640:
catalog, it’s set in
Verdana, with the big prices and everything… how do you tell it’s a screen font? What is it about Verdana that says: this is a screen font? He had no idea. He just knew it because he’d been told. There are many people who make judgments without really understanding what the typographic issues are. Students are interesting—they’ll say things to me like: my professor told me I cannot use Verdana and Georgia in print because they’re screen fonts, but I tried it and it looks perfectly all right. And I can only say: Thank you! Go ahead!
240:
34:
2200:
639:
There's a strange misunderstanding. A friendly guy came up to me at a conference recently and said: I signed that petition to go back to Futura. So I asked: what caused you to do that? And he said, well, Verdana is a screen font. You mustn’t use it in print. So I said: OK, well, so you open the IKEA
429:
Verdana Ref is a custom version of
Verdana for use with Microsoft Reference. It is used in Microsoft Bookshelf 2000, Encarta Encyclopedia Deluxe 99, Encarta Virtual Globe 99, Office 2000 Premium, Publisher 2000. MS Reference Sans Serif is a derivative of Verdana Ref with bold and italic fonts. This
456:
for a new
Verdana Pro release, published in 2011. Verdana Pro adds correct German closing quotation marks, light, semi-bold and black styles with italics, as well as condensed styles with italics across all weights. The expanded family was designed for organisations which had made extensive use of
230:
are wide, to keep strokes clearly separate from one another, and similarly shaped letters are designed to appear clearly different to increase legibility for body text. The bold weight is thicker than would be normal with fonts for print use, suiting the limitations of onscreen display. Carter has
635:
Ever since there was that big ruckus about the IKEA catalog changing from Futura to
Verdana, which I had nothing to do with and didn’t even know about, people ask me about that everywhere I go. I give a talk about something historical and then at the end someone will get up and say: "I started a
379:(".exe" files for Microsoft Windows and in ".sit.hqx" archives for Mac OS) under a proprietary license imposing some restrictions on usage and distribution, allowing it to be used by end users in any system supporting installation of "exe" or ".sit.hqx" files and supporting
405:, participants preferred Verdana as the best overall font choice, and it was also perceived as being among the most legible fonts. However, Microsoft's font manager Bill Hill wrote that "with its large x-height and very generous spacing, it never felt comfortable as an
605:
ran articles on the controversy including a brief interview with an IKEA representative, focusing on the opinions of typographers and designers. Design and advertising industry-focused publications such as
597:
to
Verdana, expressing a desire to unify its branding between print and web media. The controversy has been attributed to the perception of Verdana as a symbol of homogeneity in popular typography.
1523:
578:
628:
said the change to
Verdana "is so offensive to many because it seems like a slap at the principles of design by a company that has been hailed for its adherence to them."
2203:
1033:
2237:
2247:
457:
Verdana due to its availability but desired additional versions for greater flexibility. It is sold separately through print and web licenses, being sold by
375:. Since at least Mac OS X 10.4 it is also bundled with Mac OS itself. In addition, up until 2002 it was available for download from Microsoft's web site as
990:
612:
joined the fray of online posts. The branding critic blog Brand New was one of those using the
Verdanagate name. The Australian online daily news site
1516:
1243:
1007:
2232:
203:
1307:
898:
1509:
622:
ran an article asking "Ikea is changing its font to
Verdana—causing outrage among typomaniacs. Should the rest of us care? Absolutely."
1063:
1460:
1445:
849:
706:
956:
524:
In 2006, the
Verdana typeface was named in the list of British design icons in the Great British Design Quest organised by the
924:
2018:
1425:
1333:
1041:
780:
1269:
2242:
1990:
391:
2227:
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section. However, these files include only old versions of
Verdana, and updated versions are not available as freeware.
733:
2222:
644:
In 2019, with its logo refresh, IKEA again changed their corporate typeface, from Verdana to a customized version of
222:(tall lower-case characters), with wider proportions and looser letter-spacing than on print-orientated designs like
482:
1195:
466:
409:
font". He noted that Microsoft had commissioned an alternative version of the pre-existing typefaces Berling and
872:
501:. This is because some font display engines substitute sequences of base character + combining character with a
402:
390:
According to a 2013 survey, the availability of Verdana was 99.90% on Windows, 99.26% on Mac OS, and 70.02% on
53:
20:
986:
2134:
2078:
485:, causing them to display on the following character instead of the preceding. This made it unsuitable for
320:(one) in Verdana was given a horizontal base and a hook in the upper left to distinguish it from lowercase
1781:
1608:
1495:
1222:
661:
636:
petition to go back to Futura. You’re a villain!" You get blamed for something you had nothing to do with.
