; 174 years ago
1846:The J.M. Smucker Co. brands
1101:Fitzroy Dearborn Publishers
527:University of San Francisco
1879:
991:"Ground Coffee | Folgers®"
584:. Freeze-dried crystals."
495:
321:House blend (medium roast)
18:
1456:(1914–1992), late of the
1121:"Cunningham & Walsh,"
935:October 29, 2013, at the
869:. SCR Books. p. 21.
606:The Earworm Reverberation
33:
1526:The J.M. Smucker Company
968:10.3390/logistics6030043
863:Kushner, Marina (2006).
353:Cappuccino instant mixes
257:The J.M. Smucker Company
167:The J.M. Smucker Company
55:The J.M. Smucker Company
1459:San Francisco Chronicle
650:3 Geeks and A Law Blog,
642:3 Geeks and A Law Blog,
21:Folger (disambiguation)
1785:Pillsbury baking mixes
1571:Crosse & Blackwell
1041:"Simply Smooth Coffee"
834:(2019), pps. 131–132;
620:'s Coffee as a prank.
514:The brick, five-story
511:
394:
391:Instant Folgers coffee
285:Ground coffee in cans
184:
144:
136:
1576:Dunkin' Donuts Coffee
1540:Jerome Monroe Smucker
1295:www.folgerscoffee.com
1045:www.folgerscoffee.com
1020:www.folgerscoffee.com
995:www.folgerscoffee.com
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469:Saatchi & Saatchi
389:
246:Tate–LaBianca murders
180:
142:
134:
16:American coffee brand
1705:Big Heart Pet Brands
1126:"Music and Jingles,"
787:Yesterdaysisland.com
624:Notes and references
261:Reverse Morris Trust
231:Procter & Gamble
200:California Gold Rush
99:Procter & Gamble
1790:R.W. Knudsen Family
1148:. December 18, 2008
1016:"Coffee | Folgers®"
897:on January 18, 2008
830:by Monika Trobits,
807:Nathaniel Philbrick
602:The Big Bang Theory
590:Saturday Night Live
473:viral advertisement
433:neighbor played by
30:
1684:Chocodile Twinkies
1602:Knott's Berry Farm
1373:. October 27, 2007
1239:The New York Times
1214:. Racing Reference
1192:. Racing Reference
1170:. Racing Reference
1071:The New York Times
618:Leonard Hofstadter
533:In popular culture
512:
435:Virginia Christine
395:
343:Folgers Crystals,
145:
137:
1803:
1802:
1699:
1698:
1631:Cloverhill Bakery
1345:on August 9, 2011
876:978-0-9747582-1-3
852:978-1-46714-061-4
848:978-1-43966-619-7
832:The History Press
764:Project Gutenberg
700:folgerscoffee.com
670:referenced below)
648:by Lisa Salazar,
578:Philip Baker Hall
537:In the 1998 film
393:ad from the 1960s
387:
129:
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1795:Red River Cereal
1647:
1641:Voortman Cookies
1613:Robin Hood Flour
1582:Five Roses Flour
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1483:Official website
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1341:. Archived from
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1301:on April 7, 2015
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1078:. July 26, 1996
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1196:December 23,
1194:. Retrieved
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1172:. Retrieved
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1152:November 16,
1150:. Retrieved
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1123:pps. 432–433
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1080:. Retrieved
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790:. Retrieved
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699:
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608:" (S9, E10)
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595:Chris Farley
588:
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582:freeze-dried
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553:cult classic
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536:
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456:-driven and
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416:Paul Stanley
412:Bonnie Tyler
408:Randy Travis
400:Leslie Pearl
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227:Peter Folger
224:
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192:J. A. Folger
185:
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43:Product type
25:
1754:Gravy Train
1749:Eagle Brand
1608:Magic Shell
1554:Food brands
1398:Los Angeles
1131:online link
901:February 1,
705:February 1,
566:In the 1991
454:Joe Ruttman
373:Advertising
171:New Orleans
101:(1963–2008)
1810:Categories
1604:(licensed)
1578:(licensed)
840:1053558359
677:References
471:created a
424:Rockapella
253:Cincinnati
69:Introduced
1774:Millstone
1718:Milk-Bone
1674:Sno Balls
1664:Ding Dong
1247:0362-4331
1128:p. 1105 (
1109:946493922
1050:April 16,
1025:August 5,
977:2305-6290
961:(3): 43.
955:Logistics
741:April 21,
604:episode "
561:fan event
557:cosplayed
462:Chevrolet
305:half caff
208:whale oil
1713:Meow Mix
1679:Twinkies
1659:CupCakes
1431:April 8,
1403:April 8,
1377:April 8,
1271:. GQ.com
1000:June 13,
933:Archived
572:episode
569:Seinfeld
492:Building
204:kerosene
1691:Zingers
1651:Hostess
1587:Folgers
1469:5838971
1349:June 9,
1305:June 9,
1252:June 1,
460:-owned
431:Swedish
177:History
156:instant
114:Website
106:Tagline
87:Markets
77: (
61:Country
29:Folgers
1744:Crisco
1739:9Lives
1669:Ho Hos
1592:Goober
1561:Bick's
1533:People
1467:
1245:
1115:
1107:
975:
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846:
838:
450:NASCAR
422:, and
270:Brands
163:coffee
158:, and
152:ground
46:Coffee
1425:Wired
629:Notes
612:puts
545:ashes
357:K-cup
293:decaf
220:Texas
51:Owner
1465:OCLC
1433:2021
1405:2021
1379:2021
1351:2017
1307:2017
1277:2019
1254:2020
1243:ISSN
1220:2010
1198:2010
1176:2010
1154:2009
1113:ISBN
1105:OCLC
1084:2009
1052:2021
1027:2021
1002:2024
973:ISSN
903:2008
871:ISBN
844:ISBN
836:OCLC
794:2016
743:2023
707:2021
506:The
276:logo
123:.com
79:1850
72:1850
1780:PET
1597:Jif
963:doi
616:in
600:In
549:urn
244:'s
119:www
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