25:
63:
598:, had joined its Board as an independent director. Her appointment brings the total to 13 directors, 11 of which are independent. In February 2018, Ronnie S. Hawkins was appointed to the company's board as an independent director, bringing the total to 14 members, 12 of which are independent. In May 2018, Omnicom Group brought its language strategy agency, maslansky + partners, to
373:
353:
333:
313:
290:
644:
Omnicom
Precision Marketing Group. Later in 2016, Omnicom Health Group acquired majority stakes in Biopharm Communications and Rabin Martin. In 2018, Omnicom Health Group acquired Snow Companies a patient engagement communications agency. Also in 2018, Omnicom Precision Marketing Group acquired a majority stake in Credera.
659:
TBWA is a global agency network, normally billed as 'The
Disruption Company'. It was purchased in 1993 and then merged with the Chiat Day firm in 1995. In the United States, some of the company's offices still retain the TBWA\Chiat\Day name. Companies operating under the TBWA network include, Media
647:
DDB Worldwide, one of the three initial companies, is a global advertising network. In
November 2015, DDB Worldwide acquired Grupo ABC, the largest advertising group in Brazil. In June 2016, DDB Health was launched as a combination of healthcare-focused advertising agencies, which added medical and
639:
is BBDO's digitally focused marketing arm. In
January 2016, BBDO Worldwide acquired a majority stake in Wednesday Agency Group. At the 2017 Cannes Lions International Festival of Creativity, BBDO Worldwide was awarded Network of the Year for the sixth time. Clemenger BBDO Melbourne was named Agency
582:
By 2014, Omnicom was the second largest agency holding company and had revenue of over $ 15 billion. Omnicom launched
Omniwomen in April 2014 with the goal of increasing the number and influence of female leaders within the organization. Omniwomen has more than 10 branches in the US, UK, Canada,
643:
The DAS Group of
Companies comprises more than 200 companies focused on public relations, CRM, healthcare, events, promotional marketing, vehicle testing, branding and research. In 2016 and 2017, Omnicom formed two separate holding groups for healthcare and PR agencies: Omnicom Health Group and
640:
of the Year. BBDO was the top agency network featured in the 2018 WARC 100, an annual ranking of advertising and media effectiveness. In 2018, several of the BBDO agencies were ranked in the top 10 awarded individual agencies in the world by The Gunn Report.
655:
Omnicom Media Group is the media division of the
Omnicom Group Inc. In 2017, three Omnicom Media Group agency networks competed at the Cannes Lions International Festival of Creativity, including OMD Worldwide, which was named Media Network of the Year.
1132:
567:
and
Needham Harper Worldwide. In 1989, Rosenshine stepped down as chairman of Omnicom to return to his role running BBDO Worldwide and Bruce Crawford (who had preceded Rosenshine as CEO of BBDO before leaving to run the
725:
1308:
1912:
1582:
1795:
1499:
1068:
832:
997:"The Omnicom Chief Executive, John Wren, Has Combined Creative Integrity and a Humble Outlook to Build the World's Biggest Advertising Holding Company. Caroline Marshal Meets Him in New York"
1401:
1426:
1124:
605:
In
November 2021, Daryl Simm was promoted to president and COO. That next month, Florian Adamski was announced as the next CEO of Omnicom Media Group, after previously working as CEO at
2468:
635:
BBDO Worldwide, one of the companies present from the initial merger, is a creative agency which has been recognized as one of the most creative networks in the world. Founded in 2000,
1825:
1608:
1243:
1960:
572:
in 1985) was named chairman of
Omnicom. In 1997, John Wren, the number two executive at Omnicom, became the company's chief executive officer, while Crawford remained as chairman.
579:
and Omnicom Group would merge to form Publicis Omnicom Group, but by May 2014 it was announced that the deal had fallen through and the Publicis-Omnicom merger would not happen.
1881:
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1968:
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Arts Lab, Digital Arts Network (DAN), The Integer Group, Lucky Generals, Designory, NEBOKO, and other TBWA branded regional agencies.
305:
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Omnicom is composed of five major agency networks that oversee 1500+ agencies as parent companies. The networks are
1355:
652:, TracyLocke, adam&eveDDB, Roberts + Langer, Spike DDB, Rodgers Townsend, ONC Worldwide, Alma and Uproar!@DDB.