1358:
1109:
417:
e-book product. Despite this, Verdana was initially used as one of the bundled book-reading fonts on the
1908:
1685:
1139:
502:
1287:
239:
469:
or by activating the Pan-European Supplemental Fonts optional resource on the Settings app. A similar
1961:
1923:
1875:
1618:
1491:
1011:
549:
333:
227:
180:
1485:
1479:
2152:
1870:
1833:
1761:
1736:
1613:
1311:
410:
211:
157:
141:
2172:
2114:
2026:
1943:
1855:
1751:
1690:
1680:
666:
624:
470:
1473:
2177:
2157:
2053:
1971:
1933:
1885:
1776:
1771:
1638:
1633:
1603:
1532:
1456:
1441:
1399:
1366:
845:
702:
676:
594:
565:
437:
431:
383:
fonts. The downloadable files are still available legally from third-party web sites; see the
364:
353:
244:
136:
103:
1391:
837:
696:
314:
As an example of the approach of making similar characters easily distinguishable, the digit
2167:
1981:
1756:
1723:
1578:
1568:
1270:"Long list unveiled for national vote on public's favourite example of Great British Design"
602:
545:
414:
360:
356:
184:
1166:
1067:
902:
1998:
1938:
1890:
1847:
1719:
1705:
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994:
561:
490:
401:
According to a study of online fonts by the Software Usability and Research Laboratory at
341:
215:
1190:
966:
1828:
1623:
1598:
1546:
553:
498:
494:
441:
368:
176:
164:
68:
1064:"E-books: an InfoDesign-Café discussion about their usability potentials and problems"
2216:
2124:
2106:
2068:
1966:
1953:
1900:
1880:
608:
541:
529:
509:
192:
810:
2142:
1746:
1670:
1643:
1541:
934:
618:
172:
75:
987:
Code Style: Most common fonts for Windows, Mac and Linux, full font survey results
231:
described spacing as an area he particularly worked on during the design process.
1438:
Typography: An Encyclopedic Survey of Type Design and Techniques through History.
1088:
784:
1918:
1865:
1813:
1766:
1583:
458:
453:
337:
196:
145:
84:
63:
2119:
1800:
1786:
1741:
1731:
1675:
1560:
1501:
513:
462:
188:
46:
33:
1403:
1370:
2187:
2096:
2091:
2063:
1248:
1200:
961:
929:
645:
223:
168:
80:
214:, Verdana was designed to be readable at small sizes on the low-resolution
727:
725:
2182:
1928:
1818:
1808:
1700:
590:
557:
533:
380:
376:
372:
219:
207:
160:
41:
2162:
2031:
1593:
1588:
516:
by installing the European Union Expansion Font Update from Microsoft.
486:
352:
Released in 1996, Verdana was bundled with subsequent versions of the
2147:
2086:
2045:
2008:
2003:
1823:
1695:
876:
781:"Georgia & Verdana - Typefaces designed for the screen (finally)"
113:
1008:"A Comparison of Popular Online Fonts: Which Size and Type is Best?"
218:
of the period. Like many designs of this type, Verdana has a large
2058:
1913:
1860:
1662:
1628:
1573:
804:
802:
671:
505:
444:
core font Nina is a more condensed version of Tahoma and Verdana.
406:
395:
238:
1430:
758:
701:(2. ed.). New York: Princeton Architectural. pp. 41–2.
1426:"Interview with Matthew Carter, designer of Verdana and Georgia"
586:
537:
418:
1505:
631:
Carter addressed this controversy during an interview in 2013:
1034:"Version 1.5 Improves Typography in iBooks on iPad and iPhone"
844:(2. ed.). New York: Princeton Architectural. p. 12.
525:
1143:
1113:
508:. This bug was subsequently fixed in the version issued with
481:
In the past, Verdana (v. 2.43) had an incorrect position for
199:" (green) and "Ana" (the name of Howlett's eldest daughter).
1308:"The Font War: Ikea Fans Fume over Switch to Verdana - TIME"
440:
is similar to Verdana but with tighter letter spacing. The
1334:"The full fonty: why type nerds went mental over IKEA"
532:. Carter's typeface appeared on a list which included
251:
Some characteristics of the typeface are as follows:
1431:"Interview with Virginia Howlett, mother of Verdana"
1392:"Typography Fans Say Ikea Should Stick to Furniture"
759:"Interview with Virginia Howlett, mother of Verdana"
2133:
2105:
2077:
2044:
2017:
1989:
1980:
1952:
1899:
1846:
1799:
1718:
1661:
1559:
1540:
1436:Friedl, Friedrich, Nicolaus Ott and Bernard Stein.
