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Alongside its esports business, Gfinity launched
Gfinity Digital Media (GDM) in 2020, which comprises six websites focused on gaming and technology news and features. The Gfinity community has been built over time through online tournaments, professional events and its owned competition platform, the
460:
In June 2020, Gfinity agreed a five-year partnership with Abu Dhabi
Motorsport Management. Together, the two companies created the Global Racing Series, of which the first product is the V10 R League. The new racing championship will feature some of the fastest professional simulation racing drivers
377:
In March 2020, Gfinity CEO Graham
Wallace and executive chairman Garry Cook stepped down from their roles; they were replaced, respectively, by global brand officer John Clarke and the company's co-founder Neville Upton. The same month, the company was selected to operate the online qualifiers and
401:
group within the company, Gfinity
Digital Media (GDM), now headed up by Rebekah Billingsley as managing director. With its launch, GDM also revealed Gfinity Plus, a digital rewards programme that supports gamer forums and facilitates data collection, which launched in July.
260:
Gfinity was founded in 2012 and merged with online league and tournament platform the Warped Gaming League (WGL) in 2013. The company held its first event G1 in July 2013, followed by G2 in
October and G3 in August 2014, which included $ 30,000
435:. The Virtual Grand Prix Series received 30 million views across TV and digital platforms during the lockdown period, whilst the ePremier League Invitational Tournament received over 150 million total video views. Gfinity also partnered with
430:
Since April 2020, the company has delivered the
Virtual Grand Prix series and the ePremier League Invitationals, delivering record-breaking figures during the cancellation of many sporting events amid the
336:
global reveal event took place at the
Gfinity Arena, including the premiere of the game's official trailer. In 2017, it was announced that Gfinity had partnered with American cable television provider
200:, England. Founded in 2012, it develops and delivers esports experiences and strategies for game publishers, sports rights holders, commercial partners and media companies. Partnerships have included
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390:. The tournament was viewed by over 150 million people across all channels. After signing a multi-year agreement to deliver the F1 Esports Series, Gfinity delivered eight virtual races during the
903:
419:
and production processes, Gfinity creates and delivers virtual and online esports programmes and competitions for publishers, sports rights holders, brands and media organisations, including
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Gfinity Plus, which launched in July 2020, is a reward-based product used by the company to "gather data and pave the way for the company to offer online social tournament play".
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Gfinity also partners with organisations to deliver projects across creative, production, game operations, community building and commercial opportunities.
521:(affiliate sales and brand partnerships), site takeovers and social amplification. The company has partnerships in place with Venatus (for ad serving).
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to deliver the eCricket
Challenge, a series which saw professional cricketers competing against each other in the video game
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Gfinity Elite Series, which was broadcast through linear and digital channels until 2019. The company launched its first
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1246:"Gfinity to run cricket esports TV series tournament with pro cricketers taking part, including England's Stuart Broad"
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to open the UK's first dedicated esports venue for the inaugural
Gfinity Championships, which included tournaments for
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1291:"Gfinity announces creation of Gfinity Digital Media and new ecommerce and rewards programme initiatives"
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1269:"Gfinity and Abu Dhabi Motorsport Management to create a jointly owned new esports racing championship"
805:"Battlefield 1 interview: EA Studios EVP on World War 1 setting, single player, remasters and horses"
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Gfinity's media arm operates and owns 10 gaming, hardware and entertainment-based websites:
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386:, from which the prize fund was donated to the #PlayersTogether initiative to benefit the
252:
1076:"Gfinity hits the back of the net with the first ePremier League Invitational Tournament"
701:"Senna & Prost trade cars for consoles to race fans in the next generation of gaming"
904:"Gfinity jumps as it prepares to host inaugural ePremier League Invitational tournament"
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355:
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307:. The event, which included 23 weekly tournaments, attracted over 58 million viewers.
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878:"Gfinity to deliver Formula 1 Esports Virtual Grand Prix Series which runs until May"
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728:"Halo World Championship Tour: Watch all the Halo 5 action from the Gfinity Arena"
929:"Gfinity and Abu Dhabi Motorsport Management to launch new esports championship"
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756:"Team Secret wins Vainglory European Winter Championship at the Gfinity Arena"
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1177:"Gfinity Expands With Digital Media Group, Ecommerce, and Digital Rewards"
1003:"BT Sport And Gfinity Develop Esports Formats For U.K. TV During Lockdown"
1102:"Premier League Esports Invitational Secures More Than 150 Million Views"
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World League Summer
Masters, and many more tournaments. Also in May, the
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1031:"Gfinity's CEO and chairman step down ahead of 60% cost reduction plan"
620:"Call of Duty European championships to be hosted by Royal Opera House"
337:
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1125:"Gfinity continues to operate F1 Esports Series in multi-year deal"
1223:"Gfinity partners with BT Sport for new FIFA Challenge tournament"
1147:"Gfinity appoints Rebekah Billingsley as Managing Director of GDM"
980:"Gfinity selected by Amazon to deliver The Twitch Prime Crown Cup"
251:
1320:
855:"Gfinity and Microsoft partner to host Forza Racing Championship"
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382:. In April, Gfinity hosted the ePL Invitational tournament for
1054:"Gfinity to deliver online qualifiers for ePremier League USA"
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545:"Gfinity plc Annual Report & Financial Statements 2019"
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958:"Gfinity gets pandemic boost as world turns to esports"
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287:. The following month, it partnered with cinema chain
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Companies listed on the Alternative Investment Market
673:"Gfinity blows away targets with 58m viewers in 2015"
648:"UK's first eSports arena opens in London next month"
479:
and the smaller international sites: RealGaming101.es
397:
In May 2020, Gfinity announced the creation of a new
778:"Gfinity to Host Call of Duty World League: London"
597:"Gfinity – UKs Biggest eSports Tournament Wraps-Up"
171:
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1200:"Gfinity to launch Gfinity Plus rewards programme"
571:"How Gfinity wants to establish eSports in the UK"
439:to produce the BT Sports FIFA Challenge, and with
378:playoffs for the inaugural ePremier League USA by
279:tournaments. In February 2015, Gfinity hosted the
350:Racing Championship. Recent partnerships include
897:
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461:with a roster of teams from digital motorsport.
