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the next, provided the member had accrued or debited points within a 90-day period. Current members had from late March to late June 2017 to redeem any points accumulated over the years. Leftover points were then donated to charity. In
September 2013, the My Coke Rewards Beta was launched. The new system which ran on the same website, but with /beta after the .com on the address, used social media challenges and My Coke Rewards codes to gain "status" points to level up, with +5 status points just by creating an account. The levels were bronze, silver, and gold, which replaced the test phase levels of Red, Gold, and Twilight, and points or status were rewarded when a user leveled up. The "status" points were discontinued in mid-June 2016. The program ended in late June 2017.
347:
coupons for a free 20 ounce bottle of Coke increased 67% (from 24 points to 40), a $ 75 Blockbuster gift card which used to cost 722 points went up to 1,020 points (a 41% increase) before being discontinued, a single
Napster download went from 35 to 70 points from 2010 to 2011 (and 10 from 350 to 700, a 100% increase), and the price of a GPX docking station went up from 975 points to 1,820 (an 87% increase). These increases took place at the same time as Coca-Cola was taking drastic measures to decrease the number of points awarded (through its February 2009 rule changes which reduced the maximum number of points from 1,750 per week to 75 through 22 March 2017).
191:
promotional offers such as “Double Points Days” were still not subject to this weekly limit. My Coke
Rewards had a meter that tells the member how many points they earned during the current week, and whether they have reached the 75 point-per-week limit. Attempts to enter codes that exceed the limit (for example, entering any code which will exceed 75 points) do not cause overflow; the participant was told to “hold on to that code”. (Any bonus points were limited to 2,000 points per week. The limit a member can bank is 10,000 points total weekly.)
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identified by being all numeric and could be entered by multiple users. The multi-use codes all started with the digits 10008. They had been distributed through email, including during the 2006 Christmas holiday season, as well as through direct mail and print advertising campaigns in various magazines and other publications. Both
319:
reward prizes. The first assumption—that those who have Coke codes must purchase the product in order to redeem them—was shown to be untrue, as Coke stated they took into consideration that users may obtain codes from others. Second, it was pointed out that the Coca-Cola
Company has other products besides Coca-Cola, including
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The program was launched in late
February 2006, and ended in late June 2017. By November 2006, over a million prizes had been redeemed. The program had since been extended annually since its inception, but terminated on June 30, 2017. Any points left over from one year by one member carried over into
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Some customers further accused Coca-Cola of utilizing "bait-and-switch" tactics in the program. They claim that the prizes for which they had been saving are either constantly out of stock or are no longer available. Some items experienced steep unexpected price increases, as well; for example the
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who sued Coca-Cola over the program in 2006, but dropped her lawsuit a few weeks later. The lawsuit was dropped for the specific reason of it being frivolous, since there was a misinterpretation as to what was required of a user in order to accumulate Coke points and obtain the currently available
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The program always featured limits on the number of codes and points that could be redeemed at one time. Before
February 17, 2009, members were limited to entering 10 codes per day, regardless of the number of points that this represented. Members who entered 10 codes from 32-can packages could,
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In the UK version of the program, Coke Zone, customers could also avert point expiration by simply logging on to the website. Their codes are issued on a time-limited basis and expire at the end of the month containing the best before date of the relevant product. This program ended on 15 October
190:
In
February 2009, this system was changed. Up until mid-to-late January 2015, members had been limited to entering 100 points per week (through mid-to-late March 2017, 75), regardless of the number of codes redeemed per day (before that, the limit was 120 to early January 2014). Bonus points and
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There were two types of codes: single-use and multi-use codes. Single-use codes like those found on Coke products contained a mix of letters and numbers. These codes could only be used once; if they have been entered in any account they will not work again. By contrast, multi-use codes were
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For its part, Coca-Cola maintained that all prizes in the My Coke
Rewards program are available "while supplies last," and that there was no guarantee expressed or intended that a given prize would either continue to be offered or continue to be offered at the same price.
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that were eligible for My Coke
Rewards; those were awarded 3 points each, while the box tops of 12-packs awarded 10 points each, the 20-packs awarded 18 points each, the 24 or 28-packs awarded 20 points each, and the plastic wraps of 32-packs awarded 25 points
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Plus, the program had an expiration date on the codes that have been entered, or through end of June 2017. Points expired after that date, meaning a customer had to add points to their account or claim a prize by the deadline.