842:
Typographically Speaking: The Art of Matthew Carter
698:
Typographically Speaking: The Art of Matthew Carter
512:. It is also fixed in Verdana version 5.01 font on
135:
109:
99:
91:
74:
62:
52:
40:
2204:List of typefaces included with Microsoft Windows
809:Middendorp, Jan; Carter, Matthew (October 2013).
576:In 2007, the font was used for the questions in
875:. Support.apple.com. 2011-11-06. Archived from
332:(i). This is similar to the digit "1" found in
235:Distinctive visual identifiable characteristics
183:. Demand for such a typeface was recognized by
1133:
1131:
616:also published an article on the controversy.
497:. This bug did not usually reveal itself with
1517:
8:
26:
2199:
1986:
1796:
1715:
1658:
1556:
1524:
1510:
1502:
1281:
1279:
734:"Apple updates iBooks with new book fonts"
32:
1110:"Introducing Georgia Pro and Verdana Pro"
465:users can acquire it free of charge from
473:release was announced at the same time.
452:Microsoft licensed rights to Verdana to
253:
873:"Apple.com - Mac OS X 10.4: Fonts list"
687:
129:
121:
117:
2238:Typefaces and fonts introduced in 1996
1244:"European Union Expansion Font Update"
957:"TrueType core fonts for the Web EULA"
195:. The name "Verdana" is derived from "
25:
925:"TrueType core fonts for the Web FAQ"
7:
2248:Typefaces designed by Matthew Carter
899:"Microsoft Withdraws Free Web Fonts"
384:
1165:Zeldman, L. Jeffrey (2010-04-18).
582:, replacing the ITC Conduit font.
14:
1440:Black Dog & Leventhal: 1998.
308:two serifs on the top and bottom
2198:
1390:Rothstein, Edward (2009-09-05).
1359:"Verdana: Ikea's flat-pack font"
125:
1492:Downloadable version of Verdana
1357:Garfield, Simon (2009-09-02).
732:Hill, Bill (9 December 2011).
579:Who Wants to Be a Millionaire?
1:
2233:Humanist sans-serif typefaces
1455:Yale University Press: 2006.
1142:. Font Bureau. Archived from
1112:. Font Bureau. Archived from
901:. ExtremeTech. Archived from
430:font family is included with
1310:. 2009-08-29. Archived from
1089:"When in doubt, use Verdana"
1066:. 2008-02-24. Archived from
779:Will-Harris, Daniel (2003).
16:Humanist sans-serif typeface
1433:Retrieved September 9, 2005
897:Mark Hachman (2002-08-14).
483:combining diacritical marks
2264:
838:"Typographic Intelligence"
695:Re, Margaret, ed. (2003).
421:before an update in 2011.
191:group and commissioned by
137:Metrically compatible with
18:
2196:
1453:An A–Z of Type Designers.
840:. In Re, Margaret (ed.).
836:Drucker, Johanna (2003).
761:. Dmxzone.com. 2004-06-24
593:used in its catalog from
31:
1288:"Brand New: Verdanagate"
1272:. BBC. 18 November 2016.
955:Microsoft (2001-12-28).
923:Microsoft (2002-07-25).
477:Combining characters bug
403:Wichita State University
336:'s sans-serif typefaces
202:Bearing similarities to
21:Verdana (disambiguation)
1486:Verdana Ref font family
1480:Verdana Pro font family
1167:"Verdana Pro (and Con)"
993:April 26, 2013, at the
461:and Ascender, although
394:operating systems like
118:MS Reference Sans Serif
1609:Franklin Gothic Medium
1496:Core fonts for the Web
1488:(Microsoft typography)
1482:(Microsoft typography)
1476:(Microsoft typography)
662:Core fonts for the Web
642:
489:-encoded text such as
300:serif protruding left
276:serif protruding left
248:
228:counters and apertures
1332:Crikey (2009-09-01).
817:. MyFonts by Monotype
633:
503:precomposed character
367:software on Windows,
242:
169:Microsoft Corporation
2243:Windows XP typefaces
1962:Microsoft Sans Serif
1924:Microsoft Sans Serif
1876:Microsoft Sans Serif
1619:Microsoft Sans Serif
1574:Arial, Arial Rounded
1286:UnderConsideration.
