220:
232:
875:
749:
169:
165:“, she played the role of a boy, and wore a made to measure corset which sculpted and refined the silhouette. Captivated by the look of this corset, H. W. Gossard decided to import the concept to America and market it. In the 1920s it introduced the then-revolutionary idea of putting corset ties on the front, allowing the wearer to untie them herself. The company advertised extensively under the slogan "The Gossard Line of Beauty."
24:
294:
2013, Gossard girl Sophie
Anderton recreated her iconic "bed of hay" Glossies campaign 17 years after the original. Now aged 36 Anderton was quoted saying "I'm now a woman not a young girl. So I feel I embrace my body more and I am definitely more confident than I was at 19. I couldn't believe when
313:
and do an incredible campaign like this is a credit to the show's following, both here and down under." Valance has appeared in photo shoots for the brand's swimwear and lingerie collections, including their 2015 spring/summer campaign.
242:
In the 1960s
Gossard produced a wide range of bras and corsets and pioneered the pantie-girdle. Women started to demand more choice in their underwear and Gossard responded with innovative designs in a wide range of colours.
1025:
302:
became the new face and body of
Gossard. Of her role, she said "The last year has been a whirlwind and to work with such an established name as Gossard is a dream come true. I absolutely love working on
368:"EXCHANGE MOVES TO SUSPEND STOCK; Associated Apparel Industries to Be Dropped From List for Failure to Report. TO REMOVE RAIL ISSUE Mexican Northern Not Traded for Five Years -- Other Changes Announced"
191:
Stockholders of Nature's Rival
Company, a firm previously acquired by Associated Apparel, Inc., brought a bankruptcy petition against Amalgamated in September 1933. The suit was filed in the
246:
In the 1970s
Gossard introduced "Glossies", a brand designed for a transparent and iridescent appearance. Glossies became a preferred lingerie brand in a time of sexual revolution and
188:, and its president, R. C. Stirton, sailed for Europe in May 1929 to facilitate this. When World War rages, Gossard produces parachutes, sails, and bras for women of the English navy.
1111:
219:
283:
In 2002 Gossard introduced their G-String models, which immediately sold out. The G-Strings with diamantes and the signature "G" logo became very popular in the 2000s.
277:
1116:
276:, which included the tag line "Who said a woman couldn't get pleasure from something soft?" The campaign attracted a record number of complaints (321) to the
975:
1126:
367:
231:
291:
1121:
153:
Gossard was established as H. W. Gossard Co. in
Chicago in 1901, per company history, after its founder Henry Williamson Gossard was inspired by a
826:
176:
In 1928 the company was reorganized as a division of
Associated Apparel Industries, Inc. The manufacturer became a conglomerate after acquiring
1131:
569:
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426:
402:
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company. It continued to manufacture women's underwear and hosiery, and R. C. Stirton continued as its president until his death in 1945.
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798:
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Gossard led trends for "coordination" in the 1980s, introducing the Ritz collection with perfectly matched colours.
129:
it held a central position in its market in the 1930s. Amalgamated eventually succumbed to the poor economy in the
1106:
287:
was announced as the face off
Gossard, a "Gossard Girl" this year for the Showtime reimagining of Belle Epoque.
1146:
1136:
827:
https://web.archive.org/web/20080227210646/http://www.superbrands.uk.com/programmes/issues/9/sb09_gossard.pdf
676:
250:. Gossard developed larger sizes of Glossies in DD to accommodate the changing figures of women of the time.
478:
117:-based brand and manufacturer of women's undergarments and hosiery. Founded in the early 20th century in
247:
583:
830:
1076:"Iconic Lingerie Brand Advocates Body Positivity With Their Stunning New Campaign – FROW Magazine"
295:
Gossard booked me the first time, it was very surreal. But this time it was like returning home."
