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published a story showing that the company's produce packs could be squeezed by hand easily and effectively, and that the hand-squeezed juice was nearly indistinguishable in quantity and quality from the output of the company's expensive press device. The company defended its product and its process,
217:
The company attracted significant negative media attention when consumers and journalists discovered that its juice packets could be squeezed just as easily by hand as by the company's expensive juicer. In 2017, following slow sales, the company ceased operations and announced it was seeking a buyer
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during the design process. It was described as being built to the specifications of commercial foodservice equipment, meant for heavy daily use, rather than a consumer appliance. A simpler and cheaper implementation, suggested
Einstein, would likely have produced much the same quality of juice at a
265:
On
September 1, 2017, the company announced that it was suspending sales of the juicer and the packets, repurchasing the juicer from its customers and searching for a buyer for the company and its intellectual property. After its collapse, the company was described in the press as a symbol of a
249:
which was scanned and verified by the
Internet-connected machine before it could be used. CEO Jeff Dunn claimed this was a safety feature to prevent packs from being used past their expiration date, and to facilitate food safety recalls, though critics felt that the feature was a form of
230:
North
America Jeff Dunn took over the position. The company's juicing press was originally priced at $ 699 when launched in March 2016, but was reduced to $ 399 in January 2017, 12 to 18 months ahead of schedule, in response to slow sales of the device.
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claiming that squeezing packs by hand created undue mess and promoted a poor user experience, and later offered full refunds to any customers dissatisfied with their Press device.
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connectivity and used proprietary, single-serving packets of pre-chopped fruits and vegetables that were sold exclusively by the company by subscription. From 2014 to 2017, the
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Produce packs for the press, containing blends of pulped fruits and vegetables, cost between $ 5 and $ 7 and had a limited lifespan of about eight days. Each pack had a
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After taking apart the device, venture capitalist Ben
Einstein considered the press to be "an incredibly complicated piece of engineering", but felt that
234:
Juicero filed a complaint in federal court in April 2017 against a competing cold-press juicing device, the
Froothie Juisir, for allegedly infringing its
975:
852:
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wrote that
Juicero was an example of "the absurd Silicon Valley startup industry that raises huge sums of money for solutions to non-problems."
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as it would prevent operation of the press with any produce pack not made by the company. Industrial design for the press was completed by
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Juicero was founded in 2013 by Doug Evans, who served as CEO until
October 2016, when former president of
37:
610:
158:
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919:
643:
793:"Juicero offering refunds to all customers after people realize $ 400 juicer is totally unnecessary"
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The
Juicero was also criticized for requiring a Wi-Fi connection to function, as well as an app.
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Archived copy of the notice posted on the
Juicero website on 1 September, 2017
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214:-based firm received $ 120 million in startup venture capital from investors.
103:
348:
227:
543:"Juice wars: Juicero has sued another juicer maker for patent infringement"
480:"What it's like to use the $ 400 juicer that people are freaking out about"
292:
In 2017, Juicero was the target of widespread mockery and criticism after
26:
880:"Juicero teardown reveals the secrets of a wildly overengineered juicer"
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235:
203:
137:
734:"Juicero is still the greatest example of Silicon Valley stupidity"
198:) was an American company that designed, manufactured and sold the
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207:
704:"Squeezed out: widely mocked startup Juicero is shutting down"
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Zaleski, Olivia; Huet, Ellen; Stone, Brad (7 September 2017).
409:
407:
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579:"Juicero teardown hints at a very expensively built product"
513:"Juicero Slashes Connected Juicer Price from $ 699 to $ 399"
914:
416:"Inside Juicero's Demise, From Prized Startup to Fire Sale"
190:
763:"Silicon Valley's $ 400 Juicer May Be Feeling the Squeeze"
175:
644:"Juicero, the $ 399 internet-connected juicer, explained"
853:"Here's Why Juicero's Press is So Expensive – Bolt Blog"
674:"Yves Behar designs Nespresso-style countertop juicer"
382:"RIP Juicero, the $ 400 venture-backed juice machine"
184:
447:"Juicero loses another member of its founding team"
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133:
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109:
95:
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61:
43:
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920:Archived Official Website, from 7 February 2017
218:for the company and its intellectual property.
966:Manufacturing companies disestablished in 2017
349:"Juicero: Juicing boss defends $ 400 machine"
8:
478:Shontell, Alyson; Carson, Biz (2017-04-20).
19:
971:Manufacturing companies established in 2013
25:
18:
824:"Juicero Offers All Customers a Refund"
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570:
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311:price several hundred dollars cheaper.