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under this system, earn a total of 250 points per day, or 1,750 per week. This represented the maximum rate at which points could be accrued without the use of bonus points and similar promotions.
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interested in regulating how food products are marketed to children. Coca-Cola's online marketing techniques were included in a 98-page report issued in May 2007 by the center and the
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166:. Customers entered codes found on specially marked packages of Coca-Cola products on a website. Codes could also be entered "on the go" by
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them from a cell phone. These codes were converted into virtual "points" which could in turn be redeemed by members for various prizes or
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called "Interactive Food & Beverage
Marketing: Targeting Children and Youth" which criticized the program for collecting
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339:. Additionally, many grocery stores and discount stores offer Coca-Cola products (often imported) that are sweetened with
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The program was one of several marketing campaigns that have come under fire from the Center for Digital Democracy, an
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My Coke Rewards Celebrates Redemption of One Millionth Reward and Offers 20 Million Free Bonus Points for the Holidays
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Coca-Cola North America Announces Launch of "My Coke Rewards" Largest Program of Its Kind in Coca-Cola History
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Marketing brief - "Interactive Food & Beverage Marketing" (PDF)
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2013, and all points earned were voided at 11:59 pm on that date.
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Full report -- "Interactive Food & Beverage Marketing" (PDF)
559:"Coca-Cola fans fret as company revamps beloved loyalty program"
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water, for those who do not wish to consume high amounts of
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United States v. Forty Barrels and Twenty Kegs of Coca-Cola
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16:Consumer loyalty program of The Coca-Cola Company
222:) have participated in such special promotions.
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477:. My Coke Rewards. 2012-03-01. Archived from
8:
26:
2423:Internet properties disestablished in 2017
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1934:
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276:Learn how and when to remove this message
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2418:Internet properties established in 2006
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669:"Protecting kids from online food ads"
343:instead of high fructose corn syrup.
7:
258:adding citations to reliable sources
557:Mosendz, Polly (16 February 2017).
2428:Promotional campaigns by Coca-Cola
1878:Coca-Cola buildings and structures
694:Woman drops suit against Coca-Cola
160:customer loyalty marketing program
14:
1800:I'd like to buy the world a Coke
1716:Escola v. Coca-Cola Bottling Co.
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602:"Coke Zone terms and conditions"
300:from children and for promoting
234:
1621:Coca-Cola Beverages Philippines
667:Stefanie Olsen (May 17, 2007).
245:needs additional citations for
1613:Coca-Cola Europacific Partners
363:— similar program operated by
1:
756:(Archive) (Canadian version)
2387:Trading stamps in Hong Kong
1666:Beverage Partners Worldwide
671:. CNET news. Archived from
2444:
1738:POM Wonderful v. Coca-Cola
1605:Coca-Cola Beverages Africa
774:(Archive) (German version)
768:(Archive) (Korean version)
18:
2413:Customer loyalty programs
1805:The Lost Island of Alanna
1771:Coke Zero Facial Profiler
1727:Sinaltrainal v. Coca-Cola
1586:
750:(Archive) (United States)
704:January 10, 2011, at the
98:Archived official website
31:
19:For the online game, see
1017:Northern Neck Ginger Ale
333:high-fructose corn syrup
219:Pirates of the Caribbean
2215:Velocity Frequent Flyer
1971:Cashback reward program
310:was also a concern for
1883:Criticism of Coca-Cola
762:(Archive) (UK version)
396:"Participating Brands"
152:
2195:Qantas Frequent Flyer
2075:Flybuys (New Zealand)
1906:Limca Book of Records
1850:Coca-Cola polar bears
1676:Coca-Cola Enterprises
815:The Coca-Cola Company
780:(Archive) (Australia)
436:The Coca-Cola Company
164:The Coca-Cola Company
145:
88:The Coca-Cola Company
2382:S&H Green Stamps
2286:Capital One Shopping
2080:Hudson's Bay Rewards
1329:Bodyarmor SuperDrink
698:St. Petersburg Times
327:, Powerade Zero and
298:personal information
254:improve this article
104: (archive index)
38:My Coke Rewards logo
2377:Green Shield Stamps
2339:Canadian Tire money
2070:Flybuys (Australia)
1895:Coca-Cola Freestyle
675:on January 19, 2013
464:, November 9, 2006.