628:
372:
848:
455:
184:, adding $ 3,000,000 in annual revenue. Associated Apparel, Inc., planned to build a plant in
427:"H.W. GOSSARD REORGANIZED; Company Becomes Associated Apparel Industries--New Capitalization"
262:
261:
In 1994 the famous "Hello Boys" advertising campaign for
Gossards Wonderbra featuring model
134:
272:
appeared in the
Gossard Glossies "Girl in the grass" national advertising campaign shot by
861:
545:
495:
318:
299:
269:
158:
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1100:
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caused such a stir that, in 2011, it was voted "the greatest poster of all time."
700:
345:
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162:
305:
273:
206:
138:
114:
66:
210:
601:
799:"Selling points; Why bra ads have come full circle. - Free Online Library"
23:
198:
After the bankruptcy, the company reformed as H. W. Gossard but became a
774:"Best ads in 50 years: Wonderbra obeyed all the rules of a great poster"
310:
185:
118:
1002:"New Gossard lingerie ranges spring summer 2015 with Olympia Valance"
154:
167:
317:
In 2022 Gossard released the "I am Enough" campaign, celebrating
949:"Sophie Anderton turns clock back with Gossard poster campaign"
925:"Sophie Anderton remakes famous bed of hay advert for Gossard"
901:"G-Strings Are Back in Fashion But Not as You Once Knew Them"
546:"Vintage Fashion Guild : Label Resource : Gossard"
97:
209:
in 1959. At some point it became a property of the French
1052:"Gossard launches 'I Am Enough' body positive campaign"
321:. Gossard have developed the size range further to G.
522:"Knicker Blogger | Boob Positivity: Gossard Lingerie"
444:
Farrell-Beck, Jane; Gau, Colleen (22 October 2002).
125:, it expanded quickly, flourishing in the 1920s. As
92:
82:
72:
62:
54:
46:
38:
30:
970:
968:
392:, Wall Street Journal, September 16, 1933, pg. 5.
624:"DB Apparel sells lingerie labels to Courtaulds"
492:"CHICAGO STOCKS SOAR IN BIG DAY; BORG PAYS MORE"
195:in Chicago. It asked for a sum of $ 1,232,500.
1112:Manufacturing companies disestablished in 1959
1026:"Olympia strips limelight from big sis Holly"
604:. Grace's Guide to British Industrial History
511:, Wall Street Journal, April 18, 1929, pg. 6.
8:
309:and the fact that I am able to come over to
16:
213:, but was re-acquired by Courtalds in 2007.
157:worn at a Paris performance by the actress
22:
15:
570:"Hear Associated Apparel Bankruptcy Plea"
137:, but Gossard continues as a division of
385:
383:
677:"Glossies Goes Lace ~ Gossard Lingerie"
340:
338:
336:
334:
330:
215:
1117:Clothing companies established in 1901
857:
846:
572:. Chicago Tribune. September 16, 1933.
172:Gossard Corselette Advertising in 1953
976:"Neighbours star lands lingerie deal"
820:
818:
7:
127:Associated Apparel Industries, Inc.
14:
1127:1959 disestablishments in England
899:Almassi, Hannah (12 June 2021).
681:Lingerie Briefs ~ by Ellen Lewis
452:University of Pennsylvania Press
230:
218:
1122:1901 establishments in Illinois
278:Advertising Standards Authority
1:
1132:1959 mergers and acquisitions
1050:Bottomley, Tom (2022-07-22).
1000:Harris, Gerard (2015-05-25).
880:www.advertisingarchives.co.uk
754:www.advertisingarchives.co.uk
509:Associated Apparel Industries
475:Associated Apparel Industries
280:, none of which were upheld.
193:United States District Court
675:Lewis, Ellen (2017-06-06).
481:, November 24, 1928, pg. 2.
290:Following an appearance on
1163:
447:Uplift: The Bra in America
464:– via Google Books.
