133:, and in less than a day raised more than its $ 95,000 goal. The funding campaign eventually raised $ 501,000 - more than five times the initial goal. Lamm's philosophy for the dolls is that "Lammily represents the idea of being true to yourself in a world that too often convinces us to pursue an unattainable fantasy" and asks future supporters to join him "in promoting the beauty of reality".
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Unusually for a fashion doll, there is a 'Lammily Marks' pack available, featuring re-usable stickers showing marks including freckles, cellulite, grass stains, and wounds. There is also a
Lammily Period Pack which includes a pair of pants and many colourful sanitary towels for the doll, accompanied
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Backers of the crowdfunded campaign were given the opportunity to pre-order the doll prior to general release. The doll officially launched at the end of
November 2014. Three Lammily dolls are now available: a white female doll, a black female doll, and a white male doll. The 'boy Lammily' doll was
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dolls reflect highly sexualized image and circumscribe girl's play by emphasizing prescribed roles and patterns of interaction. It is feared that by dramaticizing stereotypical feminine roles during play, girls will internalize and later embody such roles. This is one of the reasons
Lammily was
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line, which has received controversy over its body image and proportions. Lamm created the toy using proportions of the average 19-year-old woman as indicated by the
Centers for Disease Control (CDC) (Petri). The name "Lammily" was formed by combining his last name and "family".
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stating when asked what they think of Lamm's idea: "I don't care what the new standard of beauty is as long as girls feel pressured to meet it," and "Maybe if you base your life around a doll you deserve what you get."
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Lamm took inspiration for the doll from his high school experiences, when he felt self-conscious and had low self-esteem over his appearance. The idea for the doll line started from a series of concept renders using
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released in 2016 and said to be the first male fashion doll with realistic body proportions. There are additional outfits available for both the boy and girl
Lammily dolls, many of which reflect careers, such as
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described it as "wishful claptrap" and did not think children would be attracted to the product. There were also concerns that the promotion of an "average" ideal may dampen aspirations for young people.
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described her outfits as "toned-down", compared to Barbie's. The doll is articulated with jointed wrists, elbows, knees and ankles, enabling it to wear sneakers as well as high heel shoes.
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The
Lammily doll was featured in an online advertising campaign called #DoYou, which shows Lammily excited to go on a vacation to Miami before being beset by beauty standards.
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On
November 19 of 2014 a video showing the reaction of second graders from St. Edmund's Academy in Pittsburgh, PA to the new Lammily doll was published on
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The doll has received praise in various media arenas penning her as a healthier and normal role model for the youth of which sets more realistic
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A boy
Lammily doll was crowdfunded in 2016, and a Lammily wheelchair is now in development after a successful kickstarter campaign.
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125:. The new doll's wrists, feet, hands, and knees were also designed to move and bend. Development of the doll was
421:"'Normal' Barbie By Nickolay Lamm Shows Us What Mattel Dolls Might Look Like If Based On Actual Women (PHOTOS)"
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323:"After 'Real Barbie' project, doll line with 'average is beautiful' motto to be produced - NY Daily News"
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189:. The doll however has also received some criticism. In promoting the ideal that everyone is beautiful,
507:"The New 'Normal Barbie' Comes With an Average Woman's Proportions — and Cellulite-Sticker Accessories"
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The first edition
Lammily doll was marketed as "fit and strong" and has brown hair and little makeup.
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568:"Lammily: Barbie-like doll hits Kickstarter fundraising target in a day - News - The Independent"
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Kuther, Tara L., and Erin McDonald. "Early
Adolescents' Experiences With, And Views Of, Barbie."
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Lamm, Nickolay. “The Future of Lammily.” Lammily. Crowdtilt. 10 July 2014. Web. 14 August 2014.
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by the doll's creator. As of 7 March 2017 the video has attracted over 4.8 million views.
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Watch Me Disappear: Gendered Bodies, Pro-anorexia, and Self-injury in Virtual Communities
121:, comparing a Barbie doll to body proportions of a 19-year-old woman based on data from
649:"Lammily the 'Normal Barbie' is a great start, but no gendered toy is without problems"
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The project and its agenda were satirized in popular comedy media outlet
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in 2014. The doll was conceived as an "average" alternative to
623:"Sorry Lammily, your dumpy looks won't fool many little girls"
352:. Diss. University of Central Florida Orlando, Florida, 2015.
393:"'Normal' Barbie uses real women's measurements - TODAY.com"
674:"New 'Normal Barbie' Doll Has Proportions Of Average Woman"
720:"Second Graders React to Lammily and Other Fashion Dolls"
367:"Move over, Barbie! Make room for 'average' Lammily doll"
295:"Lammily: New Barbie with Average Body by Nickolay Lamm"
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479:"Watch out Barbie: Average body Lammily doll is coming"
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647:Richards, Victoria (November 21, 2014).
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621:Shriver, Lionel (November 21, 2014).
505:Stampler, Laura (November 19, 2014).
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447:Kendra Hildebrand (April 16, 2014).
185:described the doll as "awesome" on
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293:Stampler, Laura (March 5, 2014).
321:Murray, Rheana (March 6, 2014).
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768:Body image in popular culture
391:Stump, Scott (July 3, 2013).
477:Lee, Jolie (March 7, 2014).
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217:received as so refreshing.
123:Centers for Disease Control
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708:. Web. 25 February 2016.
212:It has been argued that
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16:American fashion doll
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67:2014–Present
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725:youtube.com
702:Adolescence
600:ABCNews.com
453:The Archway
267:NBCNews.com
183:Demi Lovato
160:firefighter
108:Development
46:Inventor(s)
753:2010s toys
747:Categories
546:August 24,
459:August 24,
328:Daily News
247:References
679:The Onion
541:"Lammily"
484:USA Today
200:The Onion
173:Reception
140:Marketing
731:March 7,
579:March 8,
490:March 8,
432:March 8,
404:March 8,
334:March 8,
306:March 8,
273:March 8,
228:See also
131:Tilt.com
686:July 7,
606:May 18,
222:YouTube
187:Twitter
85:Lammily
54:Country
22:Lammily
509:. Time
214:Barbie
101:Barbie
97:Mattel
398:Today
369:. CNN
733:2017
688:2014
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634:2014
608:2015
581:2014
548:2023
515:2014
492:2014
461:2023
434:2014
406:2014
375:2014
336:2014
308:2014
300:Time
275:2014
156:chef
129:via
117:and
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158:or
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