159:juicero.com (archived, August 24, 2017)
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635:
392:from the original on September 6, 2018
890:from the original on 3 September 2017
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373:
7:
981:2017 disestablishments in California
878:Kastrenakes, Jacob (25 April 2017).
791:Kastrenakes, Jacob (20 April 2017).
591:from the original on 18 October 2018
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16:American juicer company (2013–2017)
803:from the original on 21 April 2017
555:from the original on 21 April 2017
426:from the original on 27 March 2019
14:
976:2013 establishments in California
380:Roof, Katie (September 1, 2017).
961:Companies based in San Francisco
306:and likely arose from a lack of
171:
855:. 24 April 2017. Archived from
834:from the original on 2017-04-21
773:from the original on 2017-11-29
744:from the original on 2021-05-08
714:from the original on 2021-04-26
684:from the original on 2017-04-21
654:from the original on 2017-04-24
621:from the original on 2017-04-20
611:"A Note from Juicero's New CEO"
523:from the original on 2017-04-22
490:from the original on 2017-04-21
457:from the original on 2017-04-25
359:from the original on 2017-04-22
642:Lee, Timothy B. (2017-04-21).
577:Geuss, Megan (26 April 2017).
541:Geuss, Megan (21 April 2017).
304:the complexity was unnecessary
1:
932:- Juicing systems and methods
206:. The Juicero Press featured
445:Heater, Brian (2017-01-24).
288:A disassembled Juicero Press
672:Tucker, Emma (2016-06-01).
511:Kowitt, Beth (2017-01-17).
49:; 11 years ago
1002:
822:Huet, Ellen (2017-04-20).
262:, based in San Francisco.
951:Food preparation utensils
702:Levin, Sam (2017-09-01).
252:digital rights management
24:
202:, a fruit and vegetable
289:
238:and copying Juicero's
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75:; 6 years ago
73:December 1, 2017
150:232 (June 2017)
930:Patent US9493298 B2
859:on 23 November 2017
146:Number of employees
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324:Internet of things
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329:Value proposition
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769:. 2017-04-19.
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617:. 2017-04-20.
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355:. 2017-04-21.
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295:Bloomberg News
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268:Silicon Valley
266:dysfunctional
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212:San Francisco
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140:, juice packs
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115:United States
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892:. Retrieved
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861:. Retrieved
857:the original
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836:. Retrieved
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805:. Retrieved
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775:. Retrieved
766:
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746:. Retrieved
737:
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716:. Retrieved
708:The Guardian
707:
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686:. Retrieved
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656:. Retrieved
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623:. Retrieved
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593:. Retrieved
584:Ars Technica
582:
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548:Ars Technica
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536:
525:. Retrieved
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492:. Retrieved
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459:. Retrieved
450:
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428:. Retrieved
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396:September 1,
394:. Retrieved
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361:. Retrieved
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293:
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273:The Guardian
271:
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166:
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96:Headquarters
34:Company type
956:Kitchenware
894:3 September
863:3 September
386:Tech Crunch
260:Fuseproject
240:trade dress
125:Jeff Dunn,
111:Area served
940:Categories
838:2017-04-21
777:2017-04-21
748:2021-05-11
718:2021-05-11
688:2017-04-21
658:2017-04-23
625:2017-04-21
527:2017-04-21
494:2017-04-21
461:2017-04-23
451:TechCrunch
363:2017-04-21
335:References
258:'s studio
256:Yves Behar
121:Key people
104:California
80:2017-12-01
65:Doug Evans
884:The Verge
797:The Verge
595:21 August
280:Criticism
270:culture.
228:Coca-Cola
129:2016–2017
888:Archived
832:Archived
807:21 April
801:Archived
771:Archived
742:Archived
712:Archived
682:Archived
652:Archived
619:Archived
589:Archived
559:22 April
553:Archived
521:Archived
488:Archived
455:Archived
430:27 March
424:Archived
390:Archived
357:Archived
353:BBC News
318:See also
134:Products
615:Juicero
517:Fortune
247:QR code
222:History
167:Juicero
155:Website
78: (
70:Defunct
62:Founder
52: (
44:Founded
38:Private
20:Juicero
678:Dezeen
236:patent
204:juicer
138:Juicer
91:Closed
986:Juice
208:Wi-Fi
896:2017
865:2017
809:2017
738:CNET
597:2018
561:2017
432:2019
398:2017
88:Fate
54:2013
47:2013
648:Vox
127:CEO
942::
886:.
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830:.
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634:^
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569:^
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470:^
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449:.
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372:^
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242:.
191:oʊ
188:ɛr
179:uː
176:dʒ
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185:s
182:ˈ
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169:(
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56:)
Text is available under the Creative Commons Attribution-ShareAlike License. Additional terms may apply.