407:paperspast.natlib.govt.nz
21:
205:Gossard was acquired by
58:Henry Williamson Gossard
550:vintagefashionguild.org
479:The Wall Street Journal
953:www.campaignlive.co.uk
876:"Advertising Archives"
803:www.thefreelibrary.com
778:www.campaignlive.co.uk
750:"Advertising Archives"
584:"A.J. Trojan Promoted"
237:Gossard Line of Beauty
182:Lamode Garment Company
173:
86:women's undergarments
526:www.knickerlocker.com
292:Celebrity Big Brother
257:Advertising Campaigns
225:Gossard Advertisement
171:
161:. This performance, “
42:lingerie manufacturer
498:. November 24, 1928.
1056:TheIndustry.fashion
18:
1142:Lingerie retailers
705:www.corsetiere.net
656:www.corsetiere.net
632:. 10 February 2007
588:The New York Times
431:The New York Times
390:Associated Apparel
373:The New York Times
348:. H. W. Gossard Co
298:In December 2014,
248:women's liberation
174:
856:Missing or empty
590:. 21 August 1945.
433:. 30 August 1928.
123:H. W. Gossard Co.
108:
107:
34:H. W. Gossard Co.
1154:
1107:Underwear brands
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1080:frowmagazine.com
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905:Who What Wear UK
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835:
829:. Archived from
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770:
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135:Great Depression
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26:
19:
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1147:British fashion
1137:Lingerie brands
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797:Johnson, Jane.
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376:. 13 July 1934.
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319:body positivity
300:Olympia Valance
270:Sophie Anderton
259:
238:
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159:Sarah Bernhardt
151:
96:
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1082:. 23 July 2022
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454:. p. 52.
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346:"Our Heritage"
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836:on 2008-02-27
832:
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825:. 2008-02-27
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725:"Superbrands"
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403:"Past Papers"
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263:Eva Herzigová
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143:Great Britain
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131:United States
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78:R. C. Stirton
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1084:. Retrieved
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1034:. Retrieved
1032:. 2015-02-20
1029:
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1009:. Retrieved
1005:
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984:. Retrieved
982:. 2014-12-17
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932:. Retrieved
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858:|title=
838:. Retrieved
831:the original
806:. Retrieved
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781:. Retrieved
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757:. Retrieved
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735:
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708:. Retrieved
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701:"New Page 1"
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652:"New Page 1"
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110:
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63:Headquarters
980:Digital Spy
732:Superbrands
602:"Courtalds"
285:Emma Willis
133:during the
1101:Categories
1086:2023-02-13
1061:2023-02-13
1036:2023-02-14
1011:2023-02-14
986:2023-02-14
958:2023-02-13
934:2023-02-13
910:2023-02-13
885:2023-02-13
840:2023-02-13
808:2023-02-14
783:2023-02-13
759:2023-02-13
710:2023-02-13
686:2023-02-14
661:2023-04-26
608:August 26,
555:2023-02-13
531:2023-02-13
461:0812218353
412:2023-02-14
352:August 26,
325:References
306:Neighbours
274:Herb Ritts
207:Courtaulds
139:Courtaulds
115:Nottingham
74:Key people
67:Nottingham
636:26 August
211:DBApparel
1030:PerthNow
1006:Tuppence
929:The Drum
849:cite web
268:In 1996
163:L’Aiglon
100:.gossard
88:lingerie
83:Products
39:Industry
31:Formerly
629:Drapers
311:England
200:British
186:Germany
149:History
119:Chicago
111:Gossard
93:Website
55:Founder
47:Founded
17:Gossard
458:
155:corset
834:(PDF)
738:. UK.
728:(PDF)
113:is a
862:help
638:2018
610:2018
456:ISBN
354:2018
180:and
102:.com
50:1901
141:in
121:as
98:www
1103::
1078:.
1054:.
1028:.
1004:.
978:.
967:^
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Text is available under the Creative Commons Attribution-ShareAlike License. Additional terms may apply.
