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Unilever, HP, IDBI Bank Group, ITC, Jaypee, Jyothy
Laboratories - Henkel, ICICI Prudential Mutual Funds, Idea Cellular, Johnson & Johnson, Kalyan Silks, Kerala Tourism Development Corporation, LIC, Lavasa, L&T, McDonald's, MSD, Malayala Manorama, Mother Dairy, Nestle, Nirmal Lifestyle, Novartis, PepsiCo, Peter England, Philips Healthcare, Policybazaar.com, Raymond, Reebok, Rotomac, Sab Miller, Shell, Star India, Standard Chartered Bank, Symphony, Tata Communications, Tourism Australia, TTK Prestige, UNICEF, Union Bank of India, United Spirits, Videocon, Volkswagen, Western Union, World Gold Council, Worldwide Media, Wipro, Wrigley, YOU Broadband and Zydus.
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The DDB Mudra Group's clients include Adani group, Aircel, Arvind Stores, Akai, Ashok
Leyland, Asian Paints, BPCL, Bank of Baroda, Baxter, Castrol, Cipla, Colgate, Cycle Pure Agarbathies, Dabur, Emirates, Emami, Federal Bank, Future Group, Gillette India, Godrej, Gulf Oil, HDFC Bank, HPCL, Hindustan
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on March 25, 1980 as an offshoot of
Reliance Industries' advertising division. Initially, it had only 15 employees, 500 sq.ft space and Rs 40,000 as startup capital. Its first client was Vimal. March 25 is still celebrated across all Mudra offices as Mudra Day. In 1982, it picked up another client
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Mudra has been in many controversies regarding false claims and questionable originality of their work. In 2010, they returned the
Crystal Award at Goafest after their campaign captioned 'Subtitles' for HBO was found to be duplication of work previously done elsewhere
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DDB Mudra's first campaign was the launch of apparel and textile brand Vimal with tagline 'Only Vimal'. Its second notable campaign was the launch of soft drink concentrate
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In 1990, Mudra signed a collaboration agreement with DDB Needham
Worldwide. In 2011, ADA Reliance decided to sell majority of stocks to Omnicom, parent of DDB.
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which is considered India's first academic institution dedicated to communications and advertising studies. In 2011, Mudra group was acquired by
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with tagline 'I love you Rasna' in 1983.In 1986, Rasna became India's largest selling soft drink concentrate. In 1998 Mudra positioned
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apparel brand as 'The Honest Shirt' helping achieve sales of 2 million shirts. It also coined the baseline for
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Communications Group, is an advertising holding company. It was earlier known as
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In June 2024, DDB appoints
Shashank Lanjekar as National Strategy Head.
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Vivank Singh S/O Madansensingh (Junior director, DDB Mudra Group)
656:"DDB Mudra appoints Shashank Lanjekar as National Strategy Head"
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If You can Dream: Autobiography of the
Founder of Mudra and MICA
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Brand positioning : strategies for competitive advantage
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Brand positioning : strategies for competitive advantage
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Full- service, integrated marketing communication agency
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717:(2. ed.). New Delhi : McGraw-Hill. p. 255.
537:(2. ed.). New Delhi : McGraw-Hill. p. 255.
207:, and by adding encyclopedic content written from a
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101:. Unsourced material may be challenged and removed.
333:Rajiv Sabnis (Executive Director, DDB Mudra Group)
384:, Dabur, Future Group, Gulf Oil, and Volkswagen.
285:Integrated marketing communication, advertising
758:"Mudra starts new innings starts new innings"
8:
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452:. Unsourced material may be challenged and
370:Mudra Institute of Communications Ahmedabad
64:Learn how and when to remove these messages
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258:
472:Learn how and when to remove this message
245:Learn how and when to remove this message
227:Learn how and when to remove this message
161:Learn how and when to remove this message
733:"DDB DDb Mudra Group unveils new avatar"
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407:and head office is based in Bengaluru
188:contains content that is written like
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798:Digital marketing companies of India
630:"Mudra sold to global giant Omnicom"
559:"DDB Mudra Group unveils new avatar"
450:adding citations to reliable sources
99:adding citations to reliable sources
756:Gupte, Masoom (29 February 2012).
739:. 29 February 2012. Archived from
682:"Mudra Returns Kaan Crystal Award"
588:Gupte, Masoom (29 February 2012).
565:. 29 February 2012. Archived from
405:22Feet Tribal World Digital Agency
25:
45:This article has multiple issues.
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392:Mudra Ahmedabad was founded by
86:needs additional citations for
53:or discuss these issues on the
813:1980 establishments in Gujarat
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808:Companies established in 1980
618:. Tata McGraw-Hill Education.
803:Companies based in Ahmedabad
362:Mudra Communications Limited
18:Mudra Communications Limited
27:Advertising holding company
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711:Sengupta, Subroto (2005).
590:"Mudra starts new innings"
531:Sengupta, Subroto (2005).
345:http://ddbmudragroup.com/
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403:In 2013, DDB acquired
356:Group, a part of the
209:neutral point of view
781:4 March 2016 at the
614:Krishnamurthy, A G.
446:improve this section
95:improve this article
688:. 20 September 2010
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201:promotional content
737:Exchange4media.com
563:Exchange4media.com
368:. It also started
330:, DDB Mudra Group)
320:, DDB Mudra Group)
203:and inappropriate
762:Business Standard
724:978-0-07-058159-3
660:ETBrandEquity.com
636:. 21 January 2013
634:Business Standard
594:Business Standard
544:978-0-07-058159-3
489:Notable campaigns
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765:. Retrieved
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88:verification
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666:1 September
366:Mudra India
110:"DDB Mudra"
792:Categories
518:References
309:Key people
197:improve it
121:newspapers
50:improve it
640:4 October
433:does not
354:DDB Mudra
151:July 2016
56:talk page
779:Archived
767:12 March
747:12 March
599:12 March
573:12 March
282:Industry
217:May 2020
454:removed
439:sources
414:Clients
397:Rasna.
388:History
382:Castrol
341:Website
290:Founded
135:scholar
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302:Mumbai
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495:Rasna
142:JSTOR
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668:2024
642:2018
601:2012
575:2012
539:ISBN
437:any
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364:and
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503:LIC
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328:CFO
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