294:American University
133:Current status
28:
2185:Miles & Smiles
2145:Aeroméxico Rewards
2042:Student Price Card
1639:Coca-Cola Hellenic
1046:Ramblin' Root Beer
983:Lemon & Paeroa
587:2008-01-24 at the
563:chicagotribune.com
538:on 20 January 2015
456:2007-10-01 at the
430:2010-12-07 at the
406:on 6 December 2015
316:Julia Griggs Havey
153:
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2233:Choice Privileges
1981:Incentive program
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1835:Once Upon a Wheel
1681:Columbia Pictures
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838:A&W Root Beer
308:Childhood obesity
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285:
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140:
139:
56:Available in
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2372:Blue Chip Stamps
2243:IHG Rewards Club
2210:JetBlue TrueBlue
2190:Norwegian Reward
2180:Miles & More
2110:Triangle Rewards
2065:Everyday Rewards
1976:Cashback website
1957:Loyalty programs
1950:
1943:
1936:
1927:
1888:Cocacolonization
1820:Move to the Beat
1781:Country Sunshine
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1671:Coca-Cola Amatil
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1283:Simply Beverages
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625:. Cokezone.co.uk
623:"Coke Zone help"
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604:. Cokezone.co.uk
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534:. Archived from
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402:. Archived from
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128:20 February 2006
50:Customer loyalty
36:
29:
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2408:Reward websites
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2306:Rakuten Rewards
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2248:Marriott Bonvoy
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2120:Frequent-flyer
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1913:One, Two, Three
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1795:Hey Kid, Catch!
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1776:Coming Together
1766:Ashita Ga Arusa
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1164:Juices and teas
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772:Mein Coke Bonus
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706:Wayback Machine
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528:"How MCR Works"
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102:Wayback Machine
84:Created by
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742:External links
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871:Bjäre Julmust
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481:on 2012-09-04
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439:press release
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266:November 2010
259:
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249:
248:
243:This section
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22:
2348:
2301:PayPal Honey
2175:Mileage Plan
2165:Magsformiles
2057:supermarkets
2052:Chain stores
2037:Student Edge
2022:More Rewards
1911:
1904:
1862:Share a Coke
1824:
1815:Max Headroom
1736:
1725:
1714:
1703:
1496:Costa Coffee
1484:Coffee-based
1303:VitaminWater
970:Kola Inglesa
778:Coke Rewards
728:. Retrieved
724:
697:
689:
677:. Retrieved
673:the original
662:
650:
638:
627:. Retrieved
617:
606:. Retrieved
596:
577:
566:. Retrieved
562:
552:
540:. Retrieved
536:the original
531:
522:
510:. Retrieved
506:
483:. Retrieved
479:the original
469:
461:
446:
420:
408:. Retrieved
404:the original
399:
390:
383:Official FAQ
378:
349:
345:
306:
287:
272:
263:
252:Please help
247:verification
244:
217:
206:
197:
193:
189:
185:
176:
155:
154:
117:Registration
76:Successor(s)
71:30 June 2017
45:Type of site
2354:Pepsi Stuff
2311:RetailMeNot
2281:Cashrewards
2170:MileagePlus
2155:Flying Blue
1986:Rebate card
1916:(1961 film)
1520:Dairy-based
1246:Minute Maid
1041:Quwat Jabal
1013:Nordic Mist
998:Mello Yello
831:Soft drinks
462:PR Newswire
321:Minute Maid
314:instructor
312:weight-loss
226:Controversy
210:Blockbuster
182:Limitations
172:sweepstakes
148:bottle caps
2402:Categories
2200:Qualiflyer
2140:Asia Miles
2135:AAdvantage
2095:PC Optimum
1470:Topo Chico
1465:Smartwater
1425:Abbey Well
1404:Tab Energy
1399:Relentless
1364:Formula 50
1355:BPM Energy
1288:Sokenbicha
1241:Matte LeĂŁo
1231:Honest Tea
1196:Five Alive
1145:VegitaBeta
993:Mare Rosso
920:Fioravanti
730:6 December
629:2013-07-15
608:2013-07-15
568:2019-12-11
542:6 December
512:6 December
485:2012-10-21
410:6 December
371:References
203:Code reuse
146:Coca-Cola
109:Commercial
2321:Swagbucks
2160:KrisFlyer
2150:EuroBonus
2100:Speedpass
2007:Air Miles
1995:Coalition
1900:Cola wars
1753:Campaigns
1561:Gold Spot
1409:Von Dutch
1221:Gold Peak
1201:Fruitopia
1191:Far Coast
1176:Capri-Sun
1091:Sparletta
1071:Seagram's
1056:Red Flash
1026:Pibb Xtra
1003:Mezzo Mix
950:Iron Brew
945:Inca Kola
886:Coca-Cola
766:Coke Play
760:Coke Zone
67:Dissolved
2316:ShopBack
2273:cashback
2205:SkyMiles
2122:programs
2085:MYER one
2002:Aeroplan
1571:Thums Up
1527:Fairlife
1440:Aquarius
1334:Powerade
1324:Aquarius
1236:Innocent
1206:Frutonic
1150:Victoria
1101:Chinotto
1031:Portello
935:Frutonic
930:Fruktime
914:Tropical
881:Cannings
876:Blue Sky
702:Archived
585:Archived
454:Archived
428:Archived
355:See also
337:caffeine
325:Powerade
136:Inactive
125:Launched
120:Optional
79:Coke.com
1964:General
1810:MagiCan
1758:slogans
1650:(23.0%)
1642:(23.2%)
1616:(19.5%)
1608:(66.5%)
1548:Bisleri
1506:Georgia
1394:RAC 124
1379:Monster
1293:Sparkle
1268:Odwalla
1216:Glaceau
1171:Ayataka
1086:Sparkle
1061:Santiba
1021:OK Soda
960:Kia-Ora
866:Beverly
721:"Legal"
679:May 17,
361:Rakuten
323:juice,
302:obesity
168:texting
100:at the
60:English
2296:IGraal
2291:Ibotta
2090:Nectar
2032:Scene+
2027:Plenti
1830:MyCoke
1743:(2014)
1741:
1732:(2001)
1730:
1721:(1944)
1719:
1710:(1916)
1708:
1532:Swerve
1475:Valpre
1450:Dasani
1384:Mother
1258:Nestea
1186:Enviga
1130:Tanora
1108:Stoney
1096:Sprite
1076:Senzao
1051:RimZim
1036:Quatro
965:Kinley
925:Fresca
895:Frutee
856:Barq's
851:Ameyal
846:Ambasa
823:Brands
365:Ebates
329:Dasani
216:(with
214:Disney
158:was a
21:MyCoke
2331:Scrip
2012:Belly
1871:Other
1696:Legal
1647:Bambi
1634:(28%)
1624:(60%)
1576:Maaza
1566:Limca
1556:Citra
1374:Live+
1263:Oasis
1251:Cappy
1140:Vault
1113:Surge
1081:Smart
1066:Sarsi
1008:Moxie
974:Krest
910:Royal
891:Fanta
754:iCoke
503:"FAQ"
475:"FAQ"
341:sugar
151:each.
2126:list
2017:Drop
1756:and
1511:illy
1445:Ciel
1435:Arwa
1430:AdeS
1359:Burn
1308:Zico
1226:Hi-C
1211:Fuze
1155:Yoli
1135:Tiky
1118:Urge
988:Lift
978:Kuat
955:Joya
906:Kist
861:Beat
732:2015
681:2007
544:2015
514:2015
412:2015
212:and
162:for
1537:Vio
1389:NOS
1273:Qoo
1125:Tab
903:Icy
899:Hit
335:or
256:by
112:Yes
94:URL
2404::
1790:NO
723:.
712:^
696:,
561:.
530:.
505:.
494:^
460:,
434:,
398:.
304:.
2270:/
2128:)
2124:(
2054:/
1949:e
1942:t
1935:v
1788:2
1786:H
807:e
800:t
793:v
734:.
683:.
657:.
645:.
632:.
611:.
591:.
571:.
546:.
516:.
488:.
414:.
385:.
279:)
273:(
268:)
264:(
250:.
23:.
Text is available under the Creative Commons Attribution-ShareAlike License. Additional terms may apply.