358:, Abu Dhabi Motorsport Management, Microsoft,
517:(programmatic static and video advertising),
340:. Later that year, the company was chosen by
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344:as the official tournament partner for the
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834:. Sport Industry Group. 30 January 2017
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646:Yin-Poole, Wesley (18 February 2015).
1346:British companies established in 2012
1341:Companies based in the City of London
569:Robinson, Martin (26 February 2014).
7:
1029:Handrahan, Matthew (25 March 2020).
392:2020 Formula One season postponement
960:. Proactive Investors. 14 July 2020
283:European Championships at London's
1198:Morgan, Francesca (13 July 2020).
618:Stuart, Keith (11 February 2015).
595:Robinson, Calvin (4 August 2014).
513:. The sites are monetised through
326:European Winter Championship, the
310:In 2016, Gfinity hosted the first
14:
902:Muirhead, Calum (20 April 2020).
853:Ashcroft, Jamie (13 April 2017).
726:Wright, James (15 January 2016).
1052:Cronin, Ben (26 February 2020).
1001:McCaskill, Steve (11 May 2020).
832:"MediaCom partners with Gfinity"
754:Pelling, Oscar (22 March 2016).
415:Utilising its own technological
304:Counter-Strike: Global Offensive
150:
149:
228:. The company is listed on the
1356:2012 establishments in England
1175:Ashton, Graham (26 May 2020).
1123:Wootton, Jamie (20 May 2020).
244:, Gfinity Plus, in July 2020.
141:), Hugo Drayton (Board Member)
1:
320:World Championship Tour, the
234:Alternative Investment Market
16:International esports company
1244:Sacco, Dom (17 April 2020).
1100:Parker, Jason (5 May 2020).
1078:. Vox Markets. 20 April 2020
931:. SportBusiness. 4 June 2020
876:Sacco, Dom (23 March 2020).
810:International Business Times
256:The Gfinity London Open 2015
803:Skipper, Ben (7 May 2016).
453:Joint ventures/partnerships
90:; 12 years ago
1372:
1267:Sacco, Dom (7 June 2020).
1221:Sacco, Dom (12 May 2020).
550:. Gfinity. 25 October 2019
26:
505:and the latest addition
388:National Health Service
1293:. Gfinity. 26 May 2020
1179:. The Esports Observer
982:. Gfinity. 2 July 2019
257:
76:Entertainment industry
40:Public limited company
1336:Esports organizations
906:. Proactive Investors
857:. Proactive Investors
465:Gfinity Digital Media
417:intellectual property
255:
230:London Stock Exchange
242:subscription service
192:is an international
1153:. 15 September 2022
1033:. gamesindustry.biz
491:StealthOptional.com
360:Activision Blizzard
214:Activision Blizzard
163:Number of employees
88:September 2012
71:Video game industry
23:
1321:GfinityEsports.com
471:GfinityEsports.com
411:Community building
258:
155:£7.87 million
1271:. Esports News UK
1248:. Esports News UK
1225:. Esports News UK
1127:. Esports Insider
880:. Esports News UK
784:. 4 February 2019
758:. Esports News UK
707:. 15 January 2016
681:. 13 October 2015
507:Stockinformer.com
433:COVID-19 pandemic
285:Royal Opera House
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116:Headquarters
36:Company type
18:
1151:Gfinity PLC
782:PR Newswire
352:Formula One
294:Hearthstone
202:Formula One
179:.gfinityplc
126:England, UK
22:Gfinity plc
1330:Categories
733:Daily Star
528:References
446:Cricket 19
421:Activision
384:Sky Sports
380:NBC Sports
364:Amazon.com
267:, $ 7,500
218:Amazon.com
133:Key people
705:Formula E
652:Eurogamer
575:Eurogamer
441:Willow TV
372:Sky Group
342:Microsoft
323:Vainglory
312:Formula E
276:StarCraft
210:Microsoft
103:, England
48:Traded as
1157:19 April
816:27 March
762:27 March
739:27 March
711:27 March
685:27 March
657:27 March
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603:27 March
580:27 March
437:BT Sport
425:2K Games
406:Services
370:and the
368:BT Sport
222:BT Sport
64:Industry
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554:30 July
338:Medicom
248:History
194:esports
190:Gfinity
172:Website
146:Revenue
108:Founder
95:2012-09
93: (
85:Founded
56::
1008:Forbes
354:, the
204:, the
198:London
121:London
101:London
548:(PDF)
347:Forza
1299:2020
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556:2020
485:and
423:and
317:Halo
301:and
299:FIFA
270:FIFA
224:and
181:.com
58:GFIN
678:MCV
519:CPA
515:CPM
511:.uk
489:),
289:Vue
232:'s
226:Sky
177:www
139:CFO
99:in
54:LSE
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