1225:. Tenser.typepad.com
1146:on 14 September 2013
1070:on February 24, 2008
550:Supermarine Spitfire
334:Morris Fuller Benton
19:For other uses, see
2228:Microsoft typefaces
1871:Lucida Sans Unicode
1772:Harlow Solid Italic
1614:Lucida Sans Unicode
1474:Verdana font family
1116:on 11 November 2011
815:Creative Characters
738:Bill Hill 49 (blog)
359:, as well as their
158:humanist sans-serif
142:Bitstream Vera Sans
28:
2223:Monotype typefaces
2027:Microsoft JhengHei
1944:Traditional Arabic
1909:Arabic Typesetting
1752:Copperplate Gothic
1396:The New York Times
1203:. 13 December 2017
625:The New York Times
425:Microsoft variants
326:(L) and uppercase
249:
2210:
2209:
2040:
2039:
1842:
1841:
1795:
1794:
1714:
1713:
1701:Palatino Linotype
1657:
1656:
1533:Microsoft Windows
1451:Macmillan, Neil.
787:on 28 August 2013
601:magazine and the
432:Microsoft Encarta
365:Internet Explorer
312:
311:
292:tail is centered
151:
150:
2255:
2202:
2201:
1987:
1797:
1757:Freestyle Script
1716:
1659:
1579:Arial Unicode MS
1557:
1526:
1519:
1512:
1503:
1414:
1413:
1411:
1410:
1387:
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1380:
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1234:
1233:
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1208:
1187:
1181:
1180:
1178:
1177:
1162:
1156:
1155:
1153:
1151:
1138:Coles, Stephen.
1135:
1126:
1125:
1123:
1121:
1106:
1100:
1099:
1097:
1096:
1085:
1079:
1078:
1076:
1075:
1060:
1054:
1053:
1051:
1049:
1044:on 16 March 2016
1040:. Archived from
1029:
1023:
1022:
1020:
1019:
1010:. Archived from
1004:
998:
984:
978:
977:
975:
974:
965:. Archived from
952:
946:
945:
943:
942:
933:. Archived from
920:
914:
913:
911:
910:
894:
888:
887:
885:
884:
869:
863:
862:
860:
858:
833:
827:
826:
824:
822:
811:"Matthew Carter"
806:
797:
796:
794:
792:
783:. Archived from
776:
770:
769:
767:
766:
755:
749:
748:
746:
744:
729:
720:
719:
717:
715:
692:
603:Associated Press
566:K2 telephone box
546:Aston Martin DB5
415:Microsoft Reader
357:operating system
330:
324:
318:
254:
243:A comparison of
216:computer screens
185:Virginia Howlett
36:
29:
2263:
2262:
2258:
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2256:
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2252:
2213:
2212:
2211:
2206:
2192:
2129:
2101:
2073:
2036:
2013:
1999:Microsoft YaHei
1976:
1948:
1939:Times New Roman
1895:
1891:Times New Roman
1838:
1791:
1710:
1706:Times New Roman
1653:
1550:
1545:
1536:
1530:
1470:
1422:
1417:
1408:
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1389:
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1196:Microsoft Store
1189:
1188:
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1149:
1147:
1137:
1136:
1129:
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1108:
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1103:
1094:
1092:
1091:. Microsoft.com
1087:
1086:
1082:
1073:
1071:
1062:
1061:
1057:
1047:
1045:
1032:Peters, Yyves.
