162:. The aim of mind share is to establish a brand as being one of the best kinds of a given product or service, and to even have the brand name become a synonym for the product or service offered. For example, a prospective buyer of a college education will have several thousand colleges to choose from. However, the evoked set, or set of schools considered, will probably be limited to about ten. Of these ten, the colleges that the buyer is most familiar with will receive the greatest attention.
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Popularity can be established to a greater or lesser degree depending on product and market. For example, in the
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Marketers and promoters of mind share try to maximize the popularity of their product, so that the brand co-exists with deeper, more empirical categories of objects.
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Madden, Charles S. "Marketers Battle for Mind Share,"
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59:Please help
54:verification
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357:Advertising
262:Googleshare
252:Advertising
160:brand names
152:advertising
351:Categories
288:References
240:reputation
217:tupperware
186:soft drink
184:-flavored
148:popularity
140:Mind share
87:newspapers
277:Promotion
267:Marketing
213:chapstick
205:escalator
201:trademark
190:Coca-Cola
175:band-aids
156:promotion
18:Mindshare
246:See also
219:", and "
192:or not.
117:May 2014
221:bandaid
209:panadol
197:generic
167:Kleenex
101:scholar
238:, and
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