2421:
1992:"Inside TBWA New York's Reinvention; After Exec Changes and Account Losses, Shop Aims to Become Network Flagship"
1847:
942:
801:
467:
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healthcare brand services to DDB's profile. Some of the businesses included in the DDB Worldwide unit are
32:
Parts of this article (those related to different numbers in the preamble and in the template) need to be
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Please help update this article to reflect recent events or newly available information.
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73:
1449:"WSJ News Exclusive | Omnicom Buys E-Commerce Shop Flywheel Digital for $ 835 Million"
2457:
2339:
2329:
2271:
1496:"Agency of the Year:BBDO's Tennacity Turned a Major Client Loss Into a Minor Setback"
625:
606:
564:
480:
Omnicom's branded networks and specialty firms provide services in four disciplines:
474:
413:
176:
81:
2360:
1423:"With Two New Leaders at the Helm, Here's What's Next for Omnicom's Media Agencies"
199:
910:
543:. The company employs more than 77,000 employees in over 100 countries worldwide.
62:
1905:"Omnicom merges AgencyRx, Flashpoint and three other agencies to form DDB Health"
969:
754:
2308:
1305:"Omnicom : Ronnie S. Hawkins Appointed to Omnicom Group Board of Directors"
595:
534:
520:
481:
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881:
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In October 2023, Omnicom agreed to acquire Flywheel Digital for $ 835 million.
2412:
2201:
649:
400:
325:
99:
1397:
1468:
1244:"Omniwomen Expands to Canada with the Goal of Advancing Women in Leadership"
599:
463:
2123:
1386:"Omnicom Names Media Agency Boss Daryl Simm as President, Operating Chief"
2238:
2024:
2112:
2133:
1331:"Omnicom opens language strategy agency maslansky + partners - AdNews"
94:
1961:"Cannes Lions 2017: Omnicom Media Group agencies stand out at Cannes"
915:
584:
797:
1657:
1632:"The Gunn Report: The Most Creatively Awarded Advertising of 2017"
517:
509:
345:
2186:
2141:
1766:"Omnicom Acquires Management and Technology Consultancy Credera"
621:
560:
408:
2145:
2104:
1874:"Omnicom Unit Forms DDB Health & Appoints Josh Prince CEO"
204:
18:
1156:"Omnicom Boosts Net Income 11.4% to Over $ 1 Billion in 2014"
1605:"WARC 100: #ShareTheLoad is World's Most Effective Campaign"
533:
in 2002. In 2014, Omnicom was considered the second largest
1848:"DDB Buys Grupo ABC, Brazil's Biggest Independent Ad Group"
1682:
786:. U.S. Securities and Exchange Commission. 7 February 2024.
440:
2113:"Resolution Digital - Australian Digital Marketing Agency"
1356:"Daryl Simm Promoted To Omnicom Group President & COO"
1792:"DDB Worldwide Communications Group Inc. Company Profile"
2081:. Vol. 1. St. James Press. 1988. pp. 28–32.
1553:"BBDO and WPP take top company awards at Cannes Lions"
1183:"Omnicom Starts Omniwomen in U.K., Plans to Go Global"
523:. Omnicom Group was ranked as one of the four largest
1713:"Luke Taylor Joins Omnicom to Head New CRM Division"
1523:"BBDO Buys Majority Stake in Wednesday Agency Group"
943:"AT&T to Build Global Network for Omnicom Group"
718:"John D. Wren - Chairman & CEO at Omnicom Group"
2435:
2400:
2379:
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2317:
2296:
2289:
2264:
2257:
2226:
2179:
1815:
1813:
1579:"BBDO agencies dominate WARC 100 category rankings"
1275:"Gracia Martore Joins Omnicom's Board Of Directors"
854:Tadena, Nathalie; Jamerson, Joshua (22 July 2014).