1031:
1030:
1026:
1017:
1015:
1006:
1005:
1001:
995:Wayback Machine
985:
981:
972:
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742:
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731:
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723:
713:
711:
709:
694:
693:
689:
685:
658:
648:under the name
638:
637:
574:
562:AEC Routemaster
558:London tube map
522:
479:
467:Microsoft Store
450:
427:
350:
342:Franklin Gothic
328:
322:
316:
260:Characteristic
237:
187:of Microsoft's
144:
128:
124:
120:
116:
100:Design based on
58:Modern Humanist
24:
17:
12:
11:
5:
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2015:
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1829:OCR A Extended
1826:
1824:Lucida Console
1821:
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1626:
1624:News Gothic MT
1621:
1616:
1611:
1606:
1601:
1599:Century Gothic
1596:
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1576:
1571:
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1468:External links
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686:
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573:
570:
554:World Wide Web
521:
518:
478:
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449:
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442:Windows Mobile
426:
423:
385:External links
369:classic Mac OS
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1191:"Verdana Pro"
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1747:Cooper Black
1671:Book Antiqua
1648:
1644:Trebuchet MS
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1395:
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1363:The Guardian
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171:, with hand-
163:designed by
153:
152:
2019:Traditional
1919:Courier New
1866:Courier New
1814:Courier New
1782:Westminster
1767:Goudy Stout
1584:Bahnschrift
1223:"Underdots"
1171:Zeldman.com
1120:11 November
471:Georgia Pro
459:Font Bureau
454:Font Bureau
448:Verdana Pro
338:News Gothic
268:square dot
247:and Verdana
206:sans-serif
146:DejaVu Sans
130:Verdana Ref
126:Verdana Pro
85:Font Bureau
64:Designer(s)
2217:Categories
2120:Nirmala UI
1991:Simplified
1801:Monospaced
1787:Wide Latin
1732:Bauhaus 93
1686:Constantia
1676:Calisto MT
1561:Sans-serif
1420:References
1409:2024-01-16
1376:2024-01-16
1343:2024-01-16
1318:2024-01-16
1293:2024-01-16
1255:2011-02-02
1229:2013-09-21
1207:1 December
1176:2013-09-21
1095:2013-09-21
1074:2013-09-21
1018:2015-04-04
973:2010-04-13
941:2010-04-13
909:2010-04-13
883:2013-09-21
765:2013-09-21
514:Windows XP
463:Windows 10
348:Prevalence
189:typography
179:, then at
110:Variations
47:Sans-serif
2188:Wingdings
2097:MS Mincho
2092:MS Gothic
1535:typefaces
1404:0362-4331
1371:0261-3077
1249:Microsoft
1201:Microsoft
962:Microsoft
930:Microsoft
650:Noto IKEA
646:Noto Sans
585:In 2009,
224:Helvetica
208:typefaces
81:Microsoft
2183:Webdings
2153:Euphemia
2079:Japanese
1929:Segoe UI
1834:Terminal
1819:Fixedsys
1809:Consolas
1762:Gabriola
1737:Broadway
1552:Cyrillic
1048:26 March
1038:FontFeed
991:Archived
857:26 March
791:9 August
743:26 March
714:26 March
656:See also
591:typeface
534:Concorde
528:and the
491:Cyrillic
413:for its
411:Frutiger
381:TrueType
377:freeware
373:Mac OS X
220:x-height
212:Frutiger
210:such as
204:humanist
181:Monotype
175:done by
161:typeface
42:Category
2173:Sylfaen
2163:Marlett
2115:Gautami
2032:MingLiU
1982:Chinese
1856:Aharoni
1724:Display
1691:Georgia
1681:Cambria
1649:Verdana
1594:Candara
1589:Calibri
1150:28 July
667:Georgia
487:Unicode
354:Windows
257:Letter
197:verdant
173:hinting
154:Verdana
76:Foundry
27:Verdana
2178:Symbol
2158:Gadugi
2148:Ebrima
2125:Vrinda
2087:Meiryo
2054:Batang
2046:Korean
2009:SimSun
2004:SimHei
1972:Tahoma
1934:Tahoma
1901:Arabic
1886:Tahoma
1848:Hebrew
1777:Impact
1720:Script
1696:Lucida
1639:Tahoma
1634:System
1604:Corbel
1459:
1444:
1402:
1369:
1338:Crikey
848:
705:
677:Tahoma
614:Crikey
595:Futura
520:Awards
438:Tahoma
371:, and
361:Office
245:Tahoma
226:. The
114:Meiryo
104:Tahoma
2168:Nyala
2135:Other
2064:Gulim
2059:Dotum
1914:Arial
1861:Arial
1663:Serif
1629:Segoe
1569:Aptos
1547:Greek
1542:Latin
683:Notes
672:Segoe
572:Usage
506:glyph
495:Greek
407:eBook
396:Linux
156:is a
1954:Thai
1457:ISBN
1442:ISBN
1400:ISSN
1367:ISSN
1209:2018
1152:2015
1122:2011
1050:2016
859:2016
846:ISBN
823:2018
793:2013
745:2016
716:2016
703:ISBN
599:Time
587:IKEA
538:Mini
419:iPad
392:free
363:and
340:and
167:for
122:Nina
95:1996
526:BBC
493:or
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Text is available under the Creative Commons Attribution-ShareAlike License. Additional terms may apply.
