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277:. He once estimated that he had painted ads on 20,000 barns in his life, spending an average of six hours on each. Warrick claimed that he always began each barn with the "E" in the word "Chew". Other barns were painted by Mark Turley, Don Shires, Dick Green and several others. Their initials remain preserved on some of the barns with the date of the painting. These initials can be found on the blue border surrounding the front side, or nearer to the roof.
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257:(Ontario, on Jurupa and Turner, and Merced County, CA-99 and Worden Avenue), although an increasing number have fallen into dilapidation or have been demolished. The barns, usually hand-painted in black or red with yellow or white capital lettering, read as: "Chew Mail Pouch Tobacco--Treat Yourself to the Best." Sometimes, they are surrounded on the left and right by a thin vertical blue border.
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Initially, barn owners were paid between $ 1 and $ 2 a year for the advertisement, equivalent in 1913 dollars to about $ 20–40 today, but more importantly, they received a much desired fresh coat of paint to preserve the integrity of the wood. Mail Pouch painted their message on one or two sides of
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In the heyday of barn advertising (around 1900–1940) many companies paid farmers to use their barns as roadside ads, with other tobacco products (such as "Beech Nut" tobacco) and local feed and grain stores being the most common, but Mail Pouch was the only product advertised in so widespread and
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pipe mixture might be included as well) and painted the other sides of the barn any color the owner wished. Many of the barns were repainted every few years to maintain the sharp colors of the lettering.
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of 1965, which sought to restrict the vast number of local advertisements that were being placed near highways, exempted Mail Pouch barns since they had been deemed historic landmarks.
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377:"Sign Painter Harvey Warrick Thrives as An American Primitive"
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383:. Vol. 20, no. 17. pp. 98–99. Archived from
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In 1992, the owner of Mail Pouch
Tobacco at the time,
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After World War II, many of the ads were painted by
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410:More information and pictures of Mail Pouch Barns
415:Mail Pouch Barnstormers Organization Web Site
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106:Learn how and when to remove this message
435:History of the Midwestern United States
352:. Associated Press. November 29, 2000.
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