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that a festival was also a good opportunity to pull the residents out of the pervasive gloomy atmosphere brought by the Don Juan
Tragedy. The initial festival was held during the City's Charter Day celebration on October 19, 1980, and was steered by an organizing committee created by City Hall which was headed by the late councilor Romeo Geocadin and then city tourism officer
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The festival has evolved into one of the major annual tourism attractions of the
Philippines over the next four decades. The MassKara Festival served as a catalyst for far-reaching growth and development of the city's tourism, hospitality, culinary, crafts and souvenirs and services sectors. In later
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In the midst of these events, the local government then headed by the late Mayor Jose "Digoy" Montalvo appropriated a seed fund and enjoined the city's artistic community, civic and business groups to hold a "festival of smiles", to live up to the City's moniker as the "City of Smiles". They reasoned
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lights on illuminated floats make their way up and down the Lacson Strip, a one kilometer stretch of merrymaking dotted with band stages, souvenir stands, exotic car displays and roadside bars and food set-ups put out by restaurant and hotels along the strip. It is said that
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The festival features a street dance competition where people from all walks of life troop to the streets to see masked dancers gyrating to the rhythm of Latin musical beats in a display of mastery, gaiety, coordination and stamina. Major activities include the
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beauty pageant, carnivals, drum, bugle corps competitions, food festivals, sports events, musical concerts, agriculture-trade fairs, garden shows, and other special events organized every year.
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years, the
Electric Masskara was added as another attraction of the Festival. For several nights leading to the highlight weekend, tribes of MassKara dancers garbed in colorful neon and
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as its primary agricultural crop and the price of sugar was at an all-time low due to the introduction of sugar substitutes like
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consumption during the festival is so high that at one time during the first few stagings of the festival, it bled dry the
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carrying many
Negrenses, including those belonging to prominent families in Bacolod City, collided with the tanker
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The street dance competition is divided into two categories; the school division, and the
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division, the latter is considered as the highlight of the street dancing competition.
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The 2019 marks the 40th celebration of the festival, aptly called Ruby
Masskara.
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island. The company eventually built its
Bacolod brewery to serve the city and
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to
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Electric MassKara is a parade with music, lights and floats.
994:"Don Juan Tragedy: Decades Passed and Negrenses Still Mourn"
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The
Festival first began in 1980. The province relied on
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with highlights held every 4th Sunday of
October in
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314:(a multitude of faces). The word is also a pun on
1008:"Bacolod Masskara Festival Schedule of Events"
298:, coined by the late artist Ely Santiago from
430:Winners of the MassKara Queen pageant in 2005
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940:"Masskara Festival Schedule Officially Set"
475:List of Barangay Category grand champions:
318:, Filipino for "mask" (itself from Spanish
914:"Masskara Festival Schedule of Activities"
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409:Masskara Festival Dancers in Bacolod City
120:Learn how and when to remove this message
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27:Annual festival in Bacolod, Philippines
1048:1980 establishments in the Philippines
967:"The history behind Bacolod's 'smile'"
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965:Cudis, Christine (October 2, 2019).
58:adding citations to reliable sources
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879:List of Philippine-related topics
302:(a multitude of people), and the
282:. The festival sites include the
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45:needs additional citations for
1033:Tourist attractions in Bacolod
446:Masskara Festival Bacolod City
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1043:Festivals established in 1980
1038:Culture of Negros Occidental
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889:Panaad sa Negros Festival
417:Masskara Festival Bacolod
294:The word "Masskara" is a
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336:high fructose corn syrup
176:Fourth Sunday in October
884:MassKara Festival Queen
972:Philippine News Agency
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310:(face), thus forming
813:Cancel Due To Covid
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358:while en route from
284:Bacolod Public Plaza
54:improve this article
260:Pista sang MassKara
69:"MassKara Festival"
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996:. April 22, 2014.
946:. October 5, 2019
920:. October 5, 2019
918:Bacolod Lifestyle
874:Negros Occidental
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451:Electric MassKara
268:Pista ng MassKara
252:MassKara Festival
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43:This article
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978:September 5,
976:. Retrieved
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948:. Retrieved
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922:. Retrieved
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110:January 2017
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52:Please help
47:verification
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950:October 30,
924:October 15,
777:Mandalagan
771:Villamonte
751:Mandalagan
688:Villamonte
605:Mandalagan
588:Mandalagan
577:Mandalagan
553:Villamonte
545:Villamonte
537:Villamonte
387:brewery of
344:MV Don Juan
296:portmanteau
280:Philippines
159:Philippines
1022:Categories
900:References
894:Mardi Gras
842:Alangilan
827:Estefania
785:Estefania
737:Alangilan
734:Pahanocoy
711:Alangilan
611:Alangilan
529:Pahanocoy
521:Pahanocoy
513:Pahanocoy
391:on nearby
332:sugar cane
256:Hiligaynon
233:2026-10-25
218:2025-10-26
203:2024-10-27
188:2023-10-22
80:newspapers
833:Singcang
585:Taculing
484:Champion
290:Etymology
863:See also
850:Granada
821:Granada
725:Granada
705:Granada
685:Granada
465:barangay
312:MassKara
272:festival
264:Filipino
168:Cultural
869:Bacolod
856:Sum-ag
853:Tangub
836:Tangub
824:Sum-ag
794:Banago
788:Tangub
774:Alijis
765:Tangub
757:Alijis
754:Tangub
731:Banago
728:Tangub
708:Tangub
691:Alijis
671:Alijis
657:Alijis
637:Alijis
631:Tangub
625:Banago
569:Alijis
561:Alijis
385:Mandaue
356:Mindoro
338:in the
326:History
320:máscara
316:maskara
304:Spanish
276:Bacolod
231: (
216: (
201: (
186: (
155:Bacolod
94:scholar
668:Cabug
648:Cabug
422:Events
360:Manila
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847:2023
818:2022
810:2021
802:2020
797:Bata
782:2019
762:2018
742:2017
722:2016
702:2015
682:2014
662:2013
642:2012
622:2011
602:2010
582:2009
574:2008
566:2007
558:2006
550:2005
542:2004
534:2003
526:2002
518:2001
510:2000
481:Year
306:word
101:JSTOR
87:books
980:2023
952:2019
926:2019
717:N/A
714:N/A
697:N/A
694:N/A
617:N/A
614:N/A
597:N/A
594:N/A
393:Cebu
381:beer
354:off
308:cara
300:mass
250:The
173:Date
165:Type
73:news
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376:LED
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