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After its foundation in 1932, Laurentina also sold part of its production to nearby South Africa, for which
Mozambique was a popular vacation destination, especially from the 1920s to the mid-1970s. Since 2006, CDM began to export Laurentina again in a targeted manner. Alongside South Africa, Great
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had broken out, and the planned economic restructuring was also not making any progress. Some important ingredients were now almost impossible to obtain. Laurentina beer, however, was produced continuously, despite the only slowly decreasing difficulties, even if the at times very low production
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of
Mozambique, the Greek immigrant Cretikos founded the Victoria Ice and Water Factory in 1916 as the first ice and mineral water factory in Mozambique. He subsequently expanded production to include soft drinks and also aimed to produce the first Mozambican beer. To this end, he traveled to
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An advertising campaign for the dark beer
Laurentina Preta caused a stir in 2011. A stylized black woman's body was shown with a label of the beer and accompanied by an ambiguous slogan, which on the one hand was aimed at the improved dark beer
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Laurentina became the best-selling beer in
Mozambique and also sold in neighboring South Africa. It did not face serious domestic competition until 1962, when it was joined by the beer brand 2M, today the undisputed market leader.
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and hired a master brewer. According to his recipe, the production of the new beer began in 1932, which
Cretikos named Laurentina, after the popular name for the inhabitants of his city, Lourenço Marques (now
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Laurentina is also available in some supermarkets in
Portugal, but with no connection to Mozambique, and no significant market presence. A Portuguese who left Mozambique during the
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287:- "black beer"), but on the other hand could be interpreted as an allusion to the availability of a black woman reduced to a sex object (original:
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in 1990 and the subsequent market-economy restructuring of the economy, Laurentina was then privatized in 1995 and sold to the French BGI/Groupe
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After
Mozambique's independence in 1975, Laurentina sales declined extremely. The reason was the country's economic situation: in 1977, the
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After public protest and increasing international attention, in the
Portuguese-speaking community and among international visitors to the
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brand and former brewery from
Mozambique. It was founded in 1932 and since 2002 has been a brand of the Mozambican brewing group
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In 2009, Laurentina
Premium won a Grand Gold medal at Monde Selection, positioning Mozambique as a high quality beer producer.
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291:., English roughly: "This black one is now available even better - Now with an even more seductive bottle. ").
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238:), which also manages the company. CDM also owns the other Mozambican beer brands, such as the market leader
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Britain is the most important target country. However, exports represent only a small part of sales so far.
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612:"Moçambique: Publicidade "sexy" da cerveja Laurentina já foi retirada - Info Cabo Verde - Sapo Notícias"
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373:"Cerveja Laurentina de Moçambique regressou aos mercados mundiais | Macauhub Portuguese"
401:"Produzida há 80 anos, a Laurentina, depressa se impôs entre as marcas mais conhecidas"
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In 2013 and 2015 Laurentina Preta achieved first place for Best Beer from Africa at
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after the Carnation Revolution and has since been producing Laurentina beer for
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Esta preta foi de boa para melhor - Agora com uma garrafa mais sexy
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A bottle of light Laurentina (Clara), enjoyed near the beach of
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519:"Anciã das cervejas (moçambicanas) quer "viver" mais 80 anos"
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Laurentina brands have been awarded 5 medals over the years:
234:(CDM). The latter is 49.1% owned by the SABMiller Group (now
429:"LM Fábricas de Cerveja Reunidas – THE DELAGOA BAY WORLD"
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subsidiary. Laurentina has a share of around 20% of the
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of the Laurentina Brewery in Maputo, on a private blog.
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could not nearly meet the demand of the capital alone.
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In 2013, Laurentina Preta won two gold stars at the
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491:"Duas cervejas que contam a história de Moçambique"
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334:In 2008, Laurentina Preta won a Gold medal at the
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298:in Maputo, the CDM withdrew its advertising.
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585:Jr, João Paulo Costa (24 October 2012).
278:Polemic around advertising campaign 2011
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230:In 2002, Castel sold Laurentina to
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459:"História da Cerveja Laurentina"
221:People's Republic of Mozambique
108:Laurentina Preta (Black beer)
1:
614:. 2011-09-20. Archived from
521:. 2018-07-19. Archived from
375:. 2006-04-11. Archived from
410:(in Portuguese). 2015-06-09
266:re-registered the brand in
242:, the likewise traditional
75:; 92 years ago
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264:colonial war in Mozambique
194:Fábrica de Cerveja Reunida
111:Laurentina Clara (Lager)
593:(in Brazilian Portuguese)
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650:Laurentina-beeer in Test
497:(in European Portuguese)
435:(in European Portuguese)
587:"cervejas moçambicanas"
59:Country of origin
254:International presence
232:Cervejas de Moçambique
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148:Cervejas de Moçambique
463:Moçambique para todos
433:THE DELAGOA BAY WORLD
345:Superior Taste Awards
219:After the end of the
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591:Terras de Moçambique
565:Publicidade polémica
321:Laurentina Premivelo
213:Mozambican Civil War
152:Anheuser-Busch InBev
652:at www.bier-test.de
352:African Beer Awards
114:Laurentina Premium
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676:Beer in Mozambique
568:, 6 September 2011
314:Laurentina Preta (
307:Laurentina Clara (
296:2011 African Games
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178:In the then
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48:Manufacturer
408:Superbrands
660:Categories
622:2023-01-18
597:2023-01-18
572:2023-01-18
549:2023-01-18
529:2023-01-18
501:2023-01-18
469:2023-01-18
439:2023-01-18
414:2023-01-19
383:2023-01-18
359:References
316:Black beer
246:beer, and
156:Mozambique
140:Laurentina
90:Mozambique
70:Introduced
64:Mozambique
42:Black beer
20:Laurentina
16:Beer brand
671:SABMiller
495:www.dn.pt
302:Varieties
172:Vilankulo
347:in 2013.
272:Portugal
236:AB InBev
644:Photo 2
640:Photo 1
268:Germany
185:Germany
162:History
122:Website
97:Flavour
78: (
326:Awards
248:Impala
244:Manica
225:Castel
202:Manica
190:Maputo
86:Maputo
404:(PDF)
309:Lager
206:Beira
204:from
38:Lager
642:and
144:beer
84:(in
80:1932
73:1932
34:Type
196:s.
131:.mz
129:.co
127:cdm
52:CDM
662::
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240:2M
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