784:"Omnicom Group Inc. 2023 Annual Report (Form 10-K)"
435:
399:
383:
363:
343:
323:
303:
284:
231:
193:
183:
172:
148:
130:
109:
79:
69:
1038:"Advertising's 'Big Bang' Is Making Noise at Last"
496:. The services included in these disciplines are
970:"DDB's Keith Reinhard on the Origins of Omnicom"
2469:Companies listed on the New York Stock Exchange
825:"Advertising's Big Four: It's Their World Now"
559:) co-created Omnicom in a three-way merger of
2157:
911:"The Worlds Biggest Public Companies:Omnicom"
8:
2078:International Directory of Company Histories
2047:"TBWA buys majority stake in Lucky Generals"
1065:"Wren To Land On Top Perch At Omnicom Group"
55:
1092:"Leo Burnett parent in huge ad merger deal"
689:"Corporate Governance | Board of Directors"
555:, Keith Reinhard and John Bernbach (son of
2293:
2261:
2164:
2150:
2142:
1214:"Omnicom Launches Omniwomen's UAE Chapter"
1125:"At Odds, Omnicom and Publicis End Merger"
54:
2474:Advertising agencies of the United States
1822:"DDB Reorganizes Its New York Operations"
1740:"Omnicom Health Acquires Snow Companies"
2443:Proposed merger of Publicis and Omnicom
2015:
2013:
1024:Adland: A Global History of Advertising
680:
2464:American companies established in 1986
1585:from the original on September 3, 2017
1154:Bruell, Alexandra (10 February 2015).
995:Marshal, Caroline (24 February 2006).
749:
747:
745:
743:
2484:Holding companies established in 1986
2053:from the original on 3 September 2017
1798:from the original on 3 September 2017
1711:Spanier, Gideon (11 September 2017).
1502:from the original on 23 February 2016
1162:from the original on 23 February 2016
1071:from the original on 23 February 2016
1044:from the original on 23 February 2016
1040:. Bloomberg Business. 31 March 1999.
1026:. Kogan Page Publishers. p. 149.
1003:from the original on 22 February 2016
976:from the original on 23 February 2016
862:from the original on 25 February 2016
624:, Diversified Agency Services (DAS),
590:In July 2017, Omnicom announced that
7:
2489:1986 establishments in New York City
1990:O'Leary, Noreen (16 February 2015).
1915:from the original on 1 December 2017
1884:from the original on 1 December 2017
1854:from the original on 26 January 2016
1607:. Campaign India. 26 February 2018.
1559:from the original on 21 October 2017
1533:from the original on 7 February 2017
1494:O'Leary, Noreen (15 December 2014).
1224:from the original on 1 December 2017
1193:from the original on 1 December 2017
949:from the original on 30 October 2018
923:from the original on 25 January 2016
804:from the original on 23 January 2016
575:In July 2013, it was announced that
1772:from the original on 2 January 2019
1521:Tadena, Nathalie (7 January 2016).
1181:Jardine, Alexandra (9 March 2015).
1135:from the original on 3 October 2017
1063:Lazarus, George (5 December 1996).
856:"Omnicom Posts Strong Sales Growth"
277:Strategic Media Planning and Buying
2234:Goodby, Silverstein & Partners
1828:from the original on 13 April 2016
1475:from the original on July 30, 2017
1447:Graham, Megan (October 30, 2023).
14:
2119:Business data for Omnicom Group:
1998:from the original on 5 March 2016
1903:McCaffrey, Kevin (29 June 2016).
1820:McClellan, Steve (24 June 2014).
1738:Evans, Lauren (6 February 2018).
1630:Wilkie, Emma (12 February 2018).
1090:Channick, Robert (28 July 2013).
835:from the original on 10 June 2019
823:Elliott, Stuart (31 March 2002).
2479:Companies based in New York City
1746:from the original on 2 July 2018
1719:from the original on 1 July 2018
1638:from the original on 1 July 2018
1611:from the original on 2 July 2018
1384:Bruell, Alexandra (2021-11-01).
1311:from the original on 2 July 2018
628:, Omnicom Media Group (OMG) and
486:customer relationship management
372:
371:
352:
351:
332:
331:
312:
311:
289:
288:
258:Direct and Promotional Marketing
248:Customer Relationship Management
61:
23:
2349:Public Relations/Public Affairs
1693:from the original on 2017-01-10
1664:from the original on 2017-03-03
1429:from the original on 2021-12-28
1404:from the original on 2021-11-17
1366:from the original on 2021-11-17
1337:from the original on 2018-06-12
1307:. 4-Traders. 23 February 2018.
892:from the original on 2018-11-22
765:from the original on 2022-04-09
728:from the original on 2 May 2022
699:from the original on 2022-04-09
451:Footnotes / references
1967:. 23 June 2017. Archived from
1250:. 7 March 2017. Archived from
1212:Mahmud, Sana (16 March 2017).
968:Delo, Cotton (5 August 2015).
594:, former President and CEO of
587:, Germany, China and the UAE.
16:American multinational company
1:
2227:National Advertising Agencies
1935:"Omnicom Media Group Profile"
1683:"Diversified Agency Services"
462:is an American global media,
389:
2318:Direct and Digital Marketing
1273:PR Newswire (18 July 2017).
1123:Celles, David (8 May 2014).
1022:Tungate, Mark (3 May 2013).
2290:Diversified Agency Services
2023:. Ad Brands. Archived from
858:. The Wall Street Journal.
755:"Corporate Leadership Team"
136:; 38 years ago
2505:
945:. AT&T. 24 July 2017.
2422:Davie Brown Entertainment
2180:Global Advertising Brands
449:
179:, New York, United States
60:
2401:Specialty Communications
2021:"TBWA Worldwide Profile"
468:corporate communications
2075:"Omnicom Group, Inc.".
1067:. The Chicago Tribune.
540:The Wall Street Journal
1768:. Adweek. 2 Aug 2018.
670:History of advertising
512:and events marketing,
419:DAS Group of Companies
261:Experiential Marketing
2115:. Resolution Digital.
999:. Campaign Magazine.
798:"Omnicom Group About"
506:interactive marketing
268:Interactive Marketing
2276:Manning Gottlieb OMD
2049:. 22 February 2017.
1850:. 23 November 2015.
1425:. 29 November 2021.
1218:The Arabian Marketer
525:advertising agencies
264:Healthcare Marketing
2387:Hall & Partners
2265:Omnicom Media Group
2191:Proximity Worldwide
2027:on 4 September 2017
1527:Wall Street Journal
1454:Wall Street Journal
1390:Wall Street Journal
1158:. Advertising Age.
637:Proximity Worldwide
565:Doyle Dane Bernbach
537:holding company by
473:, headquartered in
423:Omnicom Media Group
385:Number of employees
57:
1971:on 28 January 2018
1941:on 15 January 2019
1285:on 1 December 2017
1254:on 1 December 2017
829:The New York Times
570:Metropolitan Opera
530:The New York Times
494:specialty services
460:Omnicom Group Inc.
56:Omnicom Group Inc.
2451:
2450:
2431:
2430:
2418:The Marketing Arm
2408:Doremus & Co.
2285:
2284:
2217:The Integer Group
1687:www.dasglobal.com
1471:. Omnicom Group.
457:
456:
377:US$ 4.225 billion
357:US$ 28.04 billion
337:US$ 1.473 billion
317:US$ 2.105 billion
254:Digital Marketing
217:Philip Angelastro
53:
52:
2496:
2392:M/A/R/C Research
2356:FleishmanHillard
2297:Brand Management
2294:
2262:
2249:Merkley+Partners
2166:
2159:
2152:
2143:
2116:
2108:
2107:
2105:Official website
2092:
2063:
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2017:
2008:
2007:
2005:
2003:
1987:
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1946:
1937:. Archived from
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1924:
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1889:
1880:. 20 June 2016.
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1581:. May 24, 2017.
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1555:. 24 June 2017.
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1290:
1281:. Archived from
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1203:
1202:
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1109:
1100:. Archived from
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733:
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708:
707:
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704:
685:
650:Tribal Worldwide
557:William Bernbach
553:Allen Rosenshine
527:in the world by
490:public relations
445:
442:
394:
391:
378:
375:
374:
368:
358:
355:
354:
348:
338:
335:
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318:
315:
314:
306:Operating income
298:
292:
291:
273:Public Relations
225:Rochelle Tarlowe
156:Allen Rosenshine
144:
142:
137:
122:public relations
65:
58:
48:
45:
39:
27:
26:
19:
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2503:
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2498:
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2427:
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2380:Market Research
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2344:
2313:
2281:
2253:
2244:Martin Williams
2222:
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2071:
2069:Further reading
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1720:
1715:. Campaign US.
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1634:. Campaign US.
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1107:
1105:
1104:on 28 July 2013
1097:Chicago Tribune
1089:
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904:
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882:"Omnicom Group"
880:
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2202:Tribal DDB
1994:. Adweek.
1697:2017-02-27
1668:2017-05-17
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1279:The Street
1248:Interbrand
896:2018-11-22
769:2022-05-02
722:theorg.com
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326:Net income
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195:Key people
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2196:Sellbytel
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464:marketing
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664:See also
241:Branding
232:Products
149:Founders
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2340:Organic
886:Fortune
547:History
502:digital
488:(CRM),
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285:Revenue
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1394:ISSN
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295:US$
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