91:
22:
205:
Nine wine producers from the
Italian region of Emilia-Romagna came together in 1950 as the collective Cantine Cooperative Riunite. Their interest was in exchanging ideas and resources to better all of their respective wine products as well as the producers' fortunes. The cooperative found success in
221:
In 2012, an advertising campaign directed at younger women and linked to the introduction of two new varieties based on increased popularity of sweeter varietals, Riunite Sweet Red and
Riunite Sweet White, was designed by Modea, a small award-winning advertising agency that specializes in digital
217:
Riunite has settled into a quieter profile in recent years. However, while the wine has seen a 2001 floor of 1.77 million cases and the ads are no longer the fixture they once were on
American television, it has seen a resurgence. In 2006, the look of the bottle and label was redesigned. And in
213:
In 1973 the
Riunite brand was the top seller in the U.S. among wine imports, largely due to catchy advertising that made the wine a household name. Sales peaked in 1985 at 11.5 million cases, a record which still stands as of 2012.
225:
In 2015 Riunite redesigned their label, and created all new advertising and website. They also won gold medals in the 2015 San Diego
International Wine Competition and the Winemaker Challenge
197:. The brand is known for advertisements of the 1970s and 80s depicting a broad array of social situations and using the tagline "Riunite on ice, that's nice."
218:
August 2009, VB Imports began a "Reinvent
Riunite" campaign which urged people to create commercials based around the famous campaigns of their heyday.
278:
32:
51:
69:
317:
222:
campaigns. The slogan, "Just Chill" headlines the campaign which features a website designed to appeal to young women.
47:
384:
194:
379:
374:
252:
43:
344:
104:
Please help update this article to reflect recent events or newly available information.
368:
190:
313:
279:"Riunite Wants to Stop Being A Bestseller That Millennials Have Never Heard Of"
207:
189:
is a brand of
Italian wine imported and sold in a variety of flavors in the
159:
153:
359:
84:
15:
206:
the
American export market in 1967 with an amabile-style
178:
301:
39:
345:
https://www.riunite.com/whats-new/#r_moment_to_taste_3
253:"Banfi's new guard wants to thaw Riunite wine image"
174:
166:
152:
144:
136:
128:
123:
50:, and by adding encyclopedic text written from a
246:
244:
242:
240:
238:
8:
210:wine suited to American tastes of the time.
120:
318:"Once 'On Ice,' Riunite Goes for a Chill"
70:Learn how and when to remove this message
234:
360:Promotional website for Riunite Sweet
7:
193:by Frederick Wildman & Sons of
31:contains text that is written in a
251:Martinne Geller (April 19, 2012).
14:
89:
20:
1:
132:Emilia-Romagna region, Italy
124:Cantine Cooperative Riunite
401:
98:This article needs to be
195:New York City, New York
179:http://www.riunite.com
82:Brand of Italian wine
52:neutral point of view
44:promotional language
325:The New York Times
46:and inappropriate
283:www.mediapost.com
184:
183:
119:
118:
80:
79:
72:
392:
347:
342:
336:
335:
333:
331:
322:
321:(Blog by expert)
316:(July 8, 2012).
310:
304:
299:
293:
292:
290:
289:
275:
269:
268:
266:
264:
248:
162:
121:
114:
111:
105:
93:
92:
85:
75:
68:
64:
61:
55:
33:promotional tone
24:
23:
16:
400:
399:
395:
394:
393:
391:
390:
389:
365:
364:
356:
351:
350:
343:
339:
329:
327:
320:
312:
311:
307:
300:
296:
287:
285:
277:
276:
272:
262:
260:
250:
249:
236:
231:
203:
158:
115:
109:
106:
103:
94:
90:
83:
76:
65:
59:
56:
37:
25:
21:
12:
11:
5:
398:
396:
388:
387:
385:Italian brands
382:
377:
367:
366:
363:
362:
355:
354:External links
352:
349:
348:
337:
305:
294:
270:
233:
232:
230:
227:
202:
199:
182:
181:
176:
172:
171:
168:
164:
163:
156:
150:
149:
146:
142:
141:
138:
134:
133:
130:
126:
125:
117:
116:
97:
95:
88:
81:
78:
77:
48:external links
28:
26:
19:
13:
10:
9:
6:
4:
3:
2:
397:
386:
383:
381:
380:Italian wines
378:
376:
373:
372:
370:
361:
358:
357:
353:
346:
341:
338:
326:
319:
315:
309:
306:
303:
302:website Modea
298:
295:
284:
280:
274:
271:
258:
254:
247:
245:
243:
241:
239:
235:
228:
226:
223:
219:
215:
211:
209:
200:
198:
196:
192:
191:United States
188:
180:
177:
173:
170:International
169:
165:
161:
157:
155:
151:
147:
143:
139:
135:
131:
127:
122:
113:
110:December 2019
101:
96:
87:
86:
74:
71:
63:
53:
49:
45:
41:
35:
34:
29:This article
27:
18:
17:
340:
328:. Retrieved
324:
314:Tanzina Vega
308:
297:
286:. Retrieved
282:
273:
261:. Retrieved
256:
224:
220:
216:
212:
204:
186:
185:
167:Distribution
107:
99:
66:
60:October 2023
57:
42:by removing
38:Please help
30:
375:Wine brands
257:Reuters.Com
369:Categories
288:2023-10-17
229:References
40:improve it
259:. Reuters
208:Lambrusco
160:Lambrusco
145:Known for
154:Varietal
129:Location
330:July 9,
263:July 9,
201:History
187:Riunite
175:Website
148:Riunite
137:Founded
100:updated
332:2012
265:2012
140:1950
371::
323:.
281:.
255:.
237:^
334:.
291:.
267:.
112:)
108:(
102:.
73:)
67:(
62:)
58:(
54:.
36:.
Text is available under the Creative Commons Attribution-ShareAlike License. Additional